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Achmad Kautsar
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Abimanyu: Journal of Community Engagement
Published by Universitas Negeri Surabaya
ISSN : 27214095     EISSN : 27214095     DOI : -
Core Subject : Economy, Education, Art, Social, Engineering,
Arts Economics, Econometrics & Finance Education Engineering Social Sciences
The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. Abimanyu particularly focuses on the main problems in the development of the sciences of community services areas as follows: Student Community Services; Economics science; Technology; Art and Humanities; Education for Sustainable Development.
Arjuna Subject : Umum - Umum
Articles 136 Documents
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Pelatihan Speaking English untuk Siswa SMK Negeri 1 Dolo Barat Said, Mawardin M; Hasna; Budi; Suriaman, Aminah; Mawardin, Ibmasiah Wardatun Islamiyah; Mawardin, Ide Ilmiah; Mawardin, Istianah; Mawardin, Ilmuislami; Munawwaroh, Siti Aisyah Al
Abimanyu : Jornal of Community Engagement Vol 6 No 2 (2025): August 2025
Publisher : Universitas Negeri Surabaya

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Abstract

This Community Service aims at training students of SMKN (Sekolah Menengah Kejuruan Negeri, Government Vocational High School) 1 West Dolo for speaking English. They hopefully can apply it for speaking English to others so that they can communicate in the foreign language orally. They were motivated to master English to communicate in the international language practically. Its specific traget was the students who have spirits in learning to speak English. They then can communicate in the global language so that they become global learners. Communicative method is used to reach the objecive. Its result hopefully that through this Training the students can speak English by using simple sentences. This Article may be a reference for anyone who needs it.
Pelatihan Digital Marketing Berbasis Smartphone Untuk Membangun Kemandirian Ekonomi Pada Komunitas Tuli Gresik Supriyanto, Supriyanto; Hafid Kholidi Hadi; Ima Kurrotun Ainin; Hitta Alfi Muhimmah; Muh Ariffudin Islam
Abimanyu : Jornal of Community Engagement Vol 6 No 2 (2025): August 2025
Publisher : Universitas Negeri Surabaya

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Abstract

Gresik Deaf Community (Kotugres) is a community of young and productive deaf people who need to receive smartphone-based digital marketing training to support their economic independence. This training can also be used as a strategy to empower Kotugres from unfavorable conditions such as negative stigma from society, discrimination, neglect and even economic and social marginalization. Kotugres' products need to be marketed digitally after the manual/offline business process stagnates due to changes in people's mindsets that are starting to abandon offline shopping habits and tend to increase interest in online shopping, especially the post-COVID-19 pandemic recovery situation which has not yet subsided 100% makes smartphone-based digital marketing platforms increasingly needed and favored by the community. The method of implementing activities consists of the stages of need assessment, program planning, program implementation, and program evaluation. The results of the implementation of activities are significant positive impacts in the form of increased interest, knowledge and abilities of Kotugres members in carrying out smartphone digital marketing. To ensure the continuity of the impact of training activities, cooperation is needed with partners who can continue the implementation of the program continuously to maintain the long-term impact of the training.
Pemberdayaan Usaha Masyarakat Melalui Pelatihan Digitalisasi UMKM Oleh Mahasiswa KKN Kolaboratif UPN “Veteran’ Jawa Timur Panjaitan, Cavine One Happy; Kalvin Edo Wahyudi; Novita Wahyu Ningtias; Fiola Febriani; Gyta Adhelia Putri Sekarwangi
Abimanyu : Jornal of Community Engagement Vol 6 No 2 (2025): August 2025
Publisher : Universitas Negeri Surabaya

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Abstract

Increasing skills and marketing access for MSME owners, including Women Headed Families (PEKKA), is very important to improve their welfare. In Menampu Village and Sabrang Village, MSMEs face challenges in business management and marketing digitalization. The "Independent, Empowered and Contributing Women (MEDIASI)" program and digital marketing training by KKN students focuses on education related to digital marketing, optimizing social media and e-commerce platforms. The results of the activities show increased capabilities in product photography techniques and digital media management, which contribute to market expansion and product competitiveness. This program creates awareness of the importance of digitalization in business sustainability and is expected to continue to encourage sustainable economic growth with ongoing assistance.
Peningkatan Pemahaman Operasional Siswa melalui KKN di SMK Al Islah Surabaya Nuruddin, Mohamad Lutfi; Chusnaini, Azmil; Septia, Nurtiara; Amelia, Dyah Eka; Fitria, Nabilatul
Abimanyu : Jornal of Community Engagement Vol 6 No 2 (2025): August 2025
Publisher : Universitas Negeri Surabaya

