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INDONESIA
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)
Published by bajang Institute
ISSN : 28100328     EISSN : 2810031X     DOI : 10.53625
Core Subject : Economy,
Economics, Econometrics & Finance
JEMBA for Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi, published by Bajang Institute. Published in two formats, print and online, both of which are published six times in one year. The scope of the journal studies broadly includes: Economy, Management, Business and Accountancy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 276 Documents
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SURVEI KEPUASAN KONSUMEN TERHADAP MINIMARKET INDOMARET DI KECAMATAN AMPENAN KOTA MATARAM Maruf Alqifari
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

Pada umumnya konsumen memilih minimarket Indomaret ini karena tata letak dan penempatan barang di Indomaret lebih nyaman dibandingkan minimarket lainnya. Selain tata letak toko yang lebih nyaman, juga harga barang-barang yang relatif lebih murah dari pada barang-barang di minimarket lain. Semakin maraknya perkembangan supermarket dan minimarket yang berkembang belakangan ini. Mendorong para pelaku pasar dalam hal ini supermarket dan minimarket kian gencar mempromosikan, agar para konsumen berbelanja di supermarket dan minimarket tersebut. Banyak cara yang dilakukan oleh supermarket dan minimarket tersebut dalam manarik para konsumen, salah satunya adalah dengan cara memberikan promosi baik berupa kupon maupun potongan harga secara langsung. Minat beli adalah tahap kecenderungan responden untuk bertindak sebelum keputusan membeli benar benar dilaksanakan. Kualitas merupakan suatu kondisi dinamis yang berhubungan dengan produk, jasa, manusia, proses, dan lingkungan yang memenuhi atau melebihi harapan. Berdasarkan dari data yang kami peroleh dapat disimpulkan bahwa responden yang lebih banyak merasa puas dan sering berbelanja di Indomaret baik berdasarkan jenis kelamin, umur dan tingkat pendidikan adalah responden perempuan dibandingkan responden laki-laki. Data tersebut kami sajikan dalam bentuk tabel pada metode analisis data penelitian kami
ANALISIS PENGARUH TINGKAT PENDAPATAN KANTIN TERHADAP PANDEMI COVID 19 DAN NEW NORMAL (Study Kasus Universitas Pendidikan Mandalika Mataram) Yayang Erry Wulandari
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

Penelitian ini bertujuan “untuk mengetahui ada Atau tidak pengaruhnya tingkat pendapatan kantin UMKM terhadap pandemic covid-19 dan new normal di universitas pendidikan mandalika mataram”. Dalam penelitian ini metode yang di gunakan untuk memperoleh data tersebut adalah metode Teknik lapangan (field research) dan wawancara. Rancangan penelitian yang digunakan dalam penelitian menggunakan penelitian kualitatif. Dalam Teknik pengumpulan data menggunakan obsevasi,wawancara dan dokumentasi. Hasil penelitian ini mengungkapkan adanya pengaruh tingkat pendapatan kantin UNDIKMA pada saat paska covid-19 sampai dengan new normal ,sedangkan pengaruhnya tingkat pendapatan pada saat paska covid-19 sampai dengan new normal mengalami perubahan yang menurun sangat dratis. Pendapatan pada saat covid melanda di 2020 tidaka ada pemasukan sama sekali dikarenaka kantin ditutup sementara,dan pada tahun 2021 mencapai Rp.500.000,00/harinya karena kampus ada yang mengadakan kegiatan kuliah secaraoffline dan online. Pada tahun 2022 pendapatan kantin meningkat Rp.2.000.000,00/harinya pada kampus mulai melaksanakan kegiatan perkuliahan seperti biasanya dan berdampak pada kantin yang meningkat
EVALUASI KUALITAS PRODUK HASIL OLAHAN DAGING SAPI PADA DEPOT DAGING SAPI SARI ECCO Nresnandito Abrian Anggalih Hutomo; Reza Widhar Pahlevi
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

The existence of competition with competitors makes the company to make products that are superior to other competitors . For this reason, there is a need for quality supervision or quality control. Quality control is needed in the supervision of the production of each company to reduce the number of defective products that can be caused then the product can be identified and known whether the product produced is in a controlled state or not. The purpose of this study was to analyze the quality of the products produced is still within the limits of quality standards , and to analyze the factors that cause the quality is not in accordance with quality standards. From the analysis using Control Charts based on X-Chart analysis, it was concluded that tofu meatballs have not met the requirements when viewed from the company standard of 5 %. From the measurement of weight (g) has a discrepancy of 39.74% or above 5%, and from the measurement of Volume has a discrepancy of 44.47% or above 5%. With the ishikawa diagram, it can be seen that the cause is caused by human factors, the environment, raw materials, production tools
ANALYSIS OF MARKETING STRATEGIES TO INCREASE SALES AT STORES IN LAMONGAN REGENCY Sutri Handayani; Noer Rafikah Zulyanti
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

The purpose of this study was to find out the strategy carried out by shops in Lamongan Regency in order to increase sales of their clothing products, where this is to get consumer satisfaction and profit from sales that have been made, the output of the seller will get increased sales of clothes in the form of shirts, pants, and oversized jackets. In research using qualitative research. The type of research used is the descriptive method, the object of research is one of the shops in e-commerce which is a large clothing store. The results of the study show that the 7P marketing mix is ​​the basis for shops in Lamongan Regency to market their clothes, so that they can satisfy consumers. Based on the SWOT matrix that has been carried out, it is described through SO, consumers can make clothes according to the basic materials and models they want. WO because the price of cloth is unpredictable, so sometimes the seller doesn't get too much profit. ST in the form of advertising prices contained in e-commerce. WT in the form of ordering a certain amount will get an attractive discount from the shop in Lamongan Regency
PENILAIAN KINERJA UMKM SAAT PANDEMI COVID-19 (STUDI KASUS UMKM RUMAH WARNA) Chivalrind Ghanevi Ayuntari; Astrid Kanadya Maher
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

