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INDONESIA
Indonesian Business Review
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 96 Documents
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Examining Determinant Factors on Online Shopping Behavior upon Buying Furniture Aryo Prayudhana; Adrian Adrian; Arum Mardikawanti; Yonatan A. Hendro; Natasya N. Nugroho
Indonesian Business Review Vol 5 No 1 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.1.58-83

Abstract

The research is dedicated to examine factors that affect online shopping behavior of consumers upon buying furniture. These factors might be an important issue regarding e-commerce and marketing in the online furniture retail market. However, knowledge about online consumer behavior is still very limited because it is a fairly complex phenomenon in social life that can involve too many factors, especially in buying furniture online. One of the aims of this research is to uncover factors that have not been studied in previous studies, especially in the furniture industry. To acquire in-depth information, 10 informants were interviewed. Coding method was used to analyze the factors revealed in the transcript. The research identified that attitude (Financial Risk, Product Risk, Convenience Risk, Service and Infrastructure Variation), domain specific innovativeness, subjective norm (Family and Reference Group), and perceived behavior control (Playfulness and Informativeness) affect consumer purchase intention and thus affect their online shopping behavior in buying furniture online. The framework presented in the conclusion section will help further research on which factors influence the most.
Predictor in Influencing Indonesian Consumers Purchase Intention towards Green Shampoo and Soap Almira Mandasaria; Arnold Edricka; Bima Prasetyaa; Riandy Yohannes Saputra; Yostina Dian Anggraini; Istijanto Istijanto
Indonesian Business Review Vol 4 No 2 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.4.2.158-177

Abstract

This research’s purpose is to inspect the aspects, which may determine green soap and shampoo purchase decisions among consumers in Indonesia. Shortage of environmental consciousness observed from consumers in Indonesia has stimulated the curiosity to continue this study. With support from organized opinion polls, data were accumulated from a total of 320 people of consumers in Indonesia. Outcome of the accumulated data reflects some crucial factors for green shampoo and soap purchase intention, for example, environmental consciousness, eco-label, and attitude. Contrary to the hypothesis, advertisement, price, social influence and recycle participation was not a crucial influence of green shampoo and soap purchase intention of Indonesian citizens. The inferences of these revelations and bearings for future examination are given toward the finish of this paper. This research presents experiential comprehensions refer to the common perspective of an Indonesian markets on the determinants of green shampoo and soap purchase decision among vast range of age.
Partisipasi Karyawan pada Kondisi Bekerja dari Rumah di Masa Pandemi Covid-19 Bimo Taufan Devara; Nathanael Christian; Rafi Achas Muhammad; Yuliana Sanni
Indonesian Business Review Vol 5 No 1 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.1.84-98

Abstract

The purpose of this study was to determine the level of employee participation in an industry that allows employees to work from home during the COVID-19 pandemic in Indonesia. The research was conducted through a survey by distributing questionnaires using Indonesian. Obtained data from 301 employees who work from home throughout Indonesia. This research illustrates that of the 4 (four) types of variables that are considered to affect the level of employee participation, one variable, namely autonomy, does not significantly affect the level of employee participation. This study makes an important contribution by empirically investigating employees in Indonesia in assessing the amount of work participation when doing Work From Home during the COVID-19 pandemic.
Rantai Nilai dan Model Bisnis Media Televisi di TVRI Alya Puteri Maharani; Chan Christine; Kevin Brassalie; Eko Suhartanto
Indonesian Business Review Vol 4 No 2 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.4.2.178-202

Abstract

With the development of the creative industry in Indonesia, the world of television and radio in Indonesia must of course also have to develop for mutual progress. With so many media to enjoy entertainment and information, television and radio are still the choice of some Indonesian people. Nevertheless, television and radio are slowly being abandoned by the community because of other mediums that are present in this industry. In the television industry itself is being rivaled by a streaming platform that presents watching whenever and wherever, it becomes one of the challenges of the television industry to develop. The radio industry has also begun to compete with streaming platforms capable of delivering any song anywhere for its users. TVRI, as a company in Indonesia which is engaged in the television industry and is the first television station in Indonesia has its own way to survive and develop in one of the sub-sectors in this creative industry.
The Aspects of Online Clothing Store Photo Product which Affect Consumer Decision Making Jasson Harsojo; Elisha Lazaria; Ajaxta Chesio; Takhta Incra
Indonesian Business Review Vol 5 No 1 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.1.1-22

Abstract

Online shopping in this era is something that is already common in society, especially with the rapid growth of technology. Especially in Indonesia, the majority of the population already has access to the internet. This trend has become much more common since the rise of e-commerce in Indonesia such as Tokopedia, Shopee, and Bukalapak. Since there’s no physical appearance of the product, customers will rely on the photo of the product. Aesthetics of the photo presumably will affect the customer's intention to buy the product. This journal will cover the factors from the product's photo that will affect the consumers intention to buy the product. The product that will be covered in this journal is clothes. The methodology used for this research will be based on quantitative and qualitative research. The quantitative research was done by 9 interviewee and the qualitative research was done by 52 respondents. All of the research participants were from Indonesia. There are several hypotheses made, such as the physical appearance of the model, the lighting of the photo, editing of the photo, and also the quality of the photo will affect consumer decision making. There are several findings from this research. Better photo lighting, mix-match of the product, and detail of the product will definitely affect consumer decision making. While there’s interesting finding which is foreign model, in this case non asian models will decrease the intention to buy the product, as the customer prefers to see the model with the same physical posture so the customer is able to visualize how the clothes fit in their body. Editing is also necessary as long as it’s not affecting the clothes’ color.
The Influence of Board’s Educational Background on Indonesian Top Firms Profitability Jeremy Surya Wijaya; Anthony Steven Setiawan; Anthonius Brandon Yuwono; Abel Yudo Prakoso
Indonesian Business Review Vol 5 No 2 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.2.132-143

