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Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 18 Documents
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Search results for , issue "Vol. 6 No. 2 (2025): February - April" : 18 Documents clear
Visual Communication Design for Promoting Pindang Borgibor as a Culinary Heritage of South OKU in Palembang City, Indonesia Edwar, Hediana Imelda; Mubarat, Husni; Yulius, Yosef
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1726

Abstract

Pindang Borgibor is a traditional dish from South OKU, South Sumatra, combining freshwater fish with tempoyak-based sauce. Its popularity remains low, particularly among Generation Z in Palembang, who tend to prefer modern cuisine and digital lifestyle trends. This project aims to introduce Pindang Borgibor more effectively, with the expectation of increasing its appeal among Generation Z in Palembang. Additionally, this promotional effort seeks to support the preservation of local culinary heritage and contribute positively to the regional creative economy rooted in culinary culture. The design method employed is the Design Thinking approach, which consists of five key stages: empathize, define, ideate, prototype, and test. Data were collected through observations, interviews, surveys, and literature reviews related to traditional culinary promotion strategies. The project resulted in various forms of promotional media, including an innovative instant pindang product (Self Cooking Box), promotional videos, and visual print media, all designed to align with the information-consumption habits of Generation Z. Through a strong visual approach and the strategic use of social media, this initiative is expected to improve the recognition and appreciation of Pindang Borgibor, helping it become part of an evolving culinary identity while supporting cultural preservation and the growth of the regional culinary-based creative economy.
The Effect of Experiential Marketing on Customer Loyalty: A Case Study of PT. Kansas Berkah Mandiri Jauza, Aisyah Amajida; Cahyani, Leni
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1728

Abstract

Customer loyalty is a critical element for business sustainability, especially in the service industry, where market competition is intense. One marketing approach considered effective at fostering loyalty is experiential marketing, which focuses on delivering meaningful, engaging experiences to customers. This study aims to examine the influence of experiential marketing on customer loyalty at PT Kansas Berkah Mandiri in 2025. A quantitative approach was employed, using a structured questionnaire distributed to 120 company customers. The data were analyzed using multiple linear regression to identify the effects of five experiential marketing dimensions: sense, feel, think, act, and relate. The results revealed that all five dimensions significantly and positively affect customer loyalty. These findings suggest that the company's efforts to create impactful customer experiences have strengthened loyalty. The study offers strategic insights for managers to enhance experience-based marketing efforts to retain customers in an increasingly competitive market landscape.
Collaboration and Innovation Strategies between Stakeholders in the Management of Water Resources by the Public Works Department Satriawan, Dian; Khadafie, Muammar
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1750

Abstract

This study aims to analyze the collaboration and innovation strategies between stakeholders in the management of Water Resources (SDA) by the Public Works Department (PU) through integrated mixed-method design. The case study approach is applied to several Public Works Office units with variations of policies, geographical conditions, and institutional capacity. Qualitative data obtained through in -depth interviews, Focus Group Discussions (FGD), and analysis of policy documents. Thematic analysis is used to identify driving factors and collaboration barriers, as well as the form of innovation applied. Meanwhile, quantitative data is collected through a survey related to the effectiveness of collaboration, water service innovation index, and operational performance indicators, which are then analyzed with multilevel regression to test the linkages between variables, supported by the validity and reliability of instruments. The results showed that multi -vessel collaboration had a significant effect on the effectiveness of natural resource management. Collaborative leadership, clarity of regulations, and inter-actors is the main factor that encourages cooperation. However, the pattern of collaboration is still ad-hoc and has not been supported by formal institutional mechanisms. In terms of innovation, the use of digital technology and sensorization began to be implemented, although constrained infrastructure, technical competence, and bureaucratic resistance. Quantitative analysis confirms that the quality of collaboration is more dominant in improving service performance and water distribution justice, while technology innovation contributes to operational efficiency. Integration of findings through Design-based Research (DBR) produces an implementative strategy in the form of permanent multi-stakeholder forums, regulatory strengthening, co-creation of innovation models, digitalization acceleration, and increasing human resource capacity. Policy recommendations emphasize the importance of monitoring systems based on the main performance indicator (KPI) which includes technical, social and ecological dimensions.
Innovative Strategies in Agricultural Land Management Owned by the KSB Agriculture Office to Increase Regional Original Income Suryadi, Dedi; Khadafie, Muammar
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1752

