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Wimba: Jurnal Komunikasi Visual

wimba
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Published by Institut Teknologi Bandung

ISSN : 20850948 EISSN : 27147207 DOI : https://doi.org/10.5614/jkvw

Core Subject : Humanities, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Wimba Jurnal Komunikasi Visual (2085-0948) is a peer-reviewed and open access journal in the field of visual communication and aims to publish academic article and to create discussion among lecturers, students, researchers and professionals in the field of visual communication design, graphic design, heritage-related design, illustration, typography, photography, multimedia interactive design, advertising and social campaign, branding, packaging design, sign system, interface design, visual language, animation, game design and other visual commucation-related fields. Published and organized by Visual Communication and Multimedia Research Group of ITB (Bandung Institute of Technology) since 2009, the journal is published twice a year every July and December. Wimba Jurnal Komunikasi Visual (2085-0948) adalah jurnal peer-review dan akses terbuka di bidang komunikasi visual dan bertujuan untuk mempublikasi artikel akademik serta menciptakan diskusi di antara pendidik, mahasiswa, peneliti dan profesional dalam bidang desain komunikasi visual, desain grafis, desain berbasis budaya tradisi, ilustrasi, tipografi, fotografi, desain multimedia interaktif, periklanan dan kampanye sosial, branding, desain kemasan, marka grafis, desain antarmuka, bahasa rupa, animasi, desain game dan bidang lainnya yang terkait pada komunikasi visual. Jurnal ini dikelola dan diterbitkan oleh Kelompok Keahlian Komunikasi Visual dan Multimedia, FSRD ITB sejak tahun 2009 dan terbit dua kali setahun setiap Juli dan Desember.

Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan

Articles 152 Documents

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Representasi Perempuan pada Desain Kemasan "Kiranti" Senja Aprela Agustin; Acep Iwan Saidi; Triyadi Guntur Wiratmo
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 2 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Gender representation is often used as an attribute of a product differentiation in the current packaging design. One of the woman representation could be found on the packaging design of âKirantiâ, a herbal ready to drink which is better known as a traditional medicine by earlier Javanese culture. Kiranti as a text is combined by verbal and visual elements that are meaningful to the readers. How the representation of women and constructions as well as decoding by its consumer are the main questions of this research. Using of discourse analysis method, Kirantiâs text can be traced not only from the visualization, but also of ideas or opinions behind them, such as socio-cultural situation in which Kiranti disseminated. In addition, consideration of readers position as consumers are very important in interpreting the text of Kiranti, because implified particular knowledge in society. Decoding by readers are diverse, ranging from the interpretation of the same message as producerâs intention, differences in interpretation, until modify its message. Visual and verbal elements that appear are the result of the selected signs combination by the producer of meaning, that seeks to utilize conventions that can be accepted easily by society. The combination of the signs are also affected by the construction of discourses, such as codes of Javanese culture, the concept of beauty and menstruating women, as well as the inherent characteristics of femininity (gender), that represented by visual elements, both graphic imagery (photography and illustration), typography, color, and form of the bottle form.

Simbol dan Makna Bentuk Naga (Studi Kasus: Vihara Satya Budhi Bandung) Harry Pujianto Yoswara; Imam Santosa; Naomi Haswanto
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 2 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Vihara Satya Budhi merupakan salah satu peninggalan artefak budaya Cina yang memiliki bentuk arsitektur Cina . Sistem Hongshui dan konsep YinYang merupakan kunci dalam membangun tempat ibadat. Naga yang merupakan ornamen terpenting dalam klenteng memiliki kedudukan yang tinggi, bahkan posisi naga pada atap menjadi identitas bangunan Cina, karena memberikan makna bahwa bangunan tersebut merupakan bangunan penting, seperti istana dan kuil peribadatan. Kedudukan dan posisi naga pada kuil peribadatan merupakan satu hal yang menarik untuk diteliti. Penelitian ini mencoba melihat bentuk naga yang ada pada Vihara Satya Budhi, Bandung melalui telaah historis dan budaya untuk mencari dan untuk mengetahui kedudukan simbol dan makna bentuk naga yang ada pada Vihara Satya Budhi. Adanya migrasi masyarakat Cina ke Indonesia turut memberikan pengaruh dan perubahan pada visualisasi naga, namun hal ini tidak berdampak kepada bangunan klenteng yang tetap berpegang teguh pada ketentuan yang telah ditetapkan oleh leluhur bangsa Cina. Naga merupakan simbol kekuasaan karena sejak dulu sudah disamakan dengan kedudukan kaisar. Selain kekuasaaan, naga juga merupakan simbol kebaikan dan keberuntungan. Temuan penelitian ini adalah kedudukan naga pada atap bangunan klenteng merupakan simbol identitas dari bangunan peribadatan Cina. Selain pada atap posisi naga pada tiang merupakan bentuk yang sering dijumpai. Hal ini merupakan gambaran bahwa masyarakat Cina diharapkan tidak melupakan kebudayaan leluhur. Dan posisi naga pada tempat dupa juga memiliki arti bahwa naga sebagai pemberi keberuntungan kepada umat manusia patut disembah.

