Jurnal Ilmu Komunikasi Dan Media
Jurnal Ilmu Komunikasi sosial dan Media Sosial (JKOMDIS) merupakan jurnal yang diterbitkan oleh CV. ITTC INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even.Gratis untuk berbagai kalangan yang mempunyai perhatian terhadap Ilmu Komunikasi, sosial dan budaya, baik dalam pengertian luas, maupun khusus dalam bidang yang terkait. naskah yang diterima untuk diterbitkan berupa penelitian lapangan, penelitian kepustakaan, pengamatan, serta karya ilmiah yang berhubungan dengan topik yang relevan dengan ilmu komunikasi, sosial, dan budaya. Jurnal Ilmu komunikasi sosial dan budaya terbit 3 kali dalam 1 tahun, yaitu bulan Maret, Juli dan November
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400 Documents
<![CDATA[Pengaruh Iklan Tv Breakingnews : #Rekomendasikgofood Pada Keputusan Penggunaan Aplikasi Go-Jek Pada Fitur Go-Food ]]>
<![CDATA[Safira Nuranisa]]>;
<![CDATA[Charisa Vilda Saputri]]>;
<![CDATA[Rizky Amalia]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 2 No. 3 (2022): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.47233/jkomdis.v2i3.404
<![CDATA[Kehadiran layanan Gofood yang merupakan fitur food delivery pesan antar makanan yang dikembangkan oleh Gojek. Gofood sangat memudahkan masyarakat untuk membeli makanan tanpa harus keluar rumah. Tujuan dari penelitian ini untuk mengetahui seberapa besar Pengaruh Iklan TV BreakingNews : #Rekomendasikgofood pada Keputusan Penggunaan Aplikasi Go-jek pada Fitur Go-food. Jenis penelitian ini menggunakan penelitian kuantitatif deskriptif. Metode teknik pengambilan sample menggunakan non probability sampling yang berarti beberapa populasi tidak mendapatkan kesempatan yang sama untuk dipilih sebagai sampel. Teknik analisis data yang digunakan adalah analisis regresi linear sederhana, uji validitas dan reabilitas dengan menggunakan aplikasi program SPSS (Statistical Product and Service Solutions). Hasil penelitian menunjukan bahwa iklan tv breaking news #rekomendasikgofood berpengaruh terhadap keputusan pengguaan fitur gofood pada aplikasi gojek.]]>
<![CDATA[Pengaruh Iklan Brand Scarlett Terhadap Minat Beli Pada Followers Instagram @Scarlett_Whitening ]]>
<![CDATA[Azzahra Dyan N. F]]>;
<![CDATA[Fitria Maharani W. L]]>;
<![CDATA[Yanuar Putri C]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 2 No. 2 (2022): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.47233/jkomdis.v2i2.407
<![CDATA[Melakukan iklan di media sosial kini merupakan bukan suatu hal yang asing didengar bagi sebagian masyarakat. Penggunaan media sosial ini cukup efektif untuk media promosi, melihat dari bagaimana sebuah internet mampu menjangkau seluruh lapisan daerah dari berbagai negara. Sehingga dengan menggunakan media sosial, informasi mengenai iklan suatu produk dapat tersebar dengan luas dan juga cepat. Salah satu media sosial yang memiliki banyak peminat yaitu Instagram. Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh Iklan brand Scarlett terhadap Minat Beli pada followers akun instagram @scarlett_whitening. Jenis penelitian ini menggunakan jenis penelitian kuantitatif. Sumber data penelitian yaitu data primer dengan menggunakan followers instagram @scarlett_whitening dan pengguna produk sebagai sampel. Data yang dikumpulkan dalam penelitian ini menggunakan teknik purposive sampling dan menyebar kuesioner kepada 100 responden. Dalam penelitian inii menggunakan analisis regresi linear sederhana. Hasil penelitian ini menunjukkan bahwa Iklan Brand Scarlett berpengaruh signifikan terhadap Minat Beli Produk Scarlett Whitening dengan hasil sebesar 51,1%.]]>
<![CDATA[Rachel Vennya Persuasive Communication Strategy to Improve Her Personal Branding on Instagram ]]>
<![CDATA[Anisqha Maia Putri]]>;
<![CDATA[Yohan Chandra Agustine]]>;
<![CDATA[Wahyunengsih Wahyunengsih]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 2 No. 3 (2022): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.47233/jkomdis.v2i3.431
<![CDATA[The purpose of this study is to identify the types of persuasive communication strategies used by Rachel Vennya in the content uploaded on her personal Instagram account. Second, to know the characteristics of Personal branding. This research uses a qualitative approach that aims to explore something in depth. This qualitative research contains a literature review, theoretical concepts related to the research problem, namely the problem of using persuasive strategies and personal branding in building personal branding. The results show that Rachel Vennya uses persuasive communication strategies, namely psychodynamic strategies, sociocultural strategies and the meaning constructions. Rachel Vennya has also applied the characteristics of a personal branding, namely uniqueness, relevance, and consistency.]]>
<![CDATA[Pengaruh Konten Marketing Tiktok @Hazellitaa Terhadap Minat Beli Baju Dishopee ]]>
<![CDATA[Deswita Syaputri]]>;
<![CDATA[Sherly Devita]]>;
