cover
Contact Name
Siti Epa Hardiyanti
Contact Email
ev4_hrd@yahoo.co.id
Phone
+6282111338837
Journal Mail Official
larva.wijaya@penerbitbuku.org
Editorial Address
at Warung Jaud Street Serang City of Banten Province Indonesia
Location
Kota serang,
Banten
INDONESIA
Management Science Research Journal
ISSN : 28284216     EISSN : 28284216     DOI : https://dx.doi.org/10.56548/msr
The Journal of Management Science Research (MSR) is an International Journal which has committed to publishing empirical and theoretical research articles, that have a high impact on the management field as a whole. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as: Business / Management Organizational behaviours Human resource management Organizational theory Entrepreneurship Accounting or Finance Review Issues are published on February, May and October. These issues include widely read and widely cited collections of articles in the field of management and have become a major resource for management research. The Review Issues cover a broad range of topics from a wide range of academic disciplines, methodologies, and theoretical paradigms
Articles 10 Documents
Search results for , issue "Vol. 4 No. 4 (2025): November 2025" : 10 Documents clear
The Influence of Leadership and the Implementation of Occupational Safety and Health (OSH) on the Performance of Construction Employees Putri Az Zahra, Ghefi Amellia; Rini, Hesty Prima
Management Science Research Journal Vol. 4 No. 4 (2025): November 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i4.177

Abstract

The intensifying nature of business competition compels organizations to enhance employee performance through effective leadership and the systematic implementation of occupational safety and health (OSH) practices. This research aims to examine the impact of leadership and OSH implementation on the performance of field construction employees at CV. XYZ. A quantitative research design was adopted, with data collected using a five-point Likert-scale questionnaire. The study involved a population and sample comprising all 42 field construction employees of CV. XYZ, selected through a saturated sampling technique. Data were analyzed using (PLS-SEM) technique, supported by the SmartPLS software. The study reveal that both leadership and OSH implementation exert a positive and significant influence on employee performance. These results underscore that effective leadership and consistent adherence to OSH practices are crucial in enhancing the performance of field construction employees.
The Effect of Workload and Work Stress on Turnover Intention Among Production Employees Maretha Pingkan Ardana; Hesty Prima Rini
Management Science Research Journal Vol. 4 No. 4 (2025): November 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i4.179

Abstract

Human resources are crucial to a company's success and smooth operation. In order to retain quality employees, create a conducive work environment, and improve employee welfare, companies must implement effective resource management strategies that reduce turnover intentions. This study aims to analyze the effect of workload and work stress on turnover intentions at PT. XYZ. A quantitative approach involving 63 production employees was used, obtained through saturated sampling techniques. Data were collected by distributing questionnaires and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS software. The results reveal that workload has a positive and significant effect on turnover intention. Additionally, work stress positively and significantly affects turnover intention. These findings suggest that the greater the workload, the greater the likelihood that employees will leave the company. Similarly, work stress, or pressure due to role demands, is the dominant factor in experiencing work stress and increasing turnover intention.
The THE INFLUENCE OF FINANCIAL LITERACY, FINANCIAL ATTITUDE, AND INCOME ON FINANCIAL MANAGEMENT BEHAVIOR AMONG MSME ACTORS IN SIDOWUNGU VILLAGE, GRESIK REGENCY Fitriana, Divany Ade; Takarini, Nurjanti
Management Science Research Journal Vol. 4 No. 4 (2025): November 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i4.181