Ideologi Jawa dalam Sampul Majalah "Djaka Lodang" Gamaliel W. Budiharga; Widihardjo Widihardjo; Triyadi Guntur Wiratmo
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 2 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Majalah berbahasa Jawa adalah bagian dari wacana yang terpinggirkan. Majalah tersebut terbit dengan tiras yang tergolong pas-pasan, yaitu di bawah 10.000 eksemplar. Ketika masih ada majalah-majalah yang terbit dengan bahasa daerah, maka tentunya menjadi menarik untuk memberikan apresiasi atau kritik terhadap eksistensinya. Pertanyaan lebih lanjut, apa yang ingin dicapai majalah-majalah ini jika oplahnya minim? Salah satu argumentasi yang bisa dijelaskan adalah masalah ideologi majalah. Tulisan ini hendak menguraikan tanda-tanda visual yang muncul pada sampul majalah Djaka Lodang, sebagai salah satu majalah berbahasa Jawa, kemudian membongkar ideologi yang mengendap di balik tanda-tanda tersebut. Ideologi yang menggerakkan majalah juga menjadi ideologi yang dihadirkan dalam keseluruhan desain majalah. Objek penelitian adalah majalah "Djaka Lodang", sebuah majalah berbahasa Jawa sebagai contoh kasus untuk mengurai permasalahan ideologi ditampilkan melalui tanda-tanda visual dalam sampulnya. Majalah Djaka Lodang adalah sebuah praktik atau manifestasi ideologi Jawa, karena di dalam majalah tersebut memuat nilai-nilai yang diyakini oleh kebudayaan Jawa sebagai konteks dari majalah itu, serta gagasan yang ingin dikomunikasikan kepada masyarakat Jawa (sasarannya). Sebagai sebuah praktik ideologis, maka tanda-tanda visual yang ada pada majalah berbahasa Jawa bisa diurai dan dimaknai dalam kerangka ideologi Jawa. Pada sampul majalah, tanda-tanda visual menjadi unsur pembangun yang paling dominan yang bisa diurai melalui analisis semiotik untuk melihat argumentasi ideologis yang ada di balik tanda-tanda tersebut.

Kajian Representasi Tubuh dalam Film Fiksi Ilmiah Rabendra Yudistira Alamin; Alvanov Zpalanzani Mansoor; Pindi Setiawan
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 2 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

The development of informatics technology in the 21st century has changed the world as if there is no limit and distance. Communication process has been done through various avatar medium which replaces the presence of human body. Representation has become the main factor to visualize or to create an image of human being towards the universe. Surrogates is a science fiction movie which is presenting the representation of different kinds of thoughts and imagination about how life will be conducted in the future or when mankind will have got the avatar technology of human body which is exactly the same as the person that it is represented. Surrogates, this movie is trying to recreate and represent the fact through representation of human body packed in audio visual language. The purpose of this research is to analyze the body representation of a movie to communicate the message to the audience. The theory is based on film studies and the main question about representation is how the world is constructed and represented through the film media. The approach to study the movie is dynamic picture analyzation based on visualization theory. This approach gives the writer an opportunity to break down the component in a movie into smaller units of representation. According through this research, the writer has concluded that the robot 'body' on Surrogates has completely represented the perfection body of human beings in the 21st century. Appearances and behavior of human body has been successfully sent the message to the audience about the story of this movie. By the end of this research, the writer has described the variable of body sign representation in the movie as a unity, so that the writer can decide the components and structures to create it.

