International Journal of Management Science and Information Technology (IJMSIT)
The development of science related to good technology, information, and communication, both theoretically and empirically has proven to have a positive impact on various aspects of people lives. The development of the science of Information and Communication Technology provides many benefits to increase the effectiveness and efficiency in various activities in various fields of science.
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<![CDATA[The Influence of Service Quality, Brand Image, and Customer Satisfaction on Customer Loyalty of Bekam Therapy Center Jember ]]>
<![CDATA[Dwi Purnomo, Deddy]]>;
<![CDATA[Restu Permana, Anindya]]>;
<![CDATA[Irawan, Dedy]]>;
<![CDATA[Qomariah, Nurul]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i2.1309
<![CDATA[Health is currently an important concern after the outbreak of the Copid 19 Pandemic. Cupping therapy is an alternative for people to maintain their own health from free radical attacks that are currently spreading in the community due to pollution and chemicals. This study aims to examine the effect of service quality, brand image, and customer satisfaction on customer loyalty at Bekam Therapy Center Jember. The sample in this study consisted of 100 customers who had cupping at the Cupping Therapy Center using a nonprobability sampling technique. Tests were carried out using multiple linear regression using the SPSS 25 Software tool. The results of the analysis show that service quality affects customer loyalty, brand image affects customer loyalty and customer satisfaction affects customer loyalty at the Jember "Bekam Therapy Center".]]>
<![CDATA[Concept Analysis of Web And Mobile Based Company Management Information System (Shopee E-Commerce Company Case Study) ]]>
<![CDATA[Fauziah, Fenty]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i2.1382
<![CDATA[This study aims to determine the application of the Management Information System used in organizing buying and selling activities at E-Commerce Shopee by analyzing the concept of various features contained in the Shopee application so that it can be implemented in a more systematic and structured manner. E-commerce is an act of buying and selling electronically using the internet as a medium, and Shopee is one of them. The research method used is descriptive and comparative methods, namely describing and comparing online and offline shopping on the Shopee application using the Wilcoxon test with 40 student respondents. The results showed that 0.001 means that it is smaller than 0.05, namely that there are differences in consumer use before and after using the Shopee application which implements a management information system that has an impact on consumer convenience in shopping.]]>
<![CDATA[Transforming the Travel Experience: A Dynamic Marketing Approach Kinarya Jaya Tour & Travel ]]>
<![CDATA[Sudarso, Satrio]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i2.1411
<![CDATA[Kinarya Jaya Tour & Travel is a tourism agency in Surabaya, Indonesia. The company is facing a significant decline in its operations and revenue during the COVID-19 pandemic due to travel restrictions and the closure of tourist attractions. To increase demand and interest in their services, the company needs to implement marketing strategies that are effective and relevant in the current era. To address the identified issues, the company should conduct a thorough evaluation of the current business model and develop a new business model to adapt to the changing government regulations. Different marketing strategies can be combined to create a comprehensive plan. These strategies may include SWOT analysis, Quantitative Strategic Planning Matrix (QSPM), Competitive Profile Matrix (CPM), Strategic Position and Action Evaluation (SPACE), and Business Model Canvas (BMC). Combining these approaches will help Kinarya Jaya Tour & Travel formulate an effective marketing strategy to improve its business performance. In addition, qualitative research methods, such as in-depth interviews, observations, and document studies, can be used to collect data for analysis. The use of triangulation can ensure the accuracy and credibility of the data. By using these strategies and conducting a thorough analysis, Kinarya Jaya Tour & Travel can create a comprehensive marketing plan that aligns with its goals and adapts to the ever-changing landscape of the tourism industry.]]>
<![CDATA[Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali ]]>
<![CDATA[Hadi Saputro, Seno]]>;
<![CDATA[Arninda, Arninda]]>;
<![CDATA[Firmansyah, Ferdy]]>;
<![CDATA[Munawir, Munawir]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i2.1491
