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Lalu Masyhudi
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Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)
Published by bajang Institute
ISSN : 28100328     EISSN : 2810031X     DOI : 10.53625
Core Subject : Economy,
Economics, Econometrics & Finance
JEMBA for Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi, published by Bajang Institute. Published in two formats, print and online, both of which are published six times in one year. The scope of the journal studies broadly includes: Economy, Management, Business and Accountancy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 1 No. 6: Nopember 2022" : 15 Documents clear
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK LAPTOP ASUS PADA KONSUMEN SANTRI PONDOK PESANTREN MAHASISWA (PPM) AR-ROYYAAN BAITUL HAMDI YOGYAKARTA Shelgy Muharyo; Reza Widhar Pahlevi
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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This study aims to examine the effect of product quality and price on purchasing decisions for Asus laptop products on the Ar-Royyaan Baitul Hamdi Islamic Boarding School (PPM) Consumers in Yogyakarta. This study uses a quantitative research approach with multiple linear regression method. The variables used are Product Quality, Price, Purchase Decision. The type of data used in this study is primary data taken directly by distributing questionnaires, namely the Consumers of the Ar-Royyaan Baitul Hamdi Islamic Boarding School Students (PPM) Yogyakarta. The results of this study indicate that product quality and price have a significant effect on purchasing decisions on Ar-Royyaan Baitul Hamdi Islamic Boarding School Students (PPM) consumers in Yogyakarta
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA ZIO PARFUM JOMBANG Ita Rahmawati; Lailatus Sa’adah; Eli Zahrotul Mauliddia
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan seacara parsial dan simultan. Oejek penelitian ini adalah pelanggan Zio Parfum Jombang. Jenis penelitian ini menggunakan jenis penelitian kuantitatif dengan teknik pengolahan data analisis regresi linier berganda, uji validitas, uji reliabilitas, ujiasumsi klasik, uji t, uji f dan koefisien determinasi dengan acuan signifikan 0,05 yang diolahmenggunakanbantuan SPSS versi 26. Hasil penelitian menunjukkan uji t pada variabel kualitas pelayanan (X1) dengan nilai signifikan sebesar 0,000 < 0,05 pada variabel Harga (X2) dengan nilai signifikan sebesar 0,003 < 0,05 pada variabel kepuasan pelanggan (Y) dengan nilai signifikan sebesar 0,000 < 0,05. dapat disimpulkan bahwa penelitian ini memiliki nilai yang positif dan signifikan secara parsial dan simultan. Kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, harga berpengaruh terhadap kepuasan pelanggan, kualitas pelayanan dan harga berpengaruh terhadap kepuasan pelanggan.
PENGARUH KUALITAS BAHAN BAKU DAN PROSES PRODUKSI TERHADAP KUALITAS PRODUK (Studi Kasus Pada PT. Kurnia Dwimitra Sejati Bogor) Dewi Pratiwi; Listya Sugiyarti
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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Penelitian ini bertujuan untuk menguji pengaruh kualitas bahan baku dan proses produksi terhadap kualitas produk pada PT. Kurnia Dwimitra Sejati. Sampel dalam penelitian ini adalah 46 responden karyawan yang bekerja di bagian pengolahan bahan baku, bagian proses produksi, dan karyawan yang bertugas di bagian pengujian kualitas produk Jendela dan Pintu UPVC PT. Kurnia Dwimitra Sejati. Teknik pengumpulan data dilakukan dengan cara mewawancarai serta menyebarkan kuesioner kepada seluruh responden. Metode pengolahan data dilakukan dengan menggunakan teknik analisis regresi linier berganda melalui software SPSS. Hasil dari penelitian ini bahwa Kualitas Bahan Baku dan Proses Produksi berpengaruh positif terhadap Kualitas Produk. Secara parsial kualitas bahan baku berpengaruh terhadap kualitas produk, dan Proses produksi berpengaruh terhadap kualitas produk.