Abstract

Financial management behavior is an individual's ability to manage, which includes planning, budgeting, auditing, controlling, managing, sourcing, and storing daily financial funds. This study aims to analyze the influence of financial literacy, financial attitude, and income on financial management behavior among Micro, Small, and Medium Enterprises (MSMEs) actors in Sidowungu Village, Gresik Regency. This research uses a quantitative approach; the population in this study consists of MSME actors in Sidowungu Village, Gresik Regency. The sample used in this study consisted of 80 respondents, determined using a non-probability sampling technique with a saturated sampling method. Data were collected through questionnaire distribution and analyzed using Structural Equation Modeling (SEM) with the assistance of Partial Least Squares (PLS). Research results indicate that financial literacy, financial attitude, and income affect the financial management behavior of SMEs. There is a relationship where higher financial literacy, positive financial attitudes, and more stable income tend to lead to more orderly cash flow management, transaction recording, and effective financial planning.
The Influence of Digital Marketing and Electronic Word of Mouth (E-WOM) on Purchasing Decisions for Wardah Lipstick Product in Surabaya Mutma'innah, Lail Nasru; Soebiantoro, Ugy
Management Science Research Journal Vol. 4 No. 4 (2025): November 2025
Publisher : PT Larva Wijaya Penerbit

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Abstract

This research is intended to analyze the influence of digital marketing and e-WOM on purchasing decisions of Wardah Lipstick products in Surabaya. The research adopted a quantitative method with a causal associative design. Primary data was sourced from 98 respondents using an online questionnaire and purposive sampling. The Data were examined through the Partial Least Square (PLS) method with SmartPLS software, including both outer model and inner model assessments. Findings reveal that digital marketing had a favorable and significant impact on consumer purchase decisions, with accessibility identified as the most dominant indicator. Furthermore, e-WOM also affects buying behavior in a positive and significant manner, with valence of opinion serving as the dominant indicator. These results highlight that the combination of effective digital marketing strategies and positive consumer reviews can strengthen consumer purchasing decisions toward local cosmetic products.
The Effect of Advertising, Product Quality, and Brand Image on Repurchase Interest for Samsung Smartphones in Surabaya Maulidiyah, Akhmadah; Soebiantoro, Ugy
Management Science Research Journal Vol. 4 No. 4 (2025): November 2025
Publisher : PT Larva Wijaya Penerbit

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Abstract

The increasingly competitive smartphone industry in Indonesia has prompted companies to innovate in advertising, product quality, and brand image to boost consumer repurchase interest. This study was conducted to analyze the contribution of these three factors to the repurchase interest in Samsung smartphones in Surabaya. This study employed a quantitative approach using a purposive sampling technique with 114 respondents. Data were collected via an online questionnaire. The criteria for respondents included being at least 17 years old, having used a Samsung smartphone for at least one year, and being a resident of Surabaya. The data analysis was performed using the Partial Least Square (PLS) method to test for validity, reliability, and hypotheses. The research results indicate that advertising and brand image have a positive and significant effect on repurchase interest. In contrast, product quality was found to have a positive but not significant effect on repurchase interest.
The Influence of Influencer Marketing and Online Customer Review on Purchasing Decision Mediated by Brand Image : A Study on Nivea Suncare Consumers among Students of Sultan Ageng Tirtayasa University Putri; Meutia; Nupus, Hayati
Management Science Research Journal Vol. 4 No. 4 (2025): November 2025
Publisher : PT Larva Wijaya Penerbit

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Abstract

This study aims to empirically examine the influence of influencer marketing and online customer reviews on purchase decisions of Nivea suncare products, with brand image serving as a mediating variable. A quantitative descriptive method was employed by distributing questionnaires and reviewing related literature. A total of 170 undergraduate students from Sultan Ageng Tirtayasa University (cohorts 2021–2024) were selected using purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS 4 software. The findings indicate that influencer marketing has a positive and significant effect on both brand image and purchase decision. Meanwhile, online customer reviews positively influence brand image but do not directly affect purchase decisions. Furthermore, brand image is proven to have a positive and significant impact on purchase decisions and mediates the relationship between influencer marketing, online customer reviews, and purchase decisions. These results highlight the strategic importance of brand image in strengthening the effectiveness of digital marketing practices.
ANALYSIS OF EMPLOYEES TURNOVER INTENTION AT HIKMAH FOOD PT HIKMAH SEJAHTERA Dwiky Nugraha, Ferdiansyah; Santoso, Bowo
Management Science Research Journal Vol. 4 No. 4 (2025): November 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i4.185

