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All Journal Jurnal Pengabdian kepada Masyarakat Journal Competency of Business Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pengabdian Mandiri Jurnal Multidisipliner Bharasa Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam
Uju Suji’ah
Universitas Cokroaminoto Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN SAMPO HIJAB CLEAR Rezkya Shinta Maharani; Uju Suji’ah
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 3: Mei 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.262 KB)

Abstract

The study determined to know the influence of celebrity endorser (credibility, suitability, and attractiveness) to consumer purchase decisions. Data collection is done by distributing questionnaire to 100 viewers over special region of yogyakarta as a sample to study sample retrieval using a verifying sampling approach using data analysis techniques used is the linear regression test Simultaneous significance (f test), partial significance test (t test), and coeffisien determinations (test r2). Studies have produced findings that partial attractiveness (tests t) have significant impact on purchasing decisions, silmutaneous credibility. suitability and attractiveness (test f) has a significant impact on purchasing decisions. The coefficient results of the determination (r2) show credibility, suitability and attractiveness to 44.8% of consumer purchase decisions, while the remaining 55.2% are affected by other unexamined factors. As for the most effective variable coefficients on purchasing decisions, it’s an attraction variable (x3) by 4,271.
CRYPTOCURRENCY IN ISLAMIC LAW M. Usman; Uju Suji'ah; Muh. Nashirudin
Jurnal Multidisipliner Bharasa Vol 1 No 1 (2022): Jurnal Multidisipliner Bharasa
Publisher : Institut Teknologi Bisnis dan Kesehatan Bhakti Putra Bangsa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (618.793 KB) | DOI: 10.56691/jurnalmultidisiplinerbharasa.v1i1.6

Abstract

Virtual money is a product of specific cryptocurrency algorithms, where no particular institution or authority controls the circulation of this digital money or underlying assets for which there is no basis for pricing and consumer protection. By ceding the money system into the market, Cryptocurrencies require legality considerations. This research aims to explain cryptocurrency as a means of payment from the perspective of Islamic Law. This research uses a literature review or normative approach. The results showed that a Legal Vacuum or the empty laws governing Cryptocurrencies could potentially negatively impact. This is because there is the principle of haram li ghairihi, where something contains an element of uncertainty. In the Indonesian Ulema Council (MUI) perspective through Fatwa No. 116/DSN/-MUI/IX/2017, cryptocurrency is included in the concept of sharia maqashid due to uncertainty of containing element maysir (gambling).
PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN BERKUNJUNG DI ALAM HEHA OCEAN VIEW YOGYAKARTA (STUDI OCCUPANCY KAMAR GLAMPING) Evi Yuli Astuti; Uju Suji’ah
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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Abstract

This study aims to determine the effect of advertising, personal selling, sales promotion, publicity, and room sales on visiting decisions, as measured by partial significance test (t test) and simultaneous significance test (F test), the data analysis technique used to answer the hypothesis by multiple linear regression test. The population in this study were all guests of the Glamping room at Alam Heha Ocean View Yogyakarta. The sampling technique used non probability sampling method with a total sample of 138 people. The results of this study indicate that: 1). advertising has a positive effect on the decision to visit, this is evidenced by the significance of 0.047 <0.05, the value of tcount (2.516) > ttable (1.660); individual sales has a positive effect on the decision to visit, this is evidenced by the significance of 0.007 <0.05, tcount (2.760) > ttable (1.660); sales promotion has a positive effect on the decision to visit, this is evidenced by the significance of 0.013 <0.05, the value of tcount (2.438) > ttable (1.660); publicity does not affect the decision to visit, this is evidenced by the significance of 0.594 > 0.05, the value of tcount (0.535) > ttable (1.660); room sales have no effect on the decision to visit, this is evidenced by the significance of 0.550 > 0.05, value (0.599) > ttable (1.660). 2). Advertising, personal selling, sales promotion, publicity, room sales have an influence on the decision to visit, this is evidenced by the significance of 0.042 < 0.05, the value of Fcount (2.965) > Ftable (2.463). 3) Multiple linear equation Y = 16.933 + 0.156 (X1) + 0.313 (X2) + 0.217 (X3) + 0.088 (X4) – 0.123 (X5). 4) The coefficient of determination (R2) is 0.363, indicating that advertising, personal selling, sales promotion, publicity, room sales have an influence on the decision to visit by 36.3%, while 63.7% is influenced by other factors not examined
BAURAN PEMASARAN 7P DAN PENGARUHNYA TERHADAP KEPUASAAN PELANGGAN RUMAH MAKAN MR. TETO PUSAT, PERINTIS KEMERDEKAAN, KOTA YOGYAKARTA Maimunah Maimunah; Uju Suji’ah
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 3: Mei 2023
Publisher : Bajang Institute

