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GENESIS SEMBIRING DEPARI
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Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28278259     DOI : https://doi.org/10.55927/ministal.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis Digital (MINISTAL) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. MINISTAL provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. MINISTAL publishes articles four times in a year on January, April, August and December. Scope The main objective of the Jurnal Ekonomi dan Bisnis Digital (MINISTAL) is to disseminate the cutting edge methodology and technology in business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines with an advanced methodologies, models, , techniques, methods, processes, and principles in high level of efficiency and actionable manners in supporting business stake holders in making a decision.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 201 Documents
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The Influence of Influencers and Brand Awareness on Interest in Buying Samyang Brand Instant Noodles in Surabaya Yusuf Argyanto; Nurini Ika Kusuma
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4206

Abstract

This research aims to analyze the influence of influencers and brand awareness on interest in buying Samyang brand instant noodles in Surabaya. Based on the results of research on 100 respondents, influencers and brand awareness have a positive and significant effect on interest in buying Samyang brand instant noodles. The encouragement variable from influencers is the most significant factor in influencing consumer buying interest, while the most influential indicator of the brand awareness variable is brand use or consumption. In this context, influencers and brand awareness are important factors in promoting and influencing consumer purchasing interest in Samyang brand instant noodle products. This research is in line with previous research which shows the positive and significant influence of social media influencers and brand awareness on interest in purchasing products.
The Effect of Brand Identity and Brand Preference on Starbucks Repurchase Interest in Bekasi City Raehan Pratama Dias; Nurini Ika Kusuma
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4207

Abstract

Starbucks is a premium coffee shop that has been present in Indonesia for 20 years and is part of the lifestyle of urban communities in Indonesia. The aim of this research, firstly, is to determine the influence of brand identity on repurchase intention. Then, to find out the influence of brand preference on repurchase intention. This study uses a component-based SEM (Structural Equation Modeling) using PLS (Partial Least Square) to analyze the data. The results of the study show that Brand Identity and Brand Preference contribute to repurchasing interest in Starbucks products in the city of Bekasi. Therefore, the better the two variables formed by Starbucks for consumers, the better the level of interest in repurchasing Starbucks products in Bekasi City.
New Mode of Online Shop Fraud at Shopee and Solving Problems through Business Regulations Aprinawati; Rina Handayani; Asma Nadya Nasution; Debby Ayu Andrera; Muhammad Dzaki Zulwaqar; Roma Yana Sitanggang
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4287

Abstract

In the current digital era, we have activities that are completely online, one of which is the Online Shop activity. This research was conducted to examine a new mode of online shop fraud at Shopee and provide a solution to this problem. This research uses a descriptive research method (qualitative). As well as using a statutory approach and a conceptual approach. The data collection method is carried out by obtaining various sources of information from literature and visual literacy. The results of the study show that the new mode of online store fraud at Shopee is in the form of baiting Shopee balance top-ups and asking for consumer fund pin numbers, which will drain the consumer's finances.
Business Irregularities of Oyster Chicken Meatball Stalls in Bantul, Yogyakarta Sabda Dian Nurani Siahaan; Azalia Kartika Rudyani; Insania Asyifa Hasibuan; Melda Siburian; Devi Intan Sitompul; Riandi Paskah Wijaya Sagala
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4300

Abstract

It harms the seller or buyer either financially or in other areas. Deviant business activities in this study relate to business practices that do not comply with these rules. The method used in this research is a qualitative or quasi-experimental method. The author uses this method because there is limited time to directly review this matter appropriately and effectively. In this study, we, the authors, invite readers to know and understand how MSMEs in Indonesia, especially meatball stalls in the city of Bantul, Yogyakarta, carry out fraudulent business actions, causing losses to the health of the people who consume them.
The Influence of Brand Image, Price, and Product Quality on the Purchase Decision of Kopiko 78˚c at PT. XYZ Widi Lusiana; Sudarijati
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4401

Abstract

The intense competition among companies engaged in the packaged coffee beverage sector encourages companies to have reliable strategies in order to be able to increase business growth and win marketshare. This study aims to analyze the effect of brand image, price and product quality on purchasing decisions for packaged beverage products Kopiko 78°C at PT. XYZ. The subject of this research is the consumer, PT. XYZ; as many as 100 consumers were used as samples. This research is descriptive and verifiable. The data collection procedure in this study used a literature study and field studies (questionnaires and interviews). The instrument testing method uses validity and reliability tests. Methods of data analysis using multiple linear regression analysis, correlation coefficient analysis, analysis of the coefficient of determination, and significance tests simultaneously and partially. The results showed that the brand image, price and product quality were in a good category. Partially and simultaneously, brand image, price and product quality have a positive and significant effect on purchasing decisions.
The Influence of Price Perceptions and Product Quality on Netflix Customer Satisfaction in Surabaya City Dimas Khadafi; Rizky Dermawan
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4687