Abstract

State-owned agricultural land serves as a strategic asset for local governments in enhancing local revenue (PAD). Nevertheless, empirical investigations that connect innovative land management strategies with the optimization of PAD remain scarce in Indonesia. This study seeks to identify and analyze innovative strategies employed in the management of agricultural land by the West Sumbawa Regency Agriculture Office (KSB) and evaluate their contribution to PAD. A descriptive qualitative research design was employed, utilizing purposive sampling techniques across five strategic agricultural locations. Data collection was conducted through semi-structured interviews, field observations, and document analysis of PAD reports from 2019 to 2023. Thematic analysis was performed using NVivo, with triangulation employed to ensure validity. Three principal strategies were identified: (1) the adoption of high-productivity drought-tolerant varieties (VUB) and drip irrigation, which increased rice productivity by 18%; (2) crop diversification incorporating horticulture, which enhanced agricultural net income by 25%; and (3) public-private partnership marketing, which stabilized commodity prices and reduced income volatility. These innovative land management strategies significantly contribute to the growth of PAD in KSB. The findings provide a replicable model for other regions, with implications for sustainable agricultural policies and local economic development.
Innovation in Electronic-Based Archive Arrangement at the Personnel and Human Resources Development Agency of West Sumbawa Regency Syahrel, S.; Khadafie, Muammar
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1753

Abstract

This study aims to analyze the implementation of electronic-based archival arrangement innovations at the West Sumbawa Regency Personnel and Human Resources Development Agency (BKPSDM) as an effort to increase the effectiveness of personnel document management. The research uses a descriptive qualitative approach through in-depth interview techniques, observations, and documentation studies. The results of the study show that the application of an electronic archive system is able to increase time efficiency, facilitate access to information, and reduce the risk of document loss. This innovation also encourages transparency and accountability in public services. However, there are several obstacles, including the limitation of human resources who have information technology competencies and the need for a more stable network infrastructure. These findings affirm the importance of apparatus capacity strengthening strategies and technological support for the sustainability of digital innovation in personnel archive governance.
Innovation in the Use of Interactive Media to Increase Students Interest and Numeracy Literacy Ability Ramdhani, Yuni; Khadafie, Muammar
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1755

Abstract

This study aims to analyze the impact of innovations in the use of interactive media on increasing students' interest in learning and numeracy literacy skills at SD Negeri Kokarlian. The background of this research is based on the low involvement of students in conventional numeracy learning, which tends to be monotonous and less contextual. Through a descriptive qualitative approach, data is collected using observation, interviews, documentation, and visual analysis of student activities in the learning process. Two types of interactive media, namely educational videos and technology-based games, were applied to measure the extent to which they were able to influence students' participation and numeracy literacy achievement. The results of the study showed a significant increase in the aspects of learning interest, active involvement, and students' understanding of numeracy concepts. Interactive media has been proven to provide a more enjoyable learning experience, facilitate practice-based learning, and increase student motivation in solving numeracy problems. In addition, teachers are also able to integrate interactive media into the curriculum without reducing the substance of the teaching material, so that this strategy serves as a complement to traditional learning methods. School support and the role of parents are also factors that determine the success of the implementation of these innovations. Theoretically, this research reinforces the relevance of constructivism and engagement theory in education, emphasizing the importance of the role of meaningful experiences and motivation in improving learning outcomes. As for practically, the findings of this study make a real contribution to teachers and education policymakers in developing numeracy learning strategies that are adaptive, creative, and in accordance with the demands of the 21st century.
The Effect of Excise Tariff Increases and Electronic Cigarettes Brand Equity on Purchase Decisions in Palembang City, Indonesia Zahran, Musyari Az; Meiriasari , Vhika; Pebriani , Reni Aziatul
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1762

Abstract

This study aims to examine the effect of excise tax increases and e-cigarette brand equity on consumer purchasing decisions in Palembang. The rapid growth of the e-cigarette industry, coupled with government excise tax policies, has significantly reshaped consumer behavior and market dynamics. Excise tax increases are intended to regulate consumption and improve public health, yet they may also influence price sensitivity and purchasing preferences. Meanwhile, brand equity plays a crucial role in shaping consumer perceptions, loyalty, and decision-making, particularly in competitive markets such as e-cigarettes. This research adopts a quantitative approach to analyze these relationships empirically. Data were collected using structured questionnaires distributed to consumers who have experience purchasing e-cigarette products in Palembang. A purposive sampling technique was employed to ensure that respondents met specific criteria relevant to the study's objectives, yielding a total of 100 valid samples. Descriptive statistical analysis was conducted to identify respondent characteristics and variable tendencies. At the same time, multiple linear regression in SPSS version 25 was applied to test the proposed hypotheses and to measure the magnitude of each independent variable's influence on purchasing decisions. The findings indicate that both excise tax increases and e-cigarette brand equity significantly affect purchasing decisions. Specifically, higher excise taxes tend to alter consumer purchasing patterns, while substantial brand equity positively influences consumer confidence and preference, thereby encouraging purchase intentions. These results suggest that although fiscal policies may affect demand, brand strength remains a critical factor in sustaining consumer interest. The study provides practical implications for policymakers in designing effective taxation strategies and for industry players in strengthening brand equity to maintain competitiveness in an increasingly regulated market.
Negotiating Customary Values: A Legal Anthropological Study of Social Conflict Resolution in Local Communities Amid Modernization Meiyani, Eliza; Mochammad, Fadhil Hayan
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1764