Abstract

The objective of this research is to investigate and evaluate how employee turnover intention PT Hikmah Sejahtera is impacted by job motivation and compensation. A quantitative method was used, applying a census sampling technique to a population of 50 employees permanent and contract staff. The data was gathered by a questionnaire, and the Partial Least Square (PLS) method was used for analysis. Analysis's findings demonstrate that employee turnover intention is significantly impacted negatively by remuneration. Conversely, work motivation showed a negative, but not significant, influence. The implication is that compensation serves as a stronger predictor, where a substantial increase in compensation is capable of mitigating turnover intention. Meanwhile, although work motivation is an important variable, an increase in compensation is more effective in reducing employees' desire to leave the organization. Therefore, the company is recommended to revitalize elements of work motivation and ensure a fair and competitive compensation system to minimize turnover intention.
THE EFFECT OF WORK ENVIRONMENT, COMPENSATION AND CAREER DEVELOPMENT ON TURNOVER INTENTION OF GENERATION Z EMPLOYEES IN THE COMPANY X Juliyanti, Indah; KorikaSwasti, Ika
Management Science Research Journal Vol. 4 No. 4 (2025): November 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i4.187

Abstract

This study aims to determine the influence of the work environment, compensation, and career development on turnover intention among Generation Z employees in the company x. The method used was quantitative. Data collection was conducted using a questionnaire, with a Likert scale as the measurement scale. The sampling technique used was a saturated sample, consisting of all 50 Generation Z employees in the company x. Data were analyzed using PLS (Partial Least Squares). The results showed that the work environment had a negative and significant effect on turnover intention, career development had a negative and significant effect on turnover intention, and career development had no direct effect on turnover intention.
Adaptive Hedging Strategy on Market Volatility Hardiyanti, Siti Epa
Management Science Research Journal Vol. 4 No. 4 (2025): November 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i4.176

Abstract

Market volatility poses significant challenges to investors and portfolio managers, particularly in periods of uncertainty where asset prices fluctuate sharply. Traditional static hedging strategies often fail to adapt effectively to dynamic market conditions, leading to suboptimal risk mitigation. This study proposes an Adaptive Hedging Strategy (AHS) that integrates real-time volatility estimation and machine learning–based signal processing to optimize hedge ratios dynamically. Using a dataset of equity index futures and options from 2015 to 2024, the research evaluates the performance of AHS against conventional delta and minimum-variance hedging approaches. Results indicate that the adaptive model significantly reduces portfolio variance and Value-at-Risk (VaR), particularly during high-volatility regimes such as the COVID-19 crash and post-2022 inflation shocks. The findings suggest that adaptive strategies can enhance hedging efficiency and provide a more resilient framework for risk management in volatile markets.
The The Development of Digital Accounting Information System Implementation among SMEs in Indonesia Mukhtar
Management Science Research Journal Vol. 4 No. 4 (2025): November 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i4.189

Abstract

Digital technology development has transformed the business landscape, particularly for Micro and Small Enterprises (MSEs), where Digital Accounting Information Systems (AIS) have become a critical tool. Digital AIS enhances operational efficiency, financial planning, and marketing, ultimately impacting revenue growth, with entrepreneur education being a crucial factor for successful adoption. This descriptive quantitative study aims to analyze the relationship and correlation direction between the implementation of digital AIS and the characteristics of SMEs in Indonesia. It utilizes panel data from the 2011-2023 SME profile surveys issued by Statistics Indonesia (BPS) and data on accounting software available on the Play Store. The indicators for SME characteristics are business capital, revenue, marketing, and education. The indicators for accounting software are rating, reviews, and downloads. The data were analyzed using Spearman's non-parametric statistical test. The results indicate a significant correlation between Digital AIS adoption and business capital and marketing, but no significant correlation with revenue and education. These findings underscore the necessity to develop and promote a holistic, context-based AIS implementation model. This model should be designed with user-friendly, integrated features and support certification programs for SMEs that demonstrate high-quality AIS implementation. Keywords: Business Capital, Marketing Revenue, Education, Digital Accounting Information System (AIS)

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