Jurnal Visi Komunikasi
Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual articles in communications (see Focus and Scope). The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
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238 Documents
<![CDATA[ANALISIS KOMPETENSI MAHASISWA DALAM MENGHADAPI MASYARAKAT EKONOMI ASEAN ]]>
<![CDATA[Dewi Sad Tanti]]>;
<![CDATA[Ida Anggraeni Ananda]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 16, No 2 (2017): November 2017 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v16i2.2577
<![CDATA[Daya saing sumberdaya manusia Indonesia masih cenderung berada di bawah rata-rata, negara di kawasan Asia Tenggara. Padahal saat ini tengah berlaku Masyarakat Ekonomi ASEAN yang memungkinkan kompetisi secara bebas di kalangan sumberdaya manusia negara anggota ASEAN. Pemerintah telah menyiapkan Standar Kompetensi Kerja Nasional Indonesia (SKKNI), salah satunya adalah SKKNI Kehumasan Junior dan Madya. Hal yang menarik diteliti, apakah SKKNI itu sudah diadopsi dan dikuasai oleh kalangan mahasiswa, khususnya di Jurusan Public Relations Universitas Mercu Buana Jakarta. Untuk itu penelitian ini menganalisis kompetensi itu, mencoba untuk memahami kompetensi mahasiswa dalam menghadapi MEA dari uji kompetensi yang dibandingkan dengan kurikulum yang diterapkan. Dari analisis data di hasilkan ada 9 matakuliah di bidang studi Public Relations yang menjawab kompetensi Humas Junior. Hasil uji kompetensi menunjukkan mahasiswa Public Relations Universitas Mercu Buana memiliki kompetensi dalam jenjang Humas Junior. Jenjang Humas Madya belum dilaksanakan karena mereka terlanjur habis masa kuliahnya. Mahasiswa mengambil matakuliah yang menjawab kompetensi humas Junior dan mendapatkan nilai B. Sedang kompetensi yang dikuasai adalah Humas Junior dalam satu kali uji kompetensi. Ada empat mahasiswa yang harus mengulang karena belum dinyatakan kompeten untuk pertukaran informasi dalam bahasa Inggris.]]>
<![CDATA[ANALISIS PRODUKSI PROGRAM FASHION “ILOOK” DI NET TV ]]>
<![CDATA[Patricia Robin]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 13, No 1 (2014): May 2014 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v13i1.387
<![CDATA[Abstrak, Berbagai stasiun televisi berlomba-lomba menghadirkan program yang diharapkandapat menarik perhatian penontonnya, terutama di tengah-tengah persaingan industri televisi saatini yang semakin ketat. Setiap stasiun televisi berlomba menyuguhkan yang terbaik melaluiberbagai produksi programnya. NET TV sebagai salah satu stasiun televisi swasta lokal barumenyajikan satu program tayangan kategori soft news dengan format magazine yang berjudul“iLook”. Program ini menyajikan segala informasi yang berkaitan dengan fashion. Denganmenggunakan metode penelitian studi kasus yang dikaji secara kualitatif, teknik pengumpulandata primer observasi dan wawancara mendalam bersama key informan seperti produser, timkreatif, asisten produksi, editor dan kepala divisi produksi program bersangkutan, penelitian inibertujuan melakukan analisis terhadap proses produksi program tersebut. Hasil penelitianmenunjukkan bahwa program ini memiliki berbagai strategi mulai dari pemilihan ide secaraselektif, pola rundown, naskah, konsep produksiyang diterapkan dilapangan sampai konsepediting yang digunakan agar audiens tertarik dengan konten yang disajikan. Disamping itu,penempatan waktu dan jam siaran yang tepat juga menjadi salah satu strategi supayaprogram ini semakin diketahui dan mendapat minat dari masyarakat luas]]>
<![CDATA[DIRECTING TECHNIQUES FEATURE TELEVISION “SETENGAH HATI KURANGI PLASTIK” ]]>
<![CDATA[Arvi Ristiani Pratami]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021 ]]>
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DOI: 10.22441/visikom.v20i02.14371
<![CDATA[Indonesia is the second largest contributor to plastic waste in the world. Not only pollutes the environment, plastic waste also causes animals to die. Some people are starting to become aware of the dangers of plastic waste. However, that is only a small part. This final project aims to make people aware that plastic waste is a problem that must be solved together. The theory used as the basis for this final project is hypodermic needle theory which has the principle of stimulus-response principle where the effect is a reaction to a particular stimulus. This theory considers that the mass media coverage is like a drug that is injected into the blood vessels of the audience, which then the audience will react as expected. This applicative final project design concept is made in a television news feature program format entitled Half a Heart Reduce Plastic. The format of the media used is digital 16: 9. This work is intended for all people. Based on the results of the production of plastic waste problems can be resolved if the government draws up regulations that regulate production to the recycling of plastic waste, the community must also contribute by reducing the use of plastic, and producers are asked to process their own plastic waste from production.]]>
<![CDATA[MEDIA SOSIAL DAN PARTISIPASI SOSIAL DI KALANGAN GENERASI MUDA ]]>
