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BISMA (Bisnis dan Manajemen)

bisma
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Published by Universitas Negeri Surabaya

ISSN : 19797192 EISSN : 25497790 DOI : BISMA (Bisnis dan Manajemen)

Core Subject : Social,

Social Sciences

BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 243 Documents

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Analisis Value Chain Guna Mencapai Strategi Cost Leadership dalam Meningkatkan Efesiensi Biaya (Studi pada Perusahaan X di Sidoarjo) Heri Widodo
BISMA (Bisnis dan Manajemen) Vol. 1 No. 1 (2008)
Publisher : Universitas Negeri Surabaya

This research aim for knowing, how value chain analysis was do in company value chain for achieve cost leadership strategy in increasing cost efficiency. According to value chain analysis explained what activities made company value chain, therefore will be know value addedd activity and non value added activity. In the same way, research in value chain analysis can showing company activity. This activity can devided into primary activity and supporting activity, value added activity and non value added activity and cost trigger, therefore cost efficiency can be achieve which reducing and eliminate wate activity. In conclusion, this research can be a input for company, while taking corporate strategy to increase profit and give value added for costumer. Value chain analysis will achieve cost leadership can increase company competitive adventage because it can increase cost efficiency.

Penarapan Metode Korelasi dalam Mengukur Hubungan antara Customer Relationship dengan Customer Loyality Pada PT Antika Raya Surabaya I Putu Artaya; I Gede Arimbawa
BISMA (Bisnis dan Manajemen) Vol. 1 No. 1 (2008)
Publisher : Universitas Negeri Surabaya

This research focus on application of customer relationship management in relation with customer loyality. Object of this research is PT Antika Raya Surabaya, because this company had appropriate characteristic with this method. Data is base on quesioner, with 30 respondance who live in Surabaya and customer of his company.According to result of signification test, correlation between all customer variables of customer relationship management with customer loyality has real relation or signification between customer variable relationship with customer loyality.

Pengaruh Sikap dan Keyakinan Konsumen dalam Keputusan Pembelian Tepung Terigu Merek Gunung Bromo Produk PT. Bogasari Flour Mils Surabaya I Putu Artaya
BISMA (Bisnis dan Manajemen) Vol. 1 No. 1 (2008)
Publisher : Universitas Negeri Surabaya

This research aim to know, the influence of customer believe n and customer attitude toward customer buying decision during choice raw material of wheat flour for making noodle and bread. Object of this research is noodle manufacture in Surabaya which is PT Bogasari Flour Mills. In the same way, this research using dependence and independence variables. Dependence variable is buying decision and independence variabels are customer believe ( x1) and customer attitude (x2) . Model of analysis aproach is linear multiple regresion with 30 respondance which is a customer of PT Bogasari Flour Mills Surabaya. Sample using random sampling with samples take without any selection between respondance. Answer alternatif using ordinal approach with likert scale method. Validation test using correction item total and shown that all item are valid because value of corrected item total correlation biger than valu of r tabel. Its mean quetion items can be uses to show something .In the other hand for reliable test using Alpha Cronbachs trough cronbach alpha item test and the result is reliable because result of all items bigger than 0.7 ( standart correlation ) its mean if items of question will be use continously will give respond or result consistatly or never change .Furher more, multiple regresion result shown that customer believe ( x1) and customer attitude (x2) has influence to customer buying decision (y) with partial hypotesa test and simultaneously has significan result . Between both variable independence, customerbelieve (x1) has dominant influence trough customer buying decision (y). Value corelation between idependent and dependent variable with partial and simultanous indicator together has strong value above 0.7. Further more, according this research can show that PT Bogasari Flour Mills Surabaya should increase and growing positive perception of customer during build attitude image and believe image trough customer buying decison

Pengaruh Pengembangan Sumber Daya Manusia, Budaya Organisasi dan Motivasi terhadap Kinerja Karyawan PT. Pertamina (Persero) Unit Pengolahan V Balikpapan - Kalimantan Timur Fariansyah Hassan Basrie
BISMA (Bisnis dan Manajemen) Vol. 1 No. 1 (2008)
Publisher : Universitas Negeri Surabaya

