BISMA (Bisnis dan Manajemen)
BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise
Articles
243 Documents
<![CDATA[Ad Intrusiveness dan Sikap Konsumen terhadap Iklan On-Line pada E-Commerce ]]>
<![CDATA[Wahyu Raharjo]]>;
<![CDATA[Widyastuti Widyastuti]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v11n2.p117-130
<![CDATA[There are lots of online advertisements presented by E-commerce, but online advertising in the form of remarketing is the most intrusive advertisement. Remarketing ad is included as an ad intrusiveness which is very disturbing and can build a negative attitude towards ad, and it will make a negative purchase intention too. But in reality, this advertisement is very developed and almost E-commerces implement it, while what happens is that many consumers actually feel annoyed. The purpose of this study is to analyze and discuss the effect of ad intrusiveness in the form of remarketing toward purchase intention of E-commerce with an attitude toward ad as an intervening variable. The sampling technique used is non-probability sampling with judgmental sampling method. The sample used was 220 respondents. Respondents in this study were E-commerce users aged 19 and above who had seen ad intrusiveness in the form of remarketing. Questionnaire uses likert scale and processing using path analysis. The results show that ad intrusiveness has a negative and significant effect on attitude toward ad and attitude toward ad has a positif and significant effect ad toward purchase intention. ]]>
<![CDATA[Efektivitas Bisnis Berbasis Teknologi Internet Dalam Membangun Kinerja Kewirausahaan ]]>
<![CDATA[Mohamad Nur Utomo]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v11n2.p155-168
<![CDATA[Entrepreneurial success will have an impact on economic growth. Entrepreneurship that integrates internet technology in its business activities will be able to improve business performance in the current digital economy era. This study aims to empirically examine the effect of internet technology-based business implementation on business performance. Internet technology-based business applications are measured by 5 indicators (online communication channels, online promotion channels, online supplier distribution channels, online sales channels, and online transaction channels). While business performance is measured by 5 indicators (profit growth, sales growth, capital growth, efficiency, and customer growth). The sample in this study was 100 UMKM in Tarakan city using the sample area probability sample method based on the sub-district area. Data analysis technique uses PLS-SEM method with WarpPls 6.0 application. The results showed that internet technology-based business implementation was able to encourage business performance improvement. The entrepreneur must be able to integrate its business operations with Internet-based technologies to create opportunities and facilitate building performance.Keywords: Entrepreneurship, Internet Technology, Online Business.]]>
<![CDATA[Peran Lembaga Simpan Pinjam Berbasis Masyarakat (LSPBM) Usaha Bersama Desa Siboang terhadap Pembangunan Ekonomi Pedesaan ]]>
<![CDATA[Nirmala Dewi]]>;
<![CDATA[Moh Arafa]]>;
<![CDATA[Rika Suprapty]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v11n2.p182-206
<![CDATA[The purpose of this research is investigatinhg and analyzing the basic needs of Community-Based Savings and Loan Institutions as well as efforts in local economic development and determining the strategies needed in developing the capacity of Community-Based Savings and Loan Institutions (LSPBM) and Small and Medium Enterprises (SME) in Siboang Village. This research also investiagates the role of LSPBM in the social and economic fields as well as internal and external factors to create strategies supporting the existence of LSPBM in Siboang village in order to empower local communities.This study applies a qualitative approach supported by the study of quantitative data. The data collected consists of primary data and secondary data. Primary data was collected by in-depth interviews with key figures and the researcher conducted observations, while secondary data were obtained from various literature studies including population documents from Sojol Subdistrict, Siboang Village and the 2016 Joint Venture LSPBM Annual Report. Information consisted of the Joint Venture LSPBM Management of Siboang Village, Secretary of Siboang Village, and Village Head. The technique of analyzing primary data and secondary data is processed through three stages of activity and carried out simultaneously, namely data reduction, data presentation and drawing conclusions through verification. Furthermore, qualitative data is processed into quantitative data, the researcher applies the SWOT analysis method that deals with internal and external factors of qualitative research that will produce a development strategy for the Joint Venture LSPBM.The results shows that the role of LSPBM is quite large in encouraging the local economy and is able to provide loans to LSPBM members in order to increase business, and it can develop and strengthen Joint Ventures LSPBM with SMEs in business and sharing cooperation for service and service coverage. It increases business capital with a savings pattern to get used to saving for members of the Joint Venture LSPBM. It also encourages LSPBM Assistance through institutions related in Donggala Regional Government for supervision and development of institutions, improvement of managerial human resources to be more optimal and professional.]]>
