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Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Published by Amik Veteran Purwokerto
ISSN : 28099427     EISSN : 28099893     DOI : https://doi.org/10.55606/jimek.v1i3
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK), ISSN: 2809-9893 online dan ISSN: 2809-9427 cetak. Jurnal JIMEK diterbitkan Amik Veteran Porwokerto, terbit setahun Tiga kali (Maret, Juli dan November) menerapkan proses peer-review dalam memilih artikel berkualitas berdasarkan penelitian ilmiah dan teoritis. JIMEK diterbitkan untuk mengembangkan dan memperkaya diskusi ilmiah bagi para sarjana dan penulis yang menaruh minat pada isu-isu sosial-budaya di Indonesia. Redaksi menerima artikel berbasis teori dan penelitian. Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 116 Documents
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Penyelesaian Perselisihan Hubungan Industrial Melalui Mediasi Antara Karyawan Dengan Perusahaan Kopi Cap Kijang Bogor Maria Veronica Ngadien Prawesti; Muhammad Rizal
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 1 (2024): MARET: JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v4i1.2688

Abstract

Settlement of industrial relations disputes through mediation is a process of resolving conflicts between employees and the company with the help of a neutral mediator. The mediator acts as an impartial party and tries to facilitate dialogue between the two parties to reach a mutually beneficial agreement. Mediation in industrial relations can be an effective way to resolve disputes because it gives the parties involved greater control over the outcome than if decisions were made through arbitration or court processes. The purpose of this writing is to discuss the resolution of industrial relations disputes through mediation between employees and the Bogor Kijang Cap coffee company. The writing method used by the author is descriptive qualitative with case studies. The results of this research are that through effective mediation, problems in the industrial environment can be resolved in a fair and peaceful manner, creating a more harmonious and productive work environment for all parties involved. The agreements that have been made must be implemented carefully by both parties. This may involve changes in company policy, changes to employment contracts, or other actions necessary to ensure resolved issues do not re-emerge.
SWOT Based Service Quality Improvement Strategy at PT. FOKUS KUALITAS UTAMA M. Indra Fauzi; Nuruni Ika Kusuma Wardani
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 1 (2024): MARET: JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v4i1.2690

Abstract

In a highly competitive world, companies face numerous challenges. For service-based companies, success is determined by the quality of their services. PT. FOKUS KUALITAS UTAMA is a business consulting firm that assists in enhancing the performance of human resources within a company or organization. The objective of this research is to identify the internal and external factors that can improve the service quality in PT. FOKUS KUALITAS UTAMA. This study utilizes qualitative methods and collects primary and secondary data through observation, interviews, literature review, and SWOT analysis using IFAS and EFAS tables. The research findings indicate that PT. FOKUS KUALITAS UTAMA services fall within Quadrant I, implying an aggressive strategy.
Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Sepatu Melalui Peningkatan Kualitas Sumber Daya Manusia di kecamatan Kesamben Jombang Lailatus Sa’adah; Nisa Candra Mutammimah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 1 (2024): MARET: JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v4i1.2691

Abstract

This research aims to analyze the differences in development strategies in small and medium micro-enterprises shoes through improving the quality of human resources in Kesamben Jombang district. The method used in this research is a qualitative method with data collection through observation, interviews, and documentation involving directly to 2 owners of Micro, Small and Medium Enterprises shoes in Kesamben sub-district. Data analysis techniques include data reduction, data presentation, and conclusion drawing. Data validity testing is done by testing credibility (internal validation), transferability (external validation), dependability, and confirmability (objectivity). The result of this research is that the improvement of human resources carried out by the Mekar Abi Mulya micro, small and medium enterprises is very helpful for the owner in business continuity and business development, so that the company survives until now. In improving the quality of employees, UD Abi Mulya micro, small and medium enterprises apply aspects in improving the quality of employees, namely: Training, knowledge, experience, personality, and productivity. Meanwhile, UD Riaji in improving the quality of employees is applying aspects: Training, knowledge, personality, and productivity.
Analisis Strategi Pemasaran Layanan Pos Express Pada PT. Pos Indonesia (Persero) Sipirok Zernita Sari Ritonga; Ahmad Perdana Indra
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 1 (2024): MARET: JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v4i1.2694

