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At Tawasul: Jurnal Komunikasi dan Penyiaran Islam
Published by Institut Ummul Quro Al-Islami Bogor
ISSN : 28096932     EISSN : 28094735     DOI : https://doi.org/10.51192/ja.v1i2.207
Core Subject : Religion, Humanities, Social,
Religion Humanities Social Sciences
AT TAWASUL: Jurnal Komunikasi dan Penyiaran Islam diterbitkan oleh Program Studi Komunikasi dan Penyiaran Fakultas Dakwah dan Komunikasi Institut Ummul Quro Al-Islami Bogor. Jurnal At Tawasul menyediakan tulisan bagi para praktisi dan akademisi untuk mengembangkan teori, penelitian empiris, dan memperkenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dan dakwah dalam perspektif yang luas. Jurnal ini membahas isu-isu aktual dalam studi komunikasi Islam, termasuk perkembangan dakwah kontemporer dengan memanfaatkan media, sistem informasi Islam, retorika, literatur, dan kebijakan pemerintah tentang penyiaran dan regulasi informasi. Tujuan dari jurnal ini adalah untuk mempromosikan berbagi pengetahuan dan pemahaman tentang isu-isu komunikasi penyiaran Islam. Kemudian menerima donasi dari para ahli, peneliti, praktisi dan pembuat kebijakan di seluruh dunia. Jurnal ini terbit secara berkala dua kali dalam satu tahun, yaitu pada bulan Agustus dan Februari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 85 Documents
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YOUTUBE DAN TRANSFORMASI SOSIAL DIGITAL DI INDONESIA: ANALISIS LINTAS SEKTOR PENDIDIKAN, SOSIAL, POLITIK, DAN EKONOMI Eva Riyanty Lubis; Lola Sapriani Hasibuan; Ahmad Sultoni Matondang; Rosmayani Rambe; Sholeh Fikri
AT-TAWASUL Vol 5 No 1 (2026): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v5i1.2407

Abstract

YouTube has evolved into a digital platform that influences various sectors of social life. However, academic studies in Indonesia still tend to examine its impacts in a fragmented and sector-specific manner. This study aims to synthesize previous research findings in order to understand YouTube’s cross-sectoral role in education, social life, politics, and the economy in Indonesia. This research employs a qualitative approach using an integrative literature review method, drawing on accredited national journal articles and reputable international journals published between 2018 and 2025. The findings indicate that YouTube functions as a digital social infrastructure that expands access to learning, facilitates identity expression and alternative public spheres, shapes attention-driven political communication, and supports the growth of a content-based creative economy. Nevertheless, the literature also highlights structural risks, including gaps in digital literacy, social polarization, political disinformation, and inequality among content creators, all of which are interconnected through algorithmic mechanisms and the attention economy. This study contributes conceptually by proposing a cross-sectoral analytical framework that links algorithms, attention, and monetization as the central mechanisms of YouTube-driven digital social transformation, while also offering implications for strengthening digital literacy and media policy in Indonesia.
TIKTOK DAN PERUBAHAN PENDIDIKAN, SOSIAL DAN POLITIK Deby Indah Armayanti Pasaribu; Nurul Mursida Siregar; Rika Amelia Pulungan; Siti Arbiyah Nasution; Sholeh Fikri
AT-TAWASUL Vol 5 No 1 (2026): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v5i1.2418

Abstract

This study discusses the role of TikTok as a social media platform that influences changes in the fields of education, society, and politics within contemporary digital culture. Using a descriptive qualitative approach, the research explores how TikTok serves as a new space for creative learning, digital identity formation, and participatory political communication. The findings reveal that TikTok functions as a visual learning medium that bridges the gap between formal education and the learning style of younger generations. Socially, the platform fosters the emergence of digital communities and fluid new identities while also presenting ethical challenges such as viral culture and social pressure. In the political sphere, TikTok transforms public communication patterns into more emotional and image-based forms, requiring a more critical level of digital literacy. Therefore, digital literacy becomes the key to ensuring that TikTok is utilized for empowerment rather than mere entertainment
STRATEGI KOMUNIKASI PEMASARAN DIGITAL INSTAGRAM @KANOPI_MURAH UNTUK MENINGKATKAN JASA PEMASANGAN Tata Santika; Amalliah; Cindya Yunita Pratiwi
AT-TAWASUL Vol 5 No 1 (2026): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v5i1.2529

