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GENESIS SEMBIRING DEPARI
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Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28278259     DOI : https://doi.org/10.55927/ministal.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis Digital (MINISTAL) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. MINISTAL provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. MINISTAL publishes articles four times in a year on January, April, August and December. Scope The main objective of the Jurnal Ekonomi dan Bisnis Digital (MINISTAL) is to disseminate the cutting edge methodology and technology in business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines with an advanced methodologies, models, , techniques, methods, processes, and principles in high level of efficiency and actionable manners in supporting business stake holders in making a decision.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 4 No. 1 (2025): January 2025" : 6 Documents clear
Facebook Tiktok and Instagram as a Marketing Tools and Branding Strategy for MSMEs Wulandari , Citra Mayu; Helmi, Sulaiman; Gunarto, Muji; Zinaida, Rahma Santhi
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i1.11605

Abstract

This study aims to analyze the social media performance of Pempek Sulthan and Pindang Agan Palembang on Instagram and TikTok platforms and evaluate the effectiveness of each platform in the context of MSME marketing and branding. Data were collected from the analysis of impressions, engagement rates, and follower growth over a certain period. The results show that TikTok generates a higher average daily impression than Instagram, with 833 impressions per day and 86% new followers, while Instagram records 499 impressions per day and 53% new followers. However, the engagement rate on both platforms is still low, below 1, indicating minimal follower engagement. In terms of growth performance, Instagram is superior in likes, comments, and views metrics compared to TikTok, although this comparison is influenced by the higher frequency of posting on Instagram. The SWOT analysis identifies the position of Pempek Sulthan and Pindang Agan in Quadrant I, indicating strength and readiness for expansion through a vertical integration strategy. The QSPM results emphasize the importance of monitoring platform performance to evaluate marketing effectiveness and determine future platform usage strategies.
Synergistic Impact of Brand Experience, Trust, and Brand Ambassadors on Purchasing Decisions Siswati, Endang; Rapitasari, Diana
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i1.13363

Abstract

This research is a quantitative study aimed at testing and analyzing whether brand experience, brand trust, and brand ambassador influence consumer purchase decisions of products. The sample in this study consisted of 100 people, and the respondents were domestic consumers of Artistica Jewelry. The research results show that brand ambassador, brand trust, and brand experience have a significant influence on purchasing decisions. Among these three variables, brand trust is the dominant variable affecting purchasing decisions at Artistica Jewelry. The company must maintain consumer trust in product quality and service, as well as brand consistency, in the hope of generating word-of-mouth sales. Consumer trust develops because of the belief that the company will act in accordance with their needs and expectations.
Investigating the Cybersecurity Implications of Open Banking and Application Programming Interfaces (APIs) in the Financial Sector Hossain, Mohammad Amir; Raza, Md. Adil; Rahman, Jami Yaseer
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i1.13370

Abstract

Open banking and the use of APIs within the financial industry are improving how financial services are delivered by stimulating innovation, enhancing competition, and providing customer-oriented solutions. But that evolution has also brought its own heavy cybersecurity challenges. In this article we focus on the cybersecurity risks of open banking and APIs, including issues such as data breaches, and risks from third-party entities. Based on case studies, vulnerability assessments, and interviews with experts, the study highlights key threats and analyzes existing mitigation measures such as secure API development, authentication protocols, and regulatory compliance frameworks. Results highlight the need for strict cybersecurity measures built upon a Zero Trust Architecture, including the use of an API gateway and regular penetration testing to secure sensitive financial data, safeguarding an open banking landscape. The results of this research will assist financial institutions, developers, and regulators in securing next-generation open banking platforms without hindering innovation and risk management.
Assessing the Vulnerabilities of Mobile Banking Applications and Developing Strategies to Improve Their Security Hossain, Mohammad Amir; Raza, Md. Adil; Mahjabeen, Farhana; Rahman, Jami Yaseer
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i1.13371

Abstract

Mobile banking apps have changed the way financial services are provided, allowing users to perform banking operations from anywhere. Though this progress has granted consumers unprecedented convenience, it has also opened new doors to vulnerabilities creating an ideal target for hackers on mobile banking applications. It explores the security issues, vulnerable regions of mobile banking applications such as using insecure communication, weak authentication, unprotected storage, and susceptible to malware. Through empiric testing and existing vulnerability assessment frameworks, critical vulnerabilities and their potential consequences on user data and financial systems are identified. It also recommends specific measures to reduce these vulnerabilities, such as upgraded encryption protocols, multifactor authentication (MFA), secure coding strategies and realtime threat monitoring. Through the identification and exploration of these vulnerabilities, the study seeks to contribute to the ongoing efforts of enhancing the security and resilience of mobile banking applications, which ultimately protects user trust and ensures adherence to regulatory standards.
The Influence of Board Diversity on Earnings Management in Non-Financial Companies in 2020-2023 Iqbal, Muhammad; Zuraida, Zuraida; Mulyany, Ratna
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i1.13640

Abstract

This research aims to investigate the impact of gender diversity, age diversity, independence, educational background diversity, and tenure diversity on earnings management in non-financial companies listed on the Indonesia Stock Exchange from 2020 to 2023. The sample includes non-financial companies listed before 2020 and remaining listed during the observation period. The sample selection was conducted using simple random sampling with Slovin's formula, resulting in 88 companies and 723 observations. The analysis shows that gender, age, independence, educational background, and tenure diversity reduce earnings management in non-financial companies listed on the Indonesia Stock Exchange from 2020 to 2023. These results imply that board diversity should be considered in shaping decisions and practices related to earnings management. Policies supporting diversity should be integrated into corporate governance strategies to enhance transparency, accountability, and reduce harmful earnings management practices.
Building an Outstanding Team: Analyzing HR Strategies for Optimal Performance at PT Al Barik Travel and Umrah Malang Dharmawan, M. Irfan; Sawitri, Dyah; Hadiyati, Ernani
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i1.13671

Abstract

This study analyzes HR strategies for optimal performance at PT Al Barik Travel and Umrah Malang, focusing on building an outstanding team through a SWOT analysis. It identifies key strengths, such as a skilled workforce and strong customer relationships, and pairs them with emerging opportunities in the travel industry, including the growing demand for personalized services and digital solutions. Recommended SO strategies include leveraging skilled employees to explore new markets and enhancing customer experiences through innovative technology. Ultimately, the research concludes that aligning organizational strengths with market opportunities can lead to improved performance and competitive advantage, emphasizing the importance of continuous training and development within the team.

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