Abstract

Entertainment in the present has become an unavoidable need for society. One of the things that must be considered in creating an entertainment platform is, of course, paying attention to several factors so that it can run smoothly. This research itself analyzes the Netflix platform, which is a well-known Video-on-demand platform and one of the market leaders in the streaming platform industry. This study aims to examine the effect of Perceived Price and Product Quality on Netflix Consumer Satisfaction in the City of Surabaya. In collecting the data, the researcher distributed questionnaires via Google Form with 100 respondents, namely consumers who had bought Viva Cosmetics Lipstick in Blitar City. A purposeful sampling method was used in this study. The analysis was carried out using Partial Least squares (PLS). The results of this study showed that Perceived Price and Product Quality had a significant positive effect on Netflix Consumer Satisfaction in the City of Surabaya.
The Effect of Product Quality and Price Perceptions on Purchase Decisions of Scarlett Body Lotion at Vilshop, Madiun City Almas Nisaul Fauziah; Supriyono
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4688

Abstract

This research was conducted to analyze and determine the effect of product quality on purchasing decisions for Scarlett Body Lotion at Vilshop, Madiun City. The data analysis technique used is Partial Least squares (PLS). The results showed that product quality had a positive effect on purchasing decisions for Scarlett body lotion at Vilshop, Madiun City, which was acceptable, with a path coefficient of 0.503052 and a T-statistic value of 5.551291 > 1.96 (from table Zα = 0.05) or P-Value 0.000 <0.05, with a significant (positive) result. Then, price perception has a positive effect on purchasing decisions for Scarlett body lotion at Vilshop, Madiun City, with a path coefficient of 0.412970 and a T-statistic value of 4.207986 > 1.96 (from table value Zα = 0.05) or P-value 0.000 <0.05, with significant (positive) results.
The Influence of Influencer Marketing and Lifestyle on Purchase Decisions of Virtual Game Product Mobile Legends: Bang Bang Elsa Nabella; Supriyono; Wilma Cordelia Izaak
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4739

Abstract

Understanding the impact of Influencer Marketing and Lifestyle on the Purchase Decisions of the online virtual game Mobile Legends: Bang Bang is the primary objective of this research. The population under research consists of Mobile Legends players who are students in Surabaya and have purchased a skin hero in the game Mobile Legends: Bang Bang and used it during gameplay. This research utilized a non-probability sampling method with a purposive sampling technique. The sample size for this research was 110 respondents. Data for this research was collected through questionnaire responses from the respondents as well as from various sources such as books, articles, and journals. The analytical tool employed in this research was Partial Least Squares (PLS). The findings of the research indicated that both Influencer Marketing and Lifestyle had a significant impact on the Purchase Decision for Mobile Legends: Bang Bang.
The Effect of E-Service Quality and E-Wom on Purchase Decisions Through the Tiktok Shop Application among College Students in Surabaya Cholishah Anas Irhamna; Rizky Dermawan
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4742

Abstract

The purpose of this script is to explore how E-Service Quality and Electronic Word of Mouth (E-WOM) influence purchasing decisions through the TikTok Shop app. TikTok Shop experienced a decline of 12.4% in the first quarter of 2022, demonstrating that this does not guarantee that TikTok Shop will always be at the top. Kotler & Armstrong (2016:177) found that buying decisions focus on how individuals and groups choose, acquire, and use experiences, services, ideas, and products to meet desires and needs that are part of consumer behavior. Quantitative analysis is the method used in this study. Non-probability sampling and Purposive Sampling techniques are used for sample collection. The survey used a Likert scale questionnaire with a sample of 100 respondents and the population of students in the city of Surabaya. Partial Least squares (PLS) are used to check research findings. It has been found that E-Service Quality and E-WOM have been shown to influence purchasing decisions through TikTok Shop positively.
The Influence of Digital Marketing and Brand Trust on Consumer Purchase Interest in the Tokopedia Marketplace (Study on Tokopedia Marketplace Visitors in Surabaya) Bagas Pambudiantono; Zumrotul Fitriyah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4745

Abstract

The development of e-commerce is currently being favored by consumers, one of which is Tokopedia. Many advantages are obtained when shopping online. Other things are also obtained, namely, shopping activities become more practical, saving energy and time. Tokopedia experienced a 10% decrease in visitors. In the Top Brand Award, Tokopedia is in second place behind its competitor, Shopee. This study aims to determine the effect of digital marketing and brand trust on purchase intention at Tokopedia. The population in this study is comprised of consumers who have visited and seen advertisements on Tokopedia. The sampling technique used was purposive sampling with a total of 96 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used is Partial Least squares (PLS). The results of the study show that Digital Marketing and Brand Trust have a positive and significant effect on Impulse Buying.

Page 8 of 21 | Total Record : 201

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