Abstract

CV Mitra Kanopi is a construction company that utilizes Instagram as a digital marketing communication platform to reach consumers, build trust, and increase service demand. This study aims to analyze the digital marketing communication strategy implemented through the Instagram account @kanopi_murah and identify supporting and inhibiting factors. The research method used is qualitative, with data collected through interviews, observations, and documentation. Data analysis employs the interactive model by Miles and Huberman, which includes three main stages: data reduction, data display, and conclusion drawing. The theoretical framework refers to Kotler and Keller’s digital marketing concept, specifically Integrated Marketing Communication (IMC). The results show that the digital communication strategy has been quite effective through five key elements: advertising, personal selling, sales promotion, public relations, and direct marketing. The success of the strategy is supported by attractive visual content, fast and responsive service, and optimal use of Instagram’s features. Challenges faced include limited human resources to consistently manage the account and difficulties in keeping up with rapidly changing social media trends. Future research is recommended to explore the effectiveness of digital communication strategies across multiple platforms
MANAJEMEN DAKWAH DAN KOMUNIKASI POLITIK DI ERA SOCIETY 5.0
AT-TAWASUL Vol 5 No 1 (2026): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v5i1.2591

Abstract

The development of Society 5.0 marks a fundamental shift in how society produces, disseminates, and interprets political and da'wah messages. Digital technology fosters the formation of an intense two-way communication space, where interactions between political actors and the public take place more directly through social media. This phenomenon strengthens the political participation of the younger generation and accelerates the flow of information, but simultaneously raises the risk of polarization, misinformation, and manipulation of public perception. These dynamics are further complicated by the frequent intrusion of identity politics and the use of religious symbols into political communication. Digital da'wah is also undergoing a transformation: religious messages are disseminated massively and rapidly, but are vulnerable to being drawn into specific political interests. Therefore, the management of da'wah and political communication requires a more ethical and adaptive approach to ensure that technology serves to strengthen humanitarian values, religious moderation, and democratic integrity. Harmonious integration between da'wah, politics, and technology is crucial so that the digital space becomes not merely an arena for contestation of interests, but also a vehicle for public education and strengthening social governance
MANAJEMEN KOMUNIKASI KRISIS HUMAS PT PLN UID S2JB DALAM MENGELOLA ISU KECELAKAAN LISTRIK DI KOTA PALEMBANG Putri Wulandari; Ahmad Muhaimin; Sonia Nurprameswari
AT-TAWASUL Vol 5 No 1 (2026): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Electrical accidents can cause public concern and affect public trust in an organization. Therefore, PT PLN UID S2JB requires appropriate crisis communication and post-crisis communication strategies in managing electrical accident issues in Palembang City. This study aims to determine the crisis communication management and post-crisis communication of PT PLN UID S2JB Public Relations in managing electrical accident issues and restoring public trust in Palembang City. This study used a descriptive qualitative method with data collection techniques through interviews, observations, and documentation. The analysis was conducted using the Situational Crisis Communication Theory (SCCT) develoved by W. Timothy Coombs (2007), which explains organizational communication strategies based on the level of crisis responsibility attribution. The results showed that PT PLN UID S2JB identified issues through information verification and cross-department coordination to determine the severity level of incidents and the form of communication responses to the public. Message preparation was carried out using an educational approach with simple, persuasive language adjusted to community conditions. Communication dissemination was conducted through social media, mass media, and face-to-face socialization, while communication monitoring was carried out through online media monitoring and public responses to electrical accident issues. In post-crisis communication, PT PLN UID S2JB restored public trust through empathetic approaches, safety education, information transparency, and preventive actions. However, the implementation of safety education was still uneven, and the measurement of post

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