Relasi antara Prinsip Visual Barat dan Fengshui pada Desain Logo Fenny Ng; Priyanto Sunarto; Naomi Haswanto
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 2 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Nowadays, the integrations between Western principles of visual art with principles of Feng Shui in logo designs can easily be found in Indonesia. Principles of Feng Shui, often called as Feng Sui or Hong Sui, is an ancient Chinese way of thinking that emphasize in environment organization. Principles of Feng Shui's four key points are to produce a positive Qi energy, to maintain stability among Yin and Yang, to produce a productive cycle Wu Xing (Five Elements), and to represent the symbolism from Chinese culture. The purpose of this research is to establish an understanding on the relationship between Western principles of visual art and principles of Feng Shui in logo designs, like the similarities on the way of reading logo as well as the differences. Logo designs were analyzed, described, and explained using Western principles of visual art and principles of Feng Shui's four key points into three sections, which are visual elements, logo composition, and logo interpretation. This research used the qualitative method with descriptive analysis. The data were collected through several methods, such as interviews and literature reviews. The four stages of analysis procedure are description, formal analysis, interpretation, and evaluation or judgement. Upon completion, there are three findings. First, the way of reading a logo design using the Western principles of visual art is simpler and straightforward than the principles of Feng Shui. Second, several relationships among the two principles were found in visual elements, logo composition, and logo interpretation. Third, the integrations between Western principles of visual art with principles of Feng Shui in a logo design represents its ideologies as well as the 'shield' to protect the company from any harm.

Analisis Tanda Visual Kesucian melalui Pendekatan Semiotik: Studi Kasus Kartu Imlek, Natal dan Idul Fitri Dwi Retno Palupi; Riama Maslan Sihombing
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 1 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

The religious greeting cards that are based on paper, e-card, e-mail, Short Message Service (SMS), and Multimedia Message Service (MMS) are very beneficial media to strengthen a religious greeting cards is regardes as representation of the value of a related religious celebration itself. Most religious greeting cards use holy visual sign on them, in which it is extremely interesting to be studied. Therefore, this study was concentrated on the use of holy visual sign on Chinese New Year, Christmas, and EID Mubarak greeting cards. This study conducts in semiotics approach. As for the research methodology, this study employed the text analysis that is based on the semiotics approach. This text analysis used to identify and to describe the holy visual signs of the above-mentioned greetings cards. The holy aspect include such things as nature, space and time, commandment and speech, and figure. The study shows that there are some similarities and differences concerning the appearance of holy visual sign on the greeting cards to celebrate Chinese New Year, Christmas, and EID Mubarak. The study also shows that there were some similarities and differences about the meaning of holy visual signs on each of them could be the reasult of the similarities and differences of culturaly, religious background of the people in Indonesia.

Iluminasi sebagai Sistem Penyajian Konten Cetak (Studi Kasus Iluminasi Injil Abad Ke-15) Haris Mustafa; Alvanov Zpalanzani Mansoor; Naomi Haswanto
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 1 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Illumination is visual decoration in form of coloured fonts, designed or illustrated page in print media. In middle age bibles or manuscripts, there are forms and type of illuminations that may applied as a system of content delivery in books. A framework of illumination design methodology may elaborated through content analysis on several illuminations in bibles and religious manuscripts. This research will enrich visual communication design study, especially typography and illustration study in developing an information system delivery based on visual elements.

Desain Emoticon dalam Komunikasi Interaktif Mahatma Putri; Alvanov Zpalanzani Mansoor; Naomi Haswanto
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 1 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Internet becomes part of worldwide daily urban activities. Communication among people is intensified through various interfaces and media because of information technology convergence and the application of visual icons which represents emotion.The icons that represent emotions, expressions and feelings are titled emoticons. Emoticons are highly used in IT based communication gadgets such as portable PCs or cellulars. This paper develops and depicts the creation process, perception and cultural aspetcs that influenced the development of emoticon through visual communication design study theoretical and historical review.