Abstract

This study examines how customary values and positive law are negotiated in the resolution of social conflicts within local communities amid ongoing processes of modernization. The objective of the research is to analyze the persistence, adaptation, and interaction of customary norms and formal legal systems from a legal anthropological perspective, while identifying the implications of such interactions for legitimacy, justice outcomes, and sustainable governance. The study employs a qualitative research approach grounded in a systematic literature review of classical and contemporary scholarship in legal anthropology, socio-legal studies, and conflict resolution. Through thematic content analysis, the research synthesizes recurring patterns, conceptual arguments, and empirical findings on legal pluralism, forum choice, and hybrid dispute-resolution mechanisms. The results indicate that modernization does not displace customary law but reshapes the conditions under which it operates, leading to negotiated and hybrid forms of legality. Customary mechanisms remain socially legitimate and effective, particularly for community-based disputes, while positive law is strategically mobilized for enforceability and external recognition. The key finding of this study is that social conflict resolution in plural legal contexts is best understood as a process of negotiated legality, in which customary values and state law are continuously reinterpreted and combined. These findings contribute to theoretical debates on legal pluralism and offer insights into the design of inclusive and sustainable conflict-resolution frameworks in modernizing societies.
The Influence of Product Quality, Brand Image, Digital Marketing, and Human Resource Competence on Purchase Intention Simanjuntak, Jenny M.; Samosir, Anita Tresia; Sianipar, Gloria J.M.
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1785

Abstract

The digital era offers substantial opportunities for micro, small, and medium enterprises (MSMEs) to access broader markets and expand their businesses. However, Gambir Tea MSMEs face challenges as product sales have not yet reached their optimal level. These challenges stem from limited consumer awareness of product quality and benefits, weak brand recognition that hinders the development of a strong brand image, and insufficient utilization and mastery of digital technologies, all of which ultimately affect purchase intention. Such conditions pose significant challenges for Gambir Tea MSMEs that rely heavily on consumer purchase intention to sustain and grow their businesses. This study aims to examine the effects of product quality, brand image, digital marketing, and human resource competence on purchase intention among Gambir Tea MSMEs in Pakpak Bharat Regency, Indonesia. An explanatory research design with a quantitative approach was employed, and data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that product quality, brand image, and digital marketing have positive and significant effects on purchase intention. In contrast, human resource competence does not have a significant effect on purchase intention. This study contributes theoretically by extending the relational marketing framework. It provides practical insights for MSMEs on developing sustainable purchase intentions through improved product quality, stronger brand image, and effective digital marketing strategies focused on consumer satisfaction.
Participatory Leadership Innovation in Preserving Local Culture: Case Study of the Cultural Thursday Program at SDN Tua Nanga, Poto Tano District Azmi Risami, Khaerul; Khadafie, Muammar
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1787

Abstract

Globalization has increasingly eroded local cultural values among younger generations, highlighting the need for primary education institutions to safeguard regional identity. In this context, participatory leadership by school principals plays a crucial role in promoting culturally grounded educational innovation. This study examines how participatory leadership supports cultural preservation through the Kamis Budaya (Cultural Thursday) Program at SDN Tua Nanga, West Sumbawa. Using a qualitative case study design, data were collected through observations, in-depth interviews with principals, teachers, students, and parents, and documentation of cultural activities. Data were analyzed through reduction, display, and conclusion drawing, with validity ensured via triangulation. The findings reveal that participatory leadership significantly contributes to the success of culture-based educational innovation. The principal acts as a facilitator, collaborator, and motivator, actively involving stakeholders in all program stages. The Kamis Budaya Program integrates local language, traditional attire, and folk arts into weekly learning activities, fostering students’ cultural pride, collaboration, and character development. However, challenges such as limited resources, weak institutional support, and lack of digital documentation persist. To address these, the school adopted strategies including cultural digitization, community partnerships, and curriculum integration. Overall, participatory leadership proves effective in sustaining local culture while preparing students for global challenges.

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