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Contact Name
Daengs
Contact Email
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+62816535759
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Editorial Address
Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05
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Kota surabaya,
Jawa timur
INDONESIA
EKONOMIKA45
ISSN : 23546581     EISSN : 2798575X     DOI : 10.30640
Core Subject : Economy,
Ilmu Manajemen, Ilmu ekonomi, Manajemen Pemasaran, Manajemen Informatika Terapan, Manajemen Bisnis, Manajemen Informatika Terapan, Ekonomi Bisnis, Sistem Informasi Bisnis, Ilmu Komputer Bisnis
Articles 699 Documents
PERAN STUKTUR PENGENDALIAN INTERNAL TERHADAP PROSEDUR PEMBERIAN KREDIT UNTUK MENCEGAH TERJADINYA KREDIT BERMASALAH: (Studi Empiris Pada Bank BTPN Cabang Bangkalan) M. Lukman Assidiki
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 1 (2017): Desember: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.133 KB) | DOI: 10.30640/ekonomika45.v5i1.62

Abstract

This research aims to know what is the role of internal controlling structure towards credit funding procedures to prevent problematic credit. Method used in this research is qualitative descriptive. Bank BTPN Bangkalan branch has high Non Performing Loan value or problematic credit which is above Bank Indonesia's standards. This research is did by direct field observing, interviewing credit department's employees and directors, and documents like financial statement accountability to obtain the credit data. Triangulation of data is used to make conclusion.The result of this research is the Bangkalan bank has implemented good credit funding and internal controlling , however, there is an insufficient monitoring did by the bank towards debitor's business condition after credit is funded resulting in that company is not able to pay the credits (Non Performing Loan) that had been dealt beforehand, and that there is a duty and positional capture by the loan officer that handles credit analysis and debitor's guaranteed transactions.
PENERAPAN STRATEGI DIGITAL MARKETING, TEORI ANTRIAN TERHADAP TINGKAT KEPUASAN PELANGGAN: (Studi Kasus di MyBCA Ciputra World Surabaya) Bagas Ilham Lucyantoro; Moch. Rizaldy Rachmansyah
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 1 (2017): Desember: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.106 KB) | DOI: 10.30640/ekonomika45.v5i1.63

Abstract

Implementation of digital marketing strategy, Queue Theory on customer satisfaction level at myBCA Ciputra World Surabaya. This study aims to find out digital marketing. Queue Theory to the level customer satisfaction in myBCA. The population in this study are customers or customer who transact in the myBCA area. Samples were taken as many as 100 respondents for 1 month in july 2017 with accidental tehnique. With quantitative aproach, primary data collection techques obtain from the responses of respondents. Data analysis tehcniques use are multiple regression analysis, test validity, test reliability, hypothesis testing.
PENGARUH KUALITAS PELAYANAN DAN HEDONIC SHOPPING MOTIVATION TERHADAP TERCIPTANYA WORD OF MOUTH POSITIF MELALUI KEPUASAN KONSUMEN WISATA KULINER FOOD JUNCTION SURABAYA Rini Novianti; Eva Desembrianita
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 1 (2017): Desember: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (826.261 KB) | DOI: 10.30640/ekonomika45.v5i1.64

Abstract

This research aims to examine the effect of service quality and hedonic shopping motivation on positive word of mouth through customer satisfaction. The population of this research is customer of Food Junction in Surabaya. The number of sample about 98 respondents are taken with accidental sampling technique. Data are collected with questionnaires. To gain the result as the research goal, structural equation modelling were analyzed by partial least square (PLS) using Smart PLS 3.0. The results show that service quality and hedonic shopping motivation influence significantly on positive word of mouth through customer satisfaction. The results of this research have important implication to the manager of culinary center in order to improve excellent services by utilizing the hedonic customer that make customer satisfied, and finally creating a positive word of mouth as a beneficial promotion for the culinary manager.
EVALUASI KELAYAKAN BISNIS PADA PERENCANAAN USAHA: (Studi Kasus Kedai Kopi Robusta di Kota Surabaya) Abdul Aziz; Putri Silvia; Sutikno; Vivi Dwi Yanti; Siti Nur Jannah; Nuzul Purnama
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 1 (2017): Desember: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.3 KB) | DOI: 10.30640/ekonomika45.v5i1.65