Financial performance is a measure of the condition from ability of a business in financial point of view of the business. By measuring financial performance, it can help a business to know the condition of its business. Measurement using profitability ratios in analyzing the company's financial performance through financial statements can produce important information in the form of how much the company generates on the resources used. The financial statements used are in 2020 and 2021 for comparison. The results showed that Rumah Warna experienced a decrease in performance in 2021 compared to the previous year (2020). This was due to several factors that occurred inside and outside the company.
INTEGRASI MANAJEMEN BISNIS DALAM AJARAN ISLAM Yuli Arisanti
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

Islam mengajarkan gaya hidup yang Islami dan mengajak umat Islam untuk mengamalkan Islam secara keseluruhan atau holistik. Bisnis yang dijalankan oleh umat Islam masih banyak yang didapati hanya memperhatikan salah satu fungsi di dalam manajemen saja seperti misalnya dalam proses manufaktur. Makalah ini mencoba membahas kerangka kerja menuju bisnis Islami yang holistik dengan memasukkan nilai-nilai Islam ke dalam misi dan visi bisnis, manajemen sumber daya manusia, manajemen operasi, manajemen pemasaran, dan juga manajemen keuangan. Bisnis yang Islami sesuai syariah seharusnya tidak semata bertujuan untuk mendapatkan keuntungan materi duniawi, tetapi juga untuk mencapai berkah dan keridhoan dari Allah SWT.
PENGARUH KETERLIBATAN KONSUMEN DAN SIKAP TERHADAP KEPERCAYAAN KONSUMEN DALAM PEMANFAATAN WHATSAPP BUSINESS Lisa Ignacia Norberta; Reza Widhar Pahlevi
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

The use of social media in Indonesia is increasing. One of them is the use of the WhatsApp application. In business, WhatsApp is often used as a medium for interacting with customers. Currently, business actors are starting to use the development of the WhatsApp application called WhatsApp Business which is equipped with features that support interaction between sellers and buyers. This interaction is called the consumer engagement process. This research entitled "The Influence of Consumer Engagement and Attitudes on Consumer Trust in the Utilization of WhatsApp Business". The purpose of this study is to determine the effect of consumer engagement and attitudes on consumer trust in using WhatsApp Business. The research was conducted using a quantitative research approach with multiple linear regression methods. This research uses primary data obtained by distributing questionnaires. Samples were taken using a purposive sampling technique from 114 consumer respondents who Samples were taken using the technique purposive sampling to 114 consumer respondents who have purchased goods/services online and have found sellers using WhatsApp by business accounts (WhatsApp Business). The results of this study indicate that consumer engagement and attitudes have a significant influence on consumer trust.
ANALISIS PREDIKSI KESULITAN KEUANGAN MENGGUNAKAN MODEL ALTMAN Z-SCORE Nur Fadillah; Selfira Salsabilla
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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This study aims to analyze the prediction of financial difficulties using the Altman Z-Score model in Companies Y and Z. This study uses quantitative descriptive analysis which aims to determine the value of each of the existing variables. The sample used in this study is Company Y and Z which are companies engaged in trading. This study uses secondary data in the statements of financial position and income statements for 2020 and 2021. The analytical method used is the Altman Z-Score method. Based on the results of the analysis, the results show that PT Y has increased to the yellow zone for 2021 with an overall index value of 0.82 to 1.33 while PT Z is still in the red zone with index value 0,29 in 2020 and 0,57 in 2021.
PENGARUH SELF EFFICACY DAN SUBJECTIVE NORM TERHADAP INTENSI BERWIRAUSAHA PADA MAHASISWA STIE PEMBANGUNAN TANJUNGPINANG Anggia Sekar Putri; Apri Handayani
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh self efficacy dan subjective norm terhadap intensi berwirausaha pada mahasiswa STIE Pembangunan Tanjungpinang. Populasi pada penelitian ini sebanyak 987 orang. Sampel diperoleh menggunakan teknik Slovin dan menghasilkan 438 responden. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Objek penelitian ini adalah mahasiswa STIE Pembangunan Tanjungpinang Program Studi Akuntansi dan Manajemen Angkatan 2019 dan 2020. Hasil penelitian menunjukkan bahwa Variabel self efficacy dan subjective norm secara parsial dan simultan berpengaruh positif dan signifikan terhadap intensi berwirausaha. Hal ini menunjukkan bahwa dengan meningkatnya self efficacy dan subjective norm, maka akan meningkatkan intensi berwirausaha pada mahasiswa STIE Pembangunan Tanjungpinang
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE MEREK OPPO DI PONOROGO Juliawati Juliawati; Adi Santoso; Sri Hartono
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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The purpose of this study was to determine the effect of product quality, price and promotion on purchasing decisions for OPPO brand smartphone products in Ponorogo. The population of this study were students of the Management Study Program, Faculty of Economics, Muhamamdiyah University, Ponorogo. the number of samples of this study were 53 samples. The sampling method uses the random sampling method, namely determining the sample chosen randomly because all populations have the same opportunity to be used as a sample. The data collection method in this study used a research questionnaire. The method of analysis uses multiple linear regression analysis with instrument tests namely validity and reliability tests, as well as hypothesis testing. The results of this study found that product quality, price and promotion partially had a significant influence on product purchasing decisions, OPPO smartphones among students of the Management Study Program, Faculty of Economics, University of Muhamamdiyah Ponorogo

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