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Abstract

This study aims to determine the effect of marketing mix (product/X1, price/X2, place/X3, promotion/X4, people/X5, process/X6, physical evidence/X7) on customer satisfaction, as measured by the partial significance test (Test t) and simultaneous significance test (F test), the data analysis technique used to answer the hypothesis with multiple linear regression test. The population in this study were consumers who had bought Mr. Teto Pusat, Pioneer of Independence, Yogyakarta City. The sampling technique used purposive sampling method, with a total sample of 100 people.The results of this study indicate that: 1). The product has an effect on customer satisfaction, this is evidenced by the significance of 0.453 <0.05, the value of tcount (5.518) > ttable (1.658); price has no effect on customer satisfaction, this is evidenced by the significance of 0.099 <0.05, the value of tcount (0.867) > ttable (1.658); place has no effect on customer satisfaction, this is evidenced by the significance of 0.015 <0.05, the value of tcount (0.106) > ttable (1.658); promotion has an effect on customer satisfaction, this is evidenced by the significance of 0.202 <0.05, the value of tcount (2,079) > ttable (1,658); people have no effect on customer satisfaction, this is evidenced by the significance of -0.152 <0.05, the value of tcount (-1.131)> ttable (1.658); the process has an effect on customer satisfaction, this is evidenced by the significance of 0.637 <0.05, the value of tcount (5.240) > ttable (1.658); physical evidence has an effect on customer satisfaction, this is evidenced by the significance of 0.315 <0.05, the value of tcount (2,311)> ttable (1,658). 2). Marketing mix (product/X1, price/X2, place/X3, promotion/X4, people/X5, process/X6, physical evidence/X7) has an influence on customer satisfaction, this is evidenced by a significance of 0.000 < 0.05, the value Fcount (16.080) > Ftable (2.10). 3). Multiple linear regression equation obtained Y = 0.431 + 0.453X1 + 0.099X2 + 0.015X3 + 0.202X4 – 0.152X5 + 0.637X6 + 0.315X7. 4). The result of the coefficient of determination (R2) is 0.516, indicating that the marketing mix (product/X1, price/X2, place/X3, promotion/X4, people/X5, process/X6, physical evidence/X7) has an effect on customer satisfaction of 51, 6%, while the remaining 48.4% was influenced by other factors not examined
PELATIHAN KETERAMPILAN CARA MEMBUAT MOTIF KAIN DENGAN SHIBORI PADA SANTRIWATI PANTI ASUHAN DAN PONDOK PESANTREN BIMA BHAKTI PUTRI AL-MUJIIB Uju Suji’ah; Sudati Nur Sarfiah; Rina Ani Safariah; Erlina Erlina
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 10: Oktober 2023
Publisher : Bajang Institute

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Abstract

Tujuan Pengabdian Kepada Masyarakat untuk memberikan pelatihan keterampilan membuat kain shibori, dan pendampingan pelatihan keterampilan berkelanjutan. Kegiatan ini bekerjasama dengan RizMina yang merupakan komunitas pemberdayaan masyarakat bidang keterampilan dan kerajinan. Sasaran kegiatan ini adalah santriwati Panti Asuhan dan Pondok Pesantren Bima Bhakti Putri Al Mujib, diikuti 50 orang terdiri dari 42 peserta perwakilan Panti Asuhan dan Pondok Pesantren, dan 8 peserta perwakilan mahasiswa. Metode yang digunakan dalam kegiatan ini adalah ceramah dan diskusi. Pelatihan diawali dengan pemaparan materi kewirausahaan, pengenalan shibori, dan praktik. Hasil yang dicapai: pelatihan ini menarik bagi santri, jumlah peserta sangat luar biasa, terbukti peserta tidak hanya santriwati tetapi diikuti juga oleh santriwan dan pengurus; peserta pelatihan terlihat antusias saat membuka ikatan kain, melihat motif dan warna yang terbentuk dari hasil kerjanya, bermacam-macam motif dan warna karena berbeda satu dengan yang lainnya. Hal ini disebabkan peserta pelatihan diberi kebebasan cara melipat maupun pewarnaan, sesuai dengan selera dan kreativitasnya masing-masing. Produk yang dihasilkan dari kegiatan ini adalah masker wajah/saputangan. Hasil kegiatan pelatihan keterampilan ini diharapkan menginspirasi peserta untuk berwirausaha, dan bisa melakukan praktik sendiri di rumah
PENGARUH HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MIXUE DI KABUPATEN KLATEN Putri, Elsa Maera; Giyartiningrum, Eko; Suji'ah, Uju
Journal Competency of Business Vol. 8 No. 1 (2024): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v8i01.2526

