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Abiwara : Jurnal Vokasi Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 26861577     DOI : https://doi.org/10.31334/abiwara
Core Subject : Social,
Social Sciences
Jurnal ABIWARA diterbitkan oleh Program Studi Administrasi Bisnis Vokasi Institut Ilmu Sosial dan Manajemen Stiami Jakarta sebagai media untuk publikasi gagasan dan studi ilmiah untuk pengembangan ilmu pengetahuan dalam administrasi bisnis dan Kewirausahaan. Publikasi ini memuat berbagai tulisan ilmiah dalam bentuk hasil penelitian, kajian teoretis dan konseptual, serta aplikasi praktis baik dari bidang akademik maupun bisnis. Tulisan yang diterbitkan telah melalui proses penyuntingan tanpa mengubah substansi aslinya. Penulisan konten adalah tanggung jawab penulis dan tidak mencerminkan pendapat penerbit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 4 No. 2: Maret 2023" : 9 Documents clear
Pengaruh Electronic Word Of Mouth dan Brand Image terhadap Keputusan Pembelian Sunscreen Azarine (Survei pada pengguna aplikasi tiktok) Prihadini, Diana; Krishantoro, Krishantoro; Nanda, Ilyas Fitra
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3188

Abstract

The objective of this study is to find out the Influence of Electronic Word Of Mouth and Brand Image To Sunscreen Azarine Buying Decision. This study used quantitative research method. The data was collected from questionnaire and literature. Population in this study is user of Sunscreen Azarine and follow tiktok account @Azarinecosmetic. Sampling Technique used Taro Yamane Formula. There are 100 samples. The data analysis used in this study is multiple linier regression analysis using a software of IBM Statistik version 26. Result of the study identified that Electronic Word Of Mouth partially not influence to Buying Decision is in the amount of 39,6% . Brand Image partially has influence in the amount of 61.4% to Buying Decision. Electronic Word Of Mouth and Brand Image simultaneously affected significantly to Buying Decision with value of 61,4% where 38,6% explained by other factors excluded from this study.
Pengaruh Kualitas Produk dan Citra Merek terhadap Penjualan Frozen Food CV. Sakana Indo Prima di Bojongsari Kota Depok Soekarsono, Rame; Hakim, Lukman Nul; Permata Sari, Mega Khadizah
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3189

Abstract

Progress change style life public the passage of time, society own assessment each to choose something product Good from quality product nor image brand. Indonesian society in the present era, start to adapt self with a style of life practical with consuming  frozen food  as it is outside the country. Objective study This is To know how to influence Quality Products and Brand Image to Sale  Frozen food  CV. Sakana Indo Prima at Bojongsari City of Depok . Study This is a study quantitative. A sample totaling 105 respondents was taken with the technique  of simple random sampling.  Data analysis used is analysis multiple linear regression, T-test, F-test, and coefficient determination. Results study based on test T, and test F, obtained that Quality Product influential positive And significant to the sale by 61.4% and Brand Image influential positive And significant to Sales by 64.2%. And Quality Product and Brand Image influential positive And significant to sales of 69.0 %.
Pengaruh Kualitas Pelayanan dan Inovasi Pelayanan terhadap Kepuasan Pasien di Puskesmas Mekar Mukti Cikarang Utara Tamba, Rousdy Safari; Hartono, Hartono; Mirnawati, Mirnawati
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3190

Abstract

This study aims to analyze the Effect of Service Quality and Service Innovation on Patient Satisfaction at the Mekar Mukti Health Center in North Cikarang. This research method is to use quantitative research methods and data analysis methods using multiple linear regression. Data analyzer uses data processing software SPSS 24 for windous. The study population was patients who visited the Mekar Mukti Health Center. Stamp in this study using Hair et al, amounting to 115 respondents.The results of this study indicate that the independent variable that is Service Quality has a positive and significant effect of 56.4% on Patient Satisfaction, the Service Innovation variable has no significant effect of 38.8% on Patient Satisfaction, and the Service Quality and Service Innovation variables simultaneously influence on Patient satisfaction with a contribution of 57,8% the remaining 42,2% is influenced by other factors not examined in this study.
Pengaruh Persepsi Kemudahan Penggunaan dan Kualitas Pelayanan terhadap Keputusan Konsumen menggunakan Fitur Shopee Food dalam Aplikasi Shopee (Studi Kasus pada Pengguna Fitur Shopee Food di Kota Bekasi) Setyoadi, Mas Andrianto; Rusyda, Salma
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3231

Abstract

This study aims to determine the Influence of Perception on Convenience of Usage and Quality of Service toward Consumer Decisions on using Shopee Food Feature in Shopee Application. The research method used is a quantitative method. Data collection techniques used in the form of questionnaires and literature. The population of this study is the Shopee Food Feature Users in Bekasi City. The sampling technique in this study is non-probability sampling with population sampling method. Samples are 100 samples. The result showed that the Perception on Convenience of Usage had an influence on the decision to use features by 51.4%. Quality of Service has an effect of 58.9% of Decision to Use Features. Perception on Convenience of Usage and Quality of Service have a significant effect on the Decision of Feature Usage. Perception on Convenience of Usage and Quality of Service influence the Decision of Feature Usage simultaneously with a value of 0.638 or 63.8% of which 38.2% is explained by other factors not included in this study.
Pengaruh Media Sosial, Electronic Word of Mouth, dan Variasi Produk terhadap Keputusan Pembelian (Studi Kasus Produk Makanan Oke Enak Rawamangun) Suhardi, Yusuf; Akhmadi, Ali; Darmawan, Arya; Naili, Naili
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3257

