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At Tawasul: Jurnal Komunikasi dan Penyiaran Islam
Published by Institut Ummul Quro Al-Islami Bogor
ISSN : 28096932     EISSN : 28094735     DOI : https://doi.org/10.51192/ja.v1i2.207
Core Subject : Religion, Humanities, Social,
Religion Humanities Social Sciences
AT TAWASUL: Jurnal Komunikasi dan Penyiaran Islam diterbitkan oleh Program Studi Komunikasi dan Penyiaran Fakultas Dakwah dan Komunikasi Institut Ummul Quro Al-Islami Bogor. Jurnal At Tawasul menyediakan tulisan bagi para praktisi dan akademisi untuk mengembangkan teori, penelitian empiris, dan memperkenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dan dakwah dalam perspektif yang luas. Jurnal ini membahas isu-isu aktual dalam studi komunikasi Islam, termasuk perkembangan dakwah kontemporer dengan memanfaatkan media, sistem informasi Islam, retorika, literatur, dan kebijakan pemerintah tentang penyiaran dan regulasi informasi. Tujuan dari jurnal ini adalah untuk mempromosikan berbagi pengetahuan dan pemahaman tentang isu-isu komunikasi penyiaran Islam. Kemudian menerima donasi dari para ahli, peneliti, praktisi dan pembuat kebijakan di seluruh dunia. Jurnal ini terbit secara berkala dua kali dalam satu tahun, yaitu pada bulan Agustus dan Februari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 85 Documents
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Pengaruh Strategi Publisitas Politik terhadap Preferensi Pemilih dalam Pemilihan Kepala Daerah Jawa Barat Tiawati, Beliana; Gun Gun Heryanto
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.2338

Abstract

Publisitas politik memainkan peran krusial dalam proses politik, terutama selama masa kampanye Pilkada. Di era digital dan keterbukaan informasi, penggunaan media secara efektif oleh calon kepala daerah menjadi kunci dalam membangun citra dan mempengaruhi persepsi pemilih. Jawa Barat, sebagai salah satu provinsi terbesar dan terpadat di Indonesia, selalu menjadi sorotan dalam Pilkada karena pengaruh media dan publisitas terhadap hasil pemilu. Provinsi ini memiliki potensi luar biasa dengan keanekaragaman wilayah, mulai dari kota-kota besar hingga desa dan pesisir yang kaya sumber daya alam. Pemilihan Kepala Daerah (Pilkada) Jawa Barat 2024 merupakan salah satu ajang politik yang sangat penting, mengingat posisi strategis provinsi ini sebagai salah satu wilayah dengan jumlah penduduk terbesar dan ekonomi terbesar di Indonesia setelah DKI Jakarta. Pilkada kali ini diharapkan dapat menghasilkan pemimpin yang mampu mengatasi berbagai tantangan besar yang dihadapi oleh Jawa Barat, seperti ketimpangan pembangunan antar wilayah, kemacetan, pengelolaan sumber daya alam yang berkelanjutan, serta penanggulangan masalah sosial-ekonomi yang masih ada, termasuk kemiskinan dan pengangguran. Penelitian ini bertujuan untuk menganalisis dinamika politik yang terjadi dalam Pilkada Jawa Barat 2024, dengan fokus pada faktor-faktor yang memengaruhi pilihan pemilih dan bagaimana strategi kampanye para calon gubernur dalam menghadapi isu-isu utama. Faktor-faktor seperti popularitas calon, dukungan partai politik, kampanye melalui media sosial, dan pengalaman calon dalam pemerintahan menjadi elemen penting yang berpotensi menentukan arah Pilkada ini. Selain itu, isu-isu sosial, ekonomi, dan kebijakan publik juga akan memainkan peranan besar dalam membentuk persepsi pemilih.
Pemanfaatan Media Sosial Instagram Pada Akun @studiokopi.smd Sebagai Media Pemasaran Kepada Pelanggan Sati, Usamah Maulid Saputra; Silviana Purwanti
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.2339