<![CDATA[Ustik Listyani]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.47233/jkomdis.v3i1.434
<![CDATA[A person's buying interest is influenced by many factors, one of which is the shopee application which is a means of marketing products with the creativity of marketing content videos that are made easily spread. The purpose of this study is to find out whether the marketing content created by Hazellitaa has an influence in increasing interest in buying clothes in the market. The population in this study was 223.1k followers of tiktok @hazellitaa, while the research sample used the Slovin technique of 100 followers. The instrument used in this study was a content marketing and purchase intention questionnaire that had been modified by the researcher. This type of research is quantitative research with Yount's (1999) approach. The data obtained were then analyzed using SPSS software. The results of the study show that marketing content on TikTok has an influence on the interest in buying clothes at Shopee. The magnitude of the effect is 50.9%, so that other factors as much as 49.1% are influenced by other variables not examined. Furthermore, the trust factor indicator has the greatest influence, namely 78.9%.]]>
<![CDATA[Pengaruh Self Efficacy Terhadap Kemampuan Public Speaking Mahasiswa ]]>
<![CDATA[Dinda Jatiasih Alimaskus]]>;
<![CDATA[Roma suryanita Tambunsaribu]]>;
<![CDATA[Sarina Rulita]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.47233/jkomdis.v3i1.437
<![CDATA[Public Speaking ability is an ability that everyone must have, especially for a student. Public Speaking Ability is the ability of an individual to speak well and confidently to others. This study aims to determine: (1) does Self Efficacy have an influence on public speaking ability in 2021 Communication Science students of Universitas Mercu Buana Yogyakarta, (2), How does Self Efficacy influence the public speaking ability of 2021 Communication Science students of Communication Science Faculty of UMBY. This study uses a quantitative method with the research subject, namely students of Communication Science, Universitas Mercu Buana Yogyakarta class of 2021. Quantitative research method, which looks for the relationship between the two variables. The research data were obtained from the results of distributing questionnaires to 110 communication science students. The data obtained was analyzed using SPSS software. The results showed thatn 33.8% of Public Speaking variables can be explained and influenced by independent variables X1, X2, X3, and X4, while the remaining 66.2% are influenced by other variables that have not been studied.]]>
<![CDATA[Pengaruh Komunikasi Organisasi Terhadap Motivasi Kerja Karyawan PT Marga Agung Tahun 2022 ]]>
<![CDATA[Chandra Rio Himawan Chandra]]>;
<![CDATA[Eldhea Verenisa Kristy]]>;
<![CDATA[Annisa Farida Hasibuan]]>;
<![CDATA[Naela Faza Fariha]]>;
<![CDATA[M. Nastain M. Nastain]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.47233/jkomdis.v3i1.457
<![CDATA[Organizational communication is an important part of an organization to influence one another to achieve an effective quality of organizational communication. Organizational communication also encourages good relationships and coordination of good organization members. The study aims to see how organizational communications can affect the increased motivation for employees' work at the PT Marga Agung Yogyakarta in 2022. This study uses a quantitative methods and a simple regression analysis approach with a linear relationship between variables. Data retrieval was carried out by spreading through Google Forms and direct observation. The method of sampling in this study uses the probability sample and the method using the simple random sampling technique, with the sample data of 113 respondents. The result of this study indicated that oeganizational communication has an effect of 42% on woek motivation and 58% is influenced by variable hat are not measuredor examinedin the process of the result. and states organizational communication has an influenced on work motivation of employes PT Marga Agung Yogyakarta in 2022 with a positive relationship.]]>
<![CDATA[Strategi Media Bamusi TV dalam Meningkatkan Reputasi Digital ]]>
<![CDATA[Desi Lestari]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.47233/jkomdis.v3i1.466
