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<![CDATA[Analysis Of Tax Compliance Based On Psychological Factors And Tax Administration ]]>
<![CDATA[Baeli, Jonathan]]>
<![CDATA[ AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 1 No. 3 (2021): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Perhimpunan Sarjana Ekonomi dan Bisnis ]]>
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DOI: 10.37481/jmeb.v1i3.238
<![CDATA[Awareness of paying taxes is a personal area that is abstract and difficult to measure. However, it can still be pursued by taking into account the factors that influence it, including financial condition and awareness of paying taxes, as well as presenting professional and pleasant tax services. This research is part of the survey method, in which research data is obtained through distributing questionnaires to 100 respondents. The sampling technique adheres to incidental assumptions. The results of the study state that awareness of paying taxes will increase when various conditions are met, including the implementation of easy tax services, the existence of a penalty system for delays (in the form of population administration sanctions), a high desire to contribute to the state (nationalism motivation), and the financial condition of taxpayers. It is firmly estimated at 95%. This means that there will be an increase in participation in paying taxes by 95% of the total taxpayers. This is very helpful for government revenue receipts.]]>
<![CDATA[Indonesia Airlines' Competitive Strategies ]]>
<![CDATA[Kumalasari, Asri]]>
<![CDATA[ AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 1 No. 3 (2021): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Perhimpunan Sarjana Ekonomi dan Bisnis ]]>
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DOI: 10.37481/jmeb.v1i3.239
<![CDATA[For business companies, making a profit is final, so there are various ways to do it, including using a fixed-target marketing strategy. As an airline company, of course we are aware of the effect of price and service, considering that the airline business is included in the luxury business category. So paying attention to aspects of price and service is a necessity in getting big profits. Therefore, this research was conducted to see the increase in the decision to use Citilink Indonesia airline from the perspective of price and service strategy. The method used is quantitative with regression analysis. The unit of analysis is Citilink airline customers, totaling 98 people with incidental sampling technique. The results of the study suggest that the service variable dominates consumer decisions in using airline services. This indicates the importance of service as a business icon. While the effect of the price variable is still below 50%. This explains that price is a factor used as a supporting influence on the service aspect, thus there will be a strengthening of consumer decisions in using Citilink Indonesia airlines by 48% (the impact value of the two variables).]]>
<![CDATA[The Effect Of Service Quality And Company Image On Customer Satisfaction At Indonesian Reasuransi Company ]]>
<![CDATA[Karunia, Muhammad Nur]]>
<![CDATA[ AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 1 No. 3 (2021): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Perhimpunan Sarjana Ekonomi dan Bisnis ]]>
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DOI: 10.37481/jmeb.v1i3.240
<![CDATA[In addition to profits, the thing that needs to be considered and maintained by the company is customer satisfaction. In other words, maintaining customer satisfaction, is tantamount to maintaining profits and the survival of the company. This study was conducted to analyze the reinforcing factors of customer satisfaction in Indonesian reinsurance companies. The research method uses quantitative with sub-derived survey methods. This study uses regression-based statistical analysis, with a total sample of 118 people. The results of the study stated that service quality and company image are two different things, but have an influence on customer satisfaction. Service quality is a direct factor, which occurs when customers interact with the company. While the company's image is an indirect factor that is psychological, which affects customer perceptions and ratings, the more popular the company's name is, the better it is perceived, and gives its own satisfaction as a customer.]]>
<![CDATA[Descriptive Quantitative Analysis Of The Influence Of Digital Spt On Taxpayer Compliance ]]>
<![CDATA[Hapsari, Nora]]>
<![CDATA[ AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 1 No. 3 (2021): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Perhimpunan Sarjana Ekonomi dan Bisnis ]]>
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DOI: 10.37481/jmeb.v1i3.241
<![CDATA[The government needs to act pro-actively, namely making real efforts to increase public awareness of paying taxes, including by innovating digital tax services. The existence of a digital SPT is expected to be a positive signal for increasing public participation in paying taxes. The research method is descriptive quantitative, which is to analyze respondents' answers to a number of questions related to digital SPT and tax compliance. There are 100 units of analysis registered as taxpayers at the Tanah Abang 2 tax office, Central Jakarta. The results of the study state that digital SPT has an impact of 0.632 on awareness of paying taxes. This implies that digital innovation in the field of taxation is a real step that the public has responded positively, so that the tax participation rate has increased drastically.]]>
<![CDATA[Analysis of Net Profit on Assets and Net Margin as a Measure of Company Value ]]>
<![CDATA[Khalik, Nur Zaman]]>
<![CDATA[ AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 1 No. 3 (2021): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Perhimpunan Sarjana Ekonomi dan Bisnis ]]>
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DOI: 10.37481/jmeb.v1i3.242
<![CDATA[Many companies are trying to increase the value of the company, this is done, because the management is aware of the limitations, and the importance of long-term investment for the progress of the company. This study tries to analyze financial fundamentals, namely in terms of net income from assets. The research method is based on quantitative, namely analyzing financial statement data as a source of analysis. The object of research is PT Antam Tbk, with the amount of data used for 11 years (2010-2020). The data was taken based on the determination of the criteria, namely purposively. The results of the study stated that the increase in the value of PT Antam's company was due to good profits, especially the aspect of net profit margin. In other words, NPM is the main source in PT Antam's earnings management, thereby leading to a better market response. What is interesting is the contribution value of ROA and NPM, showing a large portion, namely 71.5%. This confirms, if profit is the main factor in increasing the value of the company.]]>