Abstract

This paper aims to observe the implications of higher education on firm performance based on a financial indicator that is most likely depicts the expertise of board members to utilize given assets to generate revenue. This paper will analyze both of board of commissioners and board of directors on Indonesian companies that have been consistently listed among the top 100 companies based on market capitalization during the period of observation which is 2010-2018. The education data of said Board of Commissioners or BOC and Board of Directors or BOD will be collected and analyzed to see how well they affect the ROA. It can be noted that only MBA degree on the BOC and doctoral degree on BOD does indeed have a significant positive correlation. It can be concluded that the managerial skills do help BOC to give advices and strategies that would help the firm performance, and the specialized expertise in the form of doctoral degree might give an edge to the directors to help them during day to day operations.
A Qualitative Study on Millennials Consumption Behavior of Alcohol Beverages in Jakarta, Indonesia Konco Martalegawa; Betsy Vevyola Prihatini Gultom; Faradi Pramudito; Muhammad Badri Halim; Rizal Taufik
Indonesian Business Review Vol 5 No 2 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.2.144-155

Abstract

Without a doubt, millennials play an important role in the industry as the power horse of future consumers. Although they are financially struggled compared to other generations, they are known to be a highest spender compared to other generations, and their buying preference has the power to make or break industries. This research aims to explore the alcohol consumption of Indonesian millenials ages 21-24-year-old in Jakarta region, Indonesia. The study also investigates factors that determine the consumption behavior. A qualitative method using 24 in-depth interviews was applied to address the research questions. The research findings indicate that the millennial’s alcohol consumption behavior is not only determined by functional and social factors, but also emotional factor, and that they tended to consume alcohol drink both spontaneously and purposively.
Faktor-Faktor yang Memengaruhi Kepuasan Konsumen Milenial pada E-Commerce Di Indonesia Karin Sidanta; Bobby Christian; Hadi Hadi; Winny Angelia; Istijanto Istijanto
Indonesian Business Review Vol 5 No 2 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.2.156-173

Abstract

Tujuan utama dari penelitian ini adalah menentukan faktor-faktor apa yang memengaruhi kepuasan konsumen dalam konteks transaksi e-commerce yang dilakukan oleh kaum milenial di Indonesia. Dalam penelitian ini, terdapat sejumlah 305 sampel yang dipilih dengan metode simple random sampling dan data seputar variabel-variabel terkait kepuasan konsumen diambil menggunakan instrumen penelitian berupa kuesioner online. Berikutnya, data dianalisis menggunakan regresi linear berganda dan diolah menggunakan program SPSS Versi 24 untuk menguji hipotesis yang telah dibuat. Hasil akhir dari analisis data menunjukkan bahwa variabel desain website, persepsi keamanan, pelayanan konsumen, kapabilitas pembayaran dan layanan pengiriman terbukti secara langsung memengaruhi kepuasan konsumen berusia milenial di Indonesia ketika menggunakan e-commerce. Di satu sisi, variabel kualitas informasi produk dan kenyamanan proses pembelian terbukti tidak memiliki pengaruh yang signifikan terhadap kepuasan konsumen milenial di Indonesia ketika menggunakan e-commerce.
Purchase Intention of Secondhand Cosmetics Under the Influence of Attitude and Perceived Risk Nur Latifah; Adelia Putri; Faisal Kamil; Ignatius Henry
Indonesian Business Review Vol 5 No 2 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.2.99-117

Abstract

This research aims to disclose whether both attitudes and perceived risks such as economic value, product attributes, anxiety, and doubt were likely to influence consumer’s purchase intention regarding second-hand beauty products. Researchers carried out a quantitative method using survey questionnaires in order to collect data from respondents whom we have been selected before. Having statistically analyzed with SPSS, our study shed light on the most important factors in buying second-hand beauty products that are economic value and product attributes, positively. In addition, the risk factors such as doubt and anxiety of using this kind of product have a negative influence yet not significant. Our study suggests that there are some values for these businesses that should be emphasized for their marketing communication in an effort to capture more audiences.
Kesadaran Lingkungan dan Kesehatan, serta Skeptisisme pada Konsumsi Makanan Organik Giovanni Selig Y.; Nathan Jeremy C.; Tendy Vincent; Yonas Widodo
Indonesian Business Review Vol 5 No 2 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.2.118-131

Abstract

Tujuan penelitian ini menilai seberapa besar pengaruh perilaku pembelian berdasarkan pada aspek yang dimiliki konsumen berkesadaran lingkungan, kesadaran akan kesehatan dan tingkat skeptisismeisme yang berkontribusi kepada frekuensi dalam mengkonsumsi makanan organik. Data penelitian diperoleh dengan kuisioner online yang mempunyai 202 responden Indonesia didapatkan dari koresponden, dengan rentang usia 18 sampai 58 tahun. Pengukuran data menggunakan skala likert 7 poin. Hasil penelitian menunjukan bahwa tingkat perilaku pembelian berdasarkan pada kesadaran lingkungan, kesadaran akan kesehatan dan tingkat skeptisisme mempunyai dampak yang positif kepada frekuensi dalam mengkonsumsi makanan organik, namun dampak dari tingkat skeptisisme lebih kecil jika dibandingkan dengan 2 variabel lainnya. Selain itu perilaku pembelian berdasarkan akan kesadaran lingkungan dipengaruhi secara positif oleh personal norms dan social norms.

Page 7 of 10 | Total Record : 96

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