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INDONESIA
Jurnal Pusat Akses Kajian Manajemen
Published by Pustaka Galeri Mandiri
ISSN : -     EISSN : 28098145     DOI : https://doi.org/10.55382/jurnalpustakamanajemen
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Pustaka Manajemen adalah sebuah jurnal Double blind peer-review yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Ilmu Manajemen. Semua publikasi di Jurnal Pustaka Manajemen bersifat akses terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan apapun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 58 Documents
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Pengukuran Risiko dan Expected Value pada Keputusan Pemasaran Bancassurance di Industri Keuangan Akbar, Rahmat; Zain, Irsyadi; Nefrida
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 2 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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Abstract

This study aims to analyze the influence of perceived risk, product benefits, and marketing communication quality on customers’ decisions to purchase bancassurance products using the expected value approach. This approach is employed to explain how customers evaluate the probabilities of potential benefits and risks before making decisions under conditions of uncertainty. Primary data were collected through a questionnaire that was validated using expert-based content validity and tested for reliability using Cronbach’s Alpha. Data were analyzed using descriptive techniques and decision analysis based on expected value. The results indicate that perceived risk, product benefits, and marketing communication quality significantly affect purchasing decisions, with communication quality emerging as the most dominant factor. A higher expected value significantly increases customers’ likelihood of choosing bancassurance products. These findings highlight the importance of transparent information, enhanced product benefits, and simplified risk structures in improving bancassurance marketing effectiveness. This study contributes to the development of risk-based marketing strategies in the financial industry and offers empirical insights for banks in designing more competitive marketing communications and protection products.
Penentuan Opsi Investasi Optimal pada Pasar Modal Volatil: Analisis Maximax, Maximin, dan Minimax Regret Akbar, Rahmat; Mar'aini; Jusmarni
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 2 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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Abstract

The increasing volatility of the capital market driven by global economic uncertainty requires investors to select optimal investment options despite limited information. This study aims to analyze investment decision-making using three primary approaches under uncertainty: the Maximax, Maximin, and Minimax Regret methods. The data consist of historical returns from several large-cap stocks listed on the Indonesia Stock Exchange (IDX) over the past three years, which show substantial fluctuations. The analysis compares payoff values under different market conditions (optimistic, moderate, and pessimistic) and calculates regret levels to identify the most efficient investment alternative. The findings indicate that the Maximax method favors high-risk stocks with the highest potential returns, the Maximin method prioritizes stable defensive stocks, while Minimax Regret offers the most balanced decision by accounting for potential opportunity losses. Managerial implications highlight the importance of understanding investor risk profiles when formulating investment strategies and the need for financial institutions to provide uncertainty-based analytical tools. This study contributes to the investment decision-making literature in volatile markets by demonstrating the applicability of classical uncertainty decision models in generating adaptive and measurable investment strategies.
Electronic Commerce Aplications: Pentingnya Aplikasi e-commerce di Dunia Modern dan Dampaknya terhadap Operasi Bisnis Yoerdan, Gebrilla; Al Amin, Muhammad Fadhil
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 2 (2025): Jurnal Pustaka Manajemen
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Abstract

The development of electronic commerce (e-commerce) has brought fundamental changes to the way businesses operate in the digital era. Advances in information technology, increased internet penetration, and the growth of digital payment systems have positioned e-commerce as one of the main pillars of modern business strategies. This study aims to examine the significance of e-commerce applications in the modern world and their impact on business operations. The method employed is a literature review, analyzing various relevant scientific sources to identify concepts, benefits, challenges, and implications of e-commerce implementation. The findings indicate that e-commerce plays a crucial role in improving operational efficiency, expanding market reach, increasing sales and revenue, strengthening digital marketing strategies, and enhancing supply chain manage ment. In addition, e- commerce enables data-driven decision making and enhances competitiveness, particularly for small and medium - sized enterprises. However, the implementation of e-commerce also faces challenges such as intense competition, data security risks, and the potential for online fraud. Therefore, businesses are required to continuously adapt and develop appropriate strategies to optimize the utilization of e-commerce in a sustainable manner.
Generative AI in Strategic Management: Transforming Business Models For Sustainable Value Creation Kulal, Salamiah; Pei Sze, Chua; Zijian, Xu
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 6 No 1 (2026): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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Abstract

The integration of generative artificial intelligence (AI) into strategic management has emerged as a critical driver of business model innovation and sustainable value creation. This study examines PETRONAS's comprehensive digital transformation framework, focusing on how generative AI technologies are strategically implemented to enhance decision-making processes and drive sustainable business outcomes. Through a qualitative case study methodology utilizing secondary data from publicly available sources, this research analyzes PETRONAS's AI-driven initiatives, including the revolutionary Jom AI (J.AI) platform launched in July 2023. The findings reveal that PETRONAS's strategic implementation of generative AI has significantly enhanced knowledge discovery capabilities, operational efficiency, and sustainable value creation. The study contributes to the literature by providing empirical evidence of how large Malaysian corporations can successfully integrate generative AI into their strategic management practices while maintaining focus on environmental, social, and governance (ESG) objectives. The research demonstrates that generative AI, when strategically implemented within a robust governance framework, serves as a catalyst for sustainable business model transformation in the energy sector.
Pengaruh Komunikasi Pemasaran Terhadap Keputusan Pembelian Produk UMKM di Kota Pariaman Wijaya, Reni; Tio, Lina
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 6 No 1 (2026): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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Abstract

This study aims to analyze the effect of marketing communication on purchasing decisions for MSME products in Pariaman. The study used a quantitative method with simple linear regression analysis involving 100 MSME respondents selected through purposive sampling. The results showed that marketing communication has a positive and significant effect on purchasing decisions (Sig. 0.000 < 0.05) with a contribution of 31.1%. These findings support the theory that strengthening product information communication strategies effectively can significantly encourage consumer purchasing actions.
Pengaruh Penggunaan Teknologi dan Insentif Terhadap Kinerja Karyawan Bagian Produksi di Pabrik Bumbu PT Abrofood Prima Makmur Kec. Pariaman Timur, Kota Pariaman Nurofik, Agus; Pernanda , Syerli
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 6 No 1 (2026): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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Abstract

The human resources play a crucial role in determining company performance, particularly in the production sector supported by the use of technology and incentive systems. However, limited mastery of technology, machine disruptions, and the suboptimal implementation of incentives can affect the achievement of employee performance. This condition also occurs at PT Abrofood Prima Makmur, making it necessary to conduct a study to examine the effect of technology utilization and incentives on the performance of production employees. This study employed a quantitative method with a population of 90 employees of PT Abrofood Prima Makmur. The sampling technique used was purposive sampling with the Slovin formula, resulting in 47 samples. The research data consisted of primary data collected through questionnaire distribution, which were tested for validity and reliability. Data analysis was conducted using multiple linear regression, classical assumption tests, t-test, F-test, and coefficient of determination with the assistance of SPSS version 26. The results show that technology utilization and incentives, both partially and simultaneously, have a positive and significant effect on employee performance, with a significance value of 0.000 < 0.005. The R² value of 0.537 indicates that these two variables explain 53.7% of employee performance, while the remaining 46.3% is influenced by other factors not examined in this study.
Analisis Kualitatif Dampak Penerapan Teknologi E-Commerce dalam Peningkatan Pendapatan Kelompok Tani di Kabupaten Kerinci Sestriyenti, Enny; Ariani, Fatma
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 6 No 1 (2026): Jurnal Pustaka Manajemen
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Abstract

Digital transformation in the agricultural sector has emerged as a crucial strategy for addressing issues inherent in traditional supply chains. This study aims to analyze in depth the impact of e-commerce technology adoption on increasing the income of farmer groups in Kerinci Regency. Employing a descriptive qualitative approach with a phenomenological design, data were collected through in-depth interviews with farmer group administrators and members, observations, and triangulation with Field Agricultural Extension Officers (PPL). The findings indicate that e-commerce adoption—dominated by social commerce (WhatsApp Business and Facebook Marketplace) and specialized rice e-commerce platforms—significantly cuts out middlemen. Farmers gain greater bargaining power and improved cash flow stability. However, this income growth is still constrained by structural hurdles, such as high logistics costs from Kerinci's highland areas and limited digital literacy among older farmers.
Peningkatan Literasi dan Pengelolaan Keuangan Bagi Pelaku Usaha Mikro di Kabupaten Pohuwato Sukrianto; Sompah, Nur Rahma; Lalu, Fioling Martks
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 6 No 1 (2026): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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Abstract

Penelitian ini bertujuan untuk menganalisis kondisi literasi keuangan dan pengelolaan keuangan pelaku usaha mikro di Kabupaten Pohuwato serta mengetahui perubahan pemahaman setelah pelaksanaan pelatihan dan pendampingan. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode pendampingan melalui participatory action research. Responden penelitian sejumlah 50 pelaku usaha mikro yang dipilih scara purposive dan berasal dari sektor perdagangan, kuliner, pengolahan hasil pertanian, pengolahan hasil perikanan dan usaha berbasis potensi lokal. Pengumpulan data dilaksanakan melalui obsevasi, wawancara dan kuesioner pre test dan post test. Kegiatan dilaksanakan melalui tahapan persiapan, sosialisasi dan pelatihan literasi keuangan, praktik pencatatan keuangan, pendampingan dan evaluasi. Materi yang diberikan meliputi pemisahan keuangan pribadi dan usaha, pencatatan transaksi harian, penyusunanlaporan laba rugi sederhana, pengendalian biaya dan perencanaan penggunaan modal dan arus kas. Hasil penelitian menunjukkan adanya peningkatan penmahaman setelah pelatihan dan pendampingan dengan nilai pre test bearada pada rentang 70-79 dan post test rentang 80-89. Peningkatan tersebut menunjukkan bahwa pelatihan disertai praktik akan membantu pengeloaan keuangan pelaku usaha mikro. Pendampingan secara berkelanjutan diperlukan agar dapat meningkatkan pemahaman yang diterapkan secara konsisten dalam praktik pengelolaan keuangan usaha

Page 6 of 6 | Total Record : 58

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