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SYNERGY: Jurnal Bisnis dan Manajemen
Published by Pelantar Press
ISSN : 27770354     EISSN : 27770346     DOI : https://doi.org/10.52364/synergy
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
SYNERGY: Jurnal Bisnis dan Manajemen terbitan Pelantar Press bertujuan untuk memfasilitasi para peneliti khususnya di bidang Bisnis dan Manajemen untuk menyebarluaskan hasil penelitiannya, Serta menyebarkan ilmu untuk membangun ilmu baru kepada masyarakat luas. Jurnal ini memuat naskah Ilmu Bisnis dan Manajemen yang meliputi: Pemasaran, Sumber daya manusia, Manajemen Strategis, Keuangan, Sistem manajemen informasi, Kewiraswastaan, Manajemen operasional, Perilaku konsumen, Pemasaran, layanan Tata kelola perusahaan, Etika bisnis, Kepemimpinan, Manajemen Pengetahuan, Perpajakan, Bisnis Berbasis Kearifan Lokal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol 6, No 1 (2026)" : 10 Documents clear
Pengaruh Kualitas Layanan Terhadap Loyalitas Nasabah Bank Syariah Didit Darmawan; Dila Istianah
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.93

Abstract

Islamic banks face many challenges in maintaining and enhancing customer loyalty amid a highly competitive banking industry. Service quality is one of the key factors determining customer loyalty toward Islamic banking products and services. This research provides an analysis of how service quality affects customer loyalty in Islamic financial institutions. This study adopts a qualitative descriptive methodology, drawing on existing literature to offer a comprehensive analysis of the impact of service quality on fostering customer loyalty at Islamic banks.. The data analysis results indicate that high-quality service positively and significantly influences loyal customers at Islamic banks. In this context, loyalty means that customers will continue to use the bank’s services, recommend them to others, and choose the Islamic bank as their preferred option. Satisfied customers will make a positive contribution to the bank in the long term by remaining customers of the Islamic bank and recommending others to use their services. As a result, high standars of service are directly linked to an increase in loyal behavior among customers
Pengaruh Citra Merek Terhadap Keputusan Pembelian Pakan Hewan Pada Konsumen Toko Pet Shop Didit Darmawan; Naila Septiana Camelia
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.96

Abstract

The pet food industry in Indonesia, particularly the cat food category, has experienced rapid growth in line with increasing public awareness of pet welfare. The increasingly intense market conditions and competitive dynamics have compelled business managers to formulate more comprehensive marketing strategies, with a focus on strengthening brand image. This study focuses on understanding how brand image influences consumers’ decisions to purchase pet food products. A qualitative approach based on library research was applied in this study through the synthesis of data from various accredited academic literature sources, analyzed using descriptive methods. The results indicate that brand image significantly influences purchasing decisions for pet food products. A strong brand image enhances trust, shapes perceptions of quality, and reduces consumer uncertainty, thereby driving purchasing decisions. However, this influence is not isolated but is shaped by interactions with other factors such as promotions, price perceptions, product quality, and service quality. The conclusion of this study emphasizes that brand image is a strategic factor in purchasing decisions; therefore, it needs to be strengthened through a holistic marketing approach to enhance trust and drive sustainable purchases
Pengaruh Kualitas Produk Makanan dan Harga Terhadap Keputusan Pembelian Roti Gembong Gembul Pekanbaru Almawaddah Almawaddah; Annisa Mardatillah
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.88

Abstract

The purpose of this study is to analyze and explain the influence of Food Product Quality and Price on Purchasing Decisions at Roti Gembong Gembul Bukit Raya Pekanbaru. This study uses a quantitative method. The sampling method used is Purposive Sampling with a sample determination of 100 respondents. Data collection techniques used in this study are Questionnaires, interviews, observations, and documentation. The results of this study indicate that there is a significant and positive influence between food product quality and price on purchasing decisions. The conclusion is that food product quality and price have a positive and significant influence on purchasing decisions at Roti Gembong Gembul Bukit Raya Pekanbaru. 
Integrasi Augmented Reality Berbasis Budaya Lokal dalam Pemasaran UMKM untuk Keunggulan Kompetitif Annisa Mardatillah; Sri Yuliani; Lilis Marina Angraini; Yusnidar Yusnidar
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.89

