Husnayain Business Review
Husnayain Business Review (JHBR) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed Journal publishes original research and review papers. This journal encompasses original research articles including: 1. Banking and Financial Institution 2. Behavioral Economics 3. Development Economics 4. Environmental Economics 5. International Economics 6. Accounting 7. Bussiness and Entrepreneurship 8. Human Resources Management 9. Monetary Economics 10. Public Finance 11. Political Economy 12. Bussiness Management 13. Urban and Rural Economics
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<![CDATA[Transformational Leadership and Competence as Predictors of Bos Fund Manager's Performance : The Mediating Role of Organizational Commitment ]]>
<![CDATA[Ni Made Dwi Yanti]]>;
<![CDATA[Gusti Ayu Sugiati]]>;
<![CDATA[Ida Ayu Surasmi]]>;
<![CDATA[Ni Luh Putu Indiani]]>;
<![CDATA[A.A Media Martadiani]]>;
<![CDATA[Ida Bagus Udayana Putra]]>
<![CDATA[ Husnayain Business Review Vol. 6 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI) ]]>
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DOI: 10.54099/hbr.v6i2.1798
<![CDATA[This study aims to analyze the influence of transformational leadership and competence on the performance of the management of School Operational Assistance Funds (BOS) at State Vocational Schools in Buleleng Regency, with organizational commitment as a mediating variable. BOS Fund management requires accountability, transparency, and compliance with regulations, so adequate leadership factors and human resource capacity are needed to improve performance. This study uses a quantitative approach with Structural Equation Modelling analysis techniques based on Partial Least Squares (SEM-PLS). The research population is all BOS Fund managers in 14 State Vocational Schools in Buleleng Regency, with a total of 56 respondents. The results of the study show that transformational leadership and competence have a positive and significant effect on the performance of BOS Fund management. In addition, transformational leadership and competence also have a positive and significant effect on organizational commitment. Organizational commitment has been proven to have a positive effect on performance and partially mediate the influence of transformational leadership and competence on the performance of BOS Fund management. These findings confirm that the improvement of BOS Fund management performance is not only determined by technical factors, but also by leadership aspects and organizational commitment as psychological mechanisms that strengthen performance.]]>
<![CDATA[The Influence of Live Streaming, Online Customer Reviews, and Discounts on Impulse Buying Behavior on Tiktok Shop in Bali ]]>
<![CDATA[Ni Putu Surya Maharani]]>;
<![CDATA[Putu Ngurah Suyatna Yasa]]>;
<![CDATA[Made Setini]]>
<![CDATA[ Husnayain Business Review Vol. 6 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI) ]]>
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DOI: 10.54099/hbr.v6i2.1805
<![CDATA[The rapid growth of social commerce platforms has significantly transformed consumer purchasing behavior, particularly in the beauty product industry. This study aims to examine the influence of live streaming, online customer reviews, and discounts on impulse buying behavior among TikTok Shop users in Bali. A quantitative research approach was employed using a survey method. Data were collected from 100 respondents who had purchased Glad2Glow products through TikTok Shop using purposive sampling. The data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) technique. The results show that live streaming has a positive and significant effect on impulse buying, indicating that interactive product demonstrations and real-time communication between sellers and consumers can stimulate spontaneous purchasing behavior. Online customer reviews also have a positive and significant influence on impulse buying, as positive and credible reviews increase consumer trust and reduce uncertainty in purchase decisions. In addition, discounts were found to significantly influence impulse buying behavior by creating a perception of higher value and a sense of urgency among consumers. These findings highlight the important role of digital marketing strategies in shaping consumer purchasing behavior on social commerce platforms. The study provides practical implications for online sellers and digital marketers to optimize live streaming activities, encourage positive customer reviews, and implement effective discount strategies to enhance consumer engagement and increase impulse buying behavior.]]>
<![CDATA[The Effect of Frequency of Use and Ease of Use on Satisfaction of BRI Bank Users Among Students in the Greater Solo Area ]]>
<![CDATA[Estina Vitasari]]>;
<![CDATA[Novemy Triyandari Nugroho]]>;
<![CDATA[Putri Intan Prastiwi]]>
<![CDATA[ Husnayain Business Review Vol. 6 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI) ]]>
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DOI: 10.54099/hbr.v6i2.1924
