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All Journal Jurnal Ilmiah Admnistrasi Niaga SOSIALITA JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) BEMAS: Jurnal Bermasyarakat Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Manajemen Bisnis Era Digital Jurnal Bisnis Kreatif dan Inovatif Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Hendra Sastrawinata
Politeknik Negeri Sriwijaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Kesadaran Diri, Pengaturan Diri, Motivasi, Empati, Dan Keterampilan Sosial Terhadap Kinerja Auditor Pada Kap Di Kota Palembang Hendra Sastrawinata
SOSIALITA Vol 1, No 2 (2011): April
Publisher : SOSIALITA

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Abstract

This study aims to: Knowing The Empirical Effect of Self-Awareness, Self Setting, Motivation, Empathy, and Social Skills Performance In Simultaneous Against Auditors And Knowing The Empirical Effect of Self- Awareness, Self Setting, Motivation, Empathy, and Social Skills Performance In Partial Against Auditors. Type of data used in this study is the primary data. Primary data in this study were processed and the data collected by the researcher through the deployment questionnaire. In this study, the population used is the auditor in the Office of KAP which is 8 KAP. Determination of the sample using a convenience sampling method. Based on the results of research and discussion, it can diamabil conclusions as follows: 1. Self- regulation, motivation, empathy and social skills KAP auditors had no significant effect on the performance of partial KAP auditors with independent variables of significance p> 0.05. 2. Self-awareness, self-setting, motivation, empathy and social skills KAP auditors to simultaneously have a significant effect on the performance of KAP auditors in Palembang, where the calculated F value of 50 258 and 0000 of significance (p <0.05) and R Square of 0937.
Pengaruh Kualitas Pelayanan Jasa Terhadap Kepuasan Nasabah Pada PT Bank Negara Indonesia (Persero) Tbk Kantor Cabang Utama Palembang Hendra Sastrawinata
SOSIALITA Vol 1, No 1 (2010): Oktober
Publisher : SOSIALITA

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Abstract

PT. BNI (Persero) menyadari pentingnya penerapan tata kelola perusahaan dan pelayanan yang baik. Penerapan Tata Kelola Perusahaan yang efektif dan pelayanan yang baik menjadi hal yang mutlak, serta merupakan wahana bagi PT. BNI (Persero) untuk bersikap profesional serta hati-hati dalam pengelolaan usahanya demi kepentingan pemegang saham dan stakeholder lain, diantaranya nasabah, investor, bank koresponden, otoritas pembuat kebijakan, pemasok serta masyarakat di lingkungan kerja Perseroan. PT Bank Negara Indonesia (Persero) Tbk Cabang Palembang sebagai penghimpun dana dari masyarakat yang selalu berupaya memberikan yang terbaik bagi nasabahnya. Nasabah dapat menerima apa yang mereka harapkan dan tercapailah kepuasan nasabah akan jasa yang ditawarkan oleh PT Bank Negara Indonesia (Persero) Tbk Cabang Palembang.Permasalah dalam penelitian ada pengaruh kualitas pelayanan jasa dan kepuasan nasabah, dan faktor apa yang paling dominan mempengaruhi kepuasan nasabah pada PT Bank Negara Indonesia (Persero) Tbk Kantor Cabang Utama Palembang hal ini menunjukkan bahwa dimensi tangible dan reliability berpengaruh secara signifikan terhadap kepuasan nasabah pada PT Bank Negara Indonesia (Persero) Tbk Kantor Cabang Utama Palembang. Upaya meningkatkan kualitas layanan pada PT Bank Negara Indonesia (Persero) Tbk Kantor Cabang Utama Palembang harus mengutamakan peningkatan pada dimensi ini karena setiap peningkatan/penurunan pada variabel-variabel kualitas layanan pada dimensi ini akan sangat berpengaruh terhadap tingkat kepuasan nasabah.
PENGARUH ACTUAL OR OBJECTIVE QUALITY, PRODUCT-BASED QUALITY, DAN MANUFACTURING QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOBIL DAIHATSU XENIA Hendra Sastrawinata
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 7 No. 1 (2012): Orasi Bisinis Edisi VII Mei 2012
Publisher : Politeknik Negeri Sriwijaya

