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Jurnal Visi Komunikasi

viskom
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Published by Universitas Mercu Buana

ISSN : 14123037 EISSN : 25812335 DOI : https://doi.org/10.22441/visikom

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual articles in communications (see Focus and Scope). The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 238 Documents

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POLA KOMUNIKASI PEMASARAN DINAS PARIWISATA DAN KEBUDAYAAN DALAM MEMBANGUN MEREK DESTINASI WISATA BAHARI DI KOTA PADANG Mardhiyyah Mardhiyyah
Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019
Publisher : Universitas Mercu Buana

The research entitled Marketing Communication Pattern of the Tourism and Culture Office in Building a Maritime Tourism Destination Brand in Padang City intends to find out the patterns and marketing communication strategies carried out by the Tourism and Culture Office in Padang City in building their Maritime Tourism Destination Brand. This is motivated by the need for the Government Office, especially regarding tourism to be able to do marketing and promotion so that tourists who visit continue to increase. Coupled with an increase in the tourism sector is one part of President Joko Widodo's nawacita that must be realized. The city of Padang has amazing marine tourism destinations. For example, like Padang Beach, Air Manis Beach, Pasir Jambak Beach, Nirwana Beach and Caroline Beach..

STRATEGI MENCIPTAKAN, MEMPERTAHANKAN DAN MENJUAL PERSONAL BRANDING JELANG PEMILU 2014 Bambang Joko Priyono
Jurnal Visi Komunikasi Vol 13, No 2 (2014): November 2014
Publisher : Universitas Mercu Buana

The purpose of this paper is made to describe some of the definitions of PersonalBranding from various sources. So it is expected to increase our understanding and theknowledge about Personal Branding. Because to know how a character creation process, orbetter known as the Personal Image or Personal Branding is not something so difficult.Creating it is easy, but how to manage and maintain a self branding that has made it moredifficult. Discussion of the results obtained to the fact that the Personal Branding is theimage of the person that was built by the person concerned and appreciated by peoplearound him. Perhaps in simple language Personal Branding can be defined as "Good Name".Personal branding is what is at present have already become the current identity. Whereidentified and associated with what you have today. By building personal branding today,anyone can be more natural in the future. Personal Branding is the key to build and generatemillions of people who are professionals. Personal brand (brand yourself) is used as a tool toshape the views of others to yourself, especially in the 2014 election period nears.Tujuan dari penulisan makalah ini dibuat untuk menjabarkan beberapa definisiPersonal Branding dari berbagai sumber. Sehingga diharapkan bisa menambah pengertiandan pemahaman kita seputar Personal Branding. Karena untuk mengetahui bagaimana sebuahproses penciptaan karakter atau yang lebih dikenal dengan Personal Image atau PersonalBranding bukan hal yang begitu sulit. Menciptakan itu mudah, tapi bagaimana mengelola danmempertahankan branding diri yang sudah diciptakan itu yang lebih sulit. Dari hasilpembahasan didapatkan fakta bahwa Personal Branding adalah pencitraan terhadap diriseseorang yang dibangun oleh orang yang bersangkutan dan diapresiasi oleh orangsekitarnya. Mungkin dalam bahasa yang sederhana Personal Branding dapat diartikan sebagai“Nama Baik” . Personal branding adalah apa yang di miliki sekarang yang sudah menjadiidentitas saat ini. Dimana diidentikkan dan diasosiasikan dengan apa yang dimiliki saat ini.Dengan membangun personal branding di masa kini, siapapun akan semakin natural di masadepan. Personal Branding merupakan kunci untuk membangun dan menghasilkan jutaanorang-orang yang profesional. Personal brand (merek diri) digunakan sebagai alat untukmembentuk pandangan orang lain kepada diri anda terutama dalam periode mendekati masapemilu 2014.