<![CDATA[Anteseden yang Mempengaruhi Mobile Game Loyalty dan Dampaknya terhadap In-App Purchase Intention ]]>
<![CDATA[Nur Arif Munadie]]>;
<![CDATA[Teguh Widodo]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v11n2.p131-154
<![CDATA[Mobile technology has become something inseparable thing from everyday life. One feature of mobile technology that often used is gaming applications or also called mobile games, this technology using behavior creates opportunities for every business involved in the mobile game industry. The growth of mobile games usage in addition to creating opportunities also creates challenges in the form of competition from other business actors in the same industry. In order to win the competition, a strategy that can be used to meet consumer expectations of value of the product which ultimately leads to the urge to make a purchase is needed. This study aims to measure the influence of values perceived by consumers and loyalty as a mediator of purchase intentions in consumers of mobile games in Indonesia. Structural Equation Modeling (SEM) was used for this study. Tests were carried on 207 players in Indonesia with the characteristics of never having previously purchased in-app purchases. The results showed that the playfulness variable had a positive and significant impact on loyalty. The connectedness variable had a positive and significant impact on good price, loyalty, and in-app purchase intention, and the good price variable had a positive and significant impact on in-app purchase intention.]]>
<![CDATA[Analisis Faktor-Faktor Consumer Engagement pada Media Sosial Twitter Cinema XXI ]]>
<![CDATA[Oktaviana Nur Handayaningrum]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v11n2.p169-181
<![CDATA[Cinema XXI is the biggest cinema network in Indonesia. The high number of social media users in Indonesia has made Cinema XXI no longer difficult to embrace all of its customers. Being able to mantain long-term relationships, understanding what consumer wants and needs are important to keep Cinema XXI as the ruler of the cinema market in Indonesia. To do this, Cinema XXI needs to create consumer engagement. Consumer engagement is a marketing investment to create long-term relationship with consumers. Therefore, this research aims to determine what consumer engagement factors were successfully created by Cinema XXI to become the ruler of the cinema market in Indonesia with more than 11 million followers on Twitter social media accounts. By using the Slovin formula, the number of samples in this research were 400 respondents. The factors used amounted to 18 factors obtained from previous research, this reasearch uses quantitative descriptive methods with factor analysis techniques, calculation with SPSS 16. The results of this research state that from the existing dimensions reduced into three new dimensions, namely affective behavioural engagement with sub-dimensional dominance of enjoyment with 0,765, cognitivie behavioural engagement with sub-dimensional dominance of attention with 0,834 and informative engagement with sub-dimensional dominance of up-to-date information with 0,873.]]>
<![CDATA[Why relational marketing impacts on bank's customer satisfaction? ]]>
<![CDATA[Dedy Ansari Harahap]]>;
<![CDATA[Dita Amanah]]>;
<![CDATA[Rubayah Yakob]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 12 No. 1 (2019) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v12n1.p43-53
<![CDATA[This study examines the impact of relational marketing to customer satisfaction with the case study on Postgraduate Students at Universitas Pendidikan Indonesia who become the customer of Bank BNI Setiabudhi, Bandung. The study aims to determine the impact of relational marketings variables such as the level of commitment, empathy, reciprocity and trust to customer satisfaction. The research method is an explanatory research with probability sampling as the sampling method. There are 110 samples that collected through questionnaire. The samples are randomly selected and measured by Likert scale. Furthermore, the data is analyzed with Multiple Linier Regression methods. The result of study implies that the variables of relational marketing impact positively to the level of customer satisfaction. The dimension of œtrust gives the strongest effect on customer satisfaction and the dimension of œempathy gives the weakest effect on customer satisfaction.KeywordsBank; customers; relational marketing; satisfaction]]>
<![CDATA[A three-dimensional model of MSME performance: an agenda for further research ]]>
<![CDATA[Maria Rio Rita]]>;
<![CDATA[Andrew Thomas Thren]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 12 No. 1 (2019) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v12n1.p1-14
<![CDATA[This paper discusses company performance measurement literature as well as surveys the development of the newest literature about this topic. The purpose of this research is to produce a new measurement of MSME performance by inputting the entrepreneurial performance element, besides the financial measurement element and the market element. Qualitative research with a meta-synthesis method was used in this research to produce a new and wider viewpoint and understanding of the MSME performance measurement dimension. This entrepreneurial dimension can supplement the previously developed company performance measurement indicators. This study provides a performance measurement model modification that can be applied in Micro, Small, and Medium-sized Enterprises (MSMEs). KeywordsMSMEs; performance; entrepreneurial dimension; financial dimension; market dimension]]>