Abstract

Business is growing into one reason to obtain forecasting in the plan to realize small business activities that will be built in the outskirts of Surabaya, whether the investment in this business establishment is feasible and in a period of time some of the business can stabilize its investment. for it needs to do a research on business feasibility studies that will be reviewed from bebagai related aspects. this effort is a concept of group effort trying to sell a variety of in planning the establishment of the project with the development of a more specific menu that aims to strengthen the image of the store in efforts to gain competitive advantage from competitors around the suburbs.This business feasibility study is also to determine the amount of required investment funds, existing market share, and any constraints that may occur in the process of establishing the type of business shop. As for the objectives to be achieved from the results of this study dalah to conduct business feasibility analysis in terms of various aspects, namely market aspects, technical aspects, management aspects, financial and financial aspects, and social aspects.
PENGARUH KEPRIBADIAN TERHADAP KINERJA INDIVIDU : PENDEKATAN BIG-FIVE THEORY Sri Suhandiah; Oktaviani; Ayuningtyas
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 1 (2017): Desember: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.829 KB) | DOI: 10.30640/ekonomika45.v5i1.66

Abstract

The Big Five Theory of McCrae and Costa state that personality is affected by five aspects namely Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Openness to New Experience. The personality of each individual in the organization is essentialin order to achieve organization’s goal. Goal achievement is the final accumulation of individual performances in organization. This research aim to test the influence of personality based on the Big-Five Theory approach to performance, (which) mediated by organizational commitment factors. This research is explanatory research. Research testing was conducted through questioner that spread to 173 employees of Institut Bisnis dan Informatika Stikom Surabaya and used Structural Equation Model (SEM) through STATA Software for statistical tesing. The result shows that Conscientiousness and Openness to Experience are taken effect in performance, whereas Extraversion, Agreeableness, and Neuroticism are not taken effect in performance. The result of this research also finds that Organization Commitment as mediator is not affected by performance.
ANALISIS KINERJA KEUANGAN PERUSAHAAN ASURANSI DI INDONESIA SEBELUM DAN SESUDAH ADANYA UNDANG-UNDANG BADAN PENYELENGGARA JAMINAN SOSIAL Muhammad Farham Madina
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 1 (2017): Desember: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (641.738 KB) | DOI: 10.30640/ekonomika45.v5i1.67

Abstract

Since the enactment of the Laws of the Social Security Agency (UU BPJS) on October 28, 2011 and the national social security system legislation beginning January 1, 2014, the Government of the Republic of Indonesia requires every Indonesian citizen to be registered in the national social security system under the auspices of the Social Security agency (BPJS), aims to raise the standard of living by providing social security at affordable or cheap prices to all Indonesians. This study using event study method, which aims to determine whether there are changes in the financial performance using underwriting ratio, solvency margin ratio, and likuidity asset ratio at an insurance company in Indonesia before and after the issuance of government policy that requires all citizens to follow the national social security. The sample used is 14 health insurance companies operating in Indonesia, with a range of one year before and one year after the event. The data used are secondary data, which then conducted different test using Paired Sample T-Test to know whether there is difference of Underwriting ratio, solvency margin ratio, and liquidity asset ratio. Based on the result of Paired Sample T-Test statistic test, there is no difference of Underwriting ratio, solvency margin ratio, and liquidity asset ratio in one year before and one year after government event or policy requiring every citizen to follow national social security.
ANALYSIS FACTORS OF INFLUENCE THE JOB PERFORMANCE IN SECRETARIAT DAERAH KABUPATEN BANGKALAN MADURA Surachmad
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 1 (2017): Desember: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.444 KB) | DOI: 10.30640/ekonomika45.v5i1.68

Abstract

This study aims to examine and analyze the influence of the independent variable is the ability, motivation, opportunity, and discipline of the dependent variable is employee job performance. Sample as many as 50 people. Hypothesis testing is done by using statistical tools Regresion Linier on the degree of accuracy of alpha = 0.05 or 5%. The first hypothesis is proven by the results of 8.464 F count larger than F table with a significance level of 2.810 to 0.000. Statistical analysis showed a significant difference between the capability on the performance of employees, this is based on the calculation and analysis of the results by using statistical test t results t value of 5.313 which indicates that the value of t is greater than t table of 1.701 with a significant degree of 0.000, means that the hypothesis can be accepted. A significant difference between the motivational factor on the performance of employees, this is based on the calculation and analysis of results of research shall use statistical test t results t value of 2.780 which indicates that the value of t is greater than t table of 1.701 with a degree significantly 0,007, means that the hypothesis can be accepted. A significant difference between the factors of chance on the performance of employees, this is based on the calculation and analysis of the results by using statistical test t results t value of 2.116 which indicates that t is greater than t table of 1.701 with a degree significantly by 0,038 , means that the hypothesis can be accepted. And a significant difference between the factors of discipline on the performance of employees, this is based on the calculation and analysis of the results by using statistical test t results t value of 3.922 which indicates that the value of t is greater than t table of 1.701 with a degree significantly 0,000, means that the hypothesis can be accepted. The independent variables that have the greatest Beta value of 0.666 means the motivation is the motivation most dominant influence on the performance of employees, the proposed third hypothesis received or be evidenced
DESAIN SEPATU PRIA DENGAN ORNAMEN GUNUNGAN WAYANG MENGGUNAKAN TEKNIK LASER GRAFIR UNTUK MENINGKATKAN KREATIFITAS DAN EKONOMI PADA PENGRAJIN SEPATU DI SIDOARJO Choirul Anam
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 1 (2017): Desember: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (997.782 KB) | DOI: 10.30640/ekonomika45.v5i1.69