<![CDATA[Progress in information technology has led banks to launch digital offerings through mobile banking platforms, such as BRImo. This research intends to examine how usage frequency and user-friendliness affect individuals’ satisfaction with the BRImo application among students residing in the Greater Solo region. A quantitative methodology was adopted for this study, utilizing a survey technique. The target population included 50,996 students from Universitas Veteran Bangun Nusantara (UNIVET) and Universitas Muhammadiyah Surakarta (UMS). A convenience sampling approach was applied, yielding a participant group of 100 individuals. Data was gathered using a questionnaire that featured a five-point Likert scale and was analyzed with IBM SPSS Statistics involving validity assessments, reliability evaluations, classical assumption analyses, multiple linear regression evaluations, partial tests (t-tests), and R² determination coefficient tests. Findings reveal that the frequency of use positively and significantly impacts user satisfaction regarding the BRImo application. In contrast, user-friendliness does not significantly affect user satisfaction. The determination coefficient shows that 10.7% of the changes in user satisfaction can be attributed to the factors of usage frequency and user-friendliness, while the rest is affected by other elements not included in the research framework. This study aspires to offer insights for Bank Rakyat Indonesia on enhancing the service quality of the BRImo application and to serve as a basis for future investigations into mobile banking user satisfaction. Keywords: Frequency of Use, Ease of Use, User Satisfaction, BRImo, Mobile Banking.]]>
<![CDATA[From Green Marketing and Brand Reputation to Repurchase Intention: The Mediating Role of Brand Trust among AQUA Consumers ]]>
<![CDATA[I Putu Gede Bayu Kirana Sanjaya Putra]]>;
<![CDATA[Made Wahyuni]]>;
<![CDATA[Made Setini]]>
<![CDATA[ Husnayain Business Review Vol. 6 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI) ]]>
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DOI: 10.54099/hbr.v6i2.1939
<![CDATA[This study aims to analyze the influence of Green Marketing and Brand Reputation on Repurchase Intention with Brand Trust as a mediating variable on consumers of AQUA brand Bottled Drinking Water (AMDK) in Kuta District.Methodology/approach – The sampling technique used purposive sampling with a total of 170 respondents. Data were collected through questionnaires using a five-point Likert scale and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS. Findings – The results of the study indicate that Green Marketing, Brand Reputation, and Brand Trust have a positive and significant effect on Repurchase Intention. In addition, Green Marketing and Brand Reputation also have a positive and significant effect on Brand Trust. The results of the mediation test indicate that Brand Trust is able to partially mediate the effect of Green Marketing on Repurchase Intention, as well as partially mediate the effect of Brand Reputation on Repurchase Intention. Novelty/value – This finding indicates that the implementation of environmentally friendly marketing strategies and the formation of a good brand reputation will be more effective in increasing repurchase intentions if accompanied by increased consumer trust in the brand.]]>
<![CDATA[Integrating Digital Marketing and Green Innovation: How Gen Z Entrepreneurial Orientation Shapes MSME Marketing Performance ]]>
<![CDATA[Milla Permata Sunny]]>;
<![CDATA[Made Setini]]>;
<![CDATA[Anhar Yani]]>
<![CDATA[ Husnayain Business Review Vol. 6 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI) ]]>
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DOI: 10.54099/hbr.v6i2.1964
<![CDATA[Purpose – This study examines the effects of Digital Entrepreneurial Marketing (DEM) and Green Product Innovation (GPI) on MSME Marketing Performance (MP), investigates the interaction between digital and green capabilities, and analyzes the moderating role of Gen Z Entrepreneurial Orientation (GZEO) in strengthening this relationship. Methodology/approach – A quantitative explanatory research design was employed using data collected from 110 Gen Z entrepreneurs managing food and beverage MSMEs in Bali, Indonesia. Respondents were selected through purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The analysis included measurement model assessment, structural model evaluation, and bootstrapping for hypothesis testing. Findings – The results show that Digital Entrepreneurial Marketing has a positive and significant effect on MSME Marketing Performance (β = 0.284; p = 0.004), while Green Product Innovation also has a positive and significant effect (β = 0.246; p = 0.012). Moreover, the interaction between DEM and GPI significantly improves marketing performance (β = 0.221; p = 0.020). Gen Z Entrepreneurial Orientation positively moderates the effect of digital-green capability integration on marketing performance (β = 0.198; p = 0.029). The model explains 61.2% of the variance in MSME Marketing Performance (R² = 0.612), indicating substantial explanatory capability. Originality/value – This study contributes to the MSME literature by conceptualizing digital entrepreneurial marketing and green product innovation as complementary and interacting strategic capabilities rather than merely independent predictors of performance. It further identifies Gen Z entrepreneurial orientation as a boundary condition that strengthens the performance benefits generated by digital-green capability integration in Gen Z-led food and beverage MSMEs. Keywords: Digital Entrepreneurial Marketing; Green Product Innovation; Gen Z Entrepreneurial Orientation; MSME Marketing Performance; Digital-Green Capability Integration; PLS-SEM.]]>
