Garuda - Garba Rujukan Digital

STRATEGI KOMUNIKASI PEMASARAN DIGITAL PT. KOMPAS MEDIA NUSANTARA DALAM MENINGKATKAN JUMLAH PAID USERS PORTAL BERITA BERBAYAR Kompas.id Putrianti Mungi Kurniasari
Jurnal Visi Komunikasi Vol 20, No 01 (2021): Mei 2021
Publisher : Universitas Mercu Buana

Online media business competition in Indonesia requires Kompas Daily Newspaper to take efforts to promote Kompas.id. This study aims to find out how digital marketing communication strategy in increasing paid users Kompas.id. This type of research is case study with qualitative approach and in-depth interview data collection techniques. The results concluded that main direction of Kompas.id's digital marketing communication strategy was objective focused in which digital aspects didn’t only appear in the marketing communication mix, but the whole process of the strategy. The steps start from identifying the target audience, designing communication, deciding digital marketing communication mix and it’s channel, determining total budget for digital marketing communication, then measuring the results of digital marketing communication.

STRATEGI PROMOSI SURAT KABAR DALAM MENINGKATKAN PENJUALAN TYASMARA1, IRENA WULAN
Jurnal Visi Komunikasi Vol 15, No 2 (2016): November 2016
Publisher : Universitas Mercu Buana

This study examines the strategy for the promotion of a daily newspaper Media Indonesia are being made to increase sales in 2015. The aim of this study is to investigate and provide an overview of: promotion strategy Media Indonesia daily newspaper in increasing sales in 2015.In this study, the author uses the theory advanced by According to Philip Kotler and Gary Armstrong in his book marketing basics Volume I & II in which a promotional strategy there are things that include marketing communication, marketing mix, SWOT analysis, STP, promotion strategy , the purpose of promotion, promotion strategy planning, implementation of promotional strategies, elements of the promotional mix, sales promotion.The method used was the case study method and descriptive qualitative approach. Data collection techniques used through in-depth interviews and observation. The author presents an overview and description of the promotional strategy as it is obtained from the company.This study uses the planning and implementation process in conducting sales promotion strategies. Where in the promotion strategy planning, the first step is done by doing a SWOT analysis and competitor analysis and analyze STP from Media Indonesia. Later in the implementation of promotional strategies, sales promotion program is the most prioritized Media Indonesia in increasing sales in 2015Studi ini mengkaji strategi untuk mempromosikan sebuah surat kabar harian Media Indonesia yang sedang dilakukan untuk meningkatkan penjualan pada tahun 2015. Tujuan dari penelitian ini adalah untuk mengetahui dan memberikan gambaran umum tentang: strategi promosi surat kabar harian Media Indonesia dalam meningkatkan penjualan di tahun 2015.In Penelitian ini, penulis menggunakan teori yang dikemukakan oleh Menurut Philip Kotler dan Gary Armstrong dalam buku dasar pemasarannya Volume I & II dimana strategi promosi ada hal-hal yang meliputi komunikasi pemasaran, bauran pemasaran, analisis SWOT, STP, strategi promosi, Tujuan promosi, perencanaan strategi promosi, implementasi strategi promosi, unsur bauran promosi, promosi penjualan. Metode yang digunakan adalah metode studi kasus dan pendekatan kualitatif deskriptif. Teknik pengumpulan data digunakan melalui wawancara mendalam dan observasi. Penulis menyajikan ikhtisar dan deskripsi strategi promosi seperti yang diperoleh dari perusahaan. Studi ini menggunakan proses perencanaan dan pelaksanaan dalam melakukan strategi promosi penjualan. Dimana dalam perencanaan strategi promosi, langkah pertama dilakukan dengan melakukan analisis SWOT dan analisis pesaing dan menganalisa STP dari Media Indonesia. Nantinya dalam pelaksanaan strategi promosi, program promosi penjualan Media Indonesia yang paling diprioritaskan dalam meningkatkan penjualan di tahun 2015

