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Tri Juwono
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Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341
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INDONESIA
Jurnal Visi Komunikasi
Published by Universitas Mercu Buana
ISSN : 14123037     EISSN : 25812335     DOI : https://doi.org/10.22441/visikom
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual articles in communications (see Focus and Scope). The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 238 Documents
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STRATEGI PUBLIC RELATION PERUSAHAAN X INDONESIA DALAM MENINGKATKAN CITRA POSITIF Dasuki, Ira; Trisnawati, Annisa
Jurnal Visi Komunikasi Vol 24, No 02 (2025): November 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i02.35837

Abstract

This study wants to answer the Public Relations strategy of Company X Indonesia in improving the company's positive image. The method used in this research is descriptive qualitative.  The theory used in this research is the Model - Two way asymmetrical theory. The research results show that the Public Relations position of a Company From the strategy carried out by Public Relations, it will give rise to responses or opinions from the public in the form of feedback. In its application, Public Relations or Public Relations has various kinds of programs starting with planning or planning to evaluation within the company. Company exploration, by carrying out various positive programs and activities such as CSR programs, providing assistance during the Covid 19 pandemic, as well as scholarships and educational programs for the community, especially exploration areas, as well as collaborating with the government in Indonesia to improve the company's positive image.
Communication Strategy of Community "Dari Halte ke Halte" To Introduce Indonesian Culinary in the Greater Jakarta Area : A Systematic Literature Viseria, Bella; Ridaryanthi, Melly
Jurnal Visi Komunikasi Vol 24, No 02 (2025): November 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i02.31809

Abstract

Indonesia's culinary delights, rich in unique spices and seasonings from each region, attract domestic and international travelers. This richness reflects a diverse cultural identity in Indonesia, strengthening social interaction and contributing significantly to the tourism economy. In the digital era, social media has emerged as a key platform for promoting culinary ventures, enabling interaction and broad dissemination of information. The culinary community "Dari Halte Ke Halte" employs a unique communication strategy to showcase Indonesian cuisine, particularly in Jakarta. This article conducts a systematic literature review to examine the communication strategy utilized by the community. As an initial phase of ongoing research, the findings aim to provide academic contributions to communication science and practical insights for culinary communities and government institutions in developing effective culinary promotion initiatives. This article analyzes issues, concepts, research focus for future research that has the potential to introduce Indonesian culinary using systematic literature review. 
The Role of Social Media Among Women Survivors of Sexual Violence Pasha, Sartika Sari Wardanhi Dh; Furqan, Rahmatul; Hidayatullah, Fauzan
Jurnal Visi Komunikasi Vol 24, No 02 (2025): November 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i02.30736

Abstract

Addressing sexual violence against women is an urgent global concern that demands action at all societal levels. Unlike other forms of violence against women, sexual violence is particularly challenging to expose and address due to its association with societal norms of morality. The emergence of social media as a pivotal platform has enabled survivors to share their experiences, fostering potential preventive measures for others. Through digital platforms, survivors can promote awareness, solidarity, and collective strength, driving societal and structural changes. This research focuses on two primary objectives: 1) How to optimize social media to establish a protective environment for women survivors of sexual violence? 2) What role does the interplay of social media communication play in facilitating the empowerment of these women survivors? A qualitative descriptive approach with a case study methodology will be employed, utilizing snowball sampling for informants selection to address these aims effectively. The study aims to offer insights into how social media serves as a tool for survivors seeking support, validation, and advocacy. It will provide recommendations for using social media in prevention and education campaigns against sexual violence, aiming to enhance support for women survivors and advocate for more inclusive societal changes. Through this research, we seek to contribute to a deeper understanding of the intersection between social media and sexual violence survivorship, highlighting the platform's role in fostering empowerment and societal transformation.
IMPLEMENTATION OF MARKETING PUBLIC RELATIONS STRATEGIES IN INCREASING THE EXISTENCE OF SAYURBOX Arisnandhy, Doni; Tomohardjo, Irmulansati; Ridaryanthi, Melly
Jurnal Visi Komunikasi Vol 24, No 02 (2025): November 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i02.32912