This research aimed to analyzis effect of: 1) human resource development, corporate culture, motivation toward employee performance, 2) corporate culture toward human resource dvelopment, 3) corporate culture toward motivation, 4) motivation toward human resource development and, 5) human resource development toward motivation in PT Pertamina (Persero) Processing Unit V East Kalimantan.Furthermore, object of this research was PT Pertamina (Persero) Processing Unit V East Kalimantan. This study using survei method with cross section analyzis. Sample using purposive sampling method. Respondance of this research was 16332 fixed, 1599 unfixed employee of PT Pertamina (Persero) Processing Unit V East Kalimantan. Each of population take as respondance 95 employee, total respondance 190. Sum of, 174 respondace take a questioner bac (almost 92%) model testing using structural equation modelling.In addition, this research found that corporate cuturw was build with increased inovation culture, organization activity base on employee orientation, and take attention to any problem cause be employee bring implication and better relation was a side effect of corporate culture and give space for employee to inovation and it can accomodate existing problem.This research also proofing that developing education and training, working capacity, knowladge ability, skill ability and on the job training, it can reach corporate objective. This research show that motivation had negative influence toward human resource development.This result also give information, that corporate culture had not directed effect on wok performance. On the other hand, other variable was give splilover effect. It was work motivation. This variable can be organization effort within increasing employee performance and organization.

Persepsi Follower Terhadap Pemasaran Restoran melalui Instagram di Surabaya Regina Jokom
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

Instagram is one of social media which is growing popular currently. Food photography trend cause restaurants use Instagram as one of their marketing tools. Therefore, this research aims to describe restaurant followers perception toward Instagram marketing communication. The components of marketing communication used are context, communication, collaboration and connection. Furthermore, 791 questionnaires are collected through survey to the followers. The result shows followers perceived that the overall marketing communication is good. Among four components of marketing communication, context is perceived the best in terms of using understandable language and interesting picture or photo. On the other side, the collaboration needs to be improved. Therefore, restaurants need to enhance the content with more interesting and interactive posting instead of only give product or price information. In addition, restaurants should pay more attention to the followers comments and questions with answering and responding to it.

Pengaruh Budaya Organisasi dan Gaya Kepemimpinan Transformasional-Transaksional terhadap Kinerja Karyawan melalui Komitmen Organisasi dan Kepuasan Kerja pada Yayasan Nurul Hayat Muhammad Yusuf Aria Widjaja; Mukhamad Yasid; Abdurrahman Misno
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

Cultural organisation as a system formed by the company management, has the same characteristics than other organisations. It is due to the leader has authority to change the old paradigm to a new transformation. The purposes are employees have a high commitment in organisation, satisfaction at work, and also to improve the performance of the given contribution. The purpose is to examine the Influence of Cultural Organisation and a leader style which is Transformational-Transactional sign to Employee Performance, High Commitment in Organisation, and also the satisfaction at work.. This study applies Structural Equation Modeling (SEM) with 5% alpha significance. Data is obtained from 116 employees œNurul Hayat Foundation with proportional sampling technique by using questionnaires, interviews and documentation. At P-Value (> 0,05) and T-Value (> 1,96) indicate that, Culture Organisation has positive and significant influence on employee performance, organisation commitment and job satisfaction. The leadership style has positive and significant influences on job satisfaction and organisation commitment. The leadership style has positive and insignificant effects on employee performances. Organisation commitment has positive and insignificant effects on employee performances. Job satisfaction has positive and significant effects on employee performances.

Ketertarikan dan Persepsi Mahasiswa Fakultas Ekonomika dan Bisnis untuk Bekerja di Usaha Kecil Menengah Etni Marliana
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

Small and Medium Enterprises (SMEs) has exceptionally important role in Indonesian economic development. However, SMEs is facing some challenges due to lack of qualified human resources to work in this sector. This research is designed to identify the perception of business school students in working with SMEs. Futhermore, it also shows how SMEs is perceived to offer the job factors that are important for the students to dertermine a job. The sampling method used was purposive sampling method. The data were collected by primary data collection through questionnaires. Data analysis was performed with Wilcoxon Signed Rank Test. The result showed that business school students are less attracted to work with SMEs compare to large enterprises. Furthermore, students perceive that SMEs are better than large enterprises only interms of quality and managerial relationship, authority, and involvement in decision making. It is also perceived by the students that compare to large enterprise SMEs offer less job factors that are viewed to be important to determine a job.