ANALISIS USAHA HIDROPONIK MINA TANI FARM MENGGUNAKAN BUSINESS MODEL CANVAS Muhammad Mubariz; Laksmindra Saptyawati
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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Abstract

Along with the development of the era, the population in big cities has increased every year. This will certainly have an impact on the narrowing of land, especially agricultural land. In addition, the high demand for vegetables by the community further complicates the situation related to land constriction due to development. By utilizing the limitations of existing land, farming with hydroponic methods can be used as a solution for food security, in this case is the consumption of vegetables and fruits. Vegetable market in this case hydroponic vegetables continue to grow up to 20% each year with key players that can be said is still small. Therefore, it is necessary to formulate a mature strategy to overcome the problems and in the development. Using the Business Model Canvas approach and SWOT analysis can provide a new business model design alternative to face competitors and maximize revenue. This research method uses a qualitative method based on a descriptive purpose that is inductive. Data collection techniques used observations, interviews, and documentation addressed to informants, as well as secondary data. Based on the results of interviews, I obtained a description of nine blocks of the current Canvas Business Model building from Mina Tani Farm Evaluation of SWOT results using SWOT analysis showed that Mina Tani Farm has strengths and weaknesses. In addition, it has many opportunities and some threats that need to be faced. From the evaluation results with SWOT analysis can be prepared alternative strategy formulation as perfection Business Model Canvas existing. The results of this study are to find out the description of the current Mina Tani Farm Hydroponic business model when viewed with the Business Model Canvas approach, to find out the current position of Mina Tani Farm's internal and external environment and to find out the appropriate business development strategy at this time.
PERAN PEMBERDAYAAN KARYAWAN PADA INTENTION TO QUIT: KINERJA SEBAGAI VARIABEL MEDIASI Danang Wahyudi; Danang Sunyoto; Dewanti Monica Amanda; Fikri Budi Aulia
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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Objectives–This study aims to examine and analyze the role of employee empowerment on the intention to quit with performance as a mediating variable. Design/Methodology/Approach – This research uses quantitative methods and uses a population of 76 employees of Arya Mandiri Teknik Yogyakarta staff. Questionnaire method. Instrument test and classical assumption test. SEM-PLS program data analysis tool. Research Results–Employee empowerment has a positive and significant role in performance and Intention to Quit. Meanwhile, performance plays a positive and significant role in the Intention to Quit, and performance mediates the role of employee empowerment in the intention to quit. Originality – Research using established variables needs to be done as a reinforcement of existing theories, as well as contributing to the development of other, more specific variables
ANALISIS PERHITUNGAN HARGA POKOK PRODUKSI DENGAN JOB ORDER COSTING UNTUK OPTIMALISASI PENENTUAN HARGA (STUDI KASUS CV GLOBALINDO PERKASA ENGINEERING) R Taufik Hidayat; Rani Priani
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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This study aims to determine the method used by the company to calculate the cost of production and compare it with the calculation of the job order costing method and to determine the role of the Job Order Costing method in assigning costs accurately and efficiently.The data collection method used is the method of field studies interviews), literature studies, documentation. This research uses research techniques by going directly to the production site, documentation, and literature studies that are used to strengthen and deepen the study of the object under study. The data analysis method used is descriptive test analysis technique, descriptive test is a way of formulating or interpreting existing data so as to be able to provide a clear picture through collecting, compiling, and analyzing data, so that a general description of the company's production activities can be known. The results show that CV Globalindo Perkasa Engineering has not used the calculation of the cost of production and has not classified its costs. By using the calculation of the cost of production using the job order costing method, the resulting cost of goods manufactured is Rp. 1,112,912.34 and ends at a selling price of Rp. 1,391,140. the calculation of the cost of production using the job order costing method is smaller than the calculation of CV Globalindo Perkasa Engineering
PENGARUH SUASANA TOKO, PROMOSI DAN HARGA TERHADAP KEPUASAN PELANGGAN JANJI JIWA DI WILAYAH BEKASI Rivan Alfandry; Tumpal Janji Raja Sitinjak
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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Coffee consumption has continued to increase over the past few years due to the emergence of new trends in society, especially among young people, where coffee shops become a hangout place and coffee as a drink to accompany gatherings and spend time which is caused by this trend. as an opportunity for entrepreneurs to open a business with coffee-based ingredients so that there are so many coffee shops and the proliferation of coffee franchises in Indonesia. This study examines the effect of Shop Atmosphere, Promotion, Price on Customer Satisfaction Janji Jiwa in Bekasi. The theory used in this research is shop atmosphere, promotion, price and customer satisfaction. There are two types of variables in this study, namely independent which consists of Shop Atmosphere, Promotion and Price, while the dependent variable consists of Customer Satisfaction. The object of this research is the Janji Jiwa. The research method used is multiple linear regression analysis. The data was collected by distributing questionnaires to 100 samples of Janji Jiwa customers in the Bekasi area using simple random sampling technique. The three independent variables, namely shop atmosphere, promotions and prices have a positive and significant effect on customer satisfaction, Janji Jiwa It is recommended that the Janji Jiwa be able to pay attention to customers, especially to provide a comfortable and good shop atmosphere so that customers feel satisfied and it is also recommended that the Soul Promise can provide promotional promotions in the form of cutting prices to attract new customers.