Abstract

Penelitian ini menggunakan 4 variabel yaitu harga, lokasi, kualitas pelayanan, dan loyalitas pelanggan. Jenis penelitian yang digunakan dalam penelitian ini yaitu menggunakan pendekatan kuantitatif. Dengan tujuan penelitian untuk menganalisis pengaruh harga, lokasi dan kualitas pelayanan terhadap loyalitas pelanggan Mixue di Kabupaten Klaten. Populasi pada penelitian ini adalah seluruh konsumen Mixue di Kabupaten Klaten. Teknik pengambilan sampel menggunakan metode purposive sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis yang digunakan dalam penelitian ini adalah teknik Regresi Linear Berganda dan Koefisien Determinasi Adjusted R-squared. Hasil penelitian menunjukkan bahwa, diperoleh nilai thitung sebesar 3.200 dan ttabel sebesar 1.984. Sehingga Ho ditolak atau harga secara parsial berpengaruh signifikan terhadap loyalitas pelangan Mixue di Kabupaten Klaten. Lokasi, nilai thitung sebesar 2.269 dan ttabel sebesar 1.984. Sehingga H0 ditolak atau lokasi secara parsial berpengaruh signifikan terhadap loyalitas pelangan Mixue di Kabupaten Klaten. Kualitas Pelayanan, diperoleh nilai thitung sebesar 3,213 dan ttabel sebesar 1.984. Sehingga H0 ditolak atau kualitas pelayanan secara parsial berpengaruh signifikan terhadap loyalitas pelangan Mixue di Kabupaten Klaten. Secara simultan harga, lokasi, dan kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelangan Mixue di Kabupaten Klaten.
PENGARUH SIKAP, NORMA SUBYEKTIF, DAN MINAT TERHADAP KEPUTUSAN PEMBELIAN PADA PEDAGANG UMKM CAMILAN PISANG KEJU S3 DI YOGYAKARTA Muhammad Baladil Amin; Uju Suji’ah
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6: Nopember 2023
Publisher : Bajang Institute

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Abstract

The research aims to determine the relationship between attitudes, subjective norms, interests and purchasing decisions as measured by partial significance tests (t tests) and simultaneous significance tests (F tests), data analysis techniques used to answer hypotheses using multiple linear regression tests. The population of this research is all consumers in the Special Region of Yogyakarta. The sampling technique used a purposive sampling method with the criteria of consumers who had purchased S3 banana cheese snacks, with a sample of 102 people. The research results show that the attitude variable partially has a significant effect, the subjective norm variable partially has an insignificant effect, variables of interest partially have the strongest significant influence on purchasing decisions; Attitude variables, subjective norms, interests simultaneously have a significant effect on purchasing decisions. The results of this research can be a basis for consideration for companies to ensure consumers' attitudes, subjective norms and interests so that they become loyal customers
PENGARUH IKLIM ORGANISASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN MELALUI DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING Iffah Nurtaria Rohmah; Uju Suji’ah
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 2: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jemba.v3i2.7591

Abstract

This research aims to determine the influence of organizational climate and job satisfaction on employee performance through work discipline as an intervening variable. The sampling technique used a saturated sampling technique with a total of 45 respondents who were employees at the Personnel, Education and Training Agency (BKPP), Sleman. The analysis test tool uses Smart PLS V.4 with the SEM (Structural Equation Modeling) analysis method. The research results show that 1). Organizational climate does not have a significant influence on work discipline; 2). Job satisfaction has a significant influence on work discipline; 3). Organizational climate has a significant influence on employee performance; 4). Job satisfaction does not have a significant influence on employee performance; 5). Work discipline has a significant influence on employee performance; 6). Indirectly, organizational climate has no influence on employee performance through work discipline; 7). Indirectly, job satisfaction has no influence on employee performance through work discipline
PENGARUH CUSTOMER SATISFACTION DAN SERVICE QUALITY TERHADAP MINAT REPURCHASE PADA KLINIK KECANTIKAN DI YOGYAKARTA Khairunisa, Adzanestra Nabila; Giyartiningrum, Eko; Suji'ah, Uju
Journal Competency of Business Vol. 8 No. 2 (2024): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v8i2.2773