<![CDATA[The impact of marketing approach changes to schools selection decision ]]>
<![CDATA[Afriyani Afriyani]]>;
<![CDATA[Ibnu Harris]]>;
<![CDATA[Muhammad Adli Fata]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 12 No. 1 (2019) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v12n1.p54-65
<![CDATA[Maitreyawira Playgroup/Kindergarten School is one of the long standing and reputable educational institutions in Batam. However, promotion strategy needs to be carried out to communicate educational services to the community in order to influence individuals school selection decisions. In this study, there are four variables in the promotional mix element. This research is intended to determine the effectiveness of marketing which is influenced by changes in marketing functions. The data collection method in this study was carried out by distributing questionnaires to the parents whose their children study in the Maitreyawira Playgroup/Kindergarten School in Batam and considered as the new service user who experience the service. The data analysis was conducted into stages such as F test, t test, and multiple linear regression analysis. The results of this study indicate that WOM (word of mouth) has an influence on Maitreyawira Playgroup/Kindergarten school selection decisions, while e-WOM (electronic word-of-mouth) does not influence the decision to choose Maitreyawira Playgroup/Kindergarten schools.Maitreyawira Playgroup/Kindergarten School is one of the long-standing and reputable educational institutions in Batam. However, promotion strategy needs to be carried out to communicate educational services to the community to influence an individuals school selection decisions. In this study, there are four variables in the promotional mix element. This research is intended to determine the effectiveness of marketing which is influenced by changes in marketing functions. The data collection method in this study was carried out by distributing questionnaires to the parents whose children study in the Maitreyawira Playgroup/Kindergarten School in Batam and considered as the new service user who experiences the service. The data analysis was conducted into stages such as F-test, t-test, and multiple linear regression analysis. The results of this study indicate that WoM (word of mouth) influences Maitreyawira Playgroup/Kindergarten school selection decisions, while e-WoM (electronic word-of-mouth) does not influence the decision to choose Maitreyawira Playgroup/Kindergarten schools. KeywordsWoM; e-WoM; schools selection decision]]>
<![CDATA[Difference between financial intelligence on millennials, gen x, and baby boomers ]]>
<![CDATA[Njo Anastasia]]>;
<![CDATA[Oka Christian Setiadiwiria]]>;
<![CDATA[Yohanes Sondang Kunto]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 12 No. 1 (2019) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v12n1.p15-28
<![CDATA[The financial management of each individual depends on his financial intelligent. This study aims to examine the differences between financial knowledge and financial behavior, which are a combination of financial intelligent in each generation, namely the millennials, Gen X, and baby boomers. The sample used consisted of 100 respondents in each generation, selected using purposive sampling technique. Data collection used questionnaires distributed by online and hardcopy, which is then processed to test the differences using the ANOVA test. The results of the analysis showed that there are significant differences in financial intelligence on millennials, Gen X, and baby boomers. However, there were no difference in financial intelligence between millennials and Gen X. This proves that differences in generations that have different growth periods will have different levels of financial knowledge, resulting in differences in financial behavior. KeywordsFinancial intelligence; financial knowledge; financial behavior; millennials; Gen X; baby boomers]]>
<![CDATA[Financial mindset, entrepreneurial mindset, and personal finance of university students ]]>
<![CDATA[Aplonia Atto]]>;
<![CDATA[Ariyon Stefen Ndun]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 12 No. 1 (2019) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v12n1.p29-42
<![CDATA[The purpose of the research is identifying the influence of financial mindset and entrepreneurial mindset to personal finance. This is a quantitative research with descriptive analysis and simple linear regression analysis. The researchs respondents are eighty one (81) students of Faculty of Economics, Universitas Persatuan Guru 1945 NTT. The sampling technique is random sampling with questionnaire as data collection method. The research instrument for financial mindset is adopted from œOTM The Knew Rules of Building Wealth (CNBC) by Rhodes (2010) and the entrepreneurship mindsets instrument is adopted from ˜Building E-Businesses series and Personal finance by Spinela, Yang & Laster (2007). The results imply that both financial mindset and entrepreneurial mindset have significant and simultaneous influence to personal finance.KeywordsFinancial mindset; entrepreneurial mindset; personal finance]]>