Abstract

Penelitian ini membahas pemanfaatan media sosial Instagram pada akun @studiokopi.smd sebagai media pemasaran untuk meningkatkan loyalitas pelanggan. Latar belakang penelitian berangkat dari berkembangnya penggunaan media sosial sebagai sarana promosi yang efektif, termasuk bagi pelaku usaha lokal seperti Studio Kopi di Samarinda. Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran Studio Kopi melalui Instagram serta efektivitasnya terhadap perilaku pelanggan. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara semistruktur, dan dokumentasi. Analisis dilakukan menggunakan model analisis interaktif Miles, Huberman, dan Saldana serta teori AIDA dalam bauran komunikasi pemasaran. Hasil penelitian menunjukkan bahwa Studio Kopi memanfaatkan berbagai elemen komunikasi pemasaran, seperti periklanan, promosi penjualan, humas dan publikasi, penjualan pribadi, serta pemasaran langsung melalui fitur-fitur Instagram. Strategi tersebut terbukti meningkatkan perhatian, minat, keinginan, dan tindakan pelanggan, sehingga mendukung peningkatan loyalitas. Simpulan penelitian menegaskan bahwa Instagram menjadi media pemasaran yang efektif, mudah diakses, dan hemat biaya dalam memperkuat hubungan Studio Kopi dengan pelanggan.
"A'PANAI' LEKO' SEBAGAI MEDIA NEGOSIASI DAN PENGUATAN KEPERCAYAAN KELUARGA DALAM KONSELING PERNIKAHAN DI KABUPATEN GOWA" Khaerana, Nana
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tradisi A'panai' Leko' adalah serangkaian kegiatan budaya yang berasal dari masyarakat Bugis-Makassar, yang berfungsi sebagai langkah awal dalam pertunangan dan memiliki peran sebagai sarana komunikasi antara dua keluarga. Hal ini sangat penting karena membantu membuat suatu hubungan menjadi lebih serius, membantu membangun kepercayaan, dan menciptakan pemahaman sebelum upacara pernikahan. Masalah utama dalam penelitian ini adalah kurangnya pemahaman tentang pentingnya A'panai' Leko' sebagai salah satu pendekatan konseling pra-nikah yang dapat membantu pasangan mempersiapkan kehidupan mereka dalam rumah tangga dengan lebih matang. Penelitian ini bertujuan untuk menganalisis fungsi sosial, nilai komunikasi, serta potensi integrasi A'panai' Leko' dalam praktik bimbingan pra-nikah modern. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif, dengan melakukan wawancara mendalam terhadap tokoh adat, pasangan yang telah menjalani A'panai' Leko', serta konselor keluarga. Data yang diperoleh dianalisis dengan cara reduksi, penyajian data, dan penarikan kesimpulan. Temuan dari penelitian ini menunjukkan bahwa A'panai' Leko' memberikan kontribusi yang signifikan dalam membentuk komitmen, kejelasan peran, dan kesiapan emosional pasangan. Selain itu, nilai-nilai yang terdapat dalam tahap-tahap A'panai' Leko', seperti musyawarah, kejujuran, dan kesepakatan bersama, selaras dengan prinsip-prinsip konseling keluarga. penelitian ini menekankan bahwa A'panai' Leko' tidak hanya sekadar ritual adat, tetapi juga memiliki nilai strategis sebagai pendekatan penyuluhan pra-nikah yang didasarkan pada kearifan lokal. Penggabungan tradisi ini dalam praktik bimbingan modern dapat memperkuat ketahanan keluarga dan mengurangi kemungkinan terjadinya konflik dalam pernikahan
Model Komunikasi Tokoh Masyarakat Dalam Menanggulangi Aksi Premanisme Di Kecamatan Medan Amplas Sumatera Utara Juhari; Ulil Amri Nasution
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.2405

Abstract

This research was conducted in response to the frequent occurrences of thuggery (premanism) in Medan Amplas District, North Sumatra. Such actions have been considered to violate moral norms, legal norms, and religious values, and have generated social discomfort within the community. Previous efforts to address thuggery have predominantly relied on repressive approaches, causing perpetrators to cease their actions only temporarily while seeking other opportunities and ways to continue them. This research employed a qualitative approach and collected data through in-depth interviews with several informants who were considered to have the capacity to provide relevant information. The findings indicate that the communication model implemented by community leaders in Medan Amplas possesses strategic value in addressing acts of thuggery occurring in their social environment.
DAMPAK MEDIA SOSIAL INSTAGRAM TERHADAP STYLE HIJAB: PERSPEKTIF MEDIA DALAM MODERNISASI
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.2423

