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Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 707 Documents
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Analysis of the Instagram Account @APDCIndonesia as a Mental Health Campaign Platform Maharani, Pramegista Dewanti; Rochmania, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.591

Abstract

As awareness of the importance of mental health increases, social media platforms such as Instagram have become effective channels for spreading information and providing mental health support. One account that stands out in providing mental health services on Instagram is @APDCIndonesia. This study aims to analyze the content of mental health campaigns posted by @APDCIndonesia account at certain periods. This study uses Social Media theory as an analytical framework to gain in-depth knowledge about the content of mental health campaigns posted by the Instagram account @APDCIndonesia. This research uses a qualitative descriptive approach with an emphasis on literature research. The analysis process includes observing the content campaign strategy, the content presented, and the selection of content that is considered representative to be analyized. The data analysis technique used refers to the Miles and Huberman models. Based on the results, researchers found that the @APDCIndonesia Instagram account has successfully utilized social media to reach a wide and diverse audiences, increasing awareness and support for mental health, showing that with the right strategy, social media can be a very effective tool in mental health campaigns.
A Framing Analysis of Reporting on Student Actions to Forcefullu Expel Rohingya in Tirto.id and BBC Indonesia Putri, Safira Ramadhani; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.592

Abstract

This research analyzes the differences in the framing of the student action that forcibly expelled Rohingya refugees in Aceh in two media, namely Tirto.id and BBC Indonesia. Using a descriptive qualitative approach with Robert Entman's framing analysis method, this research seeks to reveal how the two media framed the event through reporting. The research results reveal significant differences in the framing of events by the two media, which can be attributed to the background, philosophy and agenda of each media. Tirto.id, with its approach to precision journalism and covering both sides, frames this action as the result of socio-economic complexity and local dynamics, while BBC Indonesia focuses more on the humanitarian dimensions and moral implications of the event. These findings highlight the importance of understanding media background in framing analysis, as well as how agenda setting can influence the way an event is reported to the public.
Could Artificial Intelligence Replace Human Jobs in Framing of Online Media News CNN Indonesia and Detik.com? Mahaputra, Muhamad Bagas; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.593

Abstract

The purpose of this research is to find out how online media CNN Indonesia and Detik.com frame the news of Artificial Intelligence (AI) replacing human jobs. This research uses Robert N. Entman's framing analysis model, which can later find out how the framing is built through protrusion or emphasis in it so that it can find out the potential public trust in AI from the issue. The two online media have the same framing, both emphasising positive and negative things, besides AI can replace human jobs, AI is also beneficial for humans. Detik.com is considered more active in publicising this issue. The emphasis on the positive from both media on the counter issue has the potential to build public trust in AI, which also has an impact on the further development of AI as a useful technology.
Semiotic Analysis Of The Motivational Message In The Lyrics Of The Song "Good Days" By Sza Menza , Noval Nabadi Sevi; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.594

Abstract

This research aims to analyze the message contained in the song "Good Days" by SZA using Ferdinand de Saussure's semiotic theory. The phenomenon addressed in this song is the importance of maintaining a positive mindset and continuous efforts to achieve happiness amidst life's challenges. The method used in this research is semiotic analysis, focusing on the denotative and connotative meanings conveyed through the song's lyrics. The analysis results indicate that the song's denotative meaning reflects an ongoing effort to achieve success, while its connotative meaning emphasizes that true happiness comes from within, through a positive mindset and mental resilience. The song also reveals the myth that happiness is not determined by external factors but originates from within oneself. In conclusion, "Good Days" serves as a powerful motivational medium, encouraging listeners to adopt a positive mindset, appreciate small moments of happiness, and build resilience in facing life's challenges.
Parents' perception of Denny Sumargo's Curhat Bang Podcast on Youtube, the episode of the case of the death of Kediri students Khanifah, Nabila Ilmiyatul; Maghfira , Nur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.595

Abstract

Youtube is an application that contains a collection of uploaded videos and has increased in popularity over the past five years, while Podcasts resemble radio programs because they contain audio content uploaded on YouTube. This study aims to determine the point of view of parents regarding the podcast content “Kediri Santri Death Case” on Curhat bang Denny Sumargo's Youtube channel which affects various views and mindsets circulating in the community, especially parents regarding the selection of educational institutions for children. This research uses a qualitative method by analyzing parents' perceptions through interview and observation data collection techniques. The conclusion of the research is that the parents' perception of the murder of students at the Tartilul Qur'an Islamic boarding school (PPTQ) Al Hanifiyyah has a positive response because the occurrence of the case depends on the supervision in the boarding school. Negative perceptions make their children traumatized and emotionally unstable in adolescence.
The Representation of a Single Parent Acting as Both Father and Mother in the Film "Memorabilia" Fajarudin, Muhammad Guntur Satrio; Hariyanto , Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.596

