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<![CDATA[Evaluasi Kinerja Layanan Angkutan Umum Pengguna Program OK-OTrip ]]>
<![CDATA[Sinai Handayani]]>;
<![CDATA[Irani Handalia]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v7i3.651
<![CDATA[The OK-OTrip program is an integrated public transportation system program launched by the DKI Jakarta Provincial Government that applies low fares with the aim of attracting people to use public transportation more in travel activities. This study aims to see whether the performance of the program is good enough or not, so that in the future steps and policies can be taken that can improve the performance of the program. Public transport service performance subject for the evaluation is from output part, performance assessment conducted toward users instead of operator side. Data is obtained via static & dynamic surveys as well as interviews with Route OK-3 passengers during observation days. Refer to Directorate General of Land Transportation service standard, the analysis result shows service performance of public transport in OK-OTrip Program for South Jakarta region OK-3 Route is quite satisfactory. %. Based on public perceptions of the waiting time, travel time, value of fare, convenience, driver behavior, comfort, safety and cleanliness of the Route OK-3 fleet, it concluded that the quality of public transport services OK-3 Route is very good.The main reason for using OK-3 is due to cheap tariff. According to the research result of OK-OTrip program intention and purpose re conversion of the society favour to use mass-public transport, it is deems successfull as results shown that 83% of respondends owned private vehicle.]]>
<![CDATA[Brand Image, Harga dan Ketepatan Waktu Pengiriman Terhadap Keputusan Pembelian ]]>
<![CDATA[Muhammad Haikal Aliftian Nantigiri]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Veronica Veronica]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v7i3.760
<![CDATA[This study aims to determine the effect of brand image, price, and timeliness of delivery on purchasing decisions at J&T Express Bekasi branch in 2021. The research method used is quantitative methods and data collection methods using a survey method with a questionnaire. The sampling technique in this study used probability sampling with a simple random sampling approach, using 100 respondents. The test was carried out using the SPSS version 21 program.The result of this study indicates that brand image has a positive and significant influence on purchasing decisions where the results of the partial test show that Ho is rejected and Ha is accepted, meanwhile the price did not have a positive and significant effect on purchasing decisions whereas the results of the partial test show that Ho is accepted. and Ha is rejected, and timeliness of delivery has a positive and significant effect on purchasing decisions where the results of the partial test showed that Ho is rejected and Ha is accepted. As a simultaneous test results showed that brand image, price, and timeliness of delivery have a positive and significant influence on purchasing decisions where the results of the simultaneous test show that Ho is rejected and Ha is accepted. Suggestions given in this study include the company is expected to always improve the quality of service related to company employees in serving consumers and improve the quality of delivery of goods so that there are no delays]]>
<![CDATA[Strategi Pemasaran Dalam Upaya Meningkatkan Pelayanan Jasa Pada PT AeroJasa Kargo Tahun 2021 ]]>
<![CDATA[Etgar Ramadhani Pambudi]]>;
<![CDATA[Mustikasari Mustikasari]]>;
<![CDATA[Siti Nurhayati]]>;
<![CDATA[Sarinah Sihombing]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v7i3.675
<![CDATA[PT Aerojasa Cargo is one of the subsidiaries in the business strategy group of the Garuda Indonesia Group Aerowisata unit which is engaged in transportation, tourism, hospitality, logistics and flight catering services. Tbk. The method used in this research is descriptive qualitative using SWOT analysis. Based on the results of the SWOT analysis, the IFE matrix shows that the strength and weakness factors have a total score of 3.47. This indicates that the condition is in a very strong internal position. Furthermore, the EFE matrix shows that the opportunity and threat factors have a total score of 3.14. This indicates that the Cargo Services business can respond to the opportunities that exist in the right way so as to avoid threats in the industrial market. The quadrant diagram shows that PT Aero Jasa Cargo is in the Growth quadrant where the quadrant is in a very favorable condition. The results of the SO strategy, obtained the strength factor that must be maintained in order to be able to take the existing opportunities, the ST strategy shows that the company must maximize the strength to overcome the existing threats, the WO strategy, take advantage of the existing opportunities by minimizing the company's weaknesses. As well as the WT strategy which requires companies to be able to minimize weaknesses and avoid threats.]]>