STRATEGI PROMOSI WISATA PURBALINGGA MELALUI FESTIVAL FILM Dewi Sad Tanti; Ginanjar Ginanjar
Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019
Publisher : Universitas Mercu Buana

This study aims to find out the efforts to promotion strategy Purbalingga cultural tourism by the Purbalingga CLC community through the Purbalingga Film Festival (FFP). This study used descriptive qualitative method. The research data source is the Purbalingga CLC community. Data was collected using observation techniques, in-depth interviews, and literature studies. The results showed that FFP activities carried out by the CLC community could help Purbalingga tourism promotion efforts. Local tourism development can be developed with the concept of Community Based Tourism (CBT) is Promotion strategy. In the CBT concept, the presence of the community becomes important as a secondary stakeholder. Together with the government and private parties, community participation can provide valuable input for the advancement of regional tourism that is prospering for the entire community. The Purbalingga CLC through its flagship program, the Purbalingga Film Festival, has shown that the existence of film festivals has a relationship, both directly and indirectly, with the opportunity to promote local culture.

PEMBERITAAN PEREMPUAN DALAM PROGRAM ACARA KRIMINAL DI TELEVISI Afgiansyah Afgiansyah
Jurnal Visi Komunikasi Vol 12, No 1 (2013): May 2013
Publisher : Universitas Mercu Buana

Program berita kriminal sampai saat ini masih menimbulkan pro dan kontra. Bagipihak yang pro mengganggap acara ini dapat memberikan pelajaran dari akibat dilakukannyasuatu tindak kejahatan sehingga masyarakat lebih waspada terhadap peristiwa yang terjadidisekitar mereka demi keamanan diri, keluarga dan lingkungan. Sedangkan bagi pihak yangkontra menganggap bahwa berbagai berita kriminal ini justru menginspirasi dan mendorongmakin maraknya tindakan kriminal lain di masyarakat, bahkan Televisi dianggap pemerkosakeempat oleh pihak yang kontra.Banyak kepentingan masyarakat yang dilanggar danterabaikan , dalam hal ini yang rentan merasakan dampaknya adalah kaum wanita. Olehkarena itu penulis ingin melihat secara obyektif bagaimana potret perempuan dalam programacara kriminal di televisi khususnya program TKP di Trans7. Metode penelitian yangdigunakan adalah analisis isi. Data diperoleh dari copy tayangan TKP di Trans7 periode 1-31januari 2008 yang subyeknya wanita. Hasil penelitian memberikan gambaran seperti apatayangan kriminal tkp di trans 7 serta seperti apa tkp menempatkan kaum wanita di dalamtayangannya.Hasilnya 82% TKP menyajikan kekerasan fisik,77% Nama subyekditampilkan,dan 55% Wajah subyek terlihat jelas.Dalam hal ini penulis memberikan Upayaupayaapa saja yang menurut penulis harus dilakukan untuk program acara kriminal ditrans7.Penulis juga berharap nantinya penelitian ini bisa menjadi acuan untuk perbaikan dankemajuan Trans7.Program berita kriminal sampai saat ini masih menimbulkan pro dan kontra. Bagipihak yang pro mengganggap acara ini dapat memberikan pelajaran dari akibat dilakukannyasuatu tindak kejahatan sehingga masyarakat lebih waspada terhadap peristiwa yang terjadidisekitar mereka demi keamanan diri, keluarga dan lingkungan. Sedangkan bagi pihak yangkontra menganggap bahwa berbagai berita kriminal ini justru menginspirasi dan mendorongmakin maraknya tindakan kriminal lain di masyarakat, bahkan Televisi dianggap pemerkosakeempat oleh pihak yang kontra.Banyak kepentingan masyarakat yang dilanggar danterabaikan , dalam hal ini yang rentan merasakan dampaknya adalah kaum wanita. Olehkarena itu penulis ingin melihat secara obyektif bagaimana potret perempuan dalam programacara kriminal di televisi khususnya program TKP di Trans7. Metode penelitian yangdigunakan adalah analisis isi. Data diperoleh dari copy tayangan TKP di Trans7 periode 1-31januari 2008 yang subyeknya wanita. Hasil penelitian memberikan gambaran seperti apatayangan kriminal tkp di trans 7 serta seperti apa tkp menempatkan kaum wanita di dalamtayangannya.Hasilnya 82% TKP menyajikan kekerasan fisik,77% Nama subyekditampilkan,dan 55% Wajah subyek terlihat jelas.Dalam hal ini penulis memberikan Upayaupayaapa saja yang menurut penulis harus dilakukan untuk program acara kriminal ditrans7.Penulis juga berharap nantinya penelitian ini bisa menjadi acuan untuk perbaikan dankemajuan Trans7.

STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) DALAM MENDAPATKAN RESELLER DARI AGROWING.CO.ID Frisca Arta Mulia
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

This research was conducted to determine the Integrated Marketing Communication (IMC) Strategy to Reach Resellers from Agrowing.co.id.The paradigm used in this thesis is the post-positivist paradigm and uses a qualitative approach with descriptive research type, data collection techniques through interviews. Data analysis techniques are data reduction, data presentation, and drawing conclusions. The technique of checking the validity of the data uses source triangulation. The results of this thesis indicate that the integrated marketing communication strategy (IMC) chosen is able to get a reseller from Agrowing.co.id. In planning an integrated marketing communication strategy, Agrowing.co.id used SWOT Analysis, STP analysis, Target audience Determination, Media Selection, and Determination of the Mixture of Marketing Communication Elements. In its activities Agrowing.co.id used all integrated marketing communication (IMC) which is advertising, sales promotion, public relations, personal selling, interactive marketing, and direct marketing. The most effective integrated marketing communication strategies are interactive marketing, personal selling, and sales promotion. Suggestion according to researchers is to strengthen the marketing element mix that is advertising so that integrated marketing communication strategies are more optimal. As well as adding human resources to optimize integrated marketing communication.

PERAN RADIO KOMUNITAS PEKKA JAYA DALAM PEMBERDAYAAN PEREMPUAN DI SUBANG JAWA BARAT Farid Hamid; Ahmad Mulyana; Emilia Bassar
Jurnal Visi Komunikasi Vol 15, No 1 (2016): May 2016
Publisher : Universitas Mercu Buana

Community radio is an alternative media channel for a community that does not get voice in the mainstream media. The purpose of this research is to know the role of Pekka Jaya community radio in Subang West Java in empowering women. The results showed that the presence of Pekka Jaya Subang Community Radio represented women's struggle against gender injustice. This radio plays a role in women's empowerment. Radio management is given entirely to women. This makes women learn independently in making decisions. At the same time also increase the capacity of women themselves. Pekka Jaya community radio in all the contents of the program is always oriented in the empowerment of women. By presenting specific topics about women, providing information and enriching women's insights.Community radio is an alternative media channel for a community that does not get voice in the mainstream media. The purpose of this research is to know the role of Pekka Jaya community radio in Subang West Java in empowering women. The results showed that the presence of Pekka Jaya Subang Community Radio represented women's struggle against gender injustice. This radio plays a role in women's empowerment. Radio management is given entirely to women. This makes women learn independently in making decisions. At the same time also increase the capacity of women themselves. Pekka Jaya community radio in all the contents of the program is always oriented in the empowerment of women. By presenting specific topics about women, providing information and enriching women's insights.Community radio is an alternative media channel for a community that does not get voice in the mainstream media. The purpose of this research is to know the role of Pekka Jaya community radio in Subang West Java in empowering women. The results showed that the presence of Pekka Jaya Subang Community Radio represented women's struggle against gender injustice. This radio plays a role in women's empowerment. Radio management is given entirely to women. This makes women learn independently in making decisions. At the same time also increase the capacity of women themselves. Pekka Jaya community radio in all the contents of the program is always oriented in the empowerment of women. By presenting specific topics about women, providing information and enriching women's insights. Radio komunitas merupakan saluran media alternatif bagi suatu komunitas yang tidak mendapatkan suara di media arus utama. Tujuan Penelitian ini adalah untuk mengetaahui peran radio komunitas Pekka Jaya di Subang Jawa Barat dalam memberdayakan perempuan. Hasil penelitian menunjukkan bahwa keberadaan Radio Komunitas Pekka Jaya Subang merepresentasikan perjuangan perempuan dalam melawan ketidakadilan gender. Radio ini berperan dalam pemberdayaan perempuan. Pengelolaan radio diberikan sepenuhnya kepada perempuan. Hal ini menjadikan perempuan belajar mandiri dalam mengambil keputusan. Sekaligus juga meningkatkan kapasitas perempuan itu sendiri. Radio komunitas Pekka Jaya dalam seluruh isi programnya selalu berorientasi dalam pemberdayaan perempuan. Dengan menyajikan topik‐topik yang spesifik tentang perempuan, memberikan informasi dan memperkaya wawasan kaum perempuan.

