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Heronimus Maryono
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School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.
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INDONESIA
Indonesian Business Review
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 100 Documents
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Pengaruh Camaraderie & Work Life Balance pada Kesiapan Gen Z Bekerja Onsite Syifa, Nadinda Putri; Saragih, Eva Hotnaidah
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.57-68

Abstract

This study is a continuation of the exploratory research conducted by Rasendriyo & Saragih (2023), with the aim of testing the significance of the influence of Camaraderie and Work-Life Balance on Generation Z's readiness to work onsite. The type of research conducted is basic research with a quantitative approach in the form of a survey using an electronic questionnaire distributed to 400 Generation Z employees working in the DKI Jakarta area via social media for one week. 372 data that met the criteria as samples were then processed using JASP software. This study found that Camaraderie and Work-Life Balance have a significant positive effect on Gen Z's Readiness to Work Onsite.
The forms, Drivers, and Impacts of Corporate Entrepreneurship in Business Organizations Suhartanto, Eko
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.16-26

Abstract

This literature review analyzes entrepreneurship and corporate entrepreneurship, focusing on their roles in economic development and organizational transformation. Entrepreneurship is categorized into the effects of entrepreneurial activities, the causes driving entrepreneurship, and the processes involved. Corporate entrepreneurship, defined as entrepreneurial activities within established firms, aims to tackle challenges from dynamic external factors like technological changes and competition. Corporate entrepreneurship manifests through corporate venturing and strategic entrepreneurship, leveraging resources and fostering innovation for a competitive advantage. The review discusses key antecedents like organizational culture and strategic leadership that influence success, with outcomes extending to financial performance and non-financial impacts such as stakeholder satisfaction and risk reduction. Aligning corporate entrepreneurship with broader strategic goals is crucial in dynamic environments. Entrepreneurial orientation, characterized by risk-taking, proactiveness, and innovativeness, fosters a corporate entrepreneurial culture. The study underscores the need for further research into corporate entrepreneurship's influence on organizational success amidst changing external conditions.
AI-Driven Disruption in Retail and Education Featuring Chegg, Stack Overflow, RWS, and Duolingo Ramayu, I Made Satrya; Darmawan, Andreas James; Heptariza, Anita; Sihwinarti, Dwi
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.1-15

Abstract

The artificial intelligence (AI) revolution has brought significant disruption to the digital business industry, including the online retail education services sector. On the one hand, the application of AI in the corporate environment is often followed by a reduction in human labor. On the other hand, the use of AI by consumers challenges the existence of digital service companies, especially those engaged in online education. This research analyzes how business sustainability in this sector is not enough to adapt to AI, but needs to adopt AI strategically to create added value and stronger competitiveness. Through case studies on Chegg, Stack Overflow, RWS, and Duolingo; this research evaluates the impact of AI on business models, effective adaptation strategies, and growth opportunities amid the threat of disruption. The results show that companies that are able to integrate AI as part of product and service innovation are not only able to survive, but also have the potential to expand market share and create new trends in the online education industry.
Preliminary Steps in Institutionalizing Multi-Stakeholders Platforms Prakasa, Danang Yudha; Nabila, Astria Zahra; Surdiasis, Fransiskus; suparno, Riyadi; Trilaksono, Teddy
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.43-56

Abstract

Solving complex and multi-faceted social problems requires strong cooperation from various parties. In this regard, Production, Protection, and Inclusion (PPI) Compact social initiative has been introduced as a concrete step of fostering cooperation and collaboration between various stakeholders in order to reduce environmental challenges while promoting inclusive, productive and sustainable business practices in Tebo Regency, Jambi, Indonesia. To promote cooperation between diverse stakeholders, understanding local dynamics as well as mapping involved and interested parties are requisite. Building credibility and trust between parties, maintaining transparency, delegating tasks to intermediaries to ensure neutrality and fairness as well as advancing decision-making processes and effective communication are some of the preliminary steps which should be taken.
Strategy Map Design for Indonesian Ministry of Investment & Downstream Industry 2025-2029 Rofi, M. Akhsanur; Triananda, Mohammad Ilham
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.27-42

Abstract

The formulation of the National Development Plan (RPJMN) for 2025–2029 and accompanying nomenclature changes marked the start of strategic transformation at the Ministry of Investment and Downstream Industry/Indonesia Investment Coordinating Board (BKPM). Efforts to expand downstreaming were pursued to support an 8% economic growth target over five years. However, surveys evaluating partnership implementation and business-actor feedback indicated that expectations for the partnership process had not been met, hindering MSME inclusion in downstream supply chains. This study aimed to design strategic alignment at BKPM using a strategy-map approach based on RPJMN 2025–2029. It adopted interviews, regulatory and RENSTRA analysis, performance reports, and internal government data. The findings revealed new downstreaming-related strategic objectives, for which indicators were formulated in line with investment and downstreaming theories and visualized in a causal strategy map. This coherence among indicators contributed to achieving strategic objectives and is expected to improve future policy implementation.
Can Brand Loyalty as Mediator Play A Role in The Influence of Perceived Quality and Brand Image on Repurchase Intention? Santoso, Wahyu; Dari, Seftia Triwulan
Indonesian Business Review Vol 8 No 2 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.2.69-83

