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INDONESIA
Jurnal Ekonomika Dan Bisnis
Published by CV. Information Technology Training Center - Indonesia
ISSN : -     EISSN : 28078438     DOI : https://doi.org/10.47233/jebs
Core Subject : Economy,
Economics, Econometrics & Finance
JEBS : Jurnal Ekonomika Dan Bisnis Merupakan Jurnal Penelitian dan Kajian Ilmiah yang diterbitkan CV.ITTC - INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even. Penyunting menerima kiriman naskah hasil kajian dan penelitian untuk bidang ekonomi ,bisnis, manajemen, akuntansi, auditing, perpajakan, kewirausahaan, serta ilmu yang berkaitan dengan perbankan konvensional maupun syariah. Jurnal ini diterbitkan sebanyak 2 kali dalam setahun, yaitu januari dan juli diterbitkan secara daring.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 672 Documents
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Pengaruh Karakter Figur, Komunikasi Politik Digital Terhadap Keputusan Gen Z Pada Pilkada 2024 Dengan Di Moderasi Literasi Politik (Studi Kasus Kota Bukittinggi Sumatera Barat) Beny Yusrial; Heru Aulia Azman
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 3 (2026): Mei - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i3.4482

Abstract

This study examines the influence of candidate characteristics and digital political communication on Generation Z’s voting decisions in the 2024 Bukittinggi local election, with digital political literacy as a moderating variable. Using a quantitative survey of 379 respondents and analyzed through SEM-PLS, the findings indicate that candidate characteristics and digital political communication positively and significantly affect voting decisions, with digital political communication emerging as the most dominant factor. Digital political literacy significantly influences voting decisions in a negative direction, suggesting that higher literacy levels make Generation Z more critical in political choices. Furthermore, digital political literacy weakens the effect of candidate characteristics and strengthens the effect of digital political communication on voting decisions. These findings highlight the role of digital competence in shaping youth political behavior in the digital democracy era.
Analisis Model UTAUT Terhadap Penggunaan Digital Payment Pada Wisatawan Pariwisata Unggulan Di Sumatera Barat Alif Revan Dynel Aurallie; Heru Aulia Azman
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 3 (2026): Mei - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i3.4485

Abstract

This study aims to analyze the factors influencing domestic tourists’ intention and actual behavior in using digital payment systems at leading tourism destinations in West Sumatra Province by employing the Unified Theory of Acceptance and Use of Technology (UTAUT) model, extended with the habit variable. A quantitative research approach with a survey method was adopted in this study. Data were collected through the distribution of questionnaires to 390 domestic tourists who had visited leading tourism destinations in West Sumatra. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The findings of this study are expected to provide both theoretical and practical contributions to the development of the digital payment ecosystem in the regional tourism sector.
Pengaruh Financial Knowledge dan Financial Attitude terhadap Perilaku Keuangan Generasi Z Di Indonesia: Pendekatan PLS-SEM Nurul Husna; Meydina Eka Cahyani; Naufal Akmal Raihan; Ghina Risty Rihhadatulaisy; Mutiasari Nur Wulan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 2 (2026): Maret-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i2.4494

Abstract

Financial behavior is crucial for individual and macroeconomic stability, yet many members of Generation Z tend to adopt a consumptive lifestyle and prioritize short-term enjoyment over long-term financial security. Financial knowledge and financial attitude are important parts of shaping planned behavior, which is believed to influence financial behavior. This study aims to determine the effect of financial knowledge and financial attitude on financial behavior of Generation Z in Indonesia. This type of research is quantitative with survey approach. The study population is Generation Z, born between 1997 and 2012, residing in Indonesia. A sample of 100 respondents was selected using purposive sampling. Primary data was collected through 5-point Likert scale online questionnaire distributed via Google Form. Data analysis was performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results showed that financial knowledge had a positive and significant effect on the financial behavior of Generation Z (t-statistic 5,731 > 1,96 and p 0,000 < 0,05), while financial attitude does not significantly affect the financial behavior of Generation Z (t-statistic 1,224 < 1,96 and p 0,221 > 0,05). These findings have implications for policymakers, educators, and financial institutions to design Generation Z financial literacy programs that are more practical or directly applicable in everyday life, such as budgeting simulations, savings planning, and simple investment guidance, so that the knowledge gained is truly internalized into responsible and sustainable financial behavior
Pengaruh Visual Merchandising Dan Price Perception Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Mediasi Pada Konsumen Miniso Kota Padang Nur Aina Muhgnis Tanjung; Yesi Elsandra
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 3 (2026): Mei - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i3.4520

