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INDONESIA
Indonesian Business Review
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 96 Documents
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The Impact of Digital Marketing and Entrepreneurial Capabilities on Marketing Performance Hardiansyah, Rian; Fahlia, Fahlia; Nuramaliyah, Nuramaliyah
Indonesian Business Review Vol 7 No 2 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.2.105-114

Abstract

The objective of this study is to assess the impact of digital marketing and entrepreneurial competence on the marketing performance of micro, small, and medium enterprises (MSMEs) in the Sumbawa district. An investigation was carried out involving 180 owners of Micro, Small, and Medium Enterprises (MSMEs), and the collected data was evaluated using Structural Equation Modeling-Partial Least Square (SEM-PLS). The research findings indicate that both digital marketing competency and entrepreneurial competency have a notable and beneficial impact on marketing performance. Additionally, it is observed that digital marketing competency specifically has a favorable and considerable influence on marketing performance. According to the findings of this study, it is crucial for MSMEs in Sumbawa Regency to give priority to enhancing their digital marketing and entrepreneurial abilities in order to enhance their marketing effectiveness. This research has significant ramifications for owners of micro, small, and medium enterprises (MSMEs), policymakers, and researchers, highlighting the necessity for additional investigation into this subject matter.
The Magic of Product Quality, Price, And Customer Satisfaction on Customer Loyalty Andriana, Ririn; Witara, Ketut; Sri Lestari, Aprilia Winda
Indonesian Business Review Vol 7 No 1 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.1.53-68

Abstract

The primary objective of this study is to examine how productquality and price influence customer loyalty using customer satisfaction among Madame Gie Official Shop's Shopee consumers. The research methodology employed is quantitative to establish the significance of relationships between the variables under investigation. The population for this study consists of all customers of Madame Gie Official Shop on Shopee. The sample size is 100 individuals selected through purposive sampling.The respondents are females aged at least 17 years, who have made a minimum of 2 purchases on Madame Gie Official Shop's Shopee page. Data was collected using observation, questionnaires, analyzed through path analysis. Results show significant partial impacts of product quality and price on customer satisfaction and customer loyalty, with product quality and price affecting customer loyalty through customer satisfaction.
The Effects of Korean Celebrities on Millennial & Gen Z Purchase Intention In Indonesia’s Beauty Industry Adam Jordy; Mega A. Yulianti; Nadya Chloe; Reynaldi Romy; Sartika Sari Hasibuan
Indonesian Business Review Vol 6 No 2 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.2.115-124

Abstract

This research aims to find the effect of using Korean celebrities towards purchase intention using several criteria in Indonesia’s beauty industry. The data were collected by distributing online surveys to the public with age criteria of Gen-Z and Millenials in Indonesia who like or adore Korean celebrities. Thus, Convenience sampling method was applied. Questionnaires acquired and recorded using a five point comparative scale. Exploratory factor and multiple regression analysis were used in analyzing criteria on customers’ purchase intention. Three aspects affecting purchase intention were identified, namely, connectedness towards celebrities, attitude towards celebrities, and celebrities cause-fit. Results from regression analysis proved that the connectedness and celebrities cause-fit have significant positive effects on customers’ purchase intention. Results from this research intended to help marketers when planning on using Korean celebrities as their brand ambassador. Marketers can acquire meaningful perception of factors that have significant impact in influencing customers’ purchase intention.
Strategi Bauran Pemasaran Ayam Zata Tahun 2023-2025 Ramadhan, Muhammad Taqiyyuddin; Widjaja, Andrianto
Indonesian Business Review Vol 7 No 2 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.2.69-82

Abstract

Penelitian ini merupakan penelitian terapan yang ditujukan untuk mengetahui masalah pemasaran yang dihadapi Ayam Zata dan menyusun strategi pemasaran baru yang tepat dan efektif sesuai dengan target pasar Ayam Zata. Penelitian ini menggunakan pendekatan kualitatif dan kuantitatif. Penelitian ini sendiri dilakukan pada gerai Ayam Zata cabang Cipinang Muara dan observasi yang dilakukan disekitar gerai sejauh 200 meter. Berdasarkan hasil penelitian, pelanggan telah memberikan persepsi bahwa Ayam Zata merupakan gerai aneka olahan ayam. Sambal bawang yang dimiliki Ayam Zata cukup disukai konsumen. Strategi pemasaran yang dilakukan Ayam Zata belum optimal karena masih sederhana. Promosi yang dilakukan sebatas melalui banner.
Pengaruh Rekrutmen dan Seleksi pada Kompensasi Langsung dan Kinerja Karyawan di Industri Tekstil Sundjoto, Sundjoto
Indonesian Business Review Vol 7 No 1 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.1.1-17

Abstract

To face an increasingly stringent environment and also try to gain influence from the free market in Indonesia, the textile industry must prepare its human resources and expect them to emerge from conditions of tight competition, especially from the work ability or performance utilized to support company activities and provide added value on the products produced. This research is aimed at finding out the effect of selection and recruitment on employee compensation and performance where the data collection testing technique was carried out using Structural Equation Modeling using AMOS V.4.01. This research was conducted at several textile companies in the East Java region. The number of respondents taken for this research was 120 people from all of the textile company employees who were the research subjects. The scientific findings of this research show that all variables are estimated to have a significant influence on employee performance and show that employee performance cannot be achieved optimally without determining compensation first.
Brand Preference of Smartphone Sanju Kumar Singh; Jitendra Prasad Upadhyay
Indonesian Business Review Vol 6 No 2 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.2.71-77