Abstract

With the increasing socialization programs to appreciate domestic products and to awaken public awareness of the value of local wisdom so that it may become an opportunity for creative people to combine their products especially shoes, added with local cultural values to support cultural preservation programs, one of them Is the Wayang Gunungan. This research was conducted to identify the value of Wayang Gunungan culture when included into product design, especially men's shoes and to understand the process of making shoe products with cultural elements included, using modern technology which is laser. Through this research, the identification of values is done by using the theory of cultural studies to obtain the result of applying Wayang Gunungan as well as experimentation and development of shoes during the production process using laser technology. The results of this research indicates that the value of the Wayang Gunungan can be identified and applied to the shoe product and then continued with the production process of several shoe models themed Wayang Gunungan and become shoes with different characteristics. Further research needs to be done to reinforce and deepen theories used and the shoe results that are made would potentially be a reference in combining other cultural values to preserve local wisdom on the design of shoes.
ANALISIS PRODUCT POSITIONING PEMUTIH WAJAH POND’S FAIR & LOVELY DI SURABAYA Rina Dewi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 2 (2018): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (641.031 KB) | DOI: 10.30640/ekonomika45.v5i2.70

Abstract

This research examined about product positioning analysis of X face bleach in Surabaya. The growing competition in the cosmetic whitening business needs to get the attention of PT Unilever as the licensee of X brand to do the positioning for its brand in face bleaching product category to face the competition. The existence of a society that over communications, the company must create a position in the minds of prospects. Companies should create products with important attributes in accordance with the consumer needs selected by the company, then communicated to consumers to form a perception or to get a response from consumers. According to Walker, Boyd & Larreche (1992: 203) that positioning can be done in two ways: physical product positioning and perceptual product positioning. One way to assess the current position of a product offered against a competitor is based on how the supply is compared to a set of objects, ie physical characteristics. For perceptual product positioning, consumers usually do not want to be bothered with information about the physical characteristics of the product, consumers do not buy physical products but they buy the benefits of the product. Consumers evaluate the product on the basis of what it does rather than what it is. The analysis model used in this study is a model adopted from "Steps in The Positioning Process" by Walker, Boyd & Larreche (1992: 208). The analytical technique used is the factor analysis suggested by Walker, Boyd & Larreche (1992: 227) which will generate perceptual mapping to find out each of the facial whitening brand positions under study. From the analysis result, a perceptual mapping image with two dimensions, which is a simplification of the six attributes that have high correlation with each other and has the same variant. Based on the results of the analysis, it turns out the first research hypothesis stating that the position of X has not been superior compared to its proven competitors. While the second research hypothesis that states the position of X not in accordance with the ideal brand (ideal brand) in terms of the attributes offered proven. It is characterized by the location of each brand on each dimension, the beautiful dimension (x axis) and the healthy dimension (y-axis). The location of the X coordinates is (0.34948; 0.51494) while the ideal position is point at (0.83076; 0.72247). Whereas from the six (6) brands examined closest to the ideal point is the brand Oil of Olay with coordinates (0,50162; 0,70537)
APPLICATION JUST IN TIME METHOD WITH TRADITIONAL METHOD IN ENHANCING EFFICIENCY COST OF RAW MATERIALS: (STUDY ON UD. SIDO RUKUN) Rumanintya Lisaria Putri
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 2 (2018): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.766 KB) | DOI: 10.30640/ekonomika45.v5i2.72

Abstract

This study aims to find out the methods of Just In Time and traditional methods In Efforts to Increase Cost Efficiency of Raw Material Supply As A Smoothness of Production Process can be applied to UD. Sido Rukun. The object of this research is UD. Sido Rukun which is located at Jl. Garuda Umbul Damar-Binangun - Blitar. The analytical tool used in this study is descriptive qualitative analysis, where the authors do not use the elements of numbers, but done by expressing descriptions and explanations, and methods used in this study is qualitative. Namely using primary data and secondary data, data collection techniques using interviews, observation and documentation. And the variables used in this research are inventory, JIT, supplier and cost efficiency. From the results of the analysis it can be seen the results of a traditional calculation of Rp. 10.892.328.903 while the result from just in time is Rp. 9.669.765.400 , - so the company can save the cost of raw materials inventory of Rp. 1.222.563.503, -

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