PENGARUH IKLIM KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN PT. DENSO INDONESIA Erningsih, Tuti
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

The process of achieving organizational goals requires a positive organizational communication climate so that it can connect, regulate and foster the organizational environment regarding the structure and functions of the organization, in a relationship between its members, information processes and organizing processes and organizational culture in order to achieve organizational goals. This research was conducted to determine whether there is an influence of Organizational Communication Climate on the performance of employees of PT. Indonesian Denso. This type of research is quantitative and the nature of the research is causal-comparative analysis. The method used is a survey that has two variables, namely Organizational Communication Climate (x) on Employee Performance (y). The population is employees of PT. Denso Indonesia with probability sampling technique or random sampling. The results of this study using data analysis techniques used in this study are descriptive inferential (probability statistics), and simple linear regression analysis through classical assumption test. Test the hypothesis by using the analysis of the simultaneous influence test (F) to determine the effect of the independent variables together on the dependent variable and the partial test (T) to determine the effect of each independent variable on the dependent variable. This study concludes that trust as an important indicator in the ongoing communication climate makes the company continue to process well, even though each individual still needs an adaptation process in a new company and how to accept and cooperate with new leaders.

STRATEGI PUBLIC RELATIONS MELALUI KEGIATAN PRESS TOUR PADA PROGRAM KERJA WISATA BAHARI DALAM MEMBANGUN CITRA PT. PELNI (PERSERO) Astri Dwi Ramadhani
Jurnal Visi Komunikasi Vol 14, No 2 (2015): November 2015
Publisher : Universitas Mercu Buana

The problem in this research is negative report related PT. PELNI (Persero) about the loss of the company. The existence of Low Cost Carrier (LCC) which makes the image of PT. PELNI (Persero) faded as many passengers aboard ships to aircraft. Subjects in this study consist of internal and external parties. From internal parties, namely Corporate Secretary, Public Relations, and Marketing Manager of PT. PELNI (Persero). While from external parties namely Journalist and User Services. The research method used is case study method with qualitative approach. Researchers use this method because of research questions pertaining to "how" and or "why" and contain the spirit of description in each explanation. Data collection techniques were conducted with in-depth interviews by resource persons. The result of the research shows that the use of public relations strategy through press tour activities conducted by Corporate Secretary of PT. PELNI (Persero) is considered effective to get positive publicity. Publicity gained from the press tour activities have a positive impact for PT. PELNI (Persero). In addition to the positive image in the community also has a positive impact in the eyes of regulators. Permasalahan dalam penelitian ini adalah pemberitaan negatif terkait PT. PELNI (Persero) tentang kerugian perusahaan. Adanya Low Cost Carrier (LCC) yang membuat citra PT. PELNI (Persero) memudar karena banyak penumpang kapal yang beralih ke pesawat terbang. Subjek dalam penelitian ini terdiri dari pihak internal dan eksternal. Dari pihak internal, yaitu Corporate Secretary, Humas, dan Manager Pemasaran PT. PELNI (Persero). Sedangkan dari pihak eksternal yaitu Wartawan dan Pengguna Jasa. Metode penelitian yang digunakan adalah metode studi kasus dengan pendekatan kualitatif. Peneliti menggunakan metode ini karena pertanyaan penelitian berkenaan dengan “bagaimana” dan atau “mengapa” dan mengandung semangat deskripsi dalam setiap penjelasannya. Teknik pengumpulan data dilakukan dengan wawancara mendalam oleh nara sumber. Hasil penelitian menunjukan bahwa Penggunaan strategi public relations melalui kegiatan press tour yang dilakukan oleh Corporate Secretary PT. PELNI (Persero) dinilai efektif untuk mendapatkan publisitas positif. Publisitas yang didapatkan dari kegiatan press tour berdampak positif bagi PT. PELNI (Persero). Selain pencitraan positif di masyarakat juga berdampak positif di mata regulator.