Abstract

The purpose of this research is to explain the representation of single parents as fathers and mothers in the film "Memorabilia". The method used is a descriptive qualitative method. By using Roland Barthes' theory of semiotic analysis which includes denotation meaning, connotation meaning, and also myth. The results show that there is a representation of single parents as fathers and mothers in the film, including the father's role as protector, the father's role as provider, the father's role as fulfilling nutritional needs, the father's role as a substitute for mother, and the father's role as fulfilling educational needs along with the facilities.
The Role of Instagram in Promoting Online Fashion at Vshopsidoarjo Aini, Novi Nur; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.597

Abstract

This research examines the marketing communication strategy carried out by @Vshopsidoarjo via the Instagram platform, with a focus on the use of interactive features such as Instagram Stories. Based on the 4P marketing mix theory (product, price, promotion, place), this research explores how @Vshopsidoarjo utilizes social media to increase product marketing effectiveness, set competitive prices, expand market reach, and build closer relationships with consumers through interactive promotions . The research results show that this digital marketing strategy is successful in creating higher engagement with customers and increasing brand loyalty. The use of visual content and direct interaction through Instagram Stories has proven effective in building brand awareness and encouraging purchasing action. Overall, the use of social media as part of the marketing mix has had a positive impact on @Vshopsidoarjo's business growth.
Optimizing Digital Marketing to Support MSME Promotion and Marketing Activities Fernanda, Eryansya Alga; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.598

Abstract

In an ever-evolving digital era, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia face challenges in optimally leveraging digital marketing potential. Despite approximately 77% of the population having internet access, many MSMEs still rely on conventional methods, limiting their market reach and visibility. This study aims to explore the importance of optimizing digital marketing for MSMEs, particularly in Jedongcangkring Village, to support promotional and marketing activities. A qualitative approach was employed, utilizing in-depth interviews to gather data. The findings indicate that the implementation of digital marketing strategies, such as the use of social media platforms and data analysis, can enhance campaign effectiveness, expand market share, and strengthen MSMEs' presence in the digital business ecosystem. Furthermore, understanding the Technology Acceptance Model (TAM) is crucial in encouraging the adoption of new technologies. Recommendations from this research include enhancing education and support for MSMEs in implementing digital marketing strategies, enabling them to compete more effectively in an increasingly interconnected digital marketplace.
Perception Of Watukosek Village Farmers Towards Babang Laper Youtube Channel Saputra, Muhammad Sulung; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.599

Abstract

This research aims to determine farmers’ perceptions of the use of digital information, espeTcially via the YouTube platform, on farming in Watukosek Village, Pasuruan Regency. The growth of digital information technology has created new opportunities for farmers to increase productivity and market their agricultural products. Therefore, this research focuses on the impact and effectiveness of using these digital platforms in supporting agricultural activities at the local level. The research was conducted using a qualitative approach with descriptive methods. The theory used is S-O-R (Stimulus Organism Response), which was first discovered by Hovland (1953). Data collection techniques were carried out using interviews, observation and documentation. The results of research conducted at the research location, the use of digital media shows significant actions, reactions and perceptions after viewing the YouTube content “Babang Laper” which has diverse audience characteristics in Watukosek Village. Conclusion The importance of digital literacy for farmers, as it opens the door for them to access the latest information on best agricultural practices.
Integrated Marketing Communication Strategy After Pandemi Through Instagram Social Media On @Pathis_Chocolade Account Amerta, Jasmin Nabila; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.600

Abstract

The business world in various fields continues to increase and experiences very rapid development, one of which is business in the food sector. Supported by the presence of new media which can be a forum for implementing digital marketing strategies, businesses in the food sector can generate large profits. Therefore, the aim of this research is to analyze Pathis Chocolade's integrated marketing communications strategy through social media Instagram @pathis_chocolade. This type of research uses descriptive qualitative methods. The subject in this research is the Pathis Chocolade Instagram account with the username @pathis_chocolade as well as the primary data source for this research. Secondary data was taken through references to journals, books, e-books, articles and websites. Observation and interviews are data collection techniques in this research. Based on the results of this research, Pathis Chocolade involves an Integrated Marketing Communication strategy through Instagram social media, namely Advertising, Direct Marketing, Personal Selling, Sales Promotion, Public Relations, Sponsorship, Experiential Marketing, Social Media Marketing, and Word Of Mouth Marketing. The strategies that Pathis Chocolade often uses are Sales Promotion and Sponsorship because these two strategies get relatively more audience attention than other strategies. However, there are strategies that Pathis Chocolade has not implemented, namely Brand, Green Marketing, Electronic Marketing and Relationship Marketing.

Page 61 of 71 | Total Record : 707

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