<![CDATA[Morissan, Morissan]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 13, No 1 (2014): May 2014 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v13i1.366
<![CDATA[Abstrak, Partisipasi generasi muda dalam bidang politik sering kali menjadi bahan perdebatan.Generasi muda sering kali dianggap sebagai kelompok masyarakat yang paling tidak pedulidengan persoalan politik, mereka sering kali mengalami putus hubungan dengan komunitasnya,tidak berminat pada proses dan persoalan politik, memiliki tingkat kepercayaan rendah padapolitisi serta sinis terhadap berbagai lembaga politik dan pemerintahan. Pandangan ini sering kalidibenarkan dengan data yang menunjukkan bahwa generasi muda yang bergabung ke dalampartai politik relatif sedikit, dan mereka cenderung memilih menjadi Golput pada Pemilu. Namundi lain pihak, generasi muda di Indonesia menjadi pelopor penggunaan media sosial yangterkenal sangat intensif. Berbagai lembaga riset internasional melaporkan bahwa jumlahpengguna Facebook di Indonesia adalah yang terbesar kedua di dunia, dan Twitter pada posisiketiga terbesar di dunia. Tulisan ini mencoba untuk memberikan analisa, berdasarkan penelitiandan pengalaman di negara lain, apakah penggunaan media sosial oleh generasi muda mampumemberikan pengaruh terhadap tingkat partisipasi sosial dan secara khusus partisipasi politik.]]>
<![CDATA[FENOMENA FEAR OF MISSING OUT PADA GENERASI MILLENIAL DALAM JEJARING SOSIAL MEDIA INSTAGRAM ]]>
<![CDATA[Wiji Rahayu Ningyastuti]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 20, No 01 (2021): Mei 2021 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v20i01.14198
<![CDATA[Millennials continue to communicate with their friends on social media, and even follow social media trends to show that they are up-to-date and live a happy life. This phenomenon of Fear of Missing Out is examined by the authors in this study. This research aims to find out how FoMO occurs in millennials who use Instagram. This study uses descriptive research with a qualitative approach. Use the phenomenology of Alfred Schutz to illustrate what motivates the millennial generation to use Instagram, the causes of FoMO, the content that causes FoMO, indications of FoMO, as well as the characteristics of FoMO. The results obtained are the millennials who use Instagram excessively can cause FoMO, millennials who experience FoMO in Instagram has several indications and also certain characteristics. Such as fear, anxiety, and worry.]]>
<![CDATA[KOMUNIKASI ANTARPERSONA ANAK DENGAN ORANGTUA DALAM MENCEGAH KEKERASAN ]]>
<![CDATA[Fardiah, Dedeh]]>;
<![CDATA[Rinawati, Rini]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 15, No 1 (2016): May 2016 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v15i1.1689
<![CDATA[The family becomes the starting place for a child's growth. Therefore, the family needs to provide the process of education and a sense of security in children. This is understandable because currently the graph of violence against children the number tends to rise from year to year. The problem of violence is a phenomenon of icebergs, in fact not all victims of violence often report their cases for various reasons. Based on the results of the author's research, communication made by parents in preventing violence in children gives an idea that communication between parents parent to child has contributed to the process of preventing violence in children. On the other hand, interpersonal communication between the child and the parent needs to be done to see the whole family communication in preventing violence that occurs in the child. Based on the phenomenon described it is interesting to examine how: "Communication Antarpersona Children with Parents in Preventing Violence?" This research uses descriptive method conducted in 3 (three) public schools in the city of Bandung with the number of samples of 100 people. Samples taken as respondents were taken through cluster sampling technique from 51 junior high schools in Bandung. The results showed that openness and mutual support of children to parents is still not optimal, but on the other hand the problem of empathy is quite deep, as well as with a sense of positive and mutual appreciation is very strong. Keluarga menjadi tempat awal tumbuh kembang seorang anak. Oleh karena itu, keluarga perlu memberikan proses pendidikan dan rasa aman pada anak. Hal ini bisa dipahami karena saat ini grafik kekerasan terhadap anak angkanya cenderung naik dari tahun ke tahun. Masalah kekerasan merupakan fenomena gunung es, faktanya seringkali tidak semua korban kekerasan mau melaporkan kasusnya dengan berbagai alasan. Berdasarkan hasil penelitian penulis, komunikasi yang dilakukan oleh orangtua dalam mencegah kekerasan pada anak memberikan gambaran bahwa komunikasi antarpersona orangtua dengan anak memiliki kontribusi pada proses pencegahan kekerasan pada anak. Pada sisi lain, komunikasi antarpersona antara anak dengan orangtua perlu dilakukan untuk melihat secara utuh komunikasi keluarga dalam mencegah kekerasan yang terjadi pada anak. Berdasarkan fenomena yang dijelaskan tersebut menarik mengkaji bagaimana : “Komunikasi Antarpersona Anak dengan Orangtua dalam Mencegah Tindak Kekerasan?” Penelitian ini menggunakan metode deskriptif yang dilakukan di 3 (tiga) sekolah negeri yang ada di kota Bandung dengan jumlah sampel sebanyak 100 orang. Sampel yang menjadi responden diambil melalui teknik kluster sampling dari 51 SMP yang ada di kota Bandung. Hasil penelitian menunjukkan bahwa keterbukaan dan saling mendukung anak kepada orang tua masih belum optimal, namun di sisi lain masalah empati cukup mendalam, begitu pula dengan rasa positif dan saling menghargai sangat kuat.]]>