<![CDATA[Livelihood Support Programs and Economic Well-Being of Youth in Kigezi Sub-Region, Uganda ]]>
<![CDATA[Benson Tukundane]]>;
<![CDATA[Cassius B. Cooper]]>;
<![CDATA[Enock M. Maina]]>
<![CDATA[ Husnayain Business Review Vol. 6 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI) ]]>
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DOI: 10.54099/hbr.v6i2.1865
<![CDATA[In Sub-Saharan Africa and world over, the youth have been identified to play a critical role in the development and growth of their economies. Uganda is faced with a high level of unemployed youth aged 18-30 (64%) who have remained unemployed and are going through a sorry economic well-being. This study sought to assess whether livelihood support programs have an impact on economic well-being of youth in Kigezi sub-region, Uganda. Quantitative research approaches were adopted during data collection, analysis and presentation. Cross-sectional, survey and correlational designs were employed during the data collection and analysis respectively. Pearson linear coefficient correlation results (r=.601, p<.01) revealed a moderately strong positive relationship between livelihood support programs and economic well-being of youth in Kigezi sub-region. Regression results (R2 = .361) revealed that 36.1% of the changes in economic well-being of the youth was accounted for by livelihood support programs. The study concludes that livelihood support programs like provision of revolving funds, financial literacy, entrepreneurial skilling, and vocational training if well-structured, play an important role in enhancing the economic well-being of the youth]]>
<![CDATA[Audit Rotation and Audit Tenure as Determinants of Audit Delay: Evidence from Indonesian Mining Companies (2021-2024) ]]>
<![CDATA[Elin Dwi Saputri]]>;
<![CDATA[Novemy Triyandari Nugroho]]>;
<![CDATA[Putri Intan Prastiwi]]>
<![CDATA[ Husnayain Business Review Vol. 6 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI) ]]>
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DOI: 10.54099/hbr.v6i2.1925
<![CDATA[Punctual submission of audited accounting sheets remains a core corporate requirement to ensure data stays practical and meaningful for financial backers, lenders, alongside other corporate participants. Nonetheless, operational logjams in financial reporting, frequently called audit delay, persist widely among firms on the Indonesia Stock Exchange (IDX), notably in extraction fields. Extractive operations involve intricate workflows, significant capital assets, cross-border sales, plus ecological reclamation duties, factors that collectively extend the evaluation window. This investigation evaluates how regular shifts in auditors (rotation) alongside the longevity of the evaluation relationship (tenure) govern reporting lag among public extraction enterprises from 2021 through 2024. The inquiry utilizes agency framework alongside information signaling logic as theoretical entry points. Applying empirical quantitative logic, investigators culled secondary records from annual publications and corporate reports via deliberate sampling criteria, running the final datasets through ordinary least squares methods. The academic outputs aim to supply conceptual insights into financial reporting speed while offering useful benchmarks for corporate management, public accountants, oversight bodies, plus financial market backers.]]>
<![CDATA[The Influence of Digital Service Quality and the Usefulness of the Jamsostek Mobile (JMO) Application on Participant Satisfaction ]]>
<![CDATA[M. Zidan Ziyadatullah]]>;
<![CDATA[M Yusuf]]>;
<![CDATA[Hendra Sastrawinata]]>
<![CDATA[ Husnayain Business Review Vol. 6 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI) ]]>
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DOI: 10.54099/hbr.v6i2.1955
<![CDATA[Purpose - This study aims to analyze the influence of digital service quality and the perceived usefulness of the Jamsostek Mobile (JMO) application on participant satisfaction at BPJS Ketenagakerjaan Palembang Branch Office. Methodology/approach - Purposive sampling was used in this study's quantitative methodology. One hundred respondents who regularly utilized the Jamsostek Mobile application were given questionnaires to complete in order to gather data. Multiple linear regression, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and coefficient of determination (R2) were used to analyze the gathered data using the Statistical Package for the Social Sciences (SPSS). Findings - The findings indicate that digital service quality has a positive and significant influence on participant satisfaction. Likewise, the perceived usefulness