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Abstract

The research objective to be achieved in this study to analyze the effect of perceived quality of the product purchase decision Daihatsu Xenia.Ruang scope of this research is limited to the actual variables or objective quality, product-based quality, and manufacturing quality, then the dependent variable is the decision purchase. Actual variables simultaneously or objective Quality, variable based Product Quality, and Manufacturing Quality variables have a significant influence on purchase decisions Daihatsu Xenia acceptable. Demonstrated a significant influence of the value of F ratio of 50,719 based on the F test with R-square value of 0.613 (61.3%). While the remaining 38.7% is explained by other variables outside the model. Based on the results of testing the partial l (t test), unity hypothesis (H1) in this study which states that the actual or objective quality variables significantly influence purchasing decisions Daihatsu Xenia rejected. Based on the results of statistical tests obtained value t = 0867 and p = 0338 (p> 0.05) so that the unity hypothesis (H1) is rejected. The results of testing the second hypothesis (H2) in this study which states that the variable product based quality significantly influence purchasing decisions Daihatsu Xenia received. Based on the results of statistical tests obtained value t-count = 5575 and p = 0.000 (p
PENGARUH JUMLAH PELAMAR CALON MAHASISWA S1 TERAPAN MANAJEMEN BISNIS POLSRI TERHADAP MOTIVASI BELAJAR DENGAN PRESTASI YANG DICAPAINYA Yusleli Herawati; Hendra Sastrawinata; Iin R
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 14 No. 2 (2015): Jurnal Orasi Bisnis
Publisher : Politeknik Negeri Sriwijaya

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Abstract

State Polytechnic of Sriwijaya is a vocational education that will enter the business market  needs of the high quality graduates. There is one newly programme which is established in 2014 called S1 Applied of Business Management. This  study accept the applicants for new students with the most applicants prospective students S1 Applied in the State Polytechnic of Sriwijaya with number of 1028 candidates for new students. The students who received in this programme only 48 students. The intense competition is 1:21, this means that the programme study aims to explore the number of applicants prospective students who become students of S1 of Business Management  has a significant influence on learning motivation. The method is carried out by distributing questionnaires to the students by tracing the students learning motivation in participating the learning process. This study also aims to complete the data collection, therefore, the data also collected by interviewing. In that case, the population of this research using “sampel jenuh” technique because of the relatively small number of students of the Applied S1 which amount only 48 students. We analyzed the data with simple regression 12.00 version. The result show that the number of applicants prospective students S1 Applied of Business Management  which has been accepted as a student of Applied S1  have influence the learning motivations by 96.8 percent to  the achievement of learning.
Penilaian Kinerja Keuangan Perbankan Dengan Metode Camel (Studi Kasus Pada PT. Bank Rakyat Indonesia (Persero) Tbk dan PT. Bank Central Asia Tbk) Muhammad Rizka Maulana Effendi; Hendra Sastrawinata
Jurnal Aplikasi Manajemen dan Bisnis Vol. 1 No. 2 (2021): Jurnal Aplikasi Manajemen dan Bisnis April 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This research was motivated by questions regarding the comparison of the financial performance of state-owned banks and the national private. In this study, the object of the case study was PT Bank Rakyat Indonesia (Persero), Tbk, owned by the Government which has an asset value of 1,017 trillion Rupiah, with PT Bank Central Asia, Tbk, owned by the National Private Company with an asset value of 783 trillion Rupiah. After calculating the overall results, both PT BCA Tbk Bank, and PT BRI (Persero) Tbk bank could be categorized as healthy banks, even though the LDR, NPL, ROE and BOPO values were from PT Bank Rakyat Indonesia (Persero), Tbk, greater than PT Bank Central Asia, Tbk, and the ROA and CAR values of PT BCA, Tbk were higher than that of PT Bank Rakyat Indonesia (Persero), Tbk.
Strategi Relationship Marketing dalam Meningkatkan Loyalitas Nasabah Pada Bank BRI Unit Muara Rupit Yuyun Nomary; Hendra Sastrawinata; Keti Purnamasari
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 1 (2021): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

