Jurnal Ilmu Komunikasi
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
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<![CDATA[Pengaruh Kredibilitas Konten TikTok @dokterdetektif terhadap Minat Beli Produk Skincare ]]>
<![CDATA[Asriv Nurul Al Faris]]>;
<![CDATA[Qoryna Noer Seyma]]>;
<![CDATA[Asep Soegiarto]]>;
<![CDATA[Mentari Anugrah Imsa]]>;
<![CDATA[Abdul Kholik]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v4i3.4353
<![CDATA[The skincare industry has experienced rapid growth accompanied by excessive promotional claims lacking scientific basis, prompting the need for credible educational content. The TikTok account @dokterdetektif emerged in response to this issue by presenting products reviews based on laboratory test results. This study aims to measure the extent to which the credibility of @dokterdetektif TikTok account influences purchase intention of skincare products. A quantitative research method with a survey approach was used, involving 100 respondents who follow the @dokterdetektif account. The research instrument was developed based on Source Credibility Theory (expertise, trustworthiness, attractiveness) and purchase intention indicators (transactional, preferential, referential, exploratory). The results of a simple linear regression test show that the t value 10.456 > t table 1,984 with a significance level < 0.05, and a coefficient of determination (R2) of 0.527, indicating that content credibility explains 52,7% of the variation in purchase intention. These findings conclude that credible educational content on TikTok significantly influences purchase intention and has the potential to be an effective digital communication strategy on social media.]]>
<![CDATA[Komunikasi Pemasaran pada PT. Jasaraharja Putera Tentang Aplikasi EZurance ]]>
<![CDATA[Okvita Maharani Putri]]>;
<![CDATA[Muhammad Noor Hidayat]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v4i3.4362
<![CDATA[Along with the progress of digitalization in Indonesia, it encourages business actors or industries to innovate digitally. PT. Jasaraharja is one of the state-owned companies engaged in general insurance, one of which is motor vehicle insurance (JP-Astor). In line with the vision of PT. Jasaraharja Putera, the company wants to become a leading insurance company in Indonesia, therefore the company continues to encourage the development of innovation as part of its efforts to continue to increase competitiveness and provide adaptive services to the needs of modern society. This study aims to determine the marketing communication strategy carried out by PT. Jasaraharja Putera Semarang Branch to market an application-based insurance product called EZurance. The method used in this study is descriptive qualitative. Data collection techniques use interviews and observations. The results of this study determine the marketing communication of PT. Jasaraharja Putera Semarang Branch through direct and indirect marketing communications. The purpose of this study is to ensure that the marketing communications used run effectively and efficiently in accordance with the company's expectations.]]>
<![CDATA[Analisis Asimilasi Perkawinan Beda Etnis Banjar dan Jawa di Kelurahan Jayengan Solo ]]>
<![CDATA[Fariziella Alfinda]]>;
<![CDATA[Yanti Haryanti]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v4i3.4368
<![CDATA[This research discusses the process of cultural assimilation in an interethnic marriage between Banjar and Javanese ethnicities in Jayengan Village, Solo. This cultural assimilation has occurred since the colonial period due to interethnic migration and intermarriage. The intermingling of Banjar, Javanese and Chinese ethnicities results in a multicultural culture and social identity. The assimilation process between Banjar and Javanese ethnicities in Jayengan Village shows a uniqueness that is influenced by creative economic dynamics, Javanese cultural dominance, and regional characteristics. Using a qualitative approach and purposive sampling technique, the researcher interviewed six couples who have been married for more than five years. The results show that assimilation occurs in various aspects of life, such as language use, eating habits, traditions, parenting, as well as social and religious practices. The dominant Javanese culture in the Jayengan neighborhood affects the Banjar ethnic's adaptation process, but relationships remain harmonious thanks to open and respectful intercultural communication. An inclusive social environment also accelerates cultural acceptance of each other. This study concludes that assimilation in inter-ethnic marriages is not simply a cultural unification, but a dynamic process that shapes multicultural family identity and strengthens social harmony in a pluralistic society.]]>
<![CDATA[Representasi Persahabatan pada Anime “Bocchi The Rock!” ]]>
<![CDATA[Annisa Cahya Maulani]]>;
<![CDATA[Arif Surya Kusuma]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v4i3.4375
