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Contact Name
Heronimus Maryono
Contact Email
heronimus.maryono@pmbs.ac.id
Phone
+6221-7511126
Journal Mail Official
penerbitan@pmbs.ac.id
Editorial Address
School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Indonesian Business Review
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Articles 96 Documents
Adaptation of Flexible Working System to Support Team Productivity in Pandemic-Changing Situations Christmy Handiyanto; Denisha Munaf; Ferdian Suria; Indra Syahruzza; Rahajeng Tyas Astari
Indonesian Business Review Vol 6 No 1 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.1.15-33

Abstract

This research aims to study the adaptation of a flexible working system and what supports team productivity in pandemic-changing situations. It uses qualitative research by performing in-depth interviews and focuses on the interviews of eight managers of four supporting functions: IT, Finance, HR, and Legal, in three leading companies in Indonesia The finding in this research shows the companies have experienced and still adapting to formulate a new working system. To support team productivity in the new working system, several factors need to be addressed, such as: facilities and technical support, the adaptation of SOP and job function, supervisor control, company and team agility, improved communication, work environment, and self-motivation. The new working system is expected to bring impact: improve productivity, cost reduction, environmental improvement, and employee well being. Further quantitative research is recommended to validate the factors supporting a flexible working system that influence team productivity and the expected impact. This study is expected to help management or organization to a better understanding of factors supporting the adaptation of the flexible working system needed to maintain team productivity in this changing situation. To the best of our knowledge, this research is the first to study the adaptation of a flexible working system and what factors are needed to support team productivity in pandemic-changing situations.
Impacts of Influencers on Customer’s Purchase Intentions in Instagram Mohammad Mersa Bayu Wibisono; Handi Prasetyanto; Borsak Sitanggang; Armedya Dewangga; Merry Maryati
Indonesian Business Review Vol 6 No 1 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.1.35-48

Abstract

Social media in modern society has transformed into the main communication platform among people: those who are having interesting content will gain more followers and a bigger audience. Thus, the evolution of social networking has also evolved digitally with the rise of key opinion leaders or social media influencers. This new trend has created a new opportunity for influencers to monetize their exposure and followers into a new marketing method for brands to tap into and advertise their products to gain more awareness from influencers’ followers. This paper examines the impacts of influencers on customers’ purchase intentions on social media, especially on Instagram. The social identity construct is introduced in this paper as of influencers in marketing, which also looks at how followers' purchase intentions are influenced by the influencers' perceived expertise, opinion leadership, and interest-fit. Data from 308 respondents who use the Instagram platform were gathered through a digital poll of respondents in Indonesia (Jabodetabek). Trustworthiness and perceived expertise had a negligible impact on customers' purchasing intentions, according to the study. On the other hand, clients' purchase intentions were positively impacted by interest fit and opinion leadership. This paper will explain The theoretical and practical implications of these findings.
Service Marketing, Referral Marketing, and Trust Icon Corporate to Increase Customer Satisfaction Farhan Arya Indrajaya; Tri Siwi Agustina
Indonesian Business Review Vol 6 No 1 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.1.49-60

Abstract

Entrepreneurs must pay attention to customer satisfaction in their corporate environment and drive corporate strategies to increase turnover and achieve the company's core goals. So this research is here to provide new concepts relevant to the current situation and conditions. This study aims to reveal the effect of service marketing, referral marketing, and corporate trust icons on customer satisfaction. The method used is quantitative by promoting partial least squares (PLS) in proving the proposed hypothesis. Then, the sample used was 100 consumers at a company in Gresik. The findings of this study demonstrate that service marketing, referral marketing, and corporate trust icons have a positive and significant effect on customer satisfaction. Theoretical and practical implications are also discussed in this study.
Pengaruh Kepemimpinan Transformasional pada Intensi Karyawan Keluar dari Perusahaan Sumarita Sumarita; Muzakki Muzakki
Indonesian Business Review Vol 6 No 1 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.1.61-70

Abstract

This study aims to investigate the effect of transformational leadership on turnover intention. Then, to test the influence through the mediating role of affective commitment. The method used in this study is a quantitative study with a respondent level of 160 employees from a total population of 255 employees in various divisions such as Accounting, Operations, Marketing and Sales, Recruitment, Human Capital, Treasury, IT Management, and Support. Partial least squares (PLS) were used in this study as a data analysis technique to test the hypothesis. The findings of this study reveal that transformational leadership is proven to have a negative and significant effect on employee turnover intention. Then, affective commitment is demonstrated to mediate the relationship between transformational leadership and employee turnover intention. Practical implications and research recommendations are discussed in this study.
Analysis of Consumers Rational and Emotional Motives in Making Purchases to Improve Marketing Strategy Aldrian Wibowo; Cecep Safa'atul Barkah; Arianis Chan; Pratami Wulan Tresna
Indonesian Business Review Vol 6 No 1 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.1.1-14

Abstract

This research was conducted to analyze the rational and emotional motivation of consumers to make purchases/visit Colada Cafe. Those consumer motivations are rational buying motives and emotional buying motives. The results of this study will be used as a basis for making decisions to improve the marketing strategy carried out by Colada Cafe so that it can compete with competitors. This research was conducted using quantitative research methods with descriptive analysis techniques. Samples from this method were taken using simple random sampling. The sample in this study was 90 Colada Cafe consumers. Based on the data obtained, it can be concluded that the marketing strategy Colada Cafe should do is expanding parking lots, improving promotional methods that not only show the interior but also show prices, promos, taste testimonials, menu variations, good service, strategic locations, and appetizing product displays. In addition, Colada Cafe must improve the quality of the products served to consumers.
Analysis of the Effect of Supply Chain Management on Competitive Advantage and Company Performance Asyriana Br. P, Sofia
Indonesian Business Review Vol 7 No 1 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.1.29-41