<![CDATA[Purchasing Decision Analysis in Modern Retail ]]>
<![CDATA[Ridwan, Muhamad]]>
<![CDATA[ AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 2 No. 1 (2022): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Perhimpunan Sarjana Ekonomi dan Bisnis ]]>
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DOI: 10.37481/jmeb.v2i1.243
<![CDATA[A consumer's decision to make a purchase is influenced by many factors, one of which is service. The better the company appreciates, serves, and facilitates customers, the consumers will always make the decision to make a purchase. This study aims to analyze the influence and contribution of service variables on purchasing decisions. The method used to study the phenomenon is quantitative. Data were collected through questionnaires, which were given to 97 respondents. The results of the study explain that service is one of the dominant factors that influence a consumer to make a purchase. The service indicator that is perceived to have the most influence is service friendliness. This implies the importance of having employees who have friendly and humanistic character or personality, so that they can maintain consumer relations with the company.]]>
<![CDATA[The Effectiveness of Accounting Information Systems on Vehicle Sales Growth ]]>
<![CDATA[Salam, Rendy]]>
<![CDATA[ AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 2 No. 1 (2022): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Perhimpunan Sarjana Ekonomi dan Bisnis ]]>
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DOI: 10.37481/jmeb.v2i1.244
<![CDATA[To get big profits, companies must have a good management system, namely how the business is managed professionally, one of which is having a sales accounting information system. This system helps companies record all transactions, thereby generating information that helps companies monitor business progress. This research was conducted on the basis of qualitative methods with descriptive analysis techniques. This research was conducted at PT. Istana Kebon Jeruk by analyzing data flow diagrams and internal control questionnaire techniques. The results show that the accounting system provides an actual picture of all business processes, thereby reducing various risks of loss. In addition, the accounting system provides information about sales and revenue trends, thereby helping operations managers make informed decisions.]]>
<![CDATA[Improving Product Quality and Satisfaction as Fundamental Strategies in Strengthening Customer Loyalty ]]>
<![CDATA[Lina, Roidah]]>
<![CDATA[ AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 2 No. 1 (2022): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Perhimpunan Sarjana Ekonomi dan Bisnis ]]>
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DOI: 10.37481/jmeb.v2i1.245
<![CDATA[In the food industry, quality is a product guarantee. That is, the quality in a product is an absolute requirement. Because in reality, consumers will only consume products whose quality is guaranteed. The purpose of this study was to describe the variables of product quality and satisfaction statistically, in order to obtain a quantitative conclusion on increasing customer loyalty. In describing the phenomenon, the research uses a quantitative approach with a causal associative method. The number of respondents in this study were 97 people, namely consumers of PT Kobe Boga Utama, Tangerang Regency. Statistical technique using multiple linear regression with partial and simultaneous testing. The results of the study confirm that mathematically product quality and satisfaction are strong factors that affect loyalty. That is, customers become loyal because their physical and emotional needs are met, and this can be answered by quality and satisfaction.]]>
<![CDATA[Analysis of Purchase Decision Estimates Based on Store Atmosphere and Affordable Prices ]]>
<![CDATA[Kasmad, Kasmad]]>
<![CDATA[ AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 2 No. 1 (2022): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Perhimpunan Sarjana Ekonomi dan Bisnis ]]>
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DOI: 10.37481/jmeb.v2i1.246
<![CDATA[There are many ways to satisfy consumers, including providing a comfortable store atmosphere and affordable prices. Of course, these two strategies are commonplace that must be carried out by modern retail business actors. This research is a form of scientific study, which examines the various possibilities of increasing purchasing decisions. The survey method was chosen, in order to get a direct picture of the consumer. Data were collected through questionnaires, which were conducted incidentally to 98 modern retail consumers. The results of the study explain that a good store atmosphere can increase the feeling of comfort, resulting in an increase in purchases. Likewise with competitive prices, can make consumers interested in buying in stores, compared to other places. In simultaneous results, an estimated value of 87% is obtained, this value explains the magnitude of the opportunity for purchasing decisions to increase if the store conditions are pleasant for shopping, and the prices offered for each product are relatively affordable.]]>
<![CDATA[Location Analysis of Interest in Buying Housing in South Tangerang City ]]>
<![CDATA[Nursoleh, Nursoleh]]>
<![CDATA[ AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 2 No. 1 (2022): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Perhimpunan Sarjana Ekonomi dan Bisnis ]]>
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DOI: 10.37481/jmeb.v2i1.247
<![CDATA[South Tangerang is an urban city, so its population growth is always increasing. Therefore, various forms of property business have emerged, ranging from housing types to clusters. For property business actors, this is an opportunity that must be taken, but it is necessary to consider aspects of purchasing decisions. This study aims to analyze the location factor, its relation to home buying decisions in the city of South Tangerang. The research method uses quantitative, and the data is obtained through the distribution of questionnaires. The research sample amounted to 100 people with saturated sampling technique. The results of the study stated that the majority of consumers would buy a house with a strategic location. Namely, the location of the house that is close to work access, public facilities, and government. The contribution value of 33% means that the average consumer in the city of South Tangerang places location as a third of purchasing decisions. That is, whether or not to buy a house, there is a third determined by the location factor.]]>