STRATEGI PROMOSI WISATA PURBALINGGA MELALUI FESTIVAL FILM Dewi Tanti
Jurnal Visi Komunikasi Vol 18, No 1 (2019): Mei 2019
Publisher : Universitas Mercu Buana

This study aims to find out the efforts to promotion strategy Purbalingga cultural tourism by the Purbalingga CLC community through the Purbalingga Film Festival (FFP). This study used descriptive qualitative method. The research data source is the Purbalingga CLC community. Data was collected using observation techniques, in-depth interviews, and literature studies. The results showed that FFP activities carried out by the CLC community could help Purbalingga tourism promotion efforts. Local tourism development can be developed with the concept of Community Based Tourism (CBT) is Promotion strategy. In the CBT concept, the presence of the community becomes important as a secondary stakeholder. Together with the government and private parties, community participation can provide valuable input for the advancement of regional tourism that is prospering for the entire community. The Purbalingga CLC through its flagship program, the Purbalingga Film Festival, has shown that the existence of film festivals has a relationship, both directly and indirectly, with the opportunity to promote local culture.

EKSISTENSI SOSIAL REMAJA DALAM INSTAGRAM (SEBUAH PERSPEKTIF KOMUNIKASI) Mahendra, Bimo
Jurnal Visi Komunikasi Vol 16, No 1 (2017): May 2017
Publisher : Universitas Mercu Buana

Teenagers all over the world are so attached to social media, they continue to communicate through social media. The problem that occurs in social media instagram is the existence of teenagers who upload their photos. Most of them tend to upload photos that show the luxury and behavior of pride, this can disrupt the social relationships of teenagers. Existence can we know also with one word that is existence. Where the existence of the intent is with the response of people around us this proves that our existence is recognized. In this article I will discuss about the existence of adolescent instagram users. In this discussion the author will describe the results of research on the phenomenon of social media instagram in social existence in adolescents in Jakarta. The fact that happens among teenagers in Jakarta that teenagers really need self-existence but should be done well and wisely not excessively.emaja di seluruh dunia begitu lekat dengan media sosial, mereka terus berkomunikasi lewat media sosial. Masalah yang terjadi di media sosial instagram adalah eksistensi remaja yang mengupload foto-foto mereka. Kebanyakan mereka cenderung mengupload foto yang menunjukan kemewahan dan perilaku kesombongan, hal ini dapat menggangu hubungan sosial para remaja. Eksistensi bisa kita kenal juga dengan satu kata yaitu keberadaan. dimana keberadaan yang di maksud adalah dengan adanya respon dari orang di sekeliling kita ini membuktikan bahwa keberadaan kita diakui. Dalam tulisan ini saya akan membahas mengenai eksistensi remaja pengguna instagram. Pada pembahasan ini penulis akan menguraikan hasil penelitian mengenai fenomena media sosial instagram dalam eksistensi sosial pada remaja di Jakarta. Kenyataan yang terjadi di kalangan remaja Jakarta bahwa remaja memang sangat memerlukan eksistensi diri tetapi harus dilakukan secara baik dan bijaksana tidak secara berlebihan.