<![CDATA[This study aims to analyze the impact of smart technology implementation in the hospitality industry, focusing on issues of privacy and data security, economic and social impact of engagement. of human resources and the importance of transparency and accountability in smart technology design. The research methods used are inductive and qualitative methods with in-depth interpretation. Data is drawn from a variety of scholarly sources and up-to-date information from platforms such as SINTA, Science Direct, Google Scholar, Scopus, and Web of Science. Research results show that the application of smart technology in the hotel industry has a significant impact on many aspects. The first finding highlights the need to prioritize data security and privacy issues. The implications of replacing workers with smart technology have an impact on the local economy and employment structure. Furthermore, this study highlights the need for transparency and accountability in the design of smart technologies, so that customers have clear information and control over their personal data. This finding is consistent with previous research that has identified the risks and social impacts of smart technology adoption in the hospitality industry. Therefore, businesses in the hospitality industry need to develop policies and strategic measures to address negative impacts and ensure the ethical and responsible adoption of smart technology. This study provides insight into the impact of smart technology implementation in the hospitality industry and provides a basis for developing sustainable and ethical strategies for smart technology adoption in hospitality.]]>
<![CDATA[The Effect of Technological Innovation on Business Sustainability Based on Society 5.0 Dimension: New Decision Making Methods ]]>
<![CDATA[Fuad, Muhammad]]>;
<![CDATA[Darusman, Darusman]]>;
<![CDATA[Kurniasari, Fita]]>;
<![CDATA[Agung Madepo, Mahardika]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i2.1493
<![CDATA[This study aims to analyze the relationship between technological innovation, business decision-making, and sustainability in the context of Society 5.0. Mixed methods approaches are used to gain a deep and diverse understanding of these complex interactions. The data collection was done through online surveys and in-depth interviews. Quantitative analysis uses regression to examine the relationship between technological innovation adoption and sustainable business decision-making. Qualitative analysis was performed using a thematic approach to interview transcripts. The results of the analysis show that there is a positive and significant correlation between the level of technological innovation adoption and the effectiveness of sustainable business decision-making. Qualitative results reveal stakeholder views on the impact of technological innovation on business implementation and decision-making challenges. The conclusion of this study highlights the important role of technological innovation in achieving sustainable business goals, providing guidance for the development of adaptive business strategies in an age of technological change and society.]]>
<![CDATA[The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation ]]>
<![CDATA[Irfandi, Fariz]]>;
<![CDATA[Abdurrahman, Agus]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i2.1534
<![CDATA[This study aims to see the influence of YouTube media as a place for promoting or advertising various products on brand awareness, brand image, and purchase intention by millennials in Indonesia. This research is based on advertising value theory and generational cohort theory. The variables in this study are YouTube advertising, brand awareness, brand image, and purchase intention. This study used a quantitative approach by distributing questionnaires online which managed to get 141 respondents. The respondents were collected by convenience sampling technique based on the choice of age criteria ranging from 18 years to 40 years the birth of the millennial generation 1982-2004 was based on the theory of generation by Strauss-Howe and using YouTube as an entertainment medium and information channel. Process the data from the results of this study using the PLS-SEM application. The results of this study found that there was a positive influence of YouTube advertising on brand awareness, brand image, and direct purchase intention. Brand image also influences purchase intention, but brand awareness does not influence purchase intention. So only brand image can be said as a mediating variable, while brand awareness is not. This research can be additional literacy related to the topic of the influence of YouTube advertisements which is still small. Companies can use this research as a basis for studies to make product or brand marketing through digital media more attractive to convey to consumers.]]>
<![CDATA[Consumer Behavior in Omnichannel Retail ]]>
<![CDATA[Uswatun Khasanah, Aulia]]>;
<![CDATA[Karin Rizkiawan, Ilham]]>;
<![CDATA[Hadi Utomo, Fahman]]>;
<![CDATA[Yuniarti, Uli]]>;
<![CDATA[Sari Dewi, Multi]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i2.1541
<![CDATA[Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research method used was qualitative, and the sample size consisted of 11 fashion product consumers. The results showed that most of the respondents preferred to use online platforms to purchase fashion products. They used these platforms to check for discounts, promotions, and product information. However, they still made purchases offline when attractive offers were available, or to ensure that the product matched their expectations.]]>