One way to increase customer satisfaction and loyalty is to build a relationship between the bank and the customer which is called relationship marketing. This study aims to determine the direct and indirect effect of Relationship marketing variables and customer satisfaction on customer loyalty. Bank BRI Unit Muara Rupit is a bank that has been established in the Muara Rupit area on February 7, 1970 until now. This study used a sample of 95 respondents. The results showed that Relationship marketing and customer satisfaction had a positive and significant effect on customer loyalty. Relationship marketing variable has a dominant influence on customer loyalty at Bank BRI Muara Rupit Unit.
Evaluasi Faktor Pendorong Pelaksanaan Koordinasi Komunitas Pariwisata di Indonesia Sari Lestari Zainal Ridho; Dewi Fadila; Fernando Africano; Hendra Sastrawinata; Muhammad Riska Maulana; Munparidi; Elvia Zahara; Ibnu Maja; Ummasyroh
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

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Abstract

The purpose of this study is to evaluate whether the supporting factors influence the implementation of coordination in tourism communities or organizations in Indonesia. Data collection was carried out by survey through distribution of questionnaires to respondents who were samples from the entire population. The data were analyzed using the Structural Equation Modeling Partial Least Square (SEM-PLS) technique. The results of the data processing show that the supporting factors in the form of common goals and government attention has significant positive influence the implementation of coordination in the tourism community. The results of this study have implications that it is important for every individual in an organization or community to focus on goals and it is important for stakeholders, namely the government to pay more attention.
Peningkatan kesadaran masyarakat akan kesadaran destinasi agrowisata di Sumatera Selatan melalui pemanfaatan media sosial Dewi Fadila; Sari Lestari Zainal Ridho; Marieska Lupikawaty; Hendra Sastrawinata; Aimi; Ummasyroh; Munparidi; Muhammad Riska Maulana
BEMAS: Jurnal Bermasyarakat Vol 3 No 2 (2023): BEMAS: Jurnal Bermasyarakat
Publisher : LPPMPK-Sekolah Tinggi Teknologi Muhammadiyah Cileungsi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37373/bemas.v3i2.489

Abstract

Pemulihan industri pariwisata agar pulih lebih cepat, bangkit lebih kuat dapat dilakukan melalui peningkatan jumlah kunjungan wisatawan ke destinasi wisata. Namun upaya ini dapat terjadi jika wisatawan menyadari keberadaan destinasi-destinasi wisata yang dapat mereka kunjungi. Salah satu destinasi wisata di Sumatera Selatan adalah Agrowisata, Desa Gelebak Dalam, Kabupaten Banyuasin, yang merupakan salah satu daerah tingkat II di Provinsi tersebut. Belum banyak masyarakat yang menyadari keberadaan destinasi wisata tersebut, termasuk masyarakat yang berada berdekatan dengan destinasi wisata tersebut, seperti masyarakat yang berada di Kota Palembang. Sehingga menjadi perlu menjadi perlu untuk dilakukan upaya peningkatan kesadaran masyarakat akan keberadaan destinasi wisata Agrowisata, Desa Gelebak Dalam, Kabupaten Banyuasin. Target sasaran kegiatan pengabdian masyarakat ini adalah masyarakat di sekitar destinasi wisata, termasuk mitra penyedia jasa pariwisata dan masyarakat daerah terdekat seperti masyarakat Kota Palembang. Pengabdian pada masyarakat ini menggunakan pendekatan dengan tahapan sebagai berikut: tahapan perencanaan, persiapan, pelaksanaan dan evaluasi. Sebagai bagian dari keseluruhan rangkaian kegiatan pelaksanaan kegiatan pengabdian masyarakat ini, disebarkan konten secara digital. Penggunaan konten promosi secara digital di Instagram oleh tim pelaksana kegiatan pengabdian kepada masyarakat dilakukan guna meningkatkan kesadaran masyarakat secara optimal tentang keberadaan jasa pariwisata berupa destinasi agrowisata di Kabupaten Banyuasin
Analisis Du Pont System untuk Menilai Kinerja Keuangan PT ABC, Tbk Periode 2019-2023 Nur Anisah; Dewi Fadila; Hendra Sastrawinata
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.761