Abstract

In order to better understand how culture-based augmented reality (AR) helps MSMEs in the creative sector boost their competitive edge, this study looks into the topic. Prior research has mostly focused on augmented reality (AR) as a promotional or technological tool, but little focus has been placed on how AR might be used to strategically activate local cultural values. This study uses a qualitative methodology to fill this gap by applying NVivo-assisted thematic analysis to the analysis of observational and in-depth interview data. According to the results, culture-based augmented reality serves as a fundamental strategic tool that combines digital marketing strategy, user experience, product differentiation, and cultural authenticity. By converting cultural histories, symbols, and identities into immersive digital interactions, augmented reality (AR) improves experience value and increases emotional customer engagement and perceived product value. The findings also show that by enhancing exposure, interaction, and shareability, AR-based cultural content promotes the spread of innovation via social media. Furthermore, it becomes clear that dynamic capacities and technology literacy are essential enabling aspects for MSMEs to use AR sustainably. This study theoretically expands on the Resource-Based View by showing how immersive digital technology might transform local culture into a unique and valuable resource. From a practical standpoint, the results indicate that incorporating AR with cultural values can help MSME competitiveness in the digital economy. It is recommended that future studies employ mixed-methods or quantitative methodologies to validate the suggested conceptual model in larger cultural contexts
Digital Storytelling in Experiential Tourism Destination Imaging Didit Darmawan; Rischa Afifatin Nasqa
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.91

Abstract

This literature study examines digital storytelling in experience-based tourism destination branding, focusing on narrative construction and its mechanisms in shaping tourist perceptions and decisions. The analysis reveals that effective storytelling construction requires authentic thematic foundations, emotional plot development, and integrated use of human characters, meaningful visuals, and audio elements. Consistency across platforms, audience interactivity, and multi-stakeholder collaboration strengthen the narrative ecosystem. Success is measured by the virtuous cycle between story, visitation, and post-visit narratives shared by tourists. Key elements influencing tourist perceptions include authenticity, emotional resonance, imaginative capacity, narrative structure, source credibility, functional visuality, and temporal urgency. Psychological mechanisms involve identification, narrative transportation, cognitive script formation, social validation, value resonance, expectation shaping, and post-visit memory construction. The study contributes theoretically by extending understanding of digital storytelling mechanisms in destination branding. Practically, it provides a framework for destination managers to design authentic, consistent narratives that build long-term emotional connections with tourists seeking meaningful travel experiences
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Resto Campus di Jalan Air Dingin Kota Pekanbaru Tiara Dinanti; Rosmayani Rosmayani
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.90

Abstract

This study aims to analyze the effect of service quality on customer satisfaction at Resto Campus located on Air Dingin Street, Pekanbaru City. Service quality is an important factor in creating a good experience for customers, so that it can increase satisfaction and encourage customers to revisit and recommend the restaurant to others. This study uses a quantitative approach with a survey method, where the data were obtained through the distribution of questionnaires to customers who have made purchases at Resto Campus. The service quality variable was measured through the dimensions of tangibles, reliability, responsiveness, assurance, and empathy, while customer satisfaction was assessed through the suitability of expectations, intention to revisit, and willingness to recommend. The collected data were then analyzed using statistical analysis techniques to examine the relationship between the two variables. The results of the study indicate that service quality has a significant effect on customer satisfaction. The service provided was considered fairly good by some customers, however, there are still several aspects that need improvement, especially related to facility cleanliness, accuracy of service delivery, and employee attention to customer needs. Customer satisfaction has also not been fully achieved optimally because there are still customers who feel that the service does not meet their expectations. Therefore, a comprehensive improvement in service quality is highly necessary so that customer satisfaction can increase and the sustainability of the restaurant business can be maintained
Strategi Pengembangan Program One Village One Product (OVOP) di Kelurahan Wonorejo Kecamatan Marpoyan Damai Kota Pekanbaru Hamdani Hamdani; Anuar Rasyid; Hasim As’Ari; Zulkarnain Zulkarnain
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.83

Abstract

One Village One Product (OVOP) is a regional development approach to produce globally competitive products while maintaining local characteristics. Wonorejo Sub-district has 162 UMKM with potential for OVOP development, yet faces challenges in capital access, marketing, and product standardization. This was study aimed to analyze the existing conditions and formulate development strategies for the OVOP program in Wonorejo Sub-district.  This qualitative research used survey methods with purposive sampling, collecting data through in-depth interviews, observation, and FGD. Data analysis employed Miles and Huberman's interactive model and SWOT analysis. The existing condition shows that Wonorejo has significant local economic potential in the culinary sector, but lacks a distinctive product identity as a regional icon. SWOT analysis identified four strategic directions: (S-O) optimizing UMKM through government training and expanding digital marketing; (W-O) improving packaging quality and establishing a signature product; (S-T) maintaining customer trust and developing product innovation; (W-T) promoting business legality and diversifying raw material sources. Wonorejo Sub-district has great potential for OVOP development through institutional strengthening, human resource capacity building, and cross-sector collaboration involving government, academia, and private sectors
Kepuasan Pelanggan di Social Commerce: Tinjauan atas Ulasan Konsumen, Kemudahan Transaksi, dan Varian Produk Didit Darmawan; Eliza Anggie
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.95