Pemberdayaan Ekonomi Perempuan melalui Usaha Penjualan Tabaro Dange Rika Suprapty
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

ABSTRACT This study aims to find out how the method of economic empowerment of women through the sale of Tabaro Dange along the Palu Culinary Coast and how the strategy of women's economic empowerment through the sale of Tabaro Dange along the Palu Bay Culinary Area. This research uses qualitative or naturalistic approach with constructive paradigm. The research was conducted in the area along the bay coast of Palu City (Taman Ria, Cumi-Cumi road, and Cut Meutia road). Data collection techniques used in this study are interviews, observation and documentation. The result of the research shows that female economic empowerment method that can be applied through selling Tabaro Dange along Palu Bay Beach Culinary Area is a combination of PLA empowerment method (sharing and discussion about women economic empowerment through selling tabaro dange) and Tatap Muka, where this method is considered most adapted to the condition of the informant. This method is also known as the method of "learning by doing" or learning while working, so the implementation in the field of researchers do sharing and discussion while the informant serves the sales of tabaro dange so it is more efficient and effective and does not interfere with the activity of the informant. The women empowerment strategy applied to the selling business of tabaro dange conducted by the researcher is to arrange the data collection instrument; building understanding, commitment to encourage self-reliance of individuals, families and communities and preparing information systems, developing systems of analysis, intervention, monitoring and evaluation of individual, family and community empowerment. Keywords: Women Economic Empowerment, Tabaro Dange

Determinan Housing Mobility di Surabaya Njo Anastasia; Joshua Gondo Kusuma
BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019)
Publisher : Universitas Negeri Surabaya

Every individual definitely will perform housing mobility in accordance to pursue his life purpose. This research aims to determine the influence of affordability, life-course, housing profile, and neighborhood to housing mobility decision in Surabaya, Indonesia. Data samples were collected from Surabaya societies who have ever moved before, and living in a self-owned home at the moment. The method of analysis used is Partial Least Square (PLS). The results insinuate that affordability, and housing profile elucidates significant impact on housing mobility. Howbeit, life-course and neighborhood delineate insignificant impact on housing mobility. Therefore, individual's decision to perform a mobility is influenced by availability of wealth and physical appearance of the chosen house to be occupied.

Investigation of Coffee Export Dynamics in Indonesia Muhammad Idham Sofyan; Toto Edrinal Sebayang; Viani Khairunnisa Syafni
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

The aim of this research is to discover the factors that influence the export volume of Indonesian coffee, the response of Indonesian coffee exports to shock variables that affect it, and the contribution of the variables affecting the coffee export to the change of export variables in Indonesia. The study used only secondary data (time series) and the data was collected from The Central Bank of Indonesia (BI), Central Bureau of Statistics (BPS) and International Coffee Organization (ICO). This study takes a monthly period starting from 2010: M01 to 2015: M12 by using the Vector Error Correction Model (VECM) analysis. The result of this research indicates that the data at the first difference is stationer and that there exist cointegration among the variables. While the Granger Causality test shows that there is a two-way relationship between domestic coffee prices and international coffee prices and the occurrence of a direct relationship between the domestic coffee price to the export volume of Indonesian coffee. The Impulse Response Function states that the shock of each variable will produce a sharp shock at the beginning of the period but will reach a stable point at the end of the period. The result of Factor Error Variance Decomposition analysis shows that the shock variables that affect it are still dominated by the variable itself

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Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Trias Madanika Kusumaningrum

Contact Email
triaskusumaningrum@unesa.ac.id

Phone
+6282220117476

Journal Mail Official
jurnalbisma@unesa.ac.id

Editorial Address
G1 Building Floor 2 Journal Room Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Trias Madanika Kusumaningrum

Contact Email triaskusumaningrum@unesa.ac.id

Phone +6282220117476

Journal Mail Official jurnalbisma@unesa.ac.id

Editorial Address G1 Building Floor 2 Journal Room Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Trias Madanika Kusumaningrum

Contact Email
triaskusumaningrum@unesa.ac.id

Phone
+6282220117476

Journal Mail Official
jurnalbisma@unesa.ac.id

Editorial Address
G1 Building Floor 2 Journal Room Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location
Kota surabaya,

Jawa timur

INDONESIA