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Jonhariono Sihotang
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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 19 Documents
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Search results for , issue "Vol. 14 No. 1 (2023): February: Management Science" : 19 Documents clear
Augmented Reality as the Implementation of Digital Marketing 5.0 (Study Case: LPK Bali Aviation Tourism Center) Ni Nyoman Pudak Sari; A.A. Istri Ita Paramitha; Tiawan; Ni Luh Putu Ning Septyarini Putri Astawa
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.59

Abstract

Gaining the attention of customers to raise our product's brand awareness is not an easy task, good planning and strategy will be needed to achieve it. This proves to be a big challenge for many companies, especially for Bali Aviation Tourism Center. Based on the latest social media trends the researcher suggested Bali Aviation Tourism Center to use Marketing 5.0 method. Marketing 5.0 strategy provides a new perspective on applying the technology from the social media Instagram, besides the advantages of creating content planning in using data driven marketing and predictive marketing, adding gamification impression using Instagram filter based on augmented reality in augmented marketing, being more personal with contextual marketing, and as far as keeping up with the rapid changes with agile marketing. Bali Aviation Tourism Center is a vocational education equivalent to Diploma 1 that is operating in the hospitality industry which provides students with trainings before working at the airport. This research will use descriptive quantitative method with marketing 5.0 for the analysis technique. The researcher applies marketing 5.0, using platforms such as Semrush, Google Trends, Spark AR, Canva, Watsap.id, and Trello. Research will then be done to find out the increase brand awareness of the company through Meta insight.
The Effect of Product Quality, Brand Image and Brand Trust on Customer Satisfaction of Telkomsel SIM Card Users Palembang City Amelya Yuniar; Roswaty Roswaty; Try Wulandari
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.65

Abstract

This research is to test the variables of product quality, brand image and brand trust to affect the satisfaction of Telkomsel SIM Card customers in Palembang. This research is quantitative and took a sample of 271 respondents from Telkomsel SIM Card users in Palembang City. Data collection techniques in this study by distributing questionnaires using a likert scale. The data sources used are primary data and secondary data. The data analysis technique used is multiple linear analysis which is processed using SPSS version 25 for windows. The findings of this study show that product quality, brand image and brand trust affect the satisfaction of Telkomsel SIM Card customers in Palembang City.
The Influence of Organized Activeness on the Cumulative Achievement Index of Students of the Accounting Education Study Program, Faculty of Economics, Makassar State University Ernawati Ernawati; M. Ridwan Tikollah; Sahade Sahade
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.86

Abstract

This study aims to determine the effect of organizational activity on the cumulative achievement index of students in the Accounting Education Study Program, Faculty of Economics, Makassar State University. The variables in this study are organizational activity as the independent variable and the cumulative achievement index as the dependent variable. The population in this study were students of the Accounting Education Study Program, Faculty of Economics, Makassar State University. The sampling technique used was proportionate stratified random sampling; a sample from the population was selected randomly and proportionally with a sample of 80 students. The techniques used for data collection are questionnaires and documentation. The data analysis techniques used are descriptive percentage analysis, instrument testing consisting of validity and reliability testing, hypothesis testing consisting of simple linear regression analysis, a t-test, and coefficient of determination using SPSS version 25 for Windows. Based on the results of the data analysis that has been carried out, the simple linear regression equation model Y = 2,929 + 0.009 X means that for each additional unit of organizational activity, the cumulative achievement index has increased by 0.009. Meanwhile, from the analysis of the coefficient of determination (r2), the value of r2 = 0.173 means that the effect of organizational activity on the cumulative achievement index is 17.3% and the remaining 82.7% is influenced by other factors. Meanwhile, the results of the test-test analysis obtained a significant value of 0.000 <0.05, which means that organizational activity has a significant effect on the cumulative achievement index, thus the hypothesis is accepted.
The Influence of Customer Bonding and Customer Experience on Customer Loyalty of NR Shampoo, Medan Sunggal District (Case Study at PT. Ikapharmindo Putramas) Finta Aramita
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.88

Abstract

The purpose of this study was to determine and analyze the effect of customer bonding and customer experience on customer loyalty of Shampoo NR at districts of medan sunggal (student case study of PT. Ikapharmindo Putramas Medan)’’. The research method used was exploratory research, where the variables were measured using a Likert scale. Methods of data collection is done by interview (interview), with a list of questions (questionnaire). The population in this study were all NR Shampoo customers totaling 57 people. Sampling with the saturated sampling method or better known as the census. In this study, the population was relatively small, as many as 57 people. Data processing using SPSS version 23 software, with descriptive analysis and hypothesis testing with multiple regression analysis. The results showed that: (1) partially customer bonding variables affect customer loyalty NR Shampoo at PT. Ikapharmindo Putramas Medan sunggal ; (2) partially customer experience variables affect customer loyalty NR Shampoo at PT. Ikapharmindo Putramas Medan sunggal; (3) Simultaneously there is a positive and significant influence between the variables of customer bonding and customer experience of customer loyalty Shampoo NR at PT. Ikapharmindo Putramas Medan sunggal.
The Effect Of Parental Motivation On Students' Learning Interest In The Accounting Expertise Program At SMKN 1 Makassar Nur Huzaemah; Sahade Sahade; Fajriani Azis
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.87