<![CDATA[Digital reputation is currently a person's assessment of agencies or organizations that influence the general public. Digital reputation needs to be paid close attention, so that there are no digital footprints that can tarnish the good name of the institution or organization. Thus, digital reputation management must be improved in order to be able to provide a positive outlook for the general public. Thus, Bamusi formed Instagram and YouTube media Bamusi TV as a means of spreading da'wah in order to be able to enhance the digital reputation of the Baitul Muslimin Indonesia (Bamusi) organization. This study uses a qualitative descriptive method to describe the data sources that have been found with the help of data collection techniques in the form of literature studies, interviews, and documentation in order to strengthen the data sources that have been found by researchers. The results of this study indicate that the Baitul Muslimin Indonesia (Bamusi) organization formed social media with the name Bamusi TV so that it can easily disseminate information about Bamusi's religious and social agenda, so as to increase digital credibility or reputation for Bamusi. In increasing digital reputation, Bamusi TV has a da'wah strategy that is implemented to support digital reputation through managing Bamusi TV's social media.]]>
<![CDATA[Pengaruh Media Sosial Instagram Terhadap Gaya Hidup Mahasiswa Fakultas Ilmu Komunikasi Universitas Mercu Buana Yogyakarta ]]>
<![CDATA[Khalifi Arrahman]]>;
<![CDATA[Muhamad Nastainb]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.47233/jkomdis.v3i1.461
<![CDATA[The development of technology and information is currently changing many aspects of people's lives. The emergence of social media as one sign of technological advancement has changed the lifestyle behavior of people. For some people, lifestyle is important for self-expression. The purpose of this study is to illustrate the lifestyle of students in the Faculty of Communication Sciences at Mercu Buana University of Yogyakarta after social media on Instagram. This study uses descriptive and quantitative methods. This approach explains how Instagram social media affects students' lifestyles. The tool used by researchers is a questionnaire. The survey asked for information about the effects of Instagram on student behavior and respondents' reactions to their current use of Instagram.]]>
<![CDATA[Pengaruh Gadget Terhadap Kehidupan Sosial Mahasiswa Di Fakultas Ilmu Komunikasi Dan Multi Media Universitas Mercubuana Yogyakarta 2021 ]]>
<![CDATA[Meitha Tri Herliyana]]>;
<![CDATA[Annisa Rachmawati Shaliqat]]>;
<![CDATA[Cinta Sani]]>;
<![CDATA[Muhamad Nastain]]>;
<![CDATA[Nafida Hetty Marhaeni]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.47233/jkomdis.v3i1.467
<![CDATA[This paper was written to examine how influential gadgets have on human social life, especially students. The presence of gadgets in everyday life certainly brings many impacts. The rapid development of technology, of course, is felt by the community. This research was conducted with quantitative methods in the form of distributing questionnaires to the target to be studied. Thus, with the data obtained, it will be known how much influence the gadget has on the social life of the students of the Faculty of Communication and Multimedia, Mercu Buana University, Yogyakarta.]]>
<![CDATA[Pengaruh Jam Tidur Terhadap Prestasi Belajar Mahasiswa ]]>
<![CDATA[Riko Alamsyah]]>;
<![CDATA[Izzatun Nisa Amalia]]>;
<![CDATA[Eko Wahyu Utomo]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.47233/jkomdis.v3i1.468
<![CDATA[The phenomenon of sleeping hours on student learning achievement is a topic that needs to be discussed because sleeping hours alone will affect the achievements achieved by students. humans are required to have enough hours of sleep. because one aspect of student success in achieving learning achievement one of the basic needs is needed enough hours of sleep. Sleep is a basic need needed by everyone. Everyone needs enough sleep so that the body can function normally. In the sleeping state, the body performs a recovery process to restore the body's stamina to optimal conditions, so that it can carry out normal activities the next day. Students or students also need sufficient rest time to maintain the stability of their health, insufficient sleep hours will affect the learning process which of course will also affect their learning achievement as well. Learning achievement is the result of measuring and assessing students or students during the study period at an educational institution. In this study, the population that we used was students from the Faculty of Communication Sciences and Multimedia, Mercubuana University, Yogyakarta, class of 2021, while the sample was the Faculty of Communication Sciences students themselves. This type of research is quantitative research. The instrument used in this study was a questionnaire on the influence of hours of sleep and learning achievement. The data obtained was then analyzed using the SPSS software. The results showed that the value of Sig. the deviation from linearity is 0.711 which indicates that the variable X and Y have a linear relationship. The coefficient of R squared on the results of the linear regression test is 0.051, which means that 5.1% of learning achievement can be explained by students' sleeping habits. So from the data analysis that has been done, it can be concluded that student sleeping hours have an influence on FIKOMM student achievement at Mercu Buana University, Yogyakarta.]]>