<![CDATA[Friendship can be defined as a relationship with deeper emotional closenes by establishing a connection through greater openness and strengthened togetherness. The relationship of friendship is a close bond that is often used as a theme in various forms, such as films, novels, and television series. The form of friendship can be observed through a Japanese television series, the anime Bocchi The Rock!. The purpose of this study on friendship is to understand how friendship is represented in the anime Bocchi The Rock!. The qualitative method was used as the approach in this study. This research also used Roland Barthes semiotic analysis by examming denotation, connotation, and myth meanings as reflected through visualizations of atmosphere, expressions, and dialogues. By using this analysis, it was shown that the friendship represented in Bocchi The Rock! revealed three important aspects of friendship. These three important aspects of friendship. These three aspects were: understanding personality differences through friendship relationships, fulfilling affectional needs through friendship relationships, fulfilling affectional needs through friendship bonds, and enhancing the quality of friendship by providing emotional support.]]>
<![CDATA[Dinamika Komunikasi Interpersonal dan Keharmonisan Keluarga: Tinjauan Sistematis Berbasis PRISMA ]]>
<![CDATA[Firyal Grahita Monica]]>;
<![CDATA[Teguh Dwi Putranto]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v4i3.4410
<![CDATA[Interpersonal communication has an important role in shaping and maintaining harmonious relationships between children and parents in the family. as social beings we need to communicate. In the context of family, interpersonal communication is not only a means of conveying messages, but as a foundation for forming emotional bonds. This study aims to understand in depth how interpersonal communication contributes to the harmonious relationship between children and parents, as well as how social challenges affect these dynamics. This research uses the literature review method with the PRISMA model. The literature search was conducted with documentation. Documentation was conducted through the Google Scholar database with keywords used including interpersonal communication and family relationships, interpersonal communication and parents and children, communication in the family and emotional closeness. The search process was limited to publications between 2024 and 2025 to ensure compatibility with recent research developments in the field of family communication. At the identification stage, the search yielded nine articles. This study found that healthy interpersonal communication characterized by openness, empathy, and consistent emotional presence can improve children's emotional attachment and ability to establish social relationships. Conversely, communication barriers can lead to misunderstandings, emotional distance, and conflict between family members. Therefore, strengthening adaptive and responsive interpersonal communication patterns is the key to building a harmonious family in the midst of the dynamics of the times.]]>
<![CDATA[Jejak Spiritualitas Calonarang dalam Dunia Digital sebagai Media Edukasi Agama Hindu ]]>
<![CDATA[I Dewa Bagus Pinatih]]>;
<![CDATA[I Ketut Putu Suardana]]>;
<![CDATA[Rieka Yulita Widaswara]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v4i3.4414
<![CDATA[This study aims to explore how the TikTok account Calonarang Taksu implements communication strategies to deliver Hindu religious educational content, and to assess the extent to which these contents effectively enhance the audience’s understanding and spiritual awareness. A qualitative approach using content analysis was employed to examine three purposively selected videos, each with over one million views during the period of January to March 2024. Data were gathered through direct observation and digital documentation, and analyzed using the Uses and Gratifications theoretical framework. The findings indicate that the account conveys educational messages through religious visual symbols, performance dramatization, the use of local languages, and the depiction of sacred moments in Balinese Hindu rituals. The content addresses five dimensions of audience needs: informational, emotional entertainment, personal identity, social connection, and emotional expression. Overall, the content not only entertains but also strengthens cultural identity, fosters spiritual reflection, and facilitates meaningful religious experiences in digital spaces. Therefore, TikTok can be regarded as a potential platform for contextually transforming the delivery of religious teachings in the digital era.]]>
<![CDATA[Strategi Cyber PR Membentuk Persepsi Masyarakat Terkait Reputasi Sosial Instagram PKS ]]>
<![CDATA[Khofifah Hana Nabilla]]>;
<![CDATA[Ghanistyana, Lathifa Prima]]>;
<![CDATA[Putri, Nasywa Amalia]]>;
<![CDATA[Setiawan, Nazwa Fitri]]>;
<![CDATA[Hayari, Selamitha]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v4i3.4476
<![CDATA[The Erspo brand as the new apparel of the Indonesian National Football Team reaped a lot of controversy after releasing the national team’s latest jersey. Football supporters think the jersey design by erspo is far from expectations. Not a few supporters opposed to raising the hashtag #boikoterspo on social media. Criticism and disappointment that was thrown made erspo in a crisis situation. The aim of this study is to analyze how crisis communication is carried out by Erspo in an effort to handle the crisis. A qualitative approach was taken with a case study research method using Situational Crisis Communication Theory (SCCT). This research uses secondary data collection methods obtained through document analysis, literature review and relatvant sources. The data analysis technique is deductive which is carried out as the data collection process is carried out. This research show that Erspo is included in the preventable cluster. The crisis response strategy implemented by Erspo is Rebuild, Erspo also implements other crisis response strategies by changing its logo design. To ensure that the data can be said to be valid and accurate, data triangulation is carried out to obtain data that can be accounted for. This research will provide novelty in analyzing crisis communication towards efforts to handle a brand experiencing a crisis.]]>
