cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Angelia Putriana
Contact Email
angel@literasisains.id
Phone
+6281344913522
Journal Mail Official
jurnal.mamen@gmail.com
Editorial Address
Jl. Bunga Cempaka No. 51D. Medan. Indonesia
Location
Kota medan,
Sumatera utara
INDONESIA
Jurnal Manajemen
Published by Yayasan Literasi Sains Indonesia
ISSN : 28100484     EISSN : 28098099     DOI : https://doi.org/10.55123/mamen
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MAMEN adalah Jurnal Manajemen yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Januari, April, Juli dan Oktober oleh Yayasan Literasi Sains Indonesia. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang Manajemen. Jurnal MAMEN mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang manajemen produksi dan operasional, keuangan, pemasaran, sumber daya manusia dan berbagai topik yang relevan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2024): April 2024" : 5 Documents clear
Faktor-faktor yang Mempengaruhi Kinerja Pemasaran dalam Usaha Budidaya Hidroponik di Tunas Hidroponik Menggunakan Regresi Linear Supan Sopyan; Ratih Anggoro Wilis; Joko Suhariyanto
MAMEN: Jurnal Manajemen Vol. 3 No. 2 (2024): April 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i2.3277

Abstract

The cultivation of plants through hydroponics represents a novel innovation in the field of agriculture, especially in limited land areas. Hydroponics has the potential to yield agricultural products that are highly profitable. Additionally, each hydroponically grown product possesses specific competitive advantages that are assumed to enhance marketing performance. This research aims to explore the influence of product innovation and competitive advantages on marketing performance within hydroponic farming groups. The research methodology involves quantitative descriptive analysis, utilizing both t-tests and simultaneous F-tests to determine the impact of each variable and whether both variables collectively affect marketing performance. The variables examined include product innovation (X1) and competitive advantage (X2) as independent variables, and marketing performance (Y) as the dependent variable. The research findings demonstrate that both product innovation and competitive advantage individually have a significant impact on enhancing the marketing performance of hydroponic products. Moreover, both product innovation and competitive advantage, when considered simultaneously, significantly contribute to the improvement of marketing performance for hydroponically produced goods. This study underscores the importance of innovative hydroponic products possessing competitive advantages over other agricultural products. Such attributes are crucial for boosting marketing performance and indirectly creating consumer appeal for hydroponic products.
Analisis Kualitas Pendidik dan Tenaga Kependidikan dalam Upaya Meningkatkan Mutu Pendidikan di SMAN 1 Krembung Boy Eka Saputra; Ahmad Dimas Nur Fauzi; Agustina Hanivia Cindy; Windasari, Windasari
MAMEN: Jurnal Manajemen Vol. 3 No. 2 (2024): April 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i2.3290

Abstract

Excellent education quality is an important cornerstone in efforts to strengthen the competitiveness of a society. One of the most crucial elements in achieving this is the quality of educators and support staff in educational institutions. A study was conducted to examine this aspect in depth, focusing on the situation at SMAN 1 Krembung. The method used was a qualitative approach through literature analyses. Overall, the quality of educators and support staff at SMAN 1 Krembung can be said to be satisfactory. However, there are still challenges that need to be overcome. Therefore, it is important for them to continue to attend training and development programs organized by related parties. To face these challenges, close cooperation between the school and related agencies, as well as a strong commitment from the educators and support staff to continue learning and improving themselves, is required. Such training and educational development will not only improve their technical skills but also their understanding of educational developments and community needs. With the awareness of the importance of improving the equality of education, SMAN 1 Krembung can continue to progress in providing quality educational services for students. This not only benefits the individuals involved, but also contributes to the development of a competitive society at both local and national levels. Therefore, concrete steps need to be taken to ensure that the quality of education at SMAN 1 Krembung continues to improve in line with the times and global demands.
Membangun Budaya Organisasi yang Positif untuk Mendukung Kinerja Pendidik dan Tenaga Kependidikan Dina Dwi Juliawati; Putri Adelia Anastasyiah; Agustin Hanivia Cindy; Windasari, Windasari
MAMEN: Jurnal Manajemen Vol. 3 No. 2 (2024): April 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i2.3471