PENGARUH KOMUNIKASI PEMASARAN MELALUI WHATSAPP MESSENGER TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK INDUSTRI RUMAH TANGGA DI KOTA BOGOR Gestio Suraya
Jurnal Visi Komunikasi Vol 17, No 2 (2018): November 2018
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v17i2.6513

Social media is one of the platforms that is used in addition to the means of communicating as well as facilitating public activity, one of which is shopping. People simply sit or do other work by holding the smartphone, opening the application program, then selecting and ordering the items they want online. This study aims to measure and analyze the influence of Social Media Marketing conducted by Loewi as a home industry entrepreneur in Tajur Village, East Bogor Subdistrict, Bogor City, through WhatsApp Messenger on consumer purchasing decisions. The research method used in this study is an explanative and associative type survey method. The research sample obtained 91 respondents with quantitative data analysis techniques. From the test data analysis found that Social Media Marketing has a significant effect on consumer purchasing decisions on home industry products and the Collaboration dimension in WhatsApp Messenger does not have a significant effect on consumer purchasing decisions on home industry products.

STRATEGI KOMUNIKASI PEMASARAN ONLINE PRODUK BUSANA MUSLIM QUEENOVA Dian Sarastuti
Jurnal Visi Komunikasi Vol 16, No 1 (2017): May 2017
Publisher : Universitas Mercu Buana

Queenova is one of the Muslim fashion brand who play in the online market that has been able to grow rapidly. The purpose of this study is to find out the online marketing communication strategy conducted by Queenova Muslim fashion in increasing brand awareness. This type of research uses descriptive type qualitative approach with qualitative descriptive research method. Technique of data collecting by interview and observation. Technique examination of data validity using triangulation. Queenova is a Muslim fashion brand that chooses online path in marketing its products. The results show that in marketing communication strategy undertaken by Muslim fashion Queenova using Above The Line and Below The Line, with focus on promotion and advertisement banner ad sales on facebook. In conclusion the marketing strategy focuses on the promotion of banner ad sales and advertising on the facebook site. Visual communication factors and recommendations also have an effect on increasing brand awareness. Suggestions to improve relationships with existing fans made a form of activity to establish relationships with consumers. It is proposed to have a special person in charge of taking care of online mediaQueenova merupakan salah satu brand busana muslim yang bermain di pasar online yang telah mampu berkembang pesat. Tujuan penelitian ini adalah untuk mengetahui strategi komunikasi pemasaran online yang dilakukan oleh busana muslim Queenova dalam meningkatkan brand awareness. Tipe penelitian menggunakan tipe deskriptif pendekatan kualitatif dengan metode penelitian deskriptif kualitatif. Teknik pengumpulan data yang dilakukan dengan wawancara dan observasi. Teknik pemeriksaan keabsahan data menggunakan triangulasi. Queenova merupakan brand busana muslim yang memilih jalur online dalam memasarkan produk-produknya. Hasil penelitian menunjukkan bahwa dalam strategi komunikasi pemasaran yang dilakukan oleh busana muslim Queenova mempergunakan jalur Above The Line dan Below The Line, dengan fokus pada promosi penjualan dan pemasangan iklan banner ad di facebook. Kesimpulannya strategi pemasaran fokus pada pada promosi penjualan dan pemasangan iklan banner ad di situs facebook. Faktor komunikasi visual dan rekomendasi juga memiliki pengaruh terhadap meningkatnya brand awareness. Saran meningkatkan hubungan dengan fans yang sudah dimiliki dibuatkan suatu bentuk aktivitas untuk menjalin hubungan dengan konsumen. Diusulkan memiliki person in charge yang khusus mengurus media online.

ANALISIS STRATEGI MEDIA SOSIAL DALAM MEMBANGUN BRAND IMAGE (Studi Pada Instagram Fujifilm Indonesia) Theresia Erlin Christiani
Jurnal Visi Komunikasi Vol 19, No 1 (2020): Mei 2020
Publisher : Universitas Mercu Buana

Technological developments have an impact on all aspects of life including the world of photography. Photography developed from analog to digital technology, which increased public interest in the world of photography. The development of technology has also been encouraged the emergence of social media as a medium of communication as well as a media for promotion/business over time which has been widely used by companies/business owners. PT. Fujifilm Indonesia is building a new brand image by utilizing Instagram as a means of communication to rebuild consumer trust due to rejection that occurred as a result of the shift in its core business from washing print and roll film to being a digital camera manufacturer. The purpose of this study is to determine the marketing communication strategy applied by Fujifilm Indonesia in building and strengthening their brand image using Instagram. The theoretical concept used in this research is to use Belch & Belch's marketing communication theory which states that to create a marketing communication strategy, it is necessary to go through at least several stages, namely the planning stage to the control stage. This research uses a case study research method with a qualitative approach. This research shows that the use of KOL is proven to be effective in attracting attention and forming consumer trust which is supported by consistency in uploading content and responding to consumers on Instagram.

