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Toba: Journal of Tourism, Hospitality, and Destination
Published by Yayasan Literasi Sains Indonesia
ISSN : -     EISSN : 28284100     DOI : https://doi.org/10.55123/toba
Core Subject : Social,
Social Sciences
TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan merupakan hasil temuan, penelitian, rekomendasi, praktik lapangan, maupun sharing pengalaman dari akademisi, mahasiswa, praktisi dan stakeholder lainnya untuk kemajuan kepariwisataan Indonesia. Cakupan Jurnal ini merupakan publikasi ilmiah dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol. 1 No. 2 (2022): May 2022" : 11 Documents clear
Potensi dan Daya Tarik Wisata Kuliner Bolu Meranti untuk Pengembangan Pariwisata di Kota Medan Angelia Putriana; Jayanti Pratiwi
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.303 KB) | DOI: 10.55123/toba.v1i2.258

Abstract

Potential must be applied in any business (business). In the culinary world of course also has potential. It can be seen from Meranti's fried sponge cake, started by an ordinary housewife who has a hobby of making cakes so that her family and even her neighbors like it, and eventually turned into a small business which was flooded with orders from her neighbors. This study uses a qualitative descriptive research methodology by conducting interviews with shop owners and customers. The results of this research in the end Meranti sponge rolls developed rapidly and even became one of the typical souvenirs of the city of Medan. Product attractiveness is everything that a trader/seller can offer to be noticed, requested, sought, purchased, consumed by the market as a fulfillment of the needs or desires of the relevant market. Emphasizes the characteristics of the emerging product category that will lead to the evaluation of potential customers in the category. If the characteristics become more attractive to all customers, the more attractive the product category is to them, increasing the likelihood that customers will adopt the update and make a purchase. The potential and attractiveness of Meranti Sponge Rolls already exists and has been very good because the manager maintains the product quality and service quality of Meranti Sponges to date and can maintain this business and can even open several branches to date, therefore Meranti Sponges are often a souvenir.
Dampak Sektor Pariwisata Terhadap Pertumbuhan Ekonomi di Kabupaten Banyuwangi Mukaffi, Zaim; Tri Haryanto
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.108 KB) | DOI: 10.55123/toba.v1i2.356

Abstract

This study aims to determine the impact of the tourism sector (number of tourists, number of hotels, number of restaurants, number of tourist objects and purchasing power per capita) on PDRB of Banyuwangi Regency. This study uses secondary data for 2010-2020 obtained from the Central Statistics Agency (BPS) Banyuwangi Regency. Data analysis using multiple linear regression method where the model is transformed into the natural logarithm of the econometric model. From the partial test, it is found that there are four variables that affect the PDRB of Banyuwangi district, namely the number of tourists (X1), the number of restaurants (X3), the number of tourist objects (X4) and per capita purchasing power (X5). While the variable number of hotels (X2) has no effect on the PDRB of Banyuwangi Regency. While the simultaneous test showed that together the number of tourists (X1), the number of hotels (X2), the number of restaurants (X3), the number of tourist objects (X4) and Per capita Purchasing Power (X5) had a  ositive and significant effect on the PDRB of Banyuwangi Regency.
Peran Dinas Pariwisata Dalam Meningkatkan City Branding Pada Promosi Wisata Kabupaten Aceh Selatan Sri Maulida; Fazri, Anhar
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.742 KB) | DOI: 10.55123/toba.v1i2.366

Abstract

South Aceh Regency, Aceh Province is one area that has a variety of tourist destinations, both marine tourism, mountains, water, culture, religion and a number of other destinations. One of the efforts to improve the image of a tourist destination in an area is through city branding, namely the strategy of a region in making a strong positioning towards their market, in this case tourists, such as positioning a product or service, so that the city can be widely known by the public. . However, the concept of city branding carried out by the South Aceh Tourism Office (Dispar) has not been analyzed sharply and in depth as an illustration and benchmark for tourism promotion in the district. Based on the results of the research that has been carried out, it can be concluded that mapping surveys, competitive analysis, blueprints and implementation are important for building city branding in South Aceh
Peningkatan Efektivitas Jalur Transportasi Melalui Pembangunan Glass Ball Station (Stasiun Bola Kaca) Sebagai Pendukung Pemerataan Ekonomi Sekaligus Sebagai Ikon Wisata Baru Indonesia Habib, Muhammad Alhada Fuadilah; Suryaputra, Michelle; Diniati, Bintis Ti'anatud
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.575 KB) | DOI: 10.55123/toba.v1i2.367