Abstract

Bango soy sauce is one of the popular brands that ranks first in the Top Brand Award, but has experienced a decline in the Top Brand Index value starting in 2021, indicating a decrease in consumer repurchase interest. This decline is thought to be related to perceived quality and a weakened brand image. Therefore, this study aims to analyze the effect of perceived quality and brand image on repurchase intention, with brand loyalty as a mediating variable, on consumers of Bango soy sauce in Surabaya City. Surabaya City was purposively selected as the research location, with a focus on modern retail. The sampling method uses accidental sampling with a total of 100 respondents obtained from the Cochran formula. Data analysis using Structural Equation Modeling based on Partial Least Square (SEM-PLS) through SmartPLS 4.0 software. Based on the research analysis, the results show that perceived quality and brand image have a positive and significant effect on brand loyalty. Furthermore, perceived quality and brand loyalty also have a positive and significant effect on repurchase intention. Meanwhile, although brand image has a positive effect, it has no significant effect. In addition, there is also an indirect effect between perceived quality and brand image on repurchase intention through brand loyalty.
Analysis of Customer Satisfaction Levels With Pos Indonesia’s Courier Service After Transformation Sunarto, Ziel Mahqwa; Permatasari, Bunga Indah; Widjaja, Andrianto
Indonesian Business Review Vol 8 No 2 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.2.103-117

Abstract

This study aims to analyze customer satisfaction levels with PT Pos Indonesia's courier services after the company underwent digital transformation in response to VUCA (Volatility, Uncertainty, Complexity, Ambiguity) business environment pressures and increased competition from private companies such as JNE, J&T, and TIKI. This study employs a quantitative approach using a survey method targeting 67 respondents who have used courier services after 2022. The population is unknown, so the sampling technique uses the Lemeshow formula. Data collection was conducted online from June 2–12, 2025, covering the national territory. Data was analyzed using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) methods. The results indicate that customer satisfaction levels are high, but there are still areas that need improvement. Further research is recommended using a qualitative approach to explore internal factors and customer expectations in greater depth.
Do Work Overtime and Work Overload Hinder the Performance of Mantri at Bank BRI? Pratomo, Bari Indro; Agustina, Tri Siwi
Indonesian Business Review Vol 8 No 2 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.2.119-136

Abstract

This study aims to analyze (1) the direct effect of work overload and work overtime on job performance; (2) the direct effect of work overload and work overtime on work-life balance; (3) the direct effect of work overload and work overtime on job performance through work-life balance; (4) the moderating effect of perceived organization support on the effect of work-life balance on job performance. The sampling technique used was a saturated sample (census). The type of research was quantitative causal research, with a sample of 341 clerks working at Bank BRI Regional Office Jakarta 1. Structural equational modeling analysis in this study was conducted using AMOS 20.0 software. The results of the study show that (1) overtime work and work overload do not have a significant direct effect on job performance (2) overtime work and work overload have a negative effect on work-life balance (3) work-life balance fully mediates the effect of overtime work on job performance (job performance) (4) work-life balance was proven to fully mediate the effect of work overload on job performance (5) work-life balance was proven to affect job performance (6) perceived organization support was proven to strengthen the effect of work-life balance on job performance.
The Effect of Work from Home (WFH) Culture on Employee Performance for Consultants in Indonesia Dharmestha, Dhanez Wastu; Halim, Michael Lestario; Rivano, Muhammad Ilham
Indonesian Business Review Vol 8 No 2 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.2.85-94

Abstract

COVID-19 has changed the work culture among workers around the world due to its contagious nature. This study aims to address the effect of work-from-home culture on employee performance, specifically for consultants in Indonesia. This study was conducted using a quantitative method with data obtained from 334 respondents through online questionnaires. Furthermore, this study is using multiple regression analysis to know the impact of WFH Culture on Employee Motivation and Employee Satisfaction and the impact of Employee Motivation and Employee Satisfaction on Employee Performance. In this study we found that WFH does positively affect Employee Motivation and Satisfaction, thus increasing the Employee performance of consultants in Indonesia. We further strengthened this by using regression analysis. With this study, we hope to help consulting firms enforce the best workplace scenario to ensure the best possible employee performance. This research paper became the first study in Indonesia to discuss the impact of WFH Culture on Employee Performance with the Mediating Role of Employee Motivation and Employee Satisfaction for consultants in Indonesia.
Preferensi Mahasiswa Universitas KH. A. Wahab Hasbullah terhadap Buah Jambu Gondang Manis di Jombang Khasan, Umar; Yuliana, Anggi Indah; Awwaluningsih, Warih
Indonesian Business Review Vol 8 No 2 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.2.95-102

Abstract

Penelitian ini bertujuan untuk mengetahui preferensi mahasiswa terhadap jambu gondang manis di Jombang dan mengkaji atribut yang paling dipertimbangkan konsumen dalam keputusan membeli jambu gondang manis di Jombang. Teknik Penentuan sampel menggunakan metode Proportionate Stratified Random Sampling dengan jumlah responden 99 orang. Analisis yang digunakan adalah analisis chi square dan analisis multiatribut fisbein. Hasil analisis chi square atribut buah jambu gondang manis menunjukkan bahwa seluruh variabel buah jambu gondang manis berbeda nyata pada taraf kepercayaan 95%. Artinya terdapat perbedaan preferensi konsumen terhadap buah jambu gondang manis. Buah jambu gondang manis yang menjadi preferensi konsumen dalam keputusan membeli adalah buah jambu gondang manis yang mempunyai rasa manis dengan harga yang murah, berukuran besar, berwarna merah kehitaman, beraroma wangi, dan mempunyai kandungan vitamin banyak.

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