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Heronimus Maryono
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School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.
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INDONESIA
Indonesian Business Review
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 96 Documents
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Pengaruh Camaraderie & Work Life Balance pada Kesiapan Gen Z Bekerja Onsite Syifa, Nadinda Putri; Saragih, Eva Hotnaidah
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.57-68

Abstract

This study is a continuation of the exploratory research conducted by Rasendriyo & Saragih (2023), with the aim of testing the significance of the influence of Camaraderie and Work-Life Balance on Generation Z's readiness to work onsite. The type of research conducted is basic research with a quantitative approach in the form of a survey using an electronic questionnaire distributed to 400 Generation Z employees working in the DKI Jakarta area via social media for one week. 372 data that met the criteria as samples were then processed using JASP software. This study found that Camaraderie and Work-Life Balance have a significant positive effect on Gen Z's Readiness to Work Onsite.
The forms, Drivers, and Impacts of Corporate Entrepreneurship in Business Organizations Suhartanto, Eko
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.16-26

Abstract

This literature review analyzes entrepreneurship and corporate entrepreneurship, focusing on their roles in economic development and organizational transformation. Entrepreneurship is categorized into the effects of entrepreneurial activities, the causes driving entrepreneurship, and the processes involved. Corporate entrepreneurship, defined as entrepreneurial activities within established firms, aims to tackle challenges from dynamic external factors like technological changes and competition. Corporate entrepreneurship manifests through corporate venturing and strategic entrepreneurship, leveraging resources and fostering innovation for a competitive advantage. The review discusses key antecedents like organizational culture and strategic leadership that influence success, with outcomes extending to financial performance and non-financial impacts such as stakeholder satisfaction and risk reduction. Aligning corporate entrepreneurship with broader strategic goals is crucial in dynamic environments. Entrepreneurial orientation, characterized by risk-taking, proactiveness, and innovativeness, fosters a corporate entrepreneurial culture. The study underscores the need for further research into corporate entrepreneurship's influence on organizational success amidst changing external conditions.
AI-Driven Disruption in Retail and Education Featuring Chegg, Stack Overflow, RWS, and Duolingo Ramayu, I Made Satrya; Darmawan, Andreas James; Heptariza, Anita; Sihwinarti, Dwi
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.1-15

Abstract

The artificial intelligence (AI) revolution has brought significant disruption to the digital business industry, including the online retail education services sector. On the one hand, the application of AI in the corporate environment is often followed by a reduction in human labor. On the other hand, the use of AI by consumers challenges the existence of digital service companies, especially those engaged in online education. This research analyzes how business sustainability in this sector is not enough to adapt to AI, but needs to adopt AI strategically to create added value and stronger competitiveness. Through case studies on Chegg, Stack Overflow, RWS, and Duolingo; this research evaluates the impact of AI on business models, effective adaptation strategies, and growth opportunities amid the threat of disruption. The results show that companies that are able to integrate AI as part of product and service innovation are not only able to survive, but also have the potential to expand market share and create new trends in the online education industry.
Preliminary Steps in Institutionalizing Multi-Stakeholders Platforms Prakasa, Danang Yudha; Nabila, Astria Zahra; Surdiasis, Fransiskus; suparno, Riyadi; Trilaksono, Teddy
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.43-56

Abstract

Solving complex and multi-faceted social problems requires strong cooperation from various parties. In this regard, Production, Protection, and Inclusion (PPI) Compact social initiative has been introduced as a concrete step of fostering cooperation and collaboration between various stakeholders in order to reduce environmental challenges while promoting inclusive, productive and sustainable business practices in Tebo Regency, Jambi, Indonesia. To promote cooperation between diverse stakeholders, understanding local dynamics as well as mapping involved and interested parties are requisite. Building credibility and trust between parties, maintaining transparency, delegating tasks to intermediaries to ensure neutrality and fairness as well as advancing decision-making processes and effective communication are some of the preliminary steps which should be taken.
Strategy Map Design for Indonesian Ministry of Investment & Downstream Industry 2025-2029 Rofi, M. Akhsanur; Triananda, Mohammad Ilham
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.27-42

Abstract

The formulation of the National Development Plan (RPJMN) for 2025–2029 and accompanying nomenclature changes marked the start of strategic transformation at the Ministry of Investment and Downstream Industry/Indonesia Investment Coordinating Board (BKPM). Efforts to expand downstreaming were pursued to support an 8% economic growth target over five years. However, surveys evaluating partnership implementation and business-actor feedback indicated that expectations for the partnership process had not been met, hindering MSME inclusion in downstream supply chains. This study aimed to design strategic alignment at BKPM using a strategy-map approach based on RPJMN 2025–2029. It adopted interviews, regulatory and RENSTRA analysis, performance reports, and internal government data. The findings revealed new downstreaming-related strategic objectives, for which indicators were formulated in line with investment and downstreaming theories and visualized in a causal strategy map. This coherence among indicators contributed to achieving strategic objectives and is expected to improve future policy implementation.
Can Brand Loyalty as Mediator Play A Role in The Influence of Perceived Quality and Brand Image on Repurchase Intention? Santoso, Wahyu; Dari, Seftia Triwulan
Indonesian Business Review Vol 8 No 2 (2025): Indonesian Business Review - In Progress
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bango soy sauce is one of the popular brands that ranks first in the Top Brand Award, but has experienced a decline in the Top Brand Index value starting in 2021, indicating a decrease in consumer repurchase interest. This decline is thought to be related to perceived quality and a weakened brand image. Therefore, this study aims to analyze the effect of perceived quality and brand image on repurchase intention, with brand loyalty as a mediating variable, on consumers of Bango soy sauce in Surabaya City. Surabaya City was purposively selected as the research location, with a focus on modern retail. The sampling method uses accidental sampling with a total of 100 respondents obtained from the Cochran formula. Data analysis using Structural Equation Modeling based on Partial Least Square (SEM-PLS) through SmartPLS 4.0 software. Based on the research analysis, the results show that perceived quality and brand image have a positive and significant effect on brand loyalty. Furthermore, perceived quality and brand loyalty also have a positive and significant effect on repurchase intention. Meanwhile, although brand image has a positive effect, it has no significant effect. In addition, there is also an indirect effect between perceived quality and brand image on repurchase intention through brand loyalty.

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