Abstract

In the era of global competition, companies are required to enhance performance and business activities. Marketing plays a crucial role, yet extensive promotions incur significant costs. The internet and online shopping have transformed businesses, particularly e-grocery. Sayurbox leverages digital platforms but faces challenges like changing consumer behavior and layoffs due to mismatched target markets. Companies must build a strong reputation beyond product quality. MPR acts as a bridge between companies and consumers. This study analyzes MPR implementation in enhancing Sayurbox's existence. The research methodology employs a qualitative approach with a case study. Data was collected through interviews with the public relations manager, and five consumers of Sayurbox. The implementation of Marketing Public Relations (MPR) by Sayurbox includes structured PR strategies, a focus on positive image building through company values, and transparent crisis management. Effective communication strategies are used for new product launches. Sayurbox adopts a combination of pull, push, and pass strategies to expand market reach. Pull strategies emphasize customer interaction via social media and events. Push strategies include promotions, bundle deals, loyalty programs, and endorsements. Pass strategies involve community relations and social responsibility. Strong negotiation skills are also a key advantage.
PODCAST BOCOR ALUS POLITIK’S ROLE IN BUILDING GEN Z'S POLITICAL AWARENESS AHEAD THE 2024 ELECTION Widuri, Rachma Tri; Moniaga, Ariadne Khatarina
Jurnal Visi Komunikasi Vol 24, No 02 (2025): November 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i02.30787

Abstract

This study explores how Tempo Media Group’s Bocor Alus Politik podcast enhances Generation Z’s political awareness as beginner voters in the 2024 Election. Available on Spotify and YouTube, this podcast was designed to meet the visual preferences of young people. Since it’s launch on May 20, 2023, it has launched several episodes which sparked public discussions and opinions towards the political figures. Using the uses and gratifications theory, this qualitative study with in-depth interviews and social media observations finds that Bocor Alus Politik significantly shapes Gen Z’s perception of the 2024 Election, demonstrating social media’s impact on fostering political awareness among young voters.
Effective Communication as a Pillar of Public Policy Implementation at DUKCAPIL Prima in South Sulawesi Kondolele, Sukarniaty; Sultan, Moehammad Iqbal; Akbar, Muh.
Jurnal Visi Komunikasi Vol 24, No 02 (2025): November 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i02.33490

Abstract

This research aims to analyse the application of the communication model in the implementation of the DUKCAPIL Prima policy in South Sulawesi Province, and evaluate the factors that influence the effectiveness of communication in public policy. The approach used in this research is qualitative with a case study design. Data collection was conducted through in-depth interviews with the Head of the DUKCAPIL Office of South Sulawesi Province and participatory observation related to policy communication activities. The results showed that the communication model applied consisted of one-way communication and gradual communication, which proved effective in conveying policies from the central government to the district/city level. In addition, the use of various forms of messages such as instructional, motivational, informational, and feedback as well as the utilisation of various communication media (print media, radio, television, and social media) increase the effectiveness of policy delivery to the community. The significance of this research lies in a deeper understanding of the importance of a systematic and integrative communication model in the implementation of public policies, especially in the field of population administration and civil registration.
The Reception of Health Information To Reduction Stunting Puspasari, Cindenia; Mardhiah, Ainol; Husniati, Ade Muana
Jurnal Visi Komunikasi Vol 24, No 02 (2025): November 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i02.30804

Abstract

The main causes of stunting can be caused by a lack of nutrition and nutritional intake as a child's needs, off-base child rearing designs due to need of information and instruction for pregnant ladies and breastfeeding moms, lacking sanitation within the living environment such as need of clean water offices and inaccessibility of can offices and constrained get to. wellbeing offices required for pregnant ladies, breastfeeding mothers and toddlers. Malnutrition is a global issue. It is therefore important to have a health communication strategy when providing health information to the community. Using receptivity theory to communicate health information can be a long-term strategy to reduce the prevalence of stunting. There are several receptive analysis strategies that can be implemented to reduce the prevalence of stunting, including individual acceptability in processing information, provision of appropriate information in terms of language, acceptability in understanding media preferences, development of environmental perception factors, dissemination of credible information in influencing the community, and evaluation of information in stunting information dissemination strategies.
COMMUNICATION STYLE OF THE 2024 PRESIDENTIAL CANDIDATES Riswandi, Riswandi; Aunul, Sofia; Putri, Ratu Laura Mulia Baskara
Jurnal Visi Komunikasi Vol 24, No 02 (2025): November 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i02.33582

Abstract

Communication style is sometimes more important than the content of the communication. In the context of a country, a president needs to develop a communication style that suits his personality character in order to contribute to the effectiveness of his government. This study aims to describe the communication styles of three presidential candidates—Anies Baswedan, Ganjar Pranowo, and Prabowo Subianto, and to relate them to the tendencies of each individual's personality type. The method used is analyzing documents of news (from Detik.com, Kompas.com and Republika.go.id) with news samples in December 2023-January 2024 highlighting news items that contain the meaning of communication style. The results show that Anies Baswedan's communication style tends to be Argumentative and Precise, Ganjar Pranowo tends to be Open and Impression leaving, while Prabowo Subianto's communication style tends to be Dominant. Based on the tendency of this communication style, Anies Baswedan's personality tends to reflect the Sanguine type, Ganjar Pranowo tends to be Phlegmatic, while Prabowo Subianto tends to be the Choleric type. 

Page 24 of 24 | Total Record : 238

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