KOMPARASI NILAI BERITA TAYANGAN INFOTAINMENT INSERT DI TRANS TV DENGAN INTENS DI RCTI Fidya Mulia Sari
Jurnal Visi Komunikasi Vol 14, No 2 (2015): November 2015
Publisher : Universitas Mercu Buana

INSERT is an infotainment show that aired on Trans TV, various celebrities life events re-packaged and presented and the actual factual news with ease. While INTENSE is an infotainment program RCTI peel out on celebrity news. This study aims to determine the extent of the similarities and differences in the two infotainment news values are different, the infotainment Insert with Intense. From reliability test with formula Ole R. Holsti reliability figures obtained by 108% to the program while the program Insert Intense by 110%, which indicates that this research qualified objectivity. It can be deduced that the infotainment Insert has elements of news value exceptionalism while not intense, Intense Insert and both have elements of news value, insert more elements of news value has caused, and Intense Insert both have an element of actual news value, Insert and Intense not all the news has an element of closeness value, Insert has elements of information that is more than the value of Intense, Intense Insert and not all the news has an element of value conflict, Insert has the essential elements of news value is much, much more intense has an element of surprise news value than Intense, Insert has a lot more elements of human interest news value, and Insert or Intense equally newsworthy elements do not have sex. INSERT adalah sebuah tayangan infotainment yang di tayangkan Trans TV, aneka kejadian kehidupan para selebriti kembali dikemas dan disajikan berita faktual dan aktual dengan santai. Sedangkan INTENS merupakan sebuah program tayangan infotainment RCTI yang mengupas habis tentang pemberitaan selebritis. Penelitian ini bertujuan untuk mengetahui sejauhmana persamaan dan perbedaan nilai berita pada kedua infotainment yang berbeda, yaitu infotainment Insert dengan Intens. Dari uji realibilitas dengan formula Ole R. Holsti didapatkan angka Realibilitas sebesar 108% untuk program Insert sedangkan program Intens sebesar 110% yang mengindikasikan bahwa penelitian ini memenuhi syarat objektifitas. Dapat ditarik kesimpulan bahwa infotainment Insert memiliki unsur nilai berita keluarbiasaan sedangkan Intens tidak, Insert dan Intens sama-sama memiliki unsur nilai berita, Insert lebih banyak memiliki unsur nilai berita akibat, Insert dan Intens sama-sama memiliki unsur nilai berita aktual, Insert dan Intens tidak semua pemberitaan memiliki unsur nilai kedekatan, Insert memiliki unsur nilai informasi yang lebih dibanding Intens, Insert dan Intens tidak semua pemberitaan memiliki unsur nilai konflik, Insert memiliki unsur nilai berita orang penting yang banyak, Intens lebih banyak memiliki unsur nilai berita kejutan dibanding Intens, Insert lebih banyak memiliki unsur nilai berita ketertarikan manusia, dan Insert maupun Intens sama-sama tidak memiliki unsur nilai berita seks.

PENGALAMAN HIDUP DAN KENDALA KOMUNIKASI DARI KELUARGA EKSPATRIAT DAN PERKAWINAN CAMPURAN DI KOTA METROPOLITAN JAKARTA -INDONESIA Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 16, No 2 (2017): November 2017
Publisher : Universitas Mercu Buana