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh : (1) Customer satisfaction terhadap minat repurchase pada klinik kecantikan di Yogyakarta, (2) Service quality terhadap minat repurchase pada klinik kecantikan di Yogyakarta, (3) Customer satisfaction dan service quality terhadap minat repurchase pada klinik kecantikan di Yogyakarta. Jenis penelitian ini adalah penelitian kuantitatif dengan pendekatan deskriptif menjelaskan antar variabel. Populasi dalam penelitian ini belum diketahui jumlahnya sehingga, menggunakan rumus lemeshow agar mendapat nilai minimal responden sebesar 96 responden dan sampel penelitian yang telah dilakukan penyebaran serta pengisian kuesioner sebesar 110 responden melalui teknik purposive sampling dengan kriteria berikut (1) Konsumen yang sudah pernah menggunakan jasa klinik kecantikan di Yogyakarta minimal 2 kali, (2) Minimal usia 18 tahun, (3) Berdomisili atau bertempat tinggal di Yogyakarta. Uji prasayarat analisis meliputi uji validitas dan uji reliabilitas, serta uji asumsi klasik. Teknik analisis data meliputi analisis regresi ganda, koefisien determinasi, uji t dan uji f. Hasil penelitian menunjukkan bahwa : 1) customer satisfaction secara parsial memiliki nilai t sebesar 2.194 dan nilai signifikansi 0,03≤0,05 maka berpengaruh positif dan signifikan terhadap minat repurchase; 2) service quality secara parsial memiliki nilai t sebesar 6.404 dan nilai signifikansi 0,00≤0,05 maka berpengaruh positif dan signifikan terhadap minat repurchase; 3) pada uji stimultan variabel customer satisfaction dan service quality memiliki nilai signifikan 0,00≤0,05 artinya kedua variabel independen memiliki pengaruh positif dan signifikan terhadap variabel dependen.
PENGARUH SOSIAL MEDIA MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA SHOPEE DI YOGYAKARTA Daeli, Sadarhati; Giyartiningrum, Eko; Suji'ah, Uju
Journal Competency of Business Vol. 8 No. 1 (2024): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v8i01.2527

Abstract

Penelitian ini bertujuan untuk mengetahui: 1) Untuk Mengetahui Pengaruh Sosial Media Marketing Terhadap Keputusan Pembelian Pada Pengguna Shopee Di Yogyakarta. 2) Untuk Mengetahui Pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Pengguna Shopee Di Yogyakarta. Dan 3) Untuk Mengetahui Sosial Media Marketing dan Kualitas Pelayanan Berpengaruh Terhadap Keputusan Pembelian pada pengguna Shopee di Yogyakarta. Penelitian ini menggunakan jenis penelitian kuantitatif deskriptif . Variabel yang digunakan dalam penelitian ini ada tiga yaitu : Sosial media marketing (X1), Kualitas Pelayanan (X2) dan keputusan pembelian (Y). Pengumpulan data diperoleh melalui penyebaran kuesioner di google form pada pengguna shopee di Yogyakarta. Sampel yang digunakan dalam penelitian ini berjumlah 100 responden dengan teknik pengambilan sampel menggunakan purposive sampling. Analisis data yang digunakan adalah analisis deskriptif dan analisis linier berganda dengan bantuan SPSS versi 29. Hasil dari penelitian ini menunjukkan bahwa : 1) Terdapat pengaruh positif sosial media marketing terhadap keputusan pembelian pada pengguna Shopee di Yogyakarta, dibuktikan dari nilai t hitung sebesar 6.040; nilai signifikansi sebesar 0,001 < 0,05; dan koefisien regresi sebesar 0,570. 2) terdapat pengaruh positif kualitas pelayanan terhadap keputusan pembelian pada pengguna shopee di Yogyakarta dibuktikan dari nilai t hitung sebesar 3.497 nilai signifikansi sebesar 0,001 < 0,05; dan koefisien regresi sebesar 0,564. 3) terdapat pengaruh antara sosial media marketing dan kualitas pelayanan secara simultan terhadap keputusan pembelian pada pengguna shopee di Yogyakarta, dibuktikan dari nilai f hitung sebesar 176.264; nilai signifikansi sebesar 0,001 < 0,05.
Co-Authors Daeli, Sadarhati Eko Giyartinzingrum Eko Prasojo Endang Tri Wahyuni Erlina Erlina Evi Yuli Astuti Herdiana Anggrasari Iffah Nurtaria Rohmah Ika Destina Puspita Ina Ardila Khairunisa, Adzanestra Nabila M. Usman Maimunah Maimunah Maria Juni Wati Muh Nashiruddin Muhammad Baladil Amin Pamungkas, Leo Dadyo Putri, Elsa Maera Rezkya Shinta Maharani Rina Ani Safariah Rr. Eko Giyartiningrum Sudati Nur Sarfiah Sudati Nur Sarfiah Tri Ratna Herawati