PENGARUH PROMOSI, PREFERENSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN OBAT BETADINE SOLUTION PADA PT. DOS NI ROHA KOTA BANDUNG Hasanawi MT; Syifa Iramita Imsyar
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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Obat-obatan merupakan salah satu produk hasil dari industri farmasi dimana industri tersebut termasuk ke dalam salah satu bidang industri yang pertumbuhannya sangat cepat. Salah satu industri farmasi adalah PT. Dos Ni Roha. Keanekaragaman produk obat-obatan yang ada pada saat ini mendorong konsumen untuk melakukan identifikasi dalam pengambilan keputusan pembelian, sehingga setiap perusahaan menciptakan produk yang dibutuhkan konsumen dengan kualitas yang baik dan harga yang terjangkau. Penelitian ini bertujuan untuk menganalisis pengaruh promosi, preferensi harga dan kualitas produk terhadap keputusan pembelian obat betadine solution pada PT. Dos Ni Roha Kota Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian survei. yang dibatasi pada survei sampel. Penelitian ini dilakukan pada taraf kualitatif dan kuantitatif. Hasil penelitian menunjukkan bahwa distribusi penilaian responden terhadap variabel promosi, harga, kualitas produk dan keputusan pembelian masuk ke dalam kategori sangat tinggi. Artinya pelanggan menyatakan sangat setuju bahwa variabel-variabel yang telah ditetapkan oleh PT. Dos Ni Roha Bandung tersebut sesuai yang diharapkan pelanggan. Hasil analisis hipotesis menunjukkan bahwa promosi, harga dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian, baik secara simultan maupun secara parsial. Kontribusi pengaruh variabel promosi, preferensi harga dan kualitas produk terhadap keputusan pembelian adalah 74,1%.
PENGARUH IMPLEMENTASI E-PAYMENT DAN KUALITAS PRODUK TERHADAP KINERJA UMKM (STUDI KASUS PADA USAHA PRODUK HOBI ALAT PANCING) Rizki Aji Subekti; Reza Widhar Pahlevi
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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This study aims to examine the effect of E-Payment Gateway on the performance of MSMEs in fishing shops in the Yogyakarta and Magelang areas. This study uses a quantitative research approach with multiple linear regression method. The variables used are E-payment Gateway, product Quality, MSMEs Performance. The type of data used in this research is primary data which is taken directly by distributing questionnaires, namely micro business actors who are engaged in selling fishing rods. The results of this study indicate that the use of the E-Payment Gateway can improve the performance of MSMEs in fishing shops.
PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN BERKUNJUNG DI ALAM HEHA OCEAN VIEW YOGYAKARTA (STUDI OCCUPANCY KAMAR GLAMPING) Evi Yuli Astuti; Uju Suji’ah
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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This study aims to determine the effect of advertising, personal selling, sales promotion, publicity, and room sales on visiting decisions, as measured by partial significance test (t test) and simultaneous significance test (F test), the data analysis technique used to answer the hypothesis by multiple linear regression test. The population in this study were all guests of the Glamping room at Alam Heha Ocean View Yogyakarta. The sampling technique used non probability sampling method with a total sample of 138 people. The results of this study indicate that: 1). advertising has a positive effect on the decision to visit, this is evidenced by the significance of 0.047 <0.05, the value of tcount (2.516) > ttable (1.660); individual sales has a positive effect on the decision to visit, this is evidenced by the significance of 0.007 <0.05, tcount (2.760) > ttable (1.660); sales promotion has a positive effect on the decision to visit, this is evidenced by the significance of 0.013 <0.05, the value of tcount (2.438) > ttable (1.660); publicity does not affect the decision to visit, this is evidenced by the significance of 0.594 > 0.05, the value of tcount (0.535) > ttable (1.660); room sales have no effect on the decision to visit, this is evidenced by the significance of 0.550 > 0.05, value (0.599) > ttable (1.660). 2). Advertising, personal selling, sales promotion, publicity, room sales have an influence on the decision to visit, this is evidenced by the significance of 0.042 < 0.05, the value of Fcount (2.965) > Ftable (2.463). 3) Multiple linear equation Y = 16.933 + 0.156 (X1) + 0.313 (X2) + 0.217 (X3) + 0.088 (X4) – 0.123 (X5). 4) The coefficient of determination (R2) is 0.363, indicating that advertising, personal selling, sales promotion, publicity, room sales have an influence on the decision to visit by 36.3%, while 63.7% is influenced by other factors not examined

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