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Abstract

The Community Service Program (KKN) is a form of university contribution in increasing the capacity of vocational education, especially in Vocational High Schools (SMK). This research aims to improve the understanding of SMK Al Islah Surabaya students on the concepts of production operational management and risk management. The method of implementing this activity is through structured and interactive material presentation, including material preparation, observation of student conditions, material delivery, open discussion, and evaluation based on student reflection using Google Form. The results of the activity showed an increase in student understanding both qualitatively and quantitatively. Before the activity, only 22% of students understood the production flow and 19% understood operational risks. After the activity, the understanding of the production flow increased to 80% and the understanding of risks to 76%. In addition, students showed awareness of the importance of work planning, division of tasks, and risk anticipation in production activities. This activity is in line with the principles of Work-Based Learning (WBL) and the Merdeka Curriculum, which emphasizes active, participatory learning, and is relevant to the needs of the world of work. Real experience-based material exposure has proven effective in improving the managerial readiness of vocational students.
Pemanfaatan Desain dan Digital Marketing untuk Meningkatkan Keterampilan Komersialisasi Produk bagi Siswa SMK Al-Islah Azmil Chusnaini; Anshori, Mohamad Yusak; Rasyid, Reizano Amri
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

In today’s digital economy, the ability to combine creative design with effective marketing strategies has become a key competency in the global creative industry. Vocational education, particularly in design-related fields, plays a crucial role in preparing students to meet these demands. This community service program was conducted at SMK Al-Islah Surabaya, a vocational school specializing in Visual Communication Design (DKV), with the aim of enhancing students’ skills in digital branding and product commercialization. The program involved 40 students and included training and hands-on practice covering branding principles, content creation, social media strategies, and trend analysis. The results showed a significant increase in students’ understanding of branding, from 28% in the pre-test to 85% in the post-test. Students also gained practical experience in producing promotional content and utilizing digital platforms effectively. This program successfully bridged the gap between technical design skills and the application of digital marketing, while also fostering an entrepreneurial mindset among students to better prepare them for the evolving creative industry.
Pelatihan Branding dan Komunikasi Visual bagi Siswa SMK Al-Islah Surabaya Rasyid, Reizano Amri; Mohammad Yusak Anshori; Azmil Chusnaini; Akhmad `Izzul `Arobi
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

This community service activity was initiated to respond to the gap between the technical capabilities and strategic understanding of advertising among vocational high school (SMK) students in the field of Visual Communication Design (DKV). The purpose of this program is to improve students’ understanding of advertising as a strategic communication tool that involves branding, message construction, and audience targeting. The method used consisted of four stages: needs analysis, program planning, training implementation, and evaluation. The activity involved 40 students and was carried out through interactive, practice-based sessions over two days. The results showed a significant improvement in students’ comprehension of advertising strategies, brand identity, and visual communication. Students also demonstrated growth in soft skills such as public speaking, collaboration, and creative thinking. The overall outcome indicates that this training model is effective in enhancing both conceptual understanding and practical competence relevant to the creative industry
Pelatihan Branding dan Komunikasi Visual bagi Siswa SMK Al-Islah Surabaya Anshori, Mohamad Yusak; Azmil Chusnaini; Reizano Amri Rasyid
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