<![CDATA[Dualitas Digital: Mengungkap Fenomena “Finsta” dan Strategi Komunikasi Gen Z pada Second Account di Media Instagram ]]>
<![CDATA[Vidara Nanda]]>;
<![CDATA[Situ Asih]]>;
<![CDATA[Walyono, Walyono]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v4i3.4503
<![CDATA[This study examines the phenomenon of using multiple Instagram accounts (first account and second account) among Generation Z students, especially members of the Buddhist Student Association of Sebelas Maret University Surakarta (IKMAB UNS). Using an observational approach and in-depth interviews, this study analyzes the differences in user communication behavior on the two accounts, including types of content, use of features, interaction patterns, language styles, and time management. A qualitative research method with a case study approach was applied to uncover the complexity of this phenomenon. The results showed a clear dichotomy: the first account is a formal and structured self-presentation space with low posting frequency but high visual quality, while the second account is a place for more authentic, spontaneous self-expression, with more intense and personalized interactions within a limited community. Significant differences were also found in language style, where the first account used formal and structured language while the second account used informal language with mixed codes. This phenomenon reflects Generation Z's adaptive strategy in managing digital identity according to the communication context and audience expectations. This research contributes to the understanding of digital communication psychology and the dynamics of Generation Z's self-presentation in the contemporary social media era.]]>
<![CDATA[Persepsi Masyarakat terhadap Fenomena Cancel Culture di Platform Digital ]]>
<![CDATA[Nikmah Hadiati Salisah]]>;
<![CDATA[Azha Putri Auwaly]]>;
<![CDATA[Candy Aulia Putri Umu]]>;
<![CDATA[Cindy Ayu Kusuma Putri]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v4i3.4615
<![CDATA[In the digital era, social media has become a major public space where social, political, and cultural discourses thrive. One of the emerging phenomena is cancel culture, which is the collective practice of stopping support for individuals or groups due to actions that are considered problematic. This study aims to explore the perception of Indonesian society towards cancel culture on digital platforms using a qualitative approach. Data were obtained through literature studies, document analysis, and interviews with active users of social media such as Twitter, Instagram, and TikTok. The results of the study show that public perception is divided into two main poles: as a form of social responsibility and as digital persecution. The three main factors that influence this perception are social media as the main source of information, the individual's values and social background, and emotional drives and FOMO. Cancel culture has a significant impact, both psychologically on the targeted individuals, and on society in the form of polarization and the loss of healthy discussion space. This study concludes that although cancel culture has the potential as a tool of social control, its practices need to be criticized so that they remain in line with the principles of justice and freedom of expression in digital democracy.]]>
<![CDATA[Opini Publik Pariwisata Pada Bromo sebagai Internation Union for Conservation of Nature Kategori II Taman Nasional ]]>
<![CDATA[Riska Dwi Anggreani]]>;
<![CDATA[Juariyah, Juariyah]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v4i3.4626
<![CDATA[This article examines public opinion on tourism in Bromo as an International Union for Conservation of Nature (IUCN) category II national park. Using qualitative methods that focus on understanding the phenomenon using non-numeric data such as text, images and audio to explain experiences related to the phenomenon. Qualitative research aims for researchers to be able to describe the phenomenon in detail and in depth such as the meaning behind the behavior that occurs, actions on phenomena and human experiences. The objectives to be achieved are to find out how public opinion is on tourism in Bromo and to find out the role of culinary in Bromo as an IUCN category II national park. Another objective is about how important the National Park is in supporting the IUCN mission in several ways, namely the national park provides several safe habitats for endangered plant and animal species, allowing their populations to recover and thrive. The results of activities and responses from tourists such as positive opinions, the division of categories in Bromo is very broad so that visitors will increase, such as including foreign tourists.]]>