Abstract

This news aimsto analyze the marketing strategy of express postal service at PT. Pos Indonesia (Persero) Sipirok. Research was conducted using qualitative research methods. The research subjects were the sipirok branch post office and sipirok community in the sub-district. While the object of the research is marketing strategy, it shows that there are problems faced by Pos Iindonesia (Persero) Sipirok regarding marketing strategy as evidenced by the results interviews with several business people and people who use express products and the many expedition companies that offer affordable and fact prices in the sipirok sub-district area. So the solution offered in determining the marketing strategy is to approach consumers by determining the target consumer based on the consumer’s desires. Meanwhile, the marketing mix used by PT. Pos Indonesia (Persero) Indonesia , branch office is the 4P marketing mix , namely product price, place, and promotion .
Pemanfaatan Koleksi Bank Indonesia Corner sebagai Sumber Informasi bagi Mahasiswa Fakultas Ekonomi di Perpustakaan Universitas Asahan Rahma Sariva Asdi; Khoirul Jamil; Yusniah Yusniah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 1 (2024): MARET: JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v4i1.2697

Abstract

This study aims to determine the utilization of the BI Corner collection as a source of information for economics faculty students and to find out what are the obstacles in utilizing the BI Corner collection at the Asahan University Library. This type of research is descriptive qualitative research, namely describing by way of illustrating the use of the BI Corner collection in the library. Informants in this study were 10 people consisting of students of the economics faculty at Asahan University. The data collection techniques in this study were carried out by observation, interviews and documentation. Then the data analysis technique in this study was carried out through three stages, namely data reduction, data presentation and drawing conclusions/verification. While the technique of checking the validity of the data in this study is source triangulation. The results of this study indicate that the use of various BI Corner collections is to meet information needs such as finding references for course assignments and making journal articles. bored while on campus by utilizing the existing facilities at the BI Corner. The obstacles in utilizing the BI Corner collection are the difficulty in finding the required collection because it is not listed in the OPAC, never adding a collection from 2019 so the collection is just that - that's all, there are economics faculty students who don't know the existence of the BI Corner at the Asahan University Library and there is no special librarian who manages the BI Corner so that the management and procurement of BI Corner library materials does not go well. This has resulted in the utilization of the BI Corner collection as a source of information for economics faculty students at the Asahan University Library.
Edukasi Masyarakat Upaya Membangun Branding Produk UKM di Banjar Lokaserana Selama Pandemi I Putu Aswin Anandam; Dewa Ayu Putu Adhiya Garini Putri
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 1 (2024): MARET: JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v4i1.2699

Abstract

The total cessation of the tourism sector in Bali during this pandemic resulted in the paralysis of the community's economy. Not a few people in Banjar Lokaserana lost their jobs and as a result some of them changed professions and tried to sell, starting from selling masks, food, to selling household furniture. However, in running their business, many people experience difficulties in promoting their products through social media, which results in limited sales reach. Branding is a business strategy to introduce the business value of a business product to consumers. Branding strategies are carried out in several aspects, such as creating a business name, logo, brand, and even promotional procedures for a product. This Non-Location KKN Report contains information about public education in efforts to build SME product branding which was carried out in the Banjar Lokaserana environment during the Covid-19 Pandemic. In the initial stage, observation methods were used to determine the target community and discuss the problems faced. In the implementation method, a work program is implemented by providing education to the target community about product branding to create attractive promotional posters using the Canva application. To find out all forms of improvement and results from the implementation of the work program, an evaluation was carried out by providing a questionnaire via Google Form media. This education aims to achieve sales results for the target community.

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