This community service program aims to enhance vocational high school students entrepreneurial competencies, particularly in the creative industry sector, through the implementation of integrated marketing strategy training. The program was conducted at SMK Al-Islah Surabaya, focusing on Visual Communication Design (VCD) expertise, to bridge the gap between students' technical design skills and their understanding of strategic marketing aspects. The method included needs assessment, material preparation, interactive three-day training sessions, and comprehensive evaluation. The core materials delivered were Value Proposition, 5A Consumer Behavior Analysis, and SWOT Analysis. Evaluation results indicated a significant improvement in students' marketing concept comprehension, increased active participation in practical sessions, and the development of entrepreneurial mindsets and professional attitudes. This program demonstrates that an applied, participatory educational approach effectively enhances vocational students' readiness for the job market while fostering early innovation in the creative industry sector
Penguatan Kapasitas Kewirausahaan Mahasiswa TGBC Thailand melalui Pelatihan Business Model Canvas Berbasis Kreativitas dan Keberlanjutan Putra, Syaifurrizal Wijaya; Akbar, Rasyidi Faiz; Andjarwati, Anik Lestari; Ramadhan, Dyandra Armyta
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

Students at the Thai Global Business Administration Technological College (TGBC) face limitations in identifying and developing business ideas relevant to market needs. This Community Service Program (PKM) aimed to equip students with practical skills in designing a creative and sustainable Business Model Canvas (BMC). The method used was interactive training, including lectures, discussions, simulations, and practical exercises. Evaluation was conducted using pre-test and post-test instruments. Results show that more than 85% of participants improved their understanding of creative and sustainable business management and felt more confident and motivated to apply BMC. Therefore, this PKM program effectively enhanced TGBC students’ entrepreneurial capacity while supporting the development of a sustainability-oriented business ecosystem. hai Global Business Administration Technological College (TGBC) face limitations in identifying and developing business ideas relevant to market needs. This Community Service Program (PKM) aimed to equip students with practical skills in designing a creative and sustainable Business Model Canvas (BMC). The method used was interactive training, including lectures, discussions, simulations, and practical exercises. Evaluation was conducted using pre-test and post-test instruments. Results show that more than 85% of participants improved their understanding of creative and sustainable business management and felt more confident and motivated to apply BMC. Therefore, this PKM program effectively enhanced TGBC students’ entrepreneurial capacity while supporting the development of a sustainability-oriented business ecosystem.
Pemanfaatan Artificial Intelligence Guna Menunjang Transformasi Digital Pendidikan Bagi MGMP Akuntansi dan Keuangan Lembaga Kholifaturrohmah, Ramita; Mayasari, Viviana; Najmudin, Najmudin; Misni Mulasiwi, Cut
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

Social changes in the era of Artificial Intelligence (AI) necessitate that both students and teachers adapt to new technologies in the learning process. Teachers of the Subject Teacher Forum (MGMP) for Accounting and Institutional Finance in Banyumas Regency face challenges in integrating AI into accounting learning. The purpose of this Community Service Program is to enhance teachers’ knowledge of AI and their capability to implement it in teaching. The community partners involved are 57 teachers from 21 Vocational High Schools (SMK) in Banyumas Regency. The implementation methods include: (1) needs identification, (2) planning for socialization and training, (3) socialization and training, and (4) follow-up and evaluation. The training outcomes offer both theoretical benefits, in the form of increased understanding of AI, and practical benefits through hands-on experience in utilizing AI within the learning process. Keywords: Artificial Intelligence, learning process, MGMP Accounting and Institutional Finance
Penyusunan Instrumen Penilaian Pembelajaran Higher Order Thinking Skills Melalui Aplikasi ClassPoint Sambas Ali Muhidin; Hady Siti Hadijah; Adman; Triesninda Pahlevi; Madziatul Churiyah; Marsofiyati
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

Higher Order Thinking Skills (HOTS) are a crucial requirement in 21st-century learning, yet many teachers still struggle to develop appropriate assessment instruments. This community service activity aims to improve teachers' competency in designing HOTS assessment instruments based on the ClassPoint application, which allows for direct integration into interactive learning presentations. The methods used were participatory training and technical assistance to teachers. The results of the activity showed significant improvements in understanding HOTS concepts, the ability to develop analysis and synthesis items, and the utilization of ClassPoint features and direct evaluation. In conclusion, the use of ClassPoint as a medium for developing and implementing HOTS assessments has proven effective in supporting more meaningful and measurable learning. Keywords: ClassPoint, Assessment, Learning, HOTS

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