Abstract

This study aims to determine the effect of providing motivation by parents on the learning interest of class X students of the Accounting Expertise Program at SMK Negeri 1 Makassar. The variables in this study are motivation given by parents as the independent variable and interest in learning as the dependent variable. The population in this study was all class X students of the accounting skills program at SMKN 1 Makassar. The sample technique used a proportionate stratified random sampling technique of 60 students. Data analysis used descriptive tests, hypothesis testing consisting of simple linear regression analysis, Pearson product moment correlation analysis, the coefficient of determination, and the t-test. Based on the results of the data analysis that has been carried out, a simple linear regression equation model is obtained: Y = 30.320 + 0.472X, which means that for each addition of 1 unit of motivation given by parents, the interest in learning has increased by 0.472. From the results of the analysis of the coefficient of determination (r2), the value of r2 = 0.414 is obtained, which means that the effect of motivating parents on learning interest is 41.4% and the remaining 58.6% is influenced by other factors. Meanwhile, based on the results of the Pearson product moment correlation analysis, a correlation coefficient of 0.643 was obtained and it was in the strong category, which means that there is a strong relationship between giving motivation by parents and the learning interest of class X students in the accounting expertise program at SMK Negeri 1 Makassar. While the results of the t-test analysis obtained a significant value of 0.000<0.05, which means that giving motivation by parents has a significant effect on interest in learning, the hypothesis is accepted.
Parents' Parenting Pattern of Study Discipline for Accounting Major Students at SMKN 1 Makassar Chadijah Jul Pancawati Maulana; Sahade Sahade; Muhammad Azis
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.91

Abstract

This study aims to determine the effect of parenting style on the learning discipline of students in the accounting expertise program at SMKN 1 Makassar. The sampling technique uses the Proportionate Stratified Random Sampling technique. Data collection techniques used are questionnaires and documentation. Data analysis was carried out by using descriptive analysis of percentages, instrument testing, and hypothesis testing. Based on the results of data analysis, it was obtained that the simple linear regression equation model Y = 20.856 + 0.368X, which means that for each addition of 1 value of parenting, the value of learning discipline increases by 0.368. The coefficient of determination (r2) is 40.7% which means parenting style has an influence on learning discipline of 40.7% and the remaining 59.3% is influenced by other factors. The Pearson Product Moment correlation coefficient is 0.638 which is in the strong category, which means that there is a strong relationship between parenting styles and student learning discipline. While the results of the t-test analysis obtained a significant value of 0.000 <0.05, which means parenting style has a significant effect on learning discipline, thus the hypothesis is accepted.
The Effect of Social Interaction on Learning Motivation of Students in Class X Accounting Expertise Program at SMKN 1 Makassar Fitrianti Fitrianti; Sahade Sahade; Sitti Hajerah Hasyim
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.92

Abstract

This study aims to determine the effect of social interaction on the learning motivation of Class X students of the Accounting Expertise Program at SMKN 1 Makassar. The variables in this study are social interaction as the independent variable (X) and learning motivation as the dependent variable (Y). Population study This amount 14 9 students class X Program Skill Accountancy State Vocational School 1 Makassar . The sampling technique uses the Proportioned Stratified Random Sampling technique , d with a sample of 60 students. Data collection techniques used are questionnaires and documentation. The data analysis technique used is descriptive percentage analysis, instrument test consisting of validity and reliability tests, test hypothesis consisting of simple linear regression analysis, product correlation analysis moment , coefficient of determination and t-test . Based on results of data analysis been done, then obtained models equality simple linear regression Y = 20.731 + 0.793 X, which means that for every additional unit of social interaction, motivation Study increased by 0.793 units. Results analysis person product moment correlation obtained a correlation coefficient of 0.686 which is included in the strong category. Next, from the results analysis coefficient determination (r 2 ) is obtained the value of r 2 = 0.470 means that the effect of social interaction on learning motivation is 47 percent and the remaining 53 percent is influenced by factor other. While the results of the t-test analysis were obtained mark significant 0.000 <0.05 which means social interaction has a significant effect on learning motivation, with thereby hypothesis accepted.
Papuan Indigenous Family Management to Respond to the Importance of Education in the Challenges of the Globalization Era in Poo Village, Jagebob District, Merauke Regency Sopia Betaubun; Irene Ipijei; Paskalina Silubun; Simon Rahanau
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.94

Abstract

This study aims to find out the role of Indigenous Papuan Family Management in Responding to the Importance of Education in the Challenges of the Globalization Era in Kampung Poo, Jagebob District, Merauke Regency. This research is a quantitative study with a sampling technique using simple random sampling of 40 people at random. The data collection method was carried out by observation, interviews, documentation, and questionnaires, then after the data was collected, it was followed by data analysis using descriptive statistical analysis with validity and reliability tests using SPSS 22. The results of research on 40 respondents showed that r count > r table. The validity test carried out using SPSS 22 was declared valid for all questions, the results of the reliability test were declared reliable.
Strengthening Investment During the Covid-19 Pandemic Through Digital Technology for Millennials in Pekalongan City Rohmah, Farida
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe and explain the existence of digital technology as a strengthening investment in the millennial generation during the Covid-19 pandemic in Pekalongan City. This research is a field research with a qualitative approach. Explorative to find further and deeper into other possibilities of the problem under study. The informants in this research are investment gallery assistants at the UIN K.H Abdurrahman Wahid Pekalongan campus and young investors (millennial generation) in Pekalongan City. The results of this study indicate that there is an interest of the millennial generation in stocks during the covid-19 pandemic because many millennial generation investors make stock transactions, with the expectation that stock prices will increase after the end of the pandemic. In addition, the role of digital technology has further increased investment during the co-19 pandemic in Pekalongan City. This indicates that it is important because of the growing digital technology, this will facilitate and increase investment during the Covid-19 pandemic by not violating health protocols and the lifestyle of people during the pandemic who are accustomed to work from home and online systems.

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