<![CDATA[Makanan dan Budaya Makan; Usaha Makanan Etnik “Warung Tegal” Pada Masyarakat Multikultur Jakarta ]]>
<![CDATA[Juwono Tri Atmodjo]]>;
<![CDATA[Susanne Dida]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v18i2.9615
<![CDATA[Jakarta as the capital city of Indonesia with a multicultural society causes a variety of types of food, eating procedures and ways of serving them as an illustration of the diversity of ethnicities, tribes and ethnic groups in Indonesia. Ethnic food, food from other nations, food products from the influence of popular culture, globalization, glocalization, and industrial products color the offering of dining options in Jakarta. Food as a cultural product is related to the way of life of the community not only to meet nutritional needs but also to the way of presentation and social cultural activities of the community. Ethnic food in multicultural communities in Jakarta is a typical ethnic food of an area which is used as a restaurant business community. Local wisdom on coastal and non-coastal food of the Javanese Tegal ethnic group as cultural capital for the gastronomic business of “Tegal Food Shop” in Jakarta.]]>
<![CDATA[BRANDING IN POLITICS PADA PEMILU 2014 ]]>
<![CDATA[Syaefurachman Al Banjari]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 13, No 2 (2014): November 2014 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v13i2.1657
<![CDATA[Brand is always emotional, especially in politics. Political brand must go beyondtheory and identify the emotional drivers of its target audience and use tough-mindedstrategies and positioning to steal market share (especially audience’s mind and heart share)from the competition. Stealing Mind and Heart Share has developed a unique process unlikeany other brand company in the world that is designed with a single purpose, to steal marketshare. The tactics of emotional branding have evolved over time as consumers have becomemore sophisticated. We’re emotional beings, and we respond to emotional appeals. That’swhy political brand and politicians are much more effective telling stories than quotingstatistics. The statistics may be correct, but the stories ring true. They have to win people’shearts instead of their minds. All brands and its elements can leverage the power ofpersonality to strengthen its appeal. It can only add to the power of a differentiatedpositioning.Merek selalu emosional , terutama dalam politik . merek politik harus melampauiteori dan mengidentifikasi driver emosional audiens target dan menggunakan strategi kerashati dan positioning untuk mencuri pangsa pasar ( pikiran terutama penonton dan berbagi hati) dari kompetisi . Mencuri Pikiran dan Hati Berbagi telah mengembangkan proses unik tidakseperti merek perusahaan lain di dunia yang dirancang dengan tujuan tunggal , untuk mencuripangsa pasar . Taktik emotional branding telah berevolusi dari waktu ke waktu sebagaikonsumen telah menjadi lebih canggih . Kami makhluk emosional , dan kami menanggapibanding emosional . Itu sebabnya merek politik dan politisi yang jauh lebih efektif berceritadari statistik mengutip . Statistik mungkin benar , tapi cerita berdering benar . Mereka harusmemenangkan hati rakyat bukan pikiran mereka . Semua merek dan unsur-unsurnya dapatmemanfaatkan kekuatan kepribadian untuk memperkuat daya tariknya . Ini hanya dapatmenambah kekuatan positioning dibedakan]]>
<![CDATA[KOMUNIKASI POLITIK: KAJIAN SUBSTANSIAL DALAM PENDEKATAN POLITIK ]]>
<![CDATA[Thomas T. Pureklolon]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v19i02.11392
<![CDATA[Political communication consists of political actors and political messages relating to power, governance, and all government policies. This communication takes place in complex political behavior. The complexity of political communication runs in a political process that is always unique and strategic from a communicator through messages and media. The speaking ability and representation of a communicator are the main determining elements in political communication. Political communication is a dynamic element that can determine political socialization and at the same time determine political participation. In this case political communication can be a pattern of human political behavior and a major determinant in politics. Therefore; Political communication is communication that involves political messages and political actors, or is directly related to power, government and government