Abstract

Abstract Indonesia is an archipelagic country consisting of 18,306 islands and separated by sea and ocean boundaries. Transportation by sea and air to connect the islands is still considered ineffective. Based on the predictions made by the projection of Indonesia's population growth in 2020, it is known that there is an imbalance in the distribution of the population in Indonesia. The uneven distribution of the population is caused by uneven development and is still concentrated in big cities, especially on the island of Java. As a result, many people are urbanizing to big cities with the imagination of getting a better life. The increasingly congested city conditions have caused various problems, ranging from micro to macro scales. Poverty, unemployment, environmental pollution, and congestion often color people's lives in urban areas. Meanwhile, there are still many problems for people living in remote areas, ranging from the lack of development of facilities and infrastructure, the lack of human resource development, poor internet connection, and even the absence of electricity. This condition, of course, hinders the development of people living in remote areas. Based on this problem, we propose an idea that can help equalize development and improve the welfare of the Indonesian people. The idea is to build a giant train station in the middle of the Java Sea and Banda Sea (glass ball station) that can connect all regions of the archipelago, as well as a new tourist icon for the Indonesian people to attract tourists from abroad. With this development, the problem of social and economic inequality in the territory of Indonesia can be resolved and can bring equity to the progress and welfare of the nation, as well as become a new source of foreign exchange through the tourism sector.
Strategi Komunikasi Pariwisata Dalam Meningkatkan Pendapatan Masyarakat Desa Lauwon Wahyudi; Kisman Karinda; Falimu, Falimu
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.646 KB) | DOI: 10.55123/toba.v1i2.385

Abstract

Tourism is a potential to increase development that develops the noble values ​​that exist and are still being discovered today and preserved for the future. Communication is basically a social process carried out by individuals by using symbols to create and interpret similarities in meaning. The research objective is how tourism communication strategies increase the income of the Lauwon village community, East Luwuk District. The analytical approach of this research is carried out systematically by taking and compiling data obtained through interviews, observations and literature studies, classifying data, describing it into units, synthesizing, compiling into patterns, and choosing which ones to use. What is important, what will be researched, and draw conclusions that are easy to understand. The results of the research carried out that the communication strategy carried out through advertising and marketing and public relations although it has not increased too much but tourist sites are starting to get attention from the government and the Lauwon village community in the implementation of their management.
Mite Sanghyang Kenit: Daya Tarik Wisata Alam di Desa Rajamandala Kulon Kabupaten Bandung Barat Isnaini, Heri; Indra Permana; Riana Dwi Lestari
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.757 KB) | DOI: 10.55123/toba.v1i2.398

Abstract

The stories that traditional societies believe in that have developed and spread over the generations have given birth to the concept of collective memory and belief. These memories and beliefs manifest into myths. In many traditions of indonesian society, myth is born from mite, a story that involves the supernatural power, namely the power of the Gods. In Sundanese culture, mites often tell the story of the Gods who descended to earth with a certain mission. This study discusses the Sanghyang Kenit mite which used to be considered a sacred story. Mite Sanghyang Kenit is discussed in a dual perspective, namely as a story of the past and as a cultural artifact that manifests as a tourist destination. The method used in this study is descriptive qualitative with the object of the story as data. In addition, SWOT matrices (strenghts); (weaknesses); (opportunities); and (threats) are used to analyze Sanghyang Kenit as a tourist destination in terms of uniqueness, authenticity, and scarcity. The results showed that Sanghyang Kenit mite can be a natural tourist attraction in Rajamandala Kulon village, West Bandung regency, namely by proving the existence of continuity between mites and potential tourist attractions.
The Educational Tourism at "JAWA TIMUR Park-3" During the Covid-19 Pandemic; SWOT Analysis Setiyowati, Harlis; Ratna Setiawati; Surjo Widodo; Soni Hartanto; Dewa Gede Satriawan
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.161 KB) | DOI: 10.55123/toba.v1i2.424

Abstract

Wisata Jawa Timur Park (JTP-3)  adalah wisata edukasi pertama di Indonesia dalam menyajikan ratusan patung lilin dari para tokoh dan artis dunia dan replika tempat favorit dari berbagai Negara. Lokasi JTP-3 di Jl. Ir. Soekarno No.144, Junrejo, Batu, Jawa Timur. Metodologi penelitian menggunakan metode kualitatif dengan analisis Strengths-Weaknesses-Opportunities-Threats (SWOT) dengan tahapan yaitu Internal Factor Evaluation Matrix (Matrik IFE), Eksternal Faktor Evaluation Matrix (Matrik EFE), Internal and external Matrix (Matrik IE), dan Quantitative Strategic Planning Matrix (Matrik QSPM). Hasil menunjukkan bahwa posisi JTP-3 berada pada kuadran I yaitu posisi yang sangat menguntungkan. JTP-3 memiliki peluang dan kekuatan sehingga dapat memanfaatkan peluang yang ada. Strategi yang harus diterapkan adalah mendukung kebijakan pertumbuhan yang agresif (growth oriented strategy). Peneliti selanjutnya diharapkan untuk menerapan manajemen pengetahuan yang difokuskan pada peningkatan kompetensi per individu sehingga jika terjadi pengurangan pegawai tidak akan menjadi masalah. Untuk meningkatkan perekonomian dan kesejahteraan masyarakat, diperlukan komitmen bersama seluruh pemangku kepentingan dan masyarakat untuk dapat memperoleh manfaat secara optimal melalui pendekatan ilmiah, sosial, politik, ekologi dan ekonomi.
Peningkatan Minat Wisatawan Domestik Terhadap Destinasi Wisata Di Kabupaten Boalemo Fibriyanti S. Lakoro
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.165 KB) | DOI: 10.55123/toba.v1i2.558

Abstract

Tourism has an important role in building the Indonesian economy, where the improvement of the country's economy will be able to introduce a sense of love for the homeland and introduce the arts, culture, nation and natural beauty of Indonesia. The purpose of the study was to determine and describe the increasing interest of domestic tourists towards tourist destinations in Boalemo Regency. The research method used in this research is descriptive qualitative. Data collection methods used are observation, interviews and documentation. So the data analysis technique used is Miles and Hubberman conducted by interviews, documentation and other research instruments. The results of the research and discussion are 1) Services are very important which must be improved by the Tourism Office and tourism managers. By fulfilling expectations that can increase and give more attention to existing visitors. 2) Facilities are very important considering that they greatly affect tourist visits to existing tourist destinations. Such as the needs of sellers or other supporting facilities. 3) The environment is very important to pay attention to because the environment greatly influences the interest of local tourists to visit local tourist destinations in Boalemo Regency. 4) Security and comfort affect the interest of tourist visits because they will affect the conditions and comfort of tourism at tourist sites
Pengaruh Daya Tarik Wisata dan Fasilitas layanan Terhadap Kepuasan Wisatawan Di Wisata Pamah View, Kabupaten Langkat Supriadi Siagian; Mita, Merry Moy
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (567.145 KB) | DOI: 10.55123/toba.v1i2.564

Abstract

This study aims to determine the effect of tourist attraction and service facilities on tourist satisfaction in Pamah View tourism, Langkat district. The population in this study were all people who came to travel to Pamah View, Langkat district. In this study, data were collected through a questionnaire method for 95 respondents who were obtained using random sampling technique. The type of data in this study is quantitative data analysis, quantitative analysis includes validity and reliability tests, classical assumption test, hypothesis testing through F test and t test and analysis of the coefficient of determination (R2). The data analysis technique used is multiple linear regression analysis using the SPSS Version 21 application. The results show that Attractiveness (X1) and Service Facilities (X2) simultaneously significantly influence tourist satisfaction in Pamah View tourism, Langkat district. Therefore, it is necessary to renew the form of tourism so that it has an attraction for tourists and also improves service facilities must be packaged and run properly in increasing tourist satisfaction in Pamah View tourism, Langkat district.
Identifikasi Pengelolaan Destinasi Pariwisata Di DPD Segoro Kidul Kabupaten Bantul Fifiyanti, Debby; Muhammad Luqman Taufiq
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.124 KB) | DOI: 10.55123/toba.v1i2.594

Abstract

The tourism development of Bantul Regency is planned based on the Bantul Regency Regional Regulation Number 11 of 2020 concerning Amendments to the Bantul Regency's Regional Regulation Number 18 of 2015 concerning the 2015-2025 Regional Tourism Development Master Plan. The rapid development of tourism in the South Coast Region of Bantul Regency is certainly very helpful in increasing regional original income and can also improve the community's economy. One of the important things in tourism development and development is the management system of a tourism destination. Based on the Regional Regulation of Bantul Regency Number 18 of 2015 concerning the Master Plan of Regional Tourism Development for 2015-2025, Bantul Regency has 5 (five) Regional Tourism Destinations (DPD), one of which is DPD Segoro Kidul which has tourism potential that can be developed. With this potential, there must be good management so that the existing tourist attraction components can be used as tourism support. Components of tourist attraction and management of tourist attractions by using the concept of a tourist attraction component (4A) which includes attraction (tourist attractions), accessibilities (access), aminities (facilities), and ancillary service (institutional). The method used in this study uses a qualitative approach. Data collection techniques were carried out by direct interviews, observation, and documentation. Identification of the management of tourist destinations in DPD Segoro Kidul with three stages, namely reducing data, presenting data and drawing conclusions. The results of this study indicate that component 4A has been realized in this area to be used as tourism products and supporting facilities in tourism processing in DPD Segoro Kidul. Coastal tourism destinations are still the leading product in this area, accessibility and amenities are also one of the factors that affect connectivity between tourism destinations, and stakeholder involvement is still an important actor in the management of a tourist destination

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