<![CDATA[Analysis of Organic Fertilizer Marketing Strategy at the Indmira Company to Meet the Needs of Palm Oil Farmers in Kuantan Singingi Regency Using the SWOT Method ]]>
<![CDATA[Wibawadi, Yanuar]]>;
<![CDATA[Muslichah, Istyakara]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i2.1596
<![CDATA[This research aims to analyze the marketing of organic liquid fertilizer at the Indmira Company in meeting the needs of Kuantan Singingi oil palm farmers using the SWOT method. The type of research used in this research is qualitative research. The research was carried out at PT. Indmira selected 32 respondents and resource persons from Kuantan Singingi Regency. The data collection techniques used were interview techniques and questionnaires. The results of the research show that using SWOT analysis, Indmira's organic liquid fertilizer product has the opportunity to increase sales of liquid organic fertilizer through outreach and introduction, as well as building cooperation and using information technology regarding the product in the people of Kuantan Singingi Regency. The results of respondents' answers showed a good perception of organic liquid fertilizer. There are several factors that make this organic fertilizer have a good perception, one of which is that organic fertilizer has a long-term effect on the health of palm trees and the price is still affordable. Some farmers believe that organic liquid fertilizer is an environmentally friendly product. The results of the questionnaire explained that respondents were interested in using organic liquid fertilizer as an alternative or as a distraction from chemical fertilizers. This is because organic liquid fertilizer is a green product or environmentally friendly fertilizer. Organic fertilizer has a long-term effect on the health of palm trees, reduces environmental pollution and is more affordable.]]>
<![CDATA[Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya ]]>
<![CDATA[Arief Bustaman, Jauhari]]>;
<![CDATA[Hidayat, Anas]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i2.1643
<![CDATA[This study aims to conduct an analysis related to distribution strategies to increase sales excellence at PT Bintang Sidoraya. This study uses a qualitative approach in the form of interviews, observations, and documentation as the primary data collection. The analysis used in research is in the form of case studies that aim to explore real life, contemporary limited systems, or various limited systems. The results of the analysis show that the application of STP by utilizing various advantages and can also reduce existing weaknesses produces competitive advantages, as well as the application of 4P (product, price, promotion, and place) through providing good product quality, providing affordable prices, promoting through pamphlets, banners, and WOM (word-of-mouth marketing, and placing supermarkets as points of sale to customers connected by salesperson, administration manager, and warehouse manager.]]>
<![CDATA[Unravelling Determinant Factors That Drive The Effectiveness of Compensation Practice (Qualitative Study at Banaran 9 Resto Coffee and Tea) ]]>
<![CDATA[Heryadarma, Mirzam]]>;
<![CDATA[Adhi Pradana, Handrio]]>;
<![CDATA[Nurdiana Dihan, Fereshti]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i2.1439
<![CDATA[This study aims to analyze the implementation of compensation practices at Banaran 9 Resto Coffee and Tea, a government-owned culinary company with eight branches spread across Central Java. The research employs a qualitative case study approach involving employees from various levels at Banaran 9 Resto Coffee and Tea as the primary informants amounted to eight participants. The provision of compensation at Banaran 9 Resto Coffee and Tea involves a combination of various types of practices, including direct compensation, indirect compensation, and non-financial compensation. Direct compensation, such as salary and bonuses, has been proven to enhance employee performance and motivation. Indirect compensation, such as insurance and cafeteria facilities, contributes to improved social well-being and employee loyalty. Meanwhile, non-financial compensation, such as flexible selection of days off, promotion opportunities, and training, positively impacts productivity and employee career development. The research findings indicate that the implementation of a combination of various types of compensation practices at Banaran 9 Resto Coffee and Tea has been effective. The majority of employees express satisfaction with the compensation they receive, which contributes to increased performance and a high level of employee retention. This study provides profound insights into the diverse implementation of compensation at Banaran 9 Resto Coffee and Tea while reinforcing the important role of compensation as a reciprocal acknowledgment of employee contributions.]]>