Abstract

This research is intended to examine the effect of Social Media, Electronic Word Of Mouth, and Product Variations on Purchase Decisions, namely a food product produced by Okay Enak Rawamangun.The type of research used is associative research with a quantitative approach, using the latest SPSS 26.0 software. In this study, users who had purchased food items with the Oke Enak Rawamangun product. Sampling was based on the purposive sampling method, with a total sample of 97 buyers of Oke Enak. In terms of data used in research is primary data. In collecting data using a questionnaire. Hypothesis testing using the t test, f test, and the coefficient of determination test (R2) to see how much it contributes to purchasing decisions.This research produces evidence that (1) Social Media has a significant effect on Purchase Decisions in the field of Ok Delicious Rawamangun food, then (2) Electronic Word Of Mouth has a significant effect on Purchase Decisions, (3) Product Variation has a significant effect on Purchase Decisions and it is also proven (4). Social Media, Electronic Word Of Mouth, and Product Variations collectively have an influence on the decision to purchase Okay Enak Rawamangun food products.
Faktor-Faktor Yang Memengaruhi Profitabilitas PT Bank Negara Indonesia Tbk. 2017-2022 Wulandari, Sri; Ritha, Henny
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3322

Abstract

This study aims to analyze the Factors Affecting the Profitability of PT Bank Negara Indonesia 2017-2022. The type of research data is quantitative, and the secondary data source consists of the financial statements of PT Bank Negara Indonesia Tbk. 2017-2022. Technique analysis used panel data regression analysis. The results showed that the Capital Adequacy Ratio (CAR), and Operational Costs and Operating Income (BOPO) had no effect on Return On Assets (ROA), while Net Performing Loans (NPL) had a negative and significant effect on Return On Assets (ROA), and Loan to Deposit Ratio (LDR) has a positive and insignificant effect on Return On Assets (ROA).
Pengaruh Tingkat Suku Bunga dan Kualitas Pelayanan terhadap Minat Menabung pada PT. Bank Panin Tbk. KCU Bekasi Negara, Irwanda Sastera; Maulina, Anita
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.4131

Abstract

This study aims to (a) determine the effect of interest rates on customers' saving trends at Panin Bank Bekasi Main Branch Office. (b) determine the effect of service quality in attracting customers at Panin Bank Bekasi Main Branch Office. (c) determine the effect of interest rates and service quality in encouraging customers to save at Panin Bank Bekasi Main Branch Office. The quantitative research method in this study involves a sample of 90 respondents answering a series of questions with a questionnaire. There is a significant and positive mark between interest rates (X1) and service quality (X2) on customers' interest in saving (Y) of 82.10%.
Pengaruh Media Sosial Facebook dan Brand Performance Pipa Merek Rucika terhadap Minat Beli Konsumen di PT. Laksamanakarya Adiyasa Kusdiana, Taufan; Saputra, Munir
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.4132

Abstract

Significant development of technology has driven changes from conventional communication to modern and digital one, and nowadays sales conducted through internet have flourished. Even, not only well-known brands are sold through internet media. Therefore, companies can use selling strategies through internet media, supported by brand performance from products to boost consumer buying interest. This thesis used quantitive and associative research methods aimed to discover how big the influence of social media Facebook and brand performance of pipe brand Rucika is against consumer buying interest. Respondents in this research were the customers of PT Laksamanakarya Adiyasa. Samples were determined using questionnaire technique to respondents, interview, and documentation. To prove and analyze the foregoing, literary study, field study, reliability test, validity test, and hypothesis test were conducted. The result indicates that: 1) Social media Facebook has no influence over consumer buying interest. It is concluded from the result of T test to social media Facebook as variable X1 namely 0.756 which is ≥ 0.05. 2) Brand performance influences consumer buying interest. It is concluded from the result of T test of variable X2 to Y namely 0.014 which is ≤ 0.05. 3) Social media Facebook and brand performance influence consumer buying interest. It is concluded from the result of F test by calculating variables X1 and X2 against Y namely 3.163 which is ≥ F table 3.114, then it is concluded that all hypotheses are accepted.
Pengaruh Kualitas Informasi dan Online Customer Review terhadap Keputusan Pembelian pada Shopee Yasashi Japan Shop Gunawan, Sarah; Kristanto, Rudi
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.4133

Abstract

This study aims to determine the effect of information quality and online customer reviews on purchasing decisions at Shopee Yasashi Japan Shop. The research method used was a quantitative method. The population in this study were Shopee Yasashi Japan Shop consumers. Sampling was done using probability sampling technique with random sampling method. The sample in this study consisted of 98 respondents who had bought products at Shopee Yasashi Japan Shop. Collecting data using a questionnaire. The collected data was scored and then analyzed using the SPSS (Statical Program for Social Science) 23.0 for Windows program. The results of this study indicate that Information Quality (X1) has a positive and significant influence on Purchase Decisions (Y) at Shopee Yasashi Japan Shop by 68%. Online Customer Review (X2) has a positive and significant influence on Purchase Decision (Y) at Shopee Yasashi Japan Shop by 51.4%. Information Quality (X1) and Online Customer Review (X2) have a positive and significant influence on Purchase Decision (Y) at Shopee Yasashi Japan Shop simultaneously on variable Y amounting to 84.5% and 15.5% influenced by other variables that not investigated by researchers in this study.

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