Abstract

This study aims to analyze the effect of store atmosphere, visual merchandising, This study aims to analyze the effect of visual merchandising and price perception on impulse buying with positive emotion as a mediating variable among Miniso consumers in Padang City. This research employs a quantitative approach using a survey method. The population consists of Miniso consumers in Padang City, with a sample of 250 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using structural model analysis. The results indicate that visual merchandising and price perception influence impulse buying both directly and indirectly through positive emotion. Positive emotion is proven to act as a mediating variable that strengthens the relationship between external retail factors and consumers’ impulse buying behavior. This study contributes to the development of consumer behavior literature and provides practical implications for retail managers in designing product display strategies and pricing policies to enhance positive emotions and consumers’ impulse buying.  
Pengaruh Direct Selling Dan Service Quality Terhadap Keputusan Orang Tua Pada Penerimaan Peserta Didik Baru Mi Tahfizh Nurul Qur’an Padang Yang Dimediasi Oleh Word Of Mouth (WOM) Peni Andesta; Eka Mariyanti
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 4 (2026): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i4.4526

Abstract

This study investigates the influence of direct selling and service quality on parents’ decisions in selecting MI Tahfizh Nurul Qur’an Padang, with word of mouth (WOM) acting as a mediating variable. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed, involving 150 respondents obtained through convenience sampling. Results reveal that direct selling and service quality significantly affect parents’ decisions, both directly and indirectly through WOM. The Q²_predict values for WOM (0.048) and parents’ decision (0.010) indicate the model’s predictive relevance. These findings underscore the importance of effective personal selling and high service standards in enhancing parental decision-making in educational settings.
Efektivitas Penggunaaan Aplikasi PLN Mobile Di Tinjau Dari Perilaku Keuangan Dan Kualitas Layanan Pada PT. PLN (Persero) UP3 Padang Ramadonal .; Henny Sulistianingsih
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 3 (2026): Mei - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i3.4530

Abstract

This study aims to analyze the effectiveness of the PLN Mobile application at PT. PLN (Persero) UP3 Padang, evaluated through the lenses of Electronic Service Quality (E-Service Quality) and Financial Behavior. The research employs a quantitative method utilizing Variance-based Structural Equation Modeling (SEM-PLS) via SmartPLS, with a sample of customers residing in the UP3 Padang area. The results indicate that E-Service Quality has a positive and significant impact on both application effectiveness and customer financial behavior. Furthermore, Financial Behavior is proven to mediate the relationship between service quality and the overall effectiveness of the application. Based on the Respondent Achievement Level (TCR) criteria, the PLN Mobile application is categorized as [Very Good/Good]. Managerial implications of this research emphasize the importance of enhancing system stability and digital financial literacy education to increase transaction penetration within the application.
Pengaruh Literasi Ekonomi Kreatif Generasi Z Pada Kerajinan Warangka Dan Hulu Keris Terhadap Transformasi Ekonomi Lokal (Studi Kasus: Desa Aengbajaraja Kabupaten Sumenep) Dwi Putri Nor Hamidah; Afdhalul Izat; Ahmad Zaki Fuadi; Farahdilla Kutsiyah
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 3 (2026): Mei - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i3.4546

Abstract

Warangka and Hulu Keris craft in Aengbajaraja Village, Sumenep Regency were part of the local cultural heritage that had great potential in the development of the creative economy. However, the utilization of this potential was still not optimal due to production and marketing patterns that tended to be traditional and the low understanding of the younger generation toward the culture based creative economy. This study aimed to analyze the influence of generation z creative economy literacy on local economic transformation in warangka and hulu keris crafts, This study used a quantitative approach with a descriptive associative research type. The study population consisted of all generation z craftsmen in Aengbajaraja Village with a saturated sampling technique involving 30 respondents. Data werw collected through a likert scale questionnaire and were analyze using the t test, F test, and coefficient of determination with SPSS. The results showed that creative economy literacy had a positive and significant effect on local economic transformation with a regression coefficient of 0.337 and a significance value of 0.022. the coefficient of determination value of 0.319 indicated thet creative economy literacy contributed 31.9% to local economic transformation. This transformation was reflected in the increase in design innovation, digital utilization, and the added value of cultural products. This study concluded that creative economic literacy was a crucial factor in driving economic chage based on local culture. The novelty of this research lay in its focus on the role of generation z in local economic transformation based on Madura keris culture, which had rarely been studied empirically.
Analisis Strategi Manajemen Operasional Pada Coffee Shop di Kota Tarakan: Studi Kasus Bekawan Coffee, Terace Coffee, Bius Coffee, Dan Lain Coffee (Analysis of Operational Management Strategy in Coffee Shops in Tarakan City: Case Study of Bekawan Coffee, Terace Coffee, Bius Coffee, And Laan Coffee) Ferawati Usman; Tinik Sugiati; Adhy Satya Pratama; Leopold Pratama Tangdikanan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 2 (2026): Maret-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i2.4574