Abstract

This literature study aims to analyze the role of consumer reviews as electronic word of mouth, transaction convenience in platform architecture, and product variety as a differentiation strategy in shaping customer satisfaction in social commerce. The method used is qualitative library research with a thematic synthesis approach following systematic literature review procedures. The results indicate that consumer reviews function as an information source that reduces uncertainty and builds trust through the collective experiences of other users. Authentic, informative reviews that are responsive to potential buyers' questions reinforce positive perceptions and influence purchasing decisions. Transaction convenience encompasses all aspects of user interaction with the platform, from navigation, access speed, data security, to the availability of payment methods. Well-designed platforms create smooth and enjoyable shopping experiences. Product variety allows consumers to find products that match their specific preferences, creating a sense of personalization that increases satisfaction. These three factors reinforce each other in the unique social commerce ecosystem, where social and commercial aspects combine to create a shopping experience distinct from conventional e-commerce. This study contributes theoretically to enriching consumer behavior literature in the social commerce context and practically provides reflective foundations for business actors, platform developers, and regulators 
Pengaruh Etika Profesi dan Independensi Terhadap Kinerja Auditor dengan Profesionalisme Sebagai Intervening dan Spiritual Quotient Sebagai Moderating Ahmad Fauzan; Hardi Hardi; Meilda Wiguna
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.84

Abstract

This study aims to examine and analyze the influence of Professional Ethics and Independence on Auditor Performance with Professionalism as an intervening variable and Spiritual Quotient (SQ). In this study, the author uses an associative approach, with primary data sources. The data collection technique used was distributing questionnaires to 101 auditors working at Public Accounting Firms in Pekanbaru City. The sampling technique used was saturated sampling. The data analysis techniques used in this study are outer model analysis, inner model analysis and hypothesis testing using Partial Least Square (PLS) software version 4. The results of this study indicate that 1) Professional Ethics has a significant effect on Auditor Performance, 2) Professional Ethics has a significant effect on Auditor Professionalism, 3) Independence has a significant effect on Auditor Performance, 4) Independence has a significant effect on Auditor Professionalism, 5) Professionalism has a positive and significant effect on Auditor Performance, 6) Professionalism mediates the relationship between Professional Ethics and Auditor Performance, 7) Professionalism mediates the relationship between Independence and Auditor Performance, 8) Spiritual Quotient (SQ) moderates the effect of Professional Ethics on Auditor Performance, 9) Spiritual Quotient (SQ) moderates the effect of Independence on Auditor Performance
Strategi Penetrasi Harga Untuk Mengoptimalkan Penjualan Produk Hijab Syar’i Pada Toko Addini Hijab di Kota Bukittinggi Vadila Laok Oktavia; Rini Elvira
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.92

Abstract

This research has the problem of decreasing sales of new products, which aims to find out the price penetration strategy for Bella Syar'i Hijab products at the Addini Hijab Toko Pasar Aur Bukitinggi, with this research emphasizing the penetration strategy as an effort to optimize sales while remaining based on sharia business principles, namely honesty, justice, responsibility, and the implementation of buying and selling based on divine values. The Addini Hijab shop is located in Pasar Aur, Bukittinggi City, West Sumatra Province. The type of research used is Quantitative Descriptive and Survey research, namely data collected directly by the author through distributing closed questionnaires, interviews with the owners and employees of the Addini Shop. The data analysis used is SWOT analysis, namely analysis of the data obtained to identify strengths, weaknesses, opportunities and threats. The research results show that the Addini Hijab Store is in the SO Strategy with the highest score of 6.86, which indicates strong internal conditions and large market opportunities. The main strength lies in the affordable price of the hijab, in accordance with consumers' purchasing ability, proportional to the benefits of the product, and high customer loyalty. Dominant opportunities include market growth, good business prospects, and competitive product advantages. However, price competition and the emergence of similar products at lower prices need to be anticipated through strengthening product value and consistently applying sharia marketing principles

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