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INDONESIA
Jurnal Pusat Akses Kajian Manajemen
Published by Pustaka Galeri Mandiri
ISSN : -     EISSN : 28098145     DOI : https://doi.org/10.55382/jurnalpustakamanajemen
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Pustaka Manajemen adalah sebuah jurnal Double blind peer-review yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Ilmu Manajemen. Semua publikasi di Jurnal Pustaka Manajemen bersifat akses terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan apapun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 53 Documents
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Pengaruh Keaktifan Mahasiswa dalam Organisasi dan Disiplin Belajar Terhadap Prestasi Belajar Mahasiswa STIA BNM Pariaman Wijaya, Reni
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 1 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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Abstract

This study aims to determine the effect of student activity in organizations and learning discipline both partially and simultaneously on the learning achievement of STIA BNM Pariaman students. This study is an associative study with a quantitative approach. The population in this study were students majoring in State Administration Science at the Bina Nusantara Mandiri Pariaman College of Administrative Sciences, class of 2022 and 2023. Sampling in this study used the proportionate stratified random sampling technique with a total of 54 respondents. Data collection techniques used online questionnaires and documentation. The data analysis technique used was multiple regression analysis. The results of the study showed that: (1) There is a positive and significant effect of student activity in organizations on student learning achievement. (2) There is a positive and significant effect of learning discipline on student learning achievement. (3) There is a significant effect of student activity in organizations and learning discipline simultaneously on the learning achievement of students majoring in State Administration Science at the Bina Nusantara Mandiri Pariaman College of Administrative Sciences.
Pengaruh Nilai Perusahaan Ditinjau Dari Segi Pertumbuhan Perusahaan pada Perusahaan Manufaktur Yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023 Mursalini, Wahyu Indah; Jolistika, Rani; Sriyanti, Esi
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 1 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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Abstract