REPRESENTASI PEREMPUAN DALAM FILM “BERBAGI SUAMI” (ANALISIS SEMIOTIKA ROLAND BARTHES) Zulaikha Rumaisha Alwi
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

The Woman repesentation in "Sharing Husband" movie is the title of this research. The problem of this research was to know about how the media's repesentation of the woman in the movie. The aim of this research was stated on the research problem it was to know about how the media's repesentation of the woman in the movie. This research is qualitative descriptions research used semiotic model by Roland. The data was collect from the movie scene which is has the media repesentation of the woman on the movie. The data were analyzed used semiotic mode by Rolland. the data were analyze into two steps, the denology analyses was the first step, on this step the actuall meaning of the scene are being analyze. The second step is Conotation analyses , this step the research analyze the Meaning of the scenes that reperesented by the media. The result of this reearch is from the movie " sharing husband", the media was represented the lives of three women as a mother and as the wife. As the mother with a full of love and erudite. And the lonely, innocent , and a shy wife. And the matrealistic wife. The three stories was packed inbthe movie with a different message in every scene

PERAN DAN STRATEGI KONSULTAN PR DALAM KAMPANYE POLITIK INDONESIA (STUDI KASUS DI TANGERANG SELATAN) Novi Erlita
Jurnal Visi Komunikasi Vol 14, No 2 (2015): November 2015
Publisher : Universitas Mercu Buana

His study used a case study that describes circumstances or events that occur in the South Tangerang election as a public relations consultant efforts in Indonesia's political campaign. Various strategies and activities of PR Consultants in South Tangerang first round of elections by political parties to attract the votes and sympathy of the masses. Many things done, starting with the media utilizing PR (Press Release print and website mediated political party), take direct action against the villages of the people distributing food, providing support to mothers during informal gatherings, open campaigning, as well as campaigns involving voters directly. While the lure voters to vote is the responsibility of a political party's election campaign team. How that is done is also quite diverse, ranging from positive campaign, negative campaign / black campaign, even to the black propaganda. Negative campaigning is done to bring down opponents by distributing leaflets whose content contains weaknesses and ugliness opponent. Dalam penelitian ini digunakan studi kasus yang memaparkan situasi atau peristiwa yang terjadi dalam proses Pilkada Tangerang Selatan sebagai upaya konsultan PR dalam kampanye politik Indonesia. Berbagai strategi dan aktivitas Konsultan PR pada Pilkada Tangerang Selatan putaran pertama dilakukan oleh partai politik demi menarik perolehan suara dan simpati massa. Banyak hal dilakukan, mulai dengan memanfaatkan media humas (Press Release dimedia cetak maupun website parpol), melakukan aksi langsung ke kampung-kampung rakyat membagikan sembako, memberikan bantuan pada ibu-ibu majelis ta’lim, melakukan kampanye terbuka, serta kampanye yang melibatkan pemilih langsung. Sedangkan untuk menarik simpati pemilih suara yang menjadi tanggung jawab tim pemenangan pemilu partai politik. Cara yang dilakukanpun cukup beragam, mulai dari kampanye positif, kampanye negatif/black campaign, bahkan sampai pada black propaganda. Kampanye negatif dilakukan untuk menjatuhkan lawan dengan cara menyebarkan selebaran-selebaran yang isinya memuat kelemahan dan kejelekan lawan.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Tri Juwono

Contact Email
trijuwono@mercubuana.ac.id

Phone
+628980875279

Journal Mail Official
visikom@mercubuana.ac.id

Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Tri Juwono

Contact Email trijuwono@mercubuana.ac.id

Phone +628980875279

Journal Mail Official visikom@mercubuana.ac.id

Editorial Address Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Tri Juwono

Contact Email
trijuwono@mercubuana.ac.id

Phone
+628980875279

Journal Mail Official
visikom@mercubuana.ac.id

Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA