Jurnal Manajemen dan Kewirausahaan
Jurnal Manajemen dan Kewirausahaan or Journal of Management and Entrepreneurship is published biannually, in March and September, by Petra Christian University. JMK aims to promote recent research results on Management and or Entrepreneurship, publish only research results on Management, such as Marketing Management, Financial Management, HR Management, Operation or Production Management, Business Management, etc., and or Entrepreneurship as a knowledge development. JMK welcomes papers with the above aims and scopes. The editorial board decides papers to be published in JMK after reviewed by appointed reviewers or double blind review. Authors will be advised of comments from reviewers and suggestions.
Articles
148 Documents
VISUAL PERCEPTION OF PRIMARY DISPLAY PANEL OF COFFEE PACKAGING
Wirania Swasty;
Arry Mustikawan;
Fariha Eridani Naufalina
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 1 (2020): MARCH 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University
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DOI: 10.9744/jmk.22.1.73-79
Previous research only discussed the perception of color combinations for the primary display panel. This study is not only focused on color; but also on other visual elements. This research aims to know the primary display panel that is more desirable to consumers and uncover the linkage between product perception and preference by using quantitative approach. As for the method used is the case study of brand Puntang Coffee. Data collection was done by conducting literature study, redesign experiment and questionnaires, whereas data analyze by using the ANOVA test. From data, it was revealed that the highest valuation of respondents of all three designs displayed is design C; which proposed by the designer team, that are perceived better by respondents.
THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON SMEs PERFORMANCE IN GHANA: THE ROLE OF SOCIAL CAPITAL AND GOVERNMENT SUPPORT POLICIES
Solomon Gbene Zaato;
Mohammad Ismail;
Sathiswaran Uthamaputhran;
Wilberforce Owusu-Ansah
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 2 (2020): SEPTEMBER 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University
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DOI: 10.9744/jmk.22.2.99-114
The primary purpose of this study was to propose a conceptual framework on the impact of entrepreneurial orientation (EO) on SMEs performance in Ghana: The role of social capital (SC) and government support policies (GSPs). The study reviewed existing literature pertaining the five dimensions of EO and used measures of SC, and GSPs in relation to SMEs performance in Ghana. This study would be anchored on two theories thus the resource-based view and the social capital theories stressing the need for SMEs to focus more on their unique resources that existed within their social network relations. The study would further provide new insight to practitioners to understand and appreciate the role of SC and GSPs on SMEs performance
DETERMINANT FACTORS THAT INFLUENCE ENTREPRENEURIAL INTENTION AMONG STUDENTS IN MALAYSIA
Lu Man Hong;
Muhammad Azim Abu Hassan Sha'ari;
Wan Farha Wan Zulkiffli;
Roslizwati Che Aziz;
Mohammad Ismail
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 1 (2020): MARCH 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University
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DOI: 10.9744/jmk.22.1.80-86
The unemployment among university students become main issues in Malaysia since the increasing number of umnemployed graduates from higher education institution. In order to minimize this issue, entrepreneurship become one of the main solutions especially for higher education institution in Malaysia. This including the Kolej Islam Antarabangsa Sultan Ismail Petra (KIAS), Kelantan, Malaysia which provided entrepreneurship as main core subjects for their program of studies. Thus, this research tends to examine the factors that influence entrepreneurial intention among diploma student at Kolej Islam Antarabangsa Sultan Ismail Petra (KIAS) by using The Theory of Planned Behaviour (TPB). Quantitative research design has been where 100 set of questionnaires has been distributed to target respondents in order to get the necessary information. All data were panalyzed using SmartPLS software. The finding shows that attitude and entrepreneurial education are significant towards entrepreneurship intention. Therefore, this study is expected to provide a significant insight towards higher institutions, public as well as government about entrepreneurial intention.
AN EMPIRICAL STUDY ON PENSION FUNDS’ PORTFOLIO AND INVESTMENT PERFORMANCE: THE EFFECT OF PENSION FUNDS’ SIZE
Yulia Vidya Nanda; Apriani Dorkas Rambu Atahau
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 2 (2020): SEPTEMBER 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University
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DOI: 10.9744/jmk.22.2.115-121
This study seeks to investigate whether larger pension funds exhibit better investment performance than smaller ones and differences in the selection of investment instruments between large and small pension funds. Our research sample is 13 pension funds that are the members of BKS Dapen-KI (Badan Kerja Sama Dana Pensiun Kristen Indonesia – the Cooperation Council of Christian Pension Fund in Indonesia) in 2010-2017. We use the quantitatively descriptive and independent-sample t-test methods. The results indicate no significant difference between the performance of large and small pension funds likely because both pension fund types have relatively similar total assets. However, large and small pension funds have exhibit different investment instruments selection.
IMPACT ANALYSIS OF DIGITAL MARKETING: AN INDIAN PERSPECTIVE
Jeet Virendrabhai Madhani;
Krunal Hareshkumar Rajyaguru
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 2 (2020): SEPTEMBER 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University
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DOI: 10.9744/jmk.22.2.161-164
The increasing use of digital media by consumers, companies utilizes digital marketing to outreach their market segments. The purpose of this study is to determine marketing strategies commonly utilized in digital communication and identify the preferred by consumers which influences decision making. Consumers have been identified as a driving force for online shopping. While there have been numerous studies about digital advertising, there has been little academic research focused on type of digital marketing strategies are preferred and influences their consumer’s behavior. A survey of 225 consumes indicated a preference for side panel ads and email ads; they do not like pop – up advertising. If provided a personal benefit like discount or reward they will write an online product review.
THE DETERMINANT OF WEBSITE QUALITY AND E- SERVICE QUALITY AT SME IN INDONESIA
Tatik Suryani;
Abu Amar Fauzi;
Moch Nurhadi
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 2 (2020): SEPTEMBER 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University
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DOI: 10.9744/jmk.22.2.131-141
This study aims to examine the dimensions which determine the Website Quality and E-Service Quality in Small and Medium Enterprises (SMEs) in Indonesia. As one of the important determinant dimensions for website quality, E-Service Quality is specifically observed to find out the specific factors that determine E-Service quality which in some previous studies has not been widely studied. The study was conducted by using survey method with questionnaire involving 379 SME customer respondents. Website quality dimensions are measured using a Likert Scale with 5 alternative answers. The results of the analysis conducted with Smart PLS, shows that there are four dimensions of website quality determinants, of which the most influential are: E-Service Quality, Information Quality, System Quality and Image Quality; furthermore for E-Service Quality dimensions, there are three identified important dimensions that determine are: Fulfillment, Responsiveness, and System Availability
SUSTAINABLE LEADERSHIP KEY FACTORS: STUDY ON PROFIT AND NON PROFIT ORGANISATIONS IN BATAM INDONESIA
Willy Candra;
Didi Sundiman
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 2 (2020): SEPTEMBER 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University
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DOI: 10.9744/jmk.22.2.122-130
The purpose of this study is to examine the main factors forming sustainable leadership in organizations. The sampling method of this study was simple random sampling, which got as many as 289 employees or members of organizations in the city of Batam. Principal Component Analysis is used in the process of analyzing the data of this study using statistical programming tools in R and RStudio. The results of this study are the Sustainability Leadership of Human Resources in the organization formed by 4 factors, namely factor 1- Harmony Leadership, factor 2- Ethical Leadership, factor 3- Personal value Leadership and factor 4- Care Leadership.
THE IMPROVEMENT OF GENERATION Z FINANCIAL WELL-BEING IN PEKANBARU
Nicholas Renaldo;
Sudarno Sudarno;
Hutahuruk Br. Marice
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 2 (2020): SEPTEMBER 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University
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DOI: 10.9744/jmk.22.2.142-151
The current economic condition of generation Z was pretty unexpected. It might trigger problems personally or even their families. This study aimed to reveal the factors influencing the financial well-being and altering personality problems of generation Z. There were more than 800,000 peoples in population and the number of the sample was 239 peoples using a combination of purposive and convenience sampling methods. The data was then analyzed using multiple linear regression. The researchers used primary data by distributing questionnaires based on a Likert Scale. All classic assumptions met the criteria and testing produced financial self-efficacy, financial attitude, financial knowledge, financial behavior, and had a significant positive effect on financial well-being. However, locus of control had no significant effect on financial well-being. Generation Z must increase their independence and confidence to achieve what they want. It would be good to have financial atitude and investment behavior along with financial knowledge. They must also believe that only theirself can provide personal well-being. Generation Z needed character education, more mature, and independent thinking models to deal with economic problems
FINANCIAL LITERACY OF MICRO, SMALL, AND MEDIUM ENTERPRISES OF CONSUMPTION SECTOR IN PROBOLINGGO CITY
Elok Sri Utami;
Mega Rizky Aprilia;
Ihrom Caesar Ananta Putra
Jurnal Manajemen dan Kewirausahaan Vol. 23 No. 1 (2021): MARCH 2021
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University
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DOI: 10.9744/jmk.23.1.10-17
This study aims to describe financial literacy, use of technology and financial behavior with the performance of MSMEs Consumption Sector in Probolinggo City, with 51 MSMEs that have been operating 3 years to become a research sample. Data obtained from questionnaire were used combination of dichotomus and Likert scale to know level of financial literacy among SMEs owner in Probolinggo City, use of technology and financial behavior. The result of this study indicate that a medium level of financial literacy among SMEs owner in Probolinggo City. The MSME owners have not used technology maximally to help business activities. The MSME owners have shown responsibility of financial behavior so it can improve the performance of MSMEs.
ROOT CAUSE ANALYSIS FOR CONDUCTING UNIVERSITY’S COMMUNITY SERVICE TO MICRO AND SMALL FIRMS
Sri Maryanti;
Afred Suci;
Nining Sudiar;
Hardi Hardi
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 2 (2020): SEPTEMBER 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University
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DOI: 10.9744/jmk.22.2.152-160
The study aims to identify the root problems facing by the small firm that further can guide the university to implement the most appropriate treatments to enhance the partnering small firm's business performance. A qualitative approach was employed, primarily conducting in-depth interviews and brainstorming with business owners, employees, store managers, and consumers of "Wajik Tapai" in Riau Province, in the framework of root cause analysis. The result reveals that the distinct causes identified as the driver of the small firm's income stagnation can be rooted in four perspectives, i.e., product durability, non-ergonomic working layout with a traditional process, conventional/offline marketing, and variability of product.