policies in a country. Political communication can also be understood as communication between two institutions, namely "those who govern" and "those who are ruled." This is an important thing in political communication. In every human activity always requires communication. It can be said that communication is an absolute thing in the concrete life of every human being. Communicators in a communication always occur in a social life matrix. Communication also occurs in social situations from the very beginning of a communication, develops until its end, which means: the relationship between the communicator and the public or the public is an inseparable part of the social system. Mass communicators as organizations that occupy important sensitive positions in social networks, respond to various pressures by rejecting and selecting information that all occur in the relevant social system that develops in society at that time. In a political communication, there are often figures of political communicator figures who certainly have authority and popularity such as community leaders, religious leaders, or celebrities, and so on, which are used effectively to attract the masses, such as in elections to gain votes. Actions like this are perfectly fine in a political communication, including also displaying large-scale advertisements with gleaming and excitement. In political communication, the content of political messages uses the media more than using public communication such as campaigns or speeches. The content of political messages is also directly related to the media setting agenda which always comes from orders from certain groups or groups, in this case a propaganda can also play in the message which aims to form new perceptions in the eyes of the public. This political message can influence the success process of a political party when competing for votes for power. The writing method in this article is a qualitative method, literature study with an interdisciplinary approach.]]>
<![CDATA[PENGGAMBARAN ETNIK BETAWI DALAM FILM BAJAJ BAJURI THE MOVIE ]]>
<![CDATA[Fadillah Saleh]]>;
<![CDATA[M. Sabrais]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 14, No 2 (2015): November 2015 ]]>
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DOI: 10.22441/visikom.v14i2.1680
<![CDATA[Discourse on ethnic is an interisting thing to discuss, because there are a lot of ethnic in Indonesia, one of them is Betawi. In Indonesia, many movies and dramas which uses Betawi as a theme. One of the film with the theme of Betawi is Bajaj Bajuri The Movie. This is reflected in every scene and dialogue from Bajaj Bajuri The Movie. Issue that raised from this film is how the depiction of Betawi ethnic in Bajaj Bajuri The Movie and the purpose of this study is to determine how to Betawi ethnic depicted in Bajaj Bajuri The Movie.The type of research used in this research is descriptive qualitative approach- semiotic analysis. Analyst unit of this research in the from audio and video from Bajaj Bajuri The Movie.. The results showed that the Betawi ethnic has a wide range of culture and customs. Betawi ethnic depictions that looks on the Bajaj Bajuri The Movie is a Betawi woman with traditional clothes called Kebaya, and Betawi males with Jas Abang Jakarta and Sadariah clothes. There is also a Betawi arts like Tanjidor and Palang Pintu. This study concluded that Betawi ethnic has a wide range of cultures and traditions. Begin from clothing, traditional ceremonies, musical arts and martial arts. ethnic Betawi is indeed influenced by some of the ethnic in Indonesia and outside Indonesia. This is evident from the cultural or art that Betawi ethnic owned. Wacana tentang etnis adalah hal yang menarik untuk dibahas, karena ada banyak etnis di Indonesia, salah satunya adalah Betawi. Di Indonesia, banyak film dan drama yang menggunakan Betawi sebagai tema. Salah satu film dengan tema Betawi adalah Bajaj Bajuri The Movie. Hal ini tercermin dalam setiap adegan dan dialog dari Bajaj Bajuri The Movie. Isu yang diangkat dari film ini adalah bagaimana penggambaran Betawi etnis di Bajaj Bajuri The Movie dan tujuan dari penelitian ini adalah untuk menentukan bagaimana Betawi etnis digambarkan dalam Bajaj Bajuri The Movie.Jenis penelitian yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif -semiotik. Unit analis dari penelitian ini dalam dari audio dan video dari Bajaj Bajuri The Movie.. Hasil penelitian menunjukkan bahwa Betawi etnis memiliki berbagai macam budaya dan adat istiadat. penggambaran etnis Betawi yang terlihat pada Bajaj Bajuri The Movie adalah seorang wanita Betawi dengan pakaian tradisional yang disebut Kebaya, dan Betawi laki-laki dengan Jas Abang Jakarta dan Sadariah pakaian. Ada juga kesenian Betawi seperti Tanjidor dan Palang Pintu. Penelitian ini menyimpulkan bahwa etnis Betawi memiliki berbagai macam budaya dan tradisi. Mulai dari pakaian, upacara adat, seni musik dan seni bela diri. Betawi etnis memang dipengaruhi oleh beberapa etnis di Indonesia dan di luar Indonesia. Hal ini terlihat dari budaya atau seni yang dimiliki etnis Betawi.]]>