Keberfungsian Desain Penanda Identitas Berhuruf Cina pada Restoran dan Cafe Di Bandung Elizabeth Susanti Gunawan; Naomi Haswanto; Dody Achmad
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 1 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

After the revocation of prohibition of Chinese language usage in 2000 by President Abdurrahman Wahid, corporate's identity signs using Chinese letters are flourishing Indonesia. The appearances of identity sign using Chinese letters in the last 10 years is quite confusing considering not many people can read them. The function of identity signs to convey information for public are not fully achieved. Study about how the usage of Chinese letter as a foreign language in identity sign in Bandung with low level of interpretation but can create strong image with high rate of effectiveness and also about the philosophy of Chinese culture contained in the elements that formed identity sign such as name selection, logo shape, Chinese typography, and color, has not been written.This study assess the existence of restaurant's/cafe's identity sign located in Bandung, West Java. By analyzing the elements in Chinese letter identity sign, this study seeks to evaluate the legibility of Chinese letter identity signs. Knowing the exact level of effectiveness of a identity sign for the next design, designers can notice more the recipient background, so they can still functioning as identity sign and convey information about the existence of restaurants and cafes. In addition, this study tries to identify the elements of Chinese culture contained in the Chinese letter identity sign, by elaborating visual element analysis of identity signs, such as: the selection of names, colors, shapes, the usage of symbols in Chinese culture and font type. Chinese society is a society that its culture has evolved over thousands of years. Starting from the color in Chinese culture has its own significance, also typical objects in Chinese culture has profound meaning for the people. Some elements of Chinese culture can be felt so deeply in restaurant/cafe identity sign that is designed in Chinese letter.Chinese letter that serves as text to convey information becomes ineffective, because of its presence in Bandung, a city that the majority of communities can not speak Chinese. Therefore, Chinese characters used in identity signs in Bandung shift their function from text (logotype) to be ornaments (logogram) that give the feel and identity of Chinese. So text message is no longer the main thing to be said, but image is, as a primary goal to be conveyed.

Strategi Kreatif Iklan Kartu Kredit (Studi Kasus Iklan Kartu Kredit Bank BNI, Bank Mandiri, dan Bank BCA) Darfi Riskavirwan; Agung Eko Budiwaspada
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 1 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Credit card becomes one of the popular banking transaction media. One of the facts is that nowadays credit cards are used in most product and service businesses. Another fact is that credit cards can accommodate their user's lifestyle and shopping habit. In fact, in Indonesia the credit card advertisements have been so abundant that they give an impression of the aggressiveness of the companies producing them and the an impression that it is easy to get the advertised credit cards. Each established bank like BNI, BCA, and Mandiri has its own way of advertising its credit card. It was found that the three banks used each own creative strategy to market or advertise its own credit card and its other credit card-like products.The purpose of this research to see the similarities among the three banks' credit cards and among their other credit card-like products, both of which were the subjects of this study. The methodology used in this study is juxtaposition one. In addition, the approach employed was semiotics. The latter was used to analyze the message construction in each visual advertisement, particularly in its message meaning and visual sign. Since both the semiotics and creative strategy approach are not adequate to analyze the message construction, the interdisciplinary approach was used. Therefore, advertising, message, and persuasive psychology theory were employed in this study. The advertising theory was used to analyze the anatomy, type, and display of advertisement. As for the message theory, it was used to analyze both the message delivery techniques and the message styles that were used in the advertisements. As to the persuasive psychology, it was used to analyze the method each credit card advertisement employed in persuading its target audience.The analyses shows that the credit cards of the three banks shared some similarities and differences as far as the creative strategy is concerned. One of the similarities is that they tend to use emotional strategy in their advertisements although each bank, in fact, use different emotional strategy approach. BNI bank tends to use psychological approach in its creative strategy; Mandiri Bank tends to use psychological and sociological approach equally; and BCA bank tends to use sociological approach thoroughly in its creative strategy.

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Pindi Setiawan

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Fakultas Seni Rupa & Desain - Institut Teknologi Bandung Jl. Ganesha No.10 Bandung, 40132

Location
Kota bandung,

Jawa barat

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Pindi Setiawan

Contact Email jurnalwimba@gmail.com

Phone +62222516567

Journal Mail Official jurnalwimba@gmail.com

Editorial Address Fakultas Seni Rupa & Desain - Institut Teknologi Bandung Jl. Ganesha No.10 Bandung, 40132

Location Kota bandung, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Pindi Setiawan

Contact Email
jurnalwimba@gmail.com

Phone
+62222516567

Journal Mail Official
jurnalwimba@gmail.com

Editorial Address
Fakultas Seni Rupa & Desain - Institut Teknologi Bandung Jl. Ganesha No.10 Bandung, 40132

Location
Kota bandung,

Jawa barat

INDONESIA