Abstract

This study aims to analyze the financial performance of PT ABC Tbk during the period 2019–2023 using the Du Pont System as the primary analytical tool. The Du Pont System is widely recognized as a comprehensive method to evaluate a company’s overall performance by breaking down profitability into several key components: net profit margin, total asset turnover, return on investment (ROI), equity multiplier, and return on equity (ROE). The research employs a descriptive quantitative approach, with data sourced from secondary materials in the form of official financial statements published by the Indonesia Stock Exchange (IDX). A purposive sampling technique was applied to ensure the relevance and accuracy of the data analyzed. The findings reveal that the company’s financial performance throughout the five-year observation period has been less than optimal. Each of the main components of the Du Pont System showed average ratios that fell below the industry benchmark, indicating structural weaknesses in both profitability and efficiency. Specifically, the net profit margin and total asset turnover were constrained by high operational costs, while ROI and ROE were further pressured by volatility in foreign exchange rates. These inefficiencies highlight the vulnerability of the company’s financial structure to both internal management challenges and external macroeconomic factors. Based on the results, the study provides several strategic recommendations to improve financial performance. First, optimization of cost management is necessary to reduce operational inefficiencies that directly affect profit margins. Second, the implementation of foreign exchange risk mitigation strategies, such as hedging, is suggested to minimize the negative impacts of currency fluctuations. Finally, to strengthen revenue growth, the company is encouraged to adopt and expand digital marketing initiatives as a means of improving sales performance and market penetration. Overall, this study emphasizes the importance of integrating financial control with strategic innovation to ensure long-term sustainability and competitiveness in the pharmaceutical industry.
Strategi Pengembangan Usaha pada UMKM Depot Kusen Rahmat dengan Menggunakan Teknik Analisis SWOT dan QSPM Ayu Ardiyanti; Neneng Miskiyah; Hendra Sastrawinata
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.746

Abstract

This study aims to analyze the business development strategy of Depot Kusen Rahmat by reviewing four main aspects, namely production, human resources (HR), finance, and marketing. The analytical approach used in this study is SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix). Primary data was obtained through a survey of 16 respondents who are active consumers of Depot Kusen Rahmat. The results of the SWOT analysis identified that the company has four strengths, four weaknesses, four opportunities, and four threats. The most dominant internal strength is efficient and neat products, with the highest weighted score of 0.509, which indicates that the quality of production results is the main competitive advantage. On the other hand, the main weakness found is the absence of a product catalog, with a score of 0.158, which indicates a lack of visual information media as a means of product promotion and communication to consumers. From external factors, the biggest opportunity is the increasing consumer interest in custom products, with a score of 0.479, which indicates a positive trend towards product personalization. The most significant threat is the rapidly changing design trends, with a score of 0.186, which requires the company to be more adaptive to changing market tastes. Based on the results of the SWOT matrix analysis, the company's position is in Quadrant I with an IFAS value of 1.368 and EFAS of 1.206, which indicates that the company is in a position to support an aggressive growth strategy. The QSPM results recommend prioritizing strategies in the form of emphasizing quality and balanced prices, followed by improving customer service and developing high-quality custom products as strategic steps to win market competition and increase business competitiveness sustainably.
Co-Authors Africano, Fernando Afrizawati Aimi Ayu Ardiyanti Dewi Fadila Dwi Riana Elvia Zahara Ibnu Maja Iin R Julia Latifah Keti Purnamasari Marieska Lupikawaty Miskiyah, Neneng Muhammad Riska Maulana Muhammad Rizka Maulana Effendi Munparidi Nur Anisah Reynalza Anggri Septi Sari Lestari Zainal Ridho Syamsiar, Syamsiar Ummasyroh Yusleli Herawati Yuyun Nomary