Abstract

Instagram has become one of the most influential spaces shaping the hijab style preferences of FDIKOM UIN Jakarta students. The flow of modernization carried through visual content on this platform encourages the emergence of various hijab innovations that do not always align with Islamic guidelines. This study aims to examine how Instagram affects students’ choices, interpretations, and responses toward modern hijab trends. The research employed a constructivist paradigm using a phenomenological method, with data collected through observation, interviews, and documentation involving active Instagram users among the students. The findings show that some students adopt modern hijab styles for aesthetic and practical reasons, while others reject innovations they perceive as reducing the religious meaning of the hijab. The study concludes that Instagram does not merely disseminate trends but also shapes the students’ negotiation of Islamic identity within the dynamics of digital modernization
PENDEKATAN KOMUNIKASI HATI SEBAGAI STRATEGI INTERVENSI PSIKOLOGIS ANAK TERDAMPAK BENCANA Wahyu Rezeki; Muhammad; Reza Muttaqin
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.2479

Abstract

Children are among the most psychologically vulnerable populations in disaster contexts due to their limited cognitive, emotional, and social capacities. While numerous post-disaster psychological interventions have been developed, many remain technically oriented and insufficiently emphasize emotional relationships and empathic communication as the foundation of recovery. This study aims to conceptually examine heart-based communication (komunikasi hati) as a core psychological intervention strategy for children affected by disasters. Using a library research design with a qualitative descriptive approach, this study analyzes academic books, peer-reviewed journal articles, reports from international organizations, and relevant policy documents on disaster psychology, child interventions, and empathic communication. Data were analyzed through content analysis involving data reduction, thematic organization, and theoretical synthesis. The findings demonstrate that heart-based communication plays a strategic role in fostering children’s sense of safety, trust, and emotional attachment—key elements in post-traumatic recovery. This approach aligns with humanistic theory, attachment theory, and developmental psychology, which emphasize interpersonal relationships as central to psychological change and resilience. Moreover, heart-based communication functions effectively as a low-intensity psychological intervention during the early post-disaster phase, particularly in contexts with limited access to professional mental health services. The novelty of this study lies in positioning heart-based communication not merely as a supportive communication skill, but as a primary and integrative psychological intervention framework for disaster-affected children. These findings contribute to disaster psychology scholarship and offer practical implications for policy development, companion training, and child-centered intervention practices that are empathic, humanistic, and culturally responsive
STRATEGI MEDIA RELATIONS DI ERA DIGITAL DALAM MEMPERTAHANKAN CITRA PERUSAHAAN Vincentius Febrio Berluscony; Nurjanah
AT-TAWASUL Vol 5 No 1 (2026): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v5i1.2834

Abstract

This study examines the media relations strategies implemented by PT Perkebunan Nusantara IV Regional III (PTPN IV Regional III) to maintain its corporate image in the digital era. The analysis primarily focuses on two key elements: the media monitoring and news scoring system as an instrument for reputation evaluation, and the mechanism of publication synergy through partner media networks. This study employs a descriptive qualitative method utilizing participatory observation and document analysis. The research was conducted during the ”Magang Berdampak (Diktisaintek)” internship program at the Public Relations Division of PTPN IV Regional III from January 21 to May 22, 2026. The findings indicate that the company's media relations strategy operates on three pillars: (1) the production of creative content for corporate visual branding; (2) a sentiment-based news scoring system (positive, neutral, negative) drawing on Coombs' (2007) signal detection concept as an early detection mechanism for reputational crises; and (3) strategic partnerships with 13 local and national media outlets, fostering a mutually beneficial relationship between brand exposure and news credibility. Quantitative data from the scoring recapitulation demonstrates a significant upward trend, increasing from 67,270 points (February 2026) to 258,445 points (May 2026), which indicates the effectiveness of the executed communication strategies. This study contributes to the understanding of Public Relations practices in agribusiness State-Owned Enterprises (SOEs) during the digital era, particularly regarding the integration of Agenda Setting Theory, Signal Detection, and Image Theory as a foundation for adaptive reputation management
ANALISIS PEMULIHAN CITRA MELALUI PRESS RELEASE PASCA PEMADAMAN LISTRIK DI BANDARA INTERNASIONAL I GUSTI NGURAH RAI MELALUI PENDEKATAN IMAGE RESTORATION Ni Putu Denisa Indrayanti; Gusti Agung Alit Suryawati
AT-TAWASUL Vol 5 No 1 (2026): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v5i1.2847