A cultural identity is adopted by a person that governs the relationships, lifestyle, and life that should be adhered to and rooted in ethnic members in ways of thinking, ways of life, and ways to overcome problems. What are the views, life experiences and constraints of communication from expatriate families and mixed marriages in the Metropolitan City of Jakarta, Indonesia. Case study with interviews with resource persons with the results and conclusions that (1) Ethnic values in a mixed marriage between American-Sundanese and English-Sundanese; open family, adapting culture from outside namely America through close family, papa and close family. (2) Jakarta-Italy Ethnic Couples (nations), more Chinese culture is absorbed especially language, trade spirit and religious rituals, but there are also spirits obtained from Italian parents. (3) Sicilia feels uncomfortable if called "Chinese", "Chinese basis", "stingy" which is done by people who are known. When compared to ethnic American expatriates, ethnic Chinese are more closed. (4) Ethnicity from Bangladesh-Java I find it rather difficult to grasp meaning, because of the language barrier used. But based on the interviews of the most dislike of ethnicities who are there if they grab their business. Based on the intonation of his voice he had more anger than all the resource persons.

KONSTRUKSI KOMUNIKASI ORANG TUA DALAM PENDIDIKAN MEDIA PADA ANAK USIA DINI DI KEC. KATAPANG KABUPATEN BANDUNG Heru Ryanto Budiana; Nuryah Asri Sjafirah
Jurnal Visi Komunikasi Vol 12, No 2 (2013): November 2013
Publisher : Universitas Mercu Buana

Abstrak. Dewasa ini anak-anak dapat menonton berbagai tayangan di televisi padahal isi televisitidak selamanya baik untuk masyarakat terutama anak-anak. Berbagai muatan kekerasan,hedonisme, konsumerisme, mistik, pornografi dan budaya instan hadir dalam setiap keluargamelalui televisi. Hal ini membuktikan bahwa televisi memiliki dua wajah: wajah baik dan wajahburuk. Sementara banyak orang tua tidak memiliki cukup waktu untuk menjaga anak-anaknyadari terpaan wajah buruk media. Anak belum memiliki kemampuan filtrasi aktif, oleh karena ituorang dewasa dalam hal ini orang tua dituntut untuk memberikan pendidikan media pada anak.Idealnya pendidikan media diberikan di jenjang usia dini. Sejak pertama kali anak dapatberinteraksi dengan media. Namun untuk melakukan pendidikan media pada anak usia dinibukanlah hal yang mudah karena orang tua harus mengetahui terlebih dahulu bagaimana prinsippembelajaran untuk anak usia dini, mengingat anak usia dini adalah pembelajar yang aktif.Orang tua perlu melakukan pendampingan atau parental mediation merujuk pada upayamemodifikasi atau bahkan mencegah efek yang berhubungan dengan interaksi anak dan televisi.Abstrak. Dewasa ini anak-anak dapat menonton berbagai tayangan di televisi padahal isi televisitidak selamanya baik untuk masyarakat terutama anak-anak. Berbagai muatan kekerasan,hedonisme, konsumerisme, mistik, pornografi dan budaya instan hadir dalam setiap keluargamelalui televisi. Hal ini membuktikan bahwa televisi memiliki dua wajah: wajah baik dan wajahburuk. Sementara banyak orang tua tidak memiliki cukup waktu untuk menjaga anak-anaknyadari terpaan wajah buruk media. Anak belum memiliki kemampuan filtrasi aktif, oleh karena ituorang dewasa dalam hal ini orang tua dituntut untuk memberikan pendidikan media pada anak.Idealnya pendidikan media diberikan di jenjang usia dini. Sejak pertama kali anak dapatberinteraksi dengan media. Namun untuk melakukan pendidikan media pada anak usia dinibukanlah hal yang mudah karena orang tua harus mengetahui terlebih dahulu bagaimana prinsippembelajaran untuk anak usia dini, mengingat anak usia dini adalah pembelajar yang aktif.Orang tua perlu melakukan pendampingan atau parental mediation merujuk pada upayamemodifikasi atau bahkan mencegah efek yang berhubungan dengan interaksi anak dan televisi.

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Tri Juwono

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Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Tri Juwono

Contact Email trijuwono@mercubuana.ac.id

Phone +628980875279

Journal Mail Official visikom@mercubuana.ac.id

Editorial Address Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Tri Juwono

Contact Email
trijuwono@mercubuana.ac.id

Phone
+628980875279

Journal Mail Official
visikom@mercubuana.ac.id

Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA