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INDONESIA
Jurnal Pusat Akses Kajian Manajemen
Published by Pustaka Galeri Mandiri
ISSN : -     EISSN : 28098145     DOI : https://doi.org/10.55382/jurnalpustakamanajemen
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Pustaka Manajemen adalah sebuah jurnal Double blind peer-review yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Ilmu Manajemen. Semua publikasi di Jurnal Pustaka Manajemen bersifat akses terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan apapun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 53 Documents
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Pengukuran Risiko dan Expected Value pada Keputusan Pemasaran Bancassurance di Industri Keuangan Akbar, Rahmat; Zain, Irsyadi; Nefrida
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 2 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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Abstract

This study aims to analyze the influence of perceived risk, product benefits, and marketing communication quality on customers’ decisions to purchase bancassurance products using the expected value approach. This approach is employed to explain how customers evaluate the probabilities of potential benefits and risks before making decisions under conditions of uncertainty. Primary data were collected through a questionnaire that was validated using expert-based content validity and tested for reliability using Cronbach’s Alpha. Data were analyzed using descriptive techniques and decision analysis based on expected value. The results indicate that perceived risk, product benefits, and marketing communication quality significantly affect purchasing decisions, with communication quality emerging as the most dominant factor. A higher expected value significantly increases customers’ likelihood of choosing bancassurance products. These findings highlight the importance of transparent information, enhanced product benefits, and simplified risk structures in improving bancassurance marketing effectiveness. This study contributes to the development of risk-based marketing strategies in the financial industry and offers empirical insights for banks in designing more competitive marketing communications and protection products.
Penentuan Opsi Investasi Optimal pada Pasar Modal Volatil: Analisis Maximax, Maximin, dan Minimax Regret Akbar, Rahmat; Mar'aini; Jusmarni
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 2 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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Abstract

The increasing volatility of the capital market driven by global economic uncertainty requires investors to select optimal investment options despite limited information. This study aims to analyze investment decision-making using three primary approaches under uncertainty: the Maximax, Maximin, and Minimax Regret methods. The data consist of historical returns from several large-cap stocks listed on the Indonesia Stock Exchange (IDX) over the past three years, which show substantial fluctuations. The analysis compares payoff values under different market conditions (optimistic, moderate, and pessimistic) and calculates regret levels to identify the most efficient investment alternative. The findings indicate that the Maximax method favors high-risk stocks with the highest potential returns, the Maximin method prioritizes stable defensive stocks, while Minimax Regret offers the most balanced decision by accounting for potential opportunity losses. Managerial implications highlight the importance of understanding investor risk profiles when formulating investment strategies and the need for financial institutions to provide uncertainty-based analytical tools. This study contributes to the investment decision-making literature in volatile markets by demonstrating the applicability of classical uncertainty decision models in generating adaptive and measurable investment strategies.
Electronic Commerce Aplications: Pentingnya Aplikasi e-commerce di Dunia Modern dan Dampaknya terhadap Operasi Bisnis Yoerdan, Gebrilla; Al Amin, Muhammad Fadhil
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 2 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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Abstract

The development of electronic commerce (e-commerce) has brought fundamental changes to the way businesses operate in the digital era. Advances in information technology, increased internet penetration, and the growth of digital payment systems have positioned e-commerce as one of the main pillars of modern business strategies. This study aims to examine the significance of e-commerce applications in the modern world and their impact on business operations. The method employed is a literature review, analyzing various relevant scientific sources to identify concepts, benefits, challenges, and implications of e-commerce implementation. The findings indicate that e-commerce plays a crucial role in improving operational efficiency, expanding market reach, increasing sales and revenue, strengthening digital marketing strategies, and enhancing supply chain manage ment. In addition, e- commerce enables data-driven decision making and enhances competitiveness, particularly for small and medium - sized enterprises. However, the implementation of e-commerce also faces challenges such as intense competition, data security risks, and the potential for online fraud. Therefore, businesses are required to continuously adapt and develop appropriate strategies to optimize the utilization of e-commerce in a sustainable manner.

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