Abstract

The power outage that occurred at I Gusti Ngurah Rai International Airport caused operational disruptions and had the potential to affect the institution’s image as a provider of air transportation services. This study aims to analyze the image restoration strategies implemented by I Gusti Ngurah Rai International Airport through press releases following the incident, using William L. Benoit’s Image Restoration Theory as the analytical framework. This research employs a descriptive qualitative method with content analysis techniques applied to official press releases published on the official website of I Gusti Ngurah Rai International Airport. The findings indicate that the airport implemented a combination of image restoration strategies, including mortification, corrective action, and bolstering. The absence of denial and evasion of responsibility strategies suggests that the airport adopted a transparent and non-defensive communication approach. This study concludes that official press releases play a crucial role as crisis communication instruments in efforts to restore organizational image following public service crises. These findings reinforce the relevance of Benoit’s Image Restoration Theory in analyzing crisis communication strategies within the air transportation sector.
STRATEGI KOMUNIKASI ISLAM DALAM MODERASI BERAGAMA DAN PEDULI LINGKUNGAN SOSIAL DI DESA RAYA Isran Rasyid Karo-Karo; Mahathir Muhammad Hutasuhut; Alfiansyah Borotan; Dwi Andini; Nurmawaty Hasugian; Siska Amelia
AT-TAWASUL Vol 5 No 1 (2026): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v5i1.2196

Abstract

Islamic communication plays an important role in fostering harmony and addressing socio-ecological challenges in plural societies. This study aims to describe Islamic communication strategies in strengthening religious moderation and social-environmental awareness in Desa Raya, Berastagi District, Karo Regency. This research employed a qualitative descriptive approach, with data collected through participatory observation, in-depth interviews, and documentation of community engagement activities carried out by students. Data analysis followed Miles & Huberman’s interactive model, including data reduction, display, and conclusion drawing. The findings reveal that Islamic communication strategies for religious moderation were implemented through educational seminars, interfaith tolerance declarations, joint prayers, and tree planting as a symbol of unity. Meanwhile, social-environmental awareness was fostered through eco-brick education, installation of waste disposal signs, community clean-ups, elderly exercise, as well as religious services and children’s education. The integration of both aspects occurred through dakwah bil hal, which combined persuasive, symbolic, and participatory messages. The study concludes that Islamic communication in Desa Raya was not limited to verbal preaching but was embodied in concrete actions that strengthened interfaith harmony while raising ecological awareness within the community
PERAN DESAIN GRAFIS BERBASIS AI DALAM PENYAMPAIAN PESAN DAKWAH DI MEDIA SOSIAL Ilham; Razak Al Hamsi Sirait; Nur Hasanah; Cahaya Ariska Sitompul; Suci Rahmitha
AT-TAWASUL Vol 5 No 1 (2026): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v5i1.2392

Abstract

The development of da'wah in the digital era has brought significant changes in the methods and strategies of delivering religious messages. This study analyzes the transformation of digital da'wah, the role of social media as a space for visual da'wah, and the contribution of AI-based graphic design in supporting the effectiveness of da'wah communication. The results show that digitalization has expanded the reach of da'wah through platforms like Instagram, YouTube, TikTok, and Facebook, allowing messages to be disseminated quickly, widely, and interactively. Da'wah is no longer limited to physical spaces but has evolved into a creative, adaptive virtual activity that can be accessed anytime. AI-based graphic design plays an important role in supporting the presentation of visual da'wah. AI technology can automate the design process, generate modern visuals, and maintain aesthetic consistency, making it easier for preachers and content creators to produce high-quality da'wah materials. AI characteristics such as automation, generative capabilities, precision, and personalization enable da'wah messages to be delivered in an engaging, concise, and easily understood manner for the digital community, especially the younger generation. Meanwhile, social media serves as a strategic visual da'wah space, facilitating the dissemination of content based on images, videos, infographics, and illustrations. Visualization has been proven to increase the appeal and effectiveness of messages, while also opening up two-way communication between the preacher and the audience. However, this development also presents challenges, such as the risk of religious misinformation, commercialization of da'wah, and dependency on AI technology. Overall, the integration of digital da'wah, social media, and AI-based graphic design provides great opportunities for spreading Islamic values in a more creative, effective, and relevant way to the communication style of modern society. With wise utilization based on Sharia values, technology can become an important means to strengthen preaching that is informative, inclusive, and a mercy to all worlds

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