Abstract

It's interesting to do research on organizational culture because it relates to the unique characteristics that distinguish one organization from the other. One of the things that distinguishes an organization from another is the system of meaning adopted by all its members. Therefore, organizational culture must help the growth of the organization, especially by increasing the retention of employees, both individuals and teams. Organizational development is crucial because without it, the company cannot function. In order for the results to be profitable, appropriate improvements must continue to be made and incorporated into the current organizational culture. A culture within an organization can influence change and be a driving factor in its growth. Finding out how important organizational culture is in building healthy organizations is the goal of this writing through a comprehensive literature review. The method used is to conduct a systematic study of various related literary sources, such as scientific journals, books, and previous research reports. New strategies for organizational development are needed to obtain more complete and valid data on how organizational culture correlates with organizational growth. The results of the literature survey show that a positive organizational culture, characterized by values such as mutual respect, collaboration, trust, and openness, has a significant impact on the performance of teachers and educators. This positive culture increases motivation, job satisfaction, and encourages sustainable professional development.
Analisis Cost Volume Profit (CVP) sebagai Metode Manajemen Laba pada UMKM Madu Asy-Syifa Rahmat Hidayat
MAMEN: Jurnal Manajemen Vol. 3 No. 2 (2024): April 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i2.3549

Abstract

Micro Small and Medium Enterprises (MSMEs) are a driving force in the country's economy but often face obstacles in maxi mizing profits. Profit management requires calculations using Cost Volume Profit (CVP) analysis. MSMEs Madu Asy-Syifa has never used Cost Volume Profit analysis calculations so they have not been able to optimize profits. This study aims to analyze CVP calculations as a method for profit management in MSMEs Madu Asy-Syifa The research method used is descriptive qualitative, focusing on observation and interview approaches. Based on the calculation of CVP analysis, MSMEs Madu Asy-Syifa must be able to sell 570 units of honey products with sales details of 105 units of large-size products, 127 units of medium-sized products, and 338 units of small-sized products and be able to make sales and earn income of Rp65,850,000 for one year in order to reach the Break Even Point condition,  obtain a 53.6% Contribution Margin Ratio, the maximum decrease in Margin of safety in rupiah of Rp245,425,000,-, and Degree of Operating Leverage of 1.27 times of Net Income. Based on the study, the author recommends that MSMEs Madu Asy-Syifa consistently utilize Cost Volume Profit analysis calculations to manage profits effectively.
Analisis Komunikasi Pemasaran terhadap Keputusan Pembelian Produk Sepeda Motor Honda Beat pada Pt. Indostar Sukses Mandiri Tamado Simon Sagala
MAMEN: Jurnal Manajemen Vol. 3 No. 2 (2024): April 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i2.3674

Abstract

Consumers' purchase decisions are often influenced by a company's marketing communications such as advertising and direct marketing. PT. Indostar Sukses Mandiri has active marketing communications activities including advertising and interactive direct marketing. Purpose of this study is to determine the influence of advertising and direct marketing on the purchase decision of Honda Beat motorcycles in PT. Indostar Sukses Mandiri which is Indostar Sukses Mandiri. Sukses Mandiri is located at Jalan Karya No. 184, Sei Agul, Medan Barat, Medan City. The target population of this study is 93 customers of PT Indostar Sukses Mandiri. The sample of this study is 48 people and the method of selection is purposive sampling. The methods of data collection in this study are questionnaire and document analysis. Multiple regression analysis using SPSS 23 program was used as data analysis method in this study. The results of this study show that partial promotion has a positive and significant effect on purchase decision. It was also found that direct marketing has partial positive and significant effect on purchase decision of Honda Beat motorcycles in PT. Indostar Sukses Mandiri.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2026): Januari 2026 Vol. 4 No. 4 (2025): Oktober 2025 Vol. 4 No. 3 (2025): Juli 2025 Vol. 4 No. 2 (2025): April 2025 Vol. 4 No. 1 (2025): Januari 2025 Vol. 3 No. 4 (2024): Oktober 2024 Vol. 3 No. 3 (2024): Juli 2024 Vol. 3 No. 2 (2024): April 2024 Vol. 3 No. 1 (2024): Januari 2024 Vol. 2 No. 4 (2023): Oktober 2023 Vol. 2 No. 3 (2023): Juli 2023 Vol. 2 No. 2 (2023): April 2023 Vol. 2 No. 1 (2023): Januari 2023 Vol. 1 No. 4 (2022): Oktober 2022 Vol. 1 No. 3 (2022): Juli 2022 Vol. 1 No. 2 (2022): April 2022 Vol. 1 No. 1 (2022): Januari 2022 More Issue