of the JMO application significantly affects participant satisfaction. Simultaneously, both independent variables significantly contribute to participant satisfaction. The study demonstrates that improving service reliability, responsiveness, system security, ease of use, and perceived usefulness can increase user satisfaction toward BPJS Ketenagakerjaan digital services. Novelty/value - This research provides empirical evidence regarding the implementation of digital public services within BPJS Ketenagakerjaan by integrating digital service quality and perceived usefulness into a single research model. Unlike previous studies that mainly focused on specific JMO features or claim services, this study evaluates the overall utilization of the JMO application in improving participant satisfaction at the Palembang Branch Office.]]>
<![CDATA[Analysis of Optimal Stock Returns in the Banking Sector Using Stochastic RSI, MACD, and Bollinger Bands Indicators ]]>
<![CDATA[Ahmad Abrori Zulfa]]>;
<![CDATA[M. Yusuf]]>;
<![CDATA[Claudya Nurcahaya]]>
<![CDATA[ Husnayain Business Review Vol. 6 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI) ]]>
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DOI: 10.54099/hbr.v6i2.1956
<![CDATA[Purpose – This study aims to examine the differences in stock returns generated by the Stochastic Relative Strength Index (Stochastic RSI), Moving Average Convergence Divergence (MACD), and Bollinger Bands indicators and to determine the optimal return for banking sector stocks included in the LQ45 Index during the period from March 2023 to February 2026 using the Geometric Mean method. Methodology/Approach – This study employed a descriptive quantitative research design. Secondary data consisting of daily closing prices of five banking sector stocks listed in the LQ45 Index were collected from the Stockbit platform. Buy and sell signals were generated using the Stochastic RSI, MACD, and Bollinger Bands indicators. The resulting stock returns were analyzed using descriptive statistics, normality and homogeneity tests, and the Kruskal–Wallis nonparametric test. The Geometric Mean method was subsequently applied to determine the optimal investment return. Findings – The results revealed a statistically significant difference in stock returns among the three technical indicators (Asymp. Sig. = 0.000; p < 0.05). Based on the Mean Rank values, the Stochastic RSI demonstrated the highest effectiveness in generating stock returns, followed by Bollinger Bands and MACD. The Geometric Mean analysis indicated that the Bollinger Bands–BBTN combination produced the highest optimal return of 7.31%, while BBNI generated the highest return under the Stochastic RSI indicator at 6.34%. Overall, BBTN and BBNI exhibited superior investment performance compared with the other banking stocks included in the analysis. Novelty/Value – This study contributes to the technical analysis literature by simultaneously comparing the performance of three widely used technical indicators and evaluating their optimal returns using the Geometric Mean method. The findings provide empirical evidence that may assist investors in selecting the most appropriate technical indicator based on the characteristics of banking sector stocks, thereby supporting more effective investment decision making.]]>
<![CDATA[Financial Performance Analysis of PT Bukalapak Tbk After the Initial Public Offering (IPO) ]]>
<![CDATA[Muhammad Aditya]]>;
<![CDATA[M. Yusuf]]>;
<![CDATA[Claudya Nurcahaya]]>
<![CDATA[ Husnayain Business Review Vol. 6 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI) ]]>
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DOI: 10.54099/hbr.v6i2.1959
<![CDATA[This research is motivated by the phenomenon of the decline in PT Bukalapak Tbk's stock price after conducting an Initial Public Offering (IPO) in 2021. This study aims to analyze the financial performance of PT Bukalapak Tbk after the Initial Public Offering (IPO) using the Economic Value Added (EVA) and Market Value Added (MVA) methods. The population in this study is the financial statements of PT Bukalapak Tbk for the period 2021-2024, while the research sample consists of data from the financial statements of PT Bukalapak Tbk for the period 2021-2024 obtained from the website www.idx.co.id. The type of data in this study is quantitative data, namely data in the form of numbers with secondary data sources. Data collection techniques were carried out through literature and documentation studies. Data analysis techniques were carried out using quantitative descriptive analysis techniques using the Economic Value Added (EVA) and Market Value Added (MVA) calculation methods. The results of the study show that the EVA value of PT Bukalapak Tbk for the period 2021-2024 is still dominated by negative numbers, which indicates that the company is still struggling to create economic added value for stakeholders. PT Bukalapak Tbk's MVA (Monetary Value) from 2021 to 2024 showed a downward trend each year, reaching negative figures. Overall, PT Bukalapak Tbk's performance has been suboptimal, particularly in terms of creating added economic value and market value.]]>