This research aims to determine the effect of Company Value from the perspective of Company Growth on manufacturing companies listed on the IDX from 2019 to 2023. The sample used in this study consists of 10 samples from a population of 19 companies in the Automotive sub-sector listed on the IDX for the period 2019-2023. The method used in this study is purposive sampling. The data analysis techniques used are classical assumption tests, the coefficient of determination test (R2), multiple linear regression, and hypothesis testing. The results of the study show that partially, Company Growth does not have a significant effect on Company Value, with a significance value of 0.335 > 0.05. Based on the results of the third hypothesis test using the F test, it is known that the sig value is 0.000 < 0.05, so it can be concluded that the independent variable has an effect on the dependent variable, meaning that Company Growth collectively has a significant effect on Company Value. In this study, the variable Company Growth can only explain 80.7% of the Company Value according to the results of the coefficient of determination test (R²), indicating a low proximity between the dependent and independent variables. Meanwhile, the remaining 19.3% is influenced by other variables outside the model discussed in this study.
Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan pada Produk Bakso Giling Mas Agus di Padang Pariaman Nurofik, Agus; Indrayani, Tri Irfa; Nini
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 1 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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In this study to understand and evaluate the extent to which the influence of product quality on customer satisfaction. Based on the results of the study through a simple Resresi Analysis test, it can be seen that product quality has a significant value of 0.001 <0.05, then Ho is rejected and Ha is accepted. Calculations through the t test state that there is an influence on consumer satisfaction on the Mas Agus minced meatball product in Padang Pariaman. It is recommended to continue to maintain the quality of the Mas Agus minced meatball product in Padang Pariaman which is already good, by continuing to prioritize product quality to achieve maximum customer satisfaction as expected.
Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Produk Minuman Teh Nora di Sicincin Nini; Nurofik, Agus
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 1 (2025): Jurnal Pustaka Manajemen
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With the increasing trend of contemporary drinks in various age groups, especially young people, it shows the great business opportunities in this business. However, several factors such as price and location variables must be considered for the sustainability of the business in this field. This study aims to determine the effect of price and location on consumer purchasing decisions on Teh Nora beverage products located in Sicincin, West Sumatra Province. In this study, the researcher chose a quantitative method. The population used was Teh Nora consumers with a sample of 40 people determined based on the purposive sampling technique. The data used came from primary data collected through questionnaires. And for data analysis, this study used multiple linear regression tests using SPSS version 30.0. The results of the study showed that price (X1) with a sig. <0.001 partially (alone) had a significant effect on purchasing decisions (Y), as well as location (X2) with a sig. <0.001 also partially (alone) had a significant effect on purchasing decisions (Y). While simultaneously both price (X1) and location (X2) also had a significant effect on purchasing decisions (Y) with a sig. <0.001.
Fitur Live Streaming dan Promosi: Apakah Berpengaruh terhadap Minat Beli pada Tiktok Shop? Akbar, Y Rahmat; Nefrida; Putri, Anisa; Rahmadani, Auliya; Safitri, Dira Yani; Fadhillah, M Rizki
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 1 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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This study aims to analyze the influence of live streaming features and promotional activities on purchase intention on the TikTok Shop platform. The background of this research stems from the rising trend of using social media as a means of online shopping, particularly among university students who are highly connected to digital technology. A quantitative approach was employed using a survey method. Primary data were collected through questionnaires distributed to 100 respondents who actively use TikTok Shop. The analytical technique used in this study is multiple linear regression to examine the effect of each independent variable on the dependent variable. The findings indicate that the live streaming feature significantly influences students’ purchase intentions. The direct interaction enabled by live streaming enhances trust, engagement, and perceived value of the products. The study concludes that live streaming and promotional strategies are effective in increasing purchase intention among university students. Therefore, businesses on TikTok Shop are encouraged to maximize the use of live streaming features and design attractive promotions tailored to the characteristics of young consumers.
Analisis Kepuasan Pelanggan Terhadap Usaha Kuliner Dimsum Online Akbar, Y Rahmat; Mar'aini; Asneldy, Muhammad Farel; Febrianti, Priska Emilia; Putri, Shinta Aulia
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 1 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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The development of digital technology has driven the growth of online-based culinary businesses, including in the city of Pekanbaru. One of the players in this field is O Dimsum Pekanbaru, which utilizes social media to market its products without having a physical outlet. This study aims to analyze customer satisfaction levels toward O Dimsum’s products and services, as well as identify the factors that influence them. The research method used is a descriptive qualitative approach, with data collected through interviews with customers who have made purchases more than twice. The results show that, in general, customers are satisfied with the taste of the products, consistency of quality, reasonable pricing, as well as the speed and friendliness of the admin service during the ordering process. The hygienic and attractive packaging, along with effective promotion through Instagram, also contributes to strengthening customer satisfaction. However, there are some notes regarding delivery delays during peak hours, which require attention for future service improvements.
Pengaruh Lokasi, Fasilitas dan Biaya Pendidikan Terhadap Keputusan Siswa Memilih SMK Mulawarman Balikpapan Musliati, Sri Indah; Sari, Endah Puspita
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 2 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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This study aims to determine the influence of location, facilities, and education costs on students' decisions in choosing SMK Mulawarman Balikpapan. The research method used is a quantitative approach with multiple linear regression analysis techniques. Data were collected through distributing questionnaires to respondents and analyzed using SPSS software version 26. The results of the t-test showed that the location variable had a positive and significant effect on the decision to choose a school (t = 5.657; sig 0.000), as well as the facility variable which showed a positive and significant effect (t = 2.606; sig 0.012). Conversely, the education cost variable had a negative and significant effect on students' decisions (t = -5.167; sig 0.000). The partial coefficient value shows that location contributed the most at 56%, followed by facilities at 21.1%, while education costs had a negative effect at 55.6%. These findings indicate that the more strategic the location and the better the facilities available, the higher the likelihood of students choosing that school. However, the higher the education costs borne, the lower the tendency of students to choose that school.
Pengaruh Faktor Lokasi dan Strategi Penetapan Harga Terhadap Pendapatan Outlet Juragan Es Teh (Studi Kasus di Kelurahan Gondangwetan) Khasanh, Amaliya Nur; Pradikto, Sugeng
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 2 (2025): Jurnal Pustaka Manajemen
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This study aims to analyze the influence of price and location factors on business revenue at Juragan Esteh outlets in Gondangwetan Village. In the midst of increasingly tight business competition, business actors are required to be able to understand consumer behavior and factors that influence purchasing decisions. Price and location are two important aspects that can determine the success of a business in attracting and retaining customers. The research method used is observation and direct interviews with business owners to obtain information related to pricing strategies and business location selection. The results of the study show that affordable and varied prices can attract consumers from various circles, while strategic locations on the side of the highway facilitate access and increase business visibility. These two factors significantly contribute to increasing business revenue. Thus, a proper understanding of pricing strategies and location selection is very important in supporting the success and sustainability of small businesses in the beverage sector.
Pengaruh Diskon dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada Pengguna Aplikasi Blibli Pribadi, Firman Syakri; Rahmadhani, Yozi Sri
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 2 (2025): Jurnal Pustaka Manajemen
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This study aims to determine the effect of discounts and consumer trust on purchasing decisions of users of the blibli application on students of the economics faculty of the University of West Sumatra. This research uses quantitative research with descriptive research methods. The sample in this study were students majoring in management at the economics faculty of the University of West Sumatra, using a purposive sampling method. Data were collected by distributing questionnaires that met the requirements of 33 people. The data analysis technique in this study used descriptive statistical analysis methods; test data quality using validity test, reliability test; classical assumption test using normality test, multicollinearity test, heteroscedasticity test; multiple linear regression analysis; hypothesis testing using t test, f test; and determinant coefficient analysis (R2). The results of multiple linear regression test Y = 15,803 + 0.021X1 + 0.677X2, and the T and F tests show that the discount does not have a significant effect on purchasing decisions on sig 0.927 > 0.05, consumer confidence has a significant effect on purchasing decisions on sig 0.002 < 0.05 and simultaneously discounts and consumer confidence have a significant effect on purchasing decisions on sig 0.000 < 0.05. while the Adjusted R Square value of 0.395 shows that 39.5% of the variation in purchasing decisions at blibli can be explained by the two independent variables, the remaining 59.5% is explained by other factors outside the study.
Pengaruh Electronic Word of Mouth dan Web Quality Terhadap Kepercayaan Konsumen Pada Toko Online Lazada di Kota Pariaman Vebriana, Vellia; Salfina, Lili; Zaki, Fakhri
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 2 (2025): Jurnal Pustaka Manajemen
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This research aims to determine the influence of electronic word of mouth and web quality on consumer trust in the Lazada online store in Pariaman City. The population in the study was the people of Pariaman City with a sample of 81 respondents. This type of research is quantitative. The research data source uses primary data obtained from distributing questionnaires which were tested for validity and reliability. The data analysis technique in this research uses multiple linear regression, classical assumption testing, hypothesis testing and coefficient of determination. Data processing in this study used the SPSS version 29 program. The research results obtained a multiple liner regression value Y = 0.850 + 0.267 X1 + 0.589 web quality has a positive and significant influence on Lazada consumer trust in Pariaman City, and simultaneously electronic word of mouth and web quality have a positive and significant influence on Lazada consumer trust in Pariaman City. From the results of the coefficient of determination, the Adjusted Rsquare value is 0.743, meaning that the independent variable is able to influence the dependent variable by 74.3% while the remaining 25.7% is influenced by other variables not examined in this research.

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