Abstract

The research aims at finding out the factors that majorly influence the buying decision of a customer when choosing a Smartphone. This research used quantitative method. In this study populations for this people residing inside Kathmandu valley who were using mobile phones. The sample size of 270 respondents who were job holders and using mobile phones were surveyed based on one of the non-probability sampling techniques, the convenience sampling method. This research used independent variables, advertisement, brand image, brand loyalties, price satisfaction and attributes. In addition, variables Price has positive and significant effect on brand preferences but remaining variables, advertisement, brand image, brand loyalties positive but not significant effect. Finally, Prices Factors one of dominant variables that makes people thinks to choose the smartphones in Kathmandu City.
The Impact of Digital Marketing, Financial Literacy, And Digital Literacy on Purchasing Intent for Online Products Cahyono, Tomy Dwi; Rizqi, Reza Muhammad
Indonesian Business Review Vol 7 No 2 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.2.83-93

Abstract

The swift advancement of technology has greatly influenced how humans engage with technology, leading to fundamental changes in communication and transactions. This has led to substantial prospects for the expansion of e-commerce in Indonesia. This study aims to elucidate the impact of digital marketing, financial literacy, and digital literacy on online product purchasing decisions. This study utilized an associative quantitative method utilizing structural equation modeling-partial least square (SEM-PLS). The study employed purposive sampling to choose a sample of 100 students from the Faculty of Economics and Business at Sumbawa University of Technology. Data is collected through a questionnaire distributed using a Google Form. The study shows that digital marketing, financial literacy, and digital literacy have a partial impact on the interest in purchasing things online. This highlights the significance of employing efficient digital marketing methods and consumers' comprehension of finance and information technology to enhance their inclination towards purchasing things online. Companies can boost their sales by prioritizing the enhancement of digital literacy and marketing expertise.
The Influence of Compensation on Life Insurance Agents’ Work Performance in Surabaya Fatimah, Nuzulul; Putra, Riyan Sisiawan; Mateen, Abdul; Safa'at, Safa'at; Sanggarwati, Diah Ayu
Indonesian Business Review Vol 7 No 1 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.1.19-27

Abstract

The most important thing in the insurance industry to remain sustainable and able to compete in this era of globalization, one of which is the role of agents. Agents as salespeople in insurance companies are the spearhead of the company. Apart from that, Insurance Agents have a big duty and responsibility in providing education to the public about the benefits of insurance and changing the anti-insurance mindset of the public to become insurance minded. Therefore, it is a crucial thing to research regarding agent work performance, and one of the factors that influences agent work performance is in terms of compensation, where there is financial and non-financial compensation received by insurance agents. This research aims to determine the influence of financial and non-financial compensation variables on the work performance of insurance agents in Surabaya. This research uses a quantitative method using a descriptive approach that focuses on hypothesis testing, with statistical analysis and produces conclusions that can be generalized. The population used in this research was insurance agents in Surabaya, totaling 800 people. The sampling technique in this research was random sampling technique, using the Slovin formula to determine the sample size from the total population. The data collection method uses a questionnaire, which is then processed using; validity test, reliability test, classical assumption test and multiple linear regression analysis with SPSS 22 software. The research results show that there is a positive influence between the independent variable and the dependent variable, Financial Compensation and Non-Financial Compensation partially and simultaneously have an effect significant impact on Insurance Agent Work Performance in Surabaya.
The Role The Role of Job Satisfaction in Minimizing Turnover Intention in Start-Up Companies Tedi Supriadi; Suryanto Suryanto
Indonesian Business Review Vol 6 No 2 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.2.79-86

Abstract

This study is a literature review study that aims to see the role of job satisfaction on turnover intention, especially in start-up companies. Start-up companies today have the opportunity to grow rapidly supported by technology and information. Many interesting things can be reviewed from start-up companies, one of which is that start-up companies are dominated by Gen Z and millennials. Where generation Z and millennials are known for their characteristics or attitudes that easily feel bored when they can't get the opportunity to develop and easily feel bored with monotonous types of work. So that this triggers the emergence of turnover intention, including start-up companies. For this reason, it is necessary to make efforts to minimize the emergence of turnover intention through increasing and understanding what factors can increase job satisfaction so as to minimize the emergence of turnover intention from each individual in the start-up organization.
The Impact of Profitability, Company Size Asset Growth On The Capital Structure Jibrail, Ahmad; Akbar, Arya Zulfikar; Hartini, Hartini
Indonesian Business Review Vol 7 No 2 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.2.95-104

Abstract

The objective of this study was to assess and examine the impact of profitability, business size, and sales growth on the capital structure of manufacturing companies listed on the Indonesia Stock Exchange between 2018 and 2022. The study encompassed a total of 140 manufacturing businesses that were listed on the Indonesia Stock Exchange over the period from 2018 to 2022. The employed sample approach is purposive sampling. The analysis technique employed utilises the IBM SPSS (Statistical Package for Social Science) programme, specifically version 20. The findings indicated that profitability, firm size, and sales growth exerted a favourable and statistically significant impact on the capital structure. The implication of this research is that company management should prioritise enhancing performance by focusing on profit management, making informed decisions to achieve sustainable profits, efficiently and effectively controlling costs, and effectively managing resources to foster continuous growth and development into a large company. Choosing the appropriate finance source for the company's operating activity.

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