<![CDATA[Revitalisasi Kompetensi Tenaga Kerja Bongkar Muat di Pelabuhan Cirebon ]]>
<![CDATA[Eka Sukmawati]]>;
<![CDATA[Johanes O.W Hitalessy]]>;
<![CDATA[Achmad Hidayat]]>;
<![CDATA[Muchlis Imanullah Arief]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v7i3.758
<![CDATA[The purpose of this study was to determine the competence and performance of the loading and unloading workforce to improve loading and unloading services at the Port of Cirebon. The research method uses qualitative methods through Importance Performance Analysis. Data collection techniques are direct observation, in-depth interviews, literature studies, focus group discussions, triangulation, documentation, and participation. The results of the study indicate that the performance of loading and unloading workers at the Port of Cirebon towards efforts to improve performance for unloading workers is currently considered not in accordance with the expectations of the Unloading Workers Cooperative and also service users, while the competencies possessed by unloading workers Loading at the Port of Cirebon has not been fully used to improve performance for the Unloading Workers at the Port of Cirebon, and also the facilities owned by the Port of Cirebon still need to be improved in order to obtain smoothness, speed, security and safety to support the loading and unloading of goods. from and to ships at Cirebon Harbor.]]>
<![CDATA[Minat Pengembangan Kompetensi Pelaut Indonesia ]]>
<![CDATA[Arif Rahman]]>;
<![CDATA[Mahardhika Andiansyah]]>;
<![CDATA[Sarinten Sarinten]]>;
<![CDATA[Ardiansyah Ardiansyah]]>;
<![CDATA[Budi Ismanto]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v7i3.753
<![CDATA[This research aims at analyzing the effect of person job fit, working environment and job satisfaction simultaneously toward seafarers’ willingness in improving competencies. Quantitative approach is used in this research with purposive sampling in data collection. It has 380 BP3IP Jakarta’s graduates year 2016 to 2019 as the sample. Data analysis used is structural equation model (SEM) with Statistical Package for Social Science (SPSS) program, 22nd version and PLS for Structural Equation Modelling (SEM). The result shows that there is a significant effect of person job fit, working environment, and job satisfaction simultaneously toward seafarers’ willingness in improving competencies.]]>
<![CDATA[Formulasi Strategi Bertahan PT Garuda Indonesia Pada Masa Pandemi COVID-19 Tahun 2021 ]]>
<![CDATA[Charles AN]]>;
<![CDATA[M. Midhat]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v7i3.759
<![CDATA[Coronavirus Disease 2019 or what is often referred to as COVID-19 which began to enter Indonesia in early March 2020. To prevent its transmission, policies such as work from home, social distancing and Large-Scale Social Restrictions (PSBB) were issued. The problem that is being faced by Garuda Indonesia is a very drastic decline in passengers and IATA predicts that the impact of the COVID-19 pandemic will end in 2024. The aim of this study is to analyze and determine the internal and external factors of PT. Garuda Indonesia and Analyzing Porter's Five-Forces Model and PESTEL. The method used is a qualitative method and the tools that the authors use to analyze using the SWOT analysis method, Porter's Five-Forces Model and PESTEL analysis. The time of the research starts from December 2020 to August 2021. From the results of this study, it can be seen that there are four alternative strategies including downsizing as an alternative strategy with the first priority and the total attractiveness value of (6.73), Related Diversification as an alternative strategy with second priority with a total attractiveness value of (5.82), Divestment as an alternative strategy with a third priority with a total attractiveness value of (4.17) and Liquidation as the last alternative strategy with a total attractiveness value of (3, 71).]]>
<![CDATA[Tingkat Efektifitas Dan Efisiensi Terhadap Kebutuhan Pelanggan Pengguna Jasa Light Rail Transit ]]>
<![CDATA[Sonya Sidjabat]]>;
<![CDATA[Tri Mulyani Setyowati]]>;
<![CDATA[Erni Pratiwi Perwitasari]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v7i3.756
<![CDATA[The purpose of this study is to determine and analyze the level of effectiveness and efficiency of LRT services using path analysis. Calculations and data processing were carried out using SPSS ver 26 with primary data types taken from respondents using the LRT route. Data collection was done by distributing a list questions via google form to 105 respondents. This study uses the Ordinary Least Square regression model which produces research findings that customer needs are not able to mediate the effect of the level of effectiveness and efficiency on the demand for LRT services, or it can be said that the level of effectiveness and efficiency has a direct positive and significant effect on the demand for services. LRT without going through customer requirements. This can be due to the fact that LRT Transportation users because there are still many other transportation options that have advantages over LRT, such as punctuality and the use of more practical transportation. ]]>
<![CDATA[Intservqual Model di Stasiun Perpindahan Selama Masa Pandemik Covid-19 ]]>
<![CDATA[Deslida Saidah]]>;
<![CDATA[Honny Fiva Akira Sembiring]]>;
<![CDATA[Lut - Mafrudoh]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v7i3.689
<![CDATA[An interchange station or transfer station is a train station for more than one route that allows passengers to move from one route to another without leaving the station by paying a one-way fare. The purpose of this study was to determine the level of internal service capability in the organization in the field of internal customer service at the crossing station between front-line staff and support staff during the covid 19 pandemic. The research method used was a quantitative method with an analysis of internal quality measurements using the Intservqual model and measurements based on there is a gap between the service expected by internal customers (employees of other departments) and the service they actually receive. The sample used is accidental sampling of 105 support staff and 23 front line staff. The results of the study show that there is a gap that is still in a negative position, meaning that based on each dimension of the two gaps, it is still necessary to improve internal services between front-line staff and support staff.]]>
<![CDATA[Dampak Pandemi Covid-19 Terhadap Efektifitas Operasional Tol Laut Di Wilayah Indonesia Tengah ]]>
<![CDATA[Indarno Sugeng R]]>;
<![CDATA[Hadijah Hadijah]]>;
<![CDATA[Buce Akhmad Syafaat]]>;
<![CDATA[Yulinda Yusar Yusar]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v7i3.750
<![CDATA[The Sea Highway is a program of the Indonesian government that aims to improve connectivity between regions, equitable distribution of goods and reduce price disparities between the western region of Indonesia and the central region of Indonesia. This program started in 2014 and is still running today. However, at the beginning of 2020, the Covid-19 pandemic hit every country including Indonesia and had an impact on all sectors, including the Sea Highway program. The purpose of the study is to determine the extent of the impact of the Covid-19 pandemic on the effectiveness of the Sea Highway, it is necessary to conduct a study to compare the operational conditions of the Sea Highway during conditions before the pandemic and during the Covid-19 pandemic. To conduct this research, it is necessary to collect primary and secondary data. The method applied in this study is a qualitative descriptive approach by collecting primary data obtained from PT Djakarta Lloyd which is directly involved in the Sea Highway program and collecting secondary data from related literature and previous research. This research is limited to Central Indonesia shipping lanes and operational effectiveness in terms of shipping route criteria. The results of this study show that the frequency of shipping, and delivery times before and during the pandemic are constant, while the number of cargoes and prices have decreased. In conclusion, this study can be the basis of a solution to increase the effectiveness of the operation of the Sea Highway during the Covid-19 pandemic.]]>
<![CDATA[Kualitas Pelayanan dan Kepuasan Melalui Brand Image Terhadap Loyalitas Peserta Diklat Kepelautan ]]>
<![CDATA[Dian Lieska Ocviany]]>;
<![CDATA[Annik Mayseptyana]]>;
<![CDATA[Tatang Suryana]]>;
<![CDATA[Medy Purwanto]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v7i3.755
<![CDATA[The purpose of the study was to determine the influence of the factors that influence the quality of service and satisfaction of training participants through the brand image of the marine education and training institution. Methods of research uses quantitative with Path Analysis technique. Path analysis is an extension of regression analysis, to estimate causality between predetermined variables. The results of statistical calculations show that there is an indirect effect of service quality on customer loyalty through Brand Image with a coefficient value of 0.133 and shows that there is an indirect effect of customer quality on customer loyalty through Brand Image with a coefficient value of 0.418. With the results of the study showing the influence of each variable, the service quality affects the satisfaction of the marine training and education institutions, the service quality affects the brand image, the satisfaction affects the brand image, the service quality effects on the loyalty of marine training participants, the brand image affects the loyalty of the marine training participants, the affects the loyalty, the service quality of the marine training and education institutions affects the loyalty of the marine training participants through the brand image.]]>