Abstract

The rapid growth of coffee shops in Indonesia, particularly in Tarakan City, reflects significant changes in modern lifestyle, where coffee shops have evolved into social spaces and symbols of lifestyle identity. However, this growth has not been fully accompanied by the optimal achievement of visitor targets among business operators. This study aims to analyze operational management strategies and evaluate their effectiveness in four coffee shops in Tarakan City, namely Bekawan Coffee, Terace Coffee, Bius Coffee, and Lain Coffee. This research employs a mixed-method approach, combining qualitative and quantitative techniques. The population includes business actors and customers, with a total sample of 120 respondents selected using purposive sampling. Data collection was conducted through structured questionnaires, in-depth interviews, and direct observations. Data analysis utilized descriptive statistics based on a Likert scale and thematic analysis to strengthen the interpretation of findings. The results indicate that the operational management strategies implemented across the four coffee shops fall within good to very good categories, with each coffee shop demonstrating distinct strengths across operational dimensions. Nevertheless, a gap remains between targeted and actual visitor numbers, suggesting that operational effectiveness has not fully translated into market performance. Therefore, stronger integration between operational strategies, marketing strategies, positioning, and customer experience enhancement is required to achieve sustainable competitive advantage.
Analisis Pengaruh Penanaman Modal Dalam Negeri (PMDN), Penanaman Modal Asing (PMA), Tenaga Kerja, Dan Pengeluaran Pemerintah Terhadap Pertumbuhan Ekonomi (Studi Kasus Di Provinsi Kalimantan Barat) Muhammad Nadiv Avilla; Yani Riyani; Merry Triani; Widodo Putro Suharto
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 3 (2026): Mei - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i3.4591

Abstract

This study is motivated by the importance of economic growth as a key indicator of regional development success, which is influenced by various factors such as investment, labor, and government expenditure in West Kalimantan Province, where economic growth has shown fluctuating trends during the 2019–2023 period. The objective of this study is to analyze the effect of Domestic Investment (PMDN), Foreign Investment (PMA), labor, and government expenditure on economic growth. The objective of this study is to analyze the effect of Domestic Investment (PMDN), Foreign Investment (PMA), labor, and government expenditure on economic growth. This research employs a quantitative approach with a correlational design. The population consists of all regencies/cities in West Kalimantan Province, with a sample of 14 regions observed from 2019 to 2023, resulting in 70 panel data observations. The data used are secondary data obtained from the Central Statistics Agency (BPS) through documentation techniques. Data analysis is conducted using panel data regression with EViews software, including model selection tests (Chow, Hausman, and Lagrange Multiplier) and classical assumption tests. The results indicate that partially, PMDN (p=0.457), PMA (p=0.120), labor (p=0.549), and government expenditure (p=0.570) do not have a significant effect on economic growth. Simultaneously, all independent variables also show no significant influence (F=0.862; p=0.499). The coefficient of determination (R²) is 0.1213, meaning that only 12.13% of the variation in economic growth can be explained by the model. In conclusion, the examined variables are not sufficient to explain economic growth optimally, indicating the need for more effective policies and the inclusion of other variables such as human capital quality, infrastructure, and leading economic sectors to promote sustainable economic growth.
Evaluasi Strategi Penjualan Mobil Ditinjau Dari Faktor Sales Performance, Promosi, Dan Harga Di Dealer X Jakarta Arif Dzulfikar; Firda Rahmahningsih; Dionisius Sundoro; Marison Sitorus; Gustiyan Taufik Mahardika
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 3 (2026): Mei - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i3.4629

Abstract

Dealer X is a dealer located in Jakarta and operates in the sales, services, and spare parts sectors. Dealer X's sales data for 2024 has not met the sales target. Unfulfilled sales are caused by high sales employee turnover, promotional costs that are not commensurate with sales, and price competition and tight discounts. This study aims to find out whether there is a significant relationship between Sales Performance (X1), Price (X2), and Promotion (X3) to sales volume (Y1) and to develop the company's marketing strategy. The research approach used in this study is a quantitative approach through SEM-PLS analysis. The data used in this study are primary data through distributing questionnaires to car exhibition visitors. The sample used is a probability sampling type through random sampling technique with Slovin calculations. This study used a sample of 85 visitors. The results of the research analysis based on the t-statistic of 1.65 with a significant effect of p-value of 0.049 indicate that sales performance has an effect on sales volume. Based on the results of the promotion t-statistic of 2.740 and a significance level of p-value of 0.003, promotions have an effect on sales volume, and prices with a t-statistic of 5.145 with a significance level of p-value of 0.000, so prices have an effect on sales volume. Each indicator has a significant influence and has its own significance measure. New strategies that can be suggested for sales volume problems are to provide training and appreciation for each target achieved by sales consultants; test drive upgrades; provide bonuses in the form of free service and oil changes, free features such as dash cams and coatings; digital marketing with interesting content through social media; provide lower down payments.

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