Abstract

This study wanted to know whether there was a basic effect of Creation network The board to high ground and company's show. Stock organization The leaders factors assessed by 3 pointers, to be explicit Fundamental Supplier Association, Client Relationship, and Information Sharing. Advantage factors assessed by 5 pointers, to be explicit expense, quality, transport consistency, thing advancement, and time to grandstand. While the association's show factors assessed by 2 pointers, explicitly money related execution and utilitarian execution. The data were assembled by spreading surveys. The unit of assessment of the investigation was associations in Surabaya. Respondents were 90 managers. The assessment procedure used in testing the hypothesis was Basic Condition Showing (SEM) by using Partial Least Square (PLS). This study had the choice to show the presence of a basic relationship of Creation network The leaders to high ground, Stock organization The board to association execution, and as well as Advantage to Association's Show.
How Does Servant Leadership Affect Turnover Intention a Company? Muzakki Muzakki; Asep Heryyanto
Indonesian Business Review Vol 6 No 2 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.2.87-97

Abstract

The food and beverage industry continues to experience positive and substantial development from year to year. Nonetheless, attrition rates range between 60% and 300%. This study investigates the relationship between servant leadership, affective organizational commitment, and turnover intention. In addition, this study seeks to examine the role of affective organizational commitment as a mediator between servant leadership and turnover intention. This study's sample consisted of 78 restaurant employees. The technique used for data analysis was Structural Equation Modeling Partial Least Square (SEM PLS). According to the findings of the study, servant leadership and affective organizational commitment had a significant negative impact on turnover intention. Lastly, affective organizational commitment can substantially and negatively moderate the effect of servant leadership on turnover intention.
The Impact of Financial Technology, Financial Literacy, and Financial Performance on Investment Decisions Hambali, Denny
Indonesian Business Review Vol 7 No 2 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.2.115-124

Abstract

As the number of players in the capital market increases and technological developments affect how and when individuals choose to invest, understanding the dynamics that influence these decisions becomes increasingly important. The purpose of this study was to analyze the effect of financial literacy, financial performance, and financial technology on the decision to invest in the people of Sumbaw City on the Indonesia Stock Exchange (IDX). The population in this study is the people of Sumbawa City who have invested in the Indonesia Stock Exchange (IDX), the sampling technique used is purposive sampling with a sample size of 100 respondents. The data analysis technique used is structural equation modeling-partial least square (SEM-PLS) with a Liketr scale from a range of 1 to 4. The results showed that financial literacy, financial performance, and financial technology partially had a positive and significant effect on investment decisions in the people of Sumbawa City. Based on the results of this study, it can be concluded that a high level of financial literacy will increase investors' understanding of managing investment risk and making smarter decisions. The company's financial performance also affects investor confidence in making investments, while the use of financial technology can facilitate access to information and investment transactions so as to influence investment decisions
Factors Affecting the Liquidity Risk of Commercial Banks in Nepal Niroula, Ballav; Gnawali, Bindu
Indonesian Business Review Vol 7 No 1 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.1.43-51

Abstract

Level liquidity is an important factor that helps the growth and survival of commercial banks. This research aims to show the factor affecting the liquidity risk of commercial banks in Nepal. The panel data were used to analyze and find the results from the period 2017 to 2021. Secondary data are collected from the annual report of commercial banks. Banks’ internal factors bank size, capital adequacy ratios, non-performing loans, return on assets, return on equity, and external factor gross domestic product was used as independent variables. The dependent variable of the research is the liquidity ratio. A descriptive research design has been used to explain the data. A convenient sampling technique was used to select the 16 commercial banks as a sample from the population of 26 banks. Various statistical methods are used to describe the data and to find the result from the 80 observations. The result shows that there is a significant and negative relationship between bank size and non – performing loans with the liquidity of commercial banks in Nepal, but GDP, ROA, and ROE have significant positive effects on liquidity. To maintain the liquidity level commercial banks, need to minimize the non – performing loans. It is crucial to take into account the size of the bank, the nature of the crisis, the regulatory environment, the interconnection of the financial sector, market perception, and contagion risk when large banks have a negative impact on liquidity. Knowing these elements will make it easier to find suitable answers to the liquidity issue and lessen the effects it has on the larger financial system.
Understanding The Importance of Job Satisfaction for Female Motorcycle Taxi Drivers Tri Siwi Agustina; Radhiyatul Hayati Putri
Indonesian Business Review Vol 6 No 2 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.2.99-113

Abstract

This study aims to find out more about the effects of the implementation of work flexibility on loyalty and job satisfaction, with work-life balance as mediation among female motorcycle taxi drivers especially in Surabaya, Indonesia. This study is a cross sectional quantitative study with the data collection technique using an instrument in the form of a questionnaire administered to 127 female XYZ’s motorcycle taxi drivers. This study used the path analysis as the data analysis technique to test the research hypothesis. The results showed that work flexibility has significant direct effects on loyalty, job satisfaction and work-life balance among women as motorcycle taxi drivers. The work-life balance did not mediate the effect of work flexibility on the loyalty and job satisfaction among women as motorcycle taxi drivers.

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