cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mahardika Darmawan Kusuma Wardana
Contact Email
p3i@umsida.ac.id
Phone
+6285646424525
Journal Mail Official
p3i@umsida.ac.id
Editorial Address
Majapahit 666 B Sidoarjo Universitas Muhammadiyah Sidoarjo
Location
Kab. sidoarjo,
Jawa timur
INDONESIA
Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 708 Documents
 60   61   62   63   64 
Student Motivation In Using The "Line People Nearby" Dating Application As An Effort To Build New Relationships Kurniasari, Febriayu Vina; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.601

Abstract

Dating apps have significantly changed the dynamics of interpersonal interactions, and the reasons why people use these programs vary, including the desire to find a mate, expand their social circle, or simply satisfy their curiosity. The People Nearby feature in the Line app is specifically aimed at fostering deeper relationships and increasing social interaction. Motivational needs consist of five levels, namely basic needs, security needs, social needs, needs to be rewarded and finally the need to self-actualize. In this research, researchers used Abraham Maslow's theory of motivation to determine the motivation of Communication Science students at Muhammadiyah University of Sidoarjo to use the Line People Nearby dating application. The purpose of the research entitled student motivation in using the dating application “Line People Nearby” as an effort to build new relationships, namely researchers want to analyze the motivation of Communication Science students at Muhammadiyah Sidoarjo University in using the Line People Nearby dating application. The type of method used by researchers uses qualitative research methods. The researcher concluded that all informants had embraced Maslow's theory of needs, starting from basic needs, the need for security, social needs, taste needs, wanting to get a sense of reward. However, some informants fall into the category of social needs (a sense of love, affection, and ownership rights)
Presentation Of Nationalism And Patriotism Values In The 1947 Cadet Film Baghaswanta, Jeffrey; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.602

Abstract

With the fading of nationalist and patriotic values in society, film is presented as a medium to revive these spirits and values. This study aims to determine the representation of nationalism and patriotism values contained in the 1947 film Kadet by using a qualitative method with John Fiske's semiotic approach. The technique of analyzing the data in this study by analyzing each scene in the 1947 Cadet film that contains the values of nationalism and patriotism was then analyzed using John Fiske's semiotic theory. The results of this study show that the representation of the value of nationalism and patriotism in this film has three stages according to John Fiske including the level of reality, the level of representation and the level of ideology, such as love for the homeland, willingness to sacrifice, bravery, not easily subject to the colonizers, solidarity, and a high spirit of corps.
The Use Of Nusantara Character Design In Kaela Kovalskia's Youtube Account Setiawan, Muhammad Naufal Aldi; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.603

Abstract

This research aims to examine the use of Nusantara skin character design in YouTube content, particularly on the Kaela Kovalskia account, by utilizing Roland Barthes' theory. Through a qualitative approach and data collection methods, this research utilizes content analysis, with primary data collected through documentation and secondary data gathered through literature review. The research results indicate that this study focuses on visual markers such as rattan bracelets from Papua, red fire opal stone pendants, a mix of lasem batik and sekar jati fabrics, traditional Dayak woven cloth, as well as the hammer accessories worn by the character Kaela Kovalskia. This research found that the use of those markers not only has aesthetic value but also refers to Barthes' concepts of denotation and connotation. The use of visual markers such as rattan bracelets from Papua, red fire opal stone pendants, batik fabric mixed with lasem and sekar jati, traditional Dayak woven cloth, and hammer accessories on the character Kaela Kovalskia reflects the amalgamation of rich Nusantara cultural symbols. This not only creates a strong image but also communicates a distinctive cultural identity with the aim of enhancing a sense of patriotism among the younger generation through new media such as YouTube
The Meaning And Symbol Of Dodol Dawet In The Javanese Traditional Wedding Procession In Balongmacekan Village, Tarik District, Sidoarjo Regency Hidayati, Laila Nur; Sinduwiatmo, Kukuh
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.604

Abstract

The Javanese traditional wedding tradition is one of the unique cultural heritage values that are present and developing in Indonesia. This research aims to discover the meaning and symbol of Dodol Dawet carried out during the Javanese traditional wedding procession in Balongmacekan Village, Tarik District, Sidoarjo Regency, East Java. The method in this study uses a phenomenological perspective with a qualitative approach. The subject of this research is the meaning and symbol of Dodol Dawet, while the object of this research is Javanese traditional marriage in Balongmacekan Village, Tarik District, Sidoarjo Regency. The informants in this study were five people, including makeup artists, cultural experts, guests, and Dodol Dawet tradition actors. Interviews with informants were carried out for data collection. The results of this study are Dodol Dawet the parents' readiness to release their children to go to the level of marriage with their partners and hoping to cooperate in family life. The relevance felt after the implementation is the strengthening of social bonds, increased cultural awareness, spiritual balance, and learning of life values such as loyalty, cooperation, and responsibility in family and marriage relationships
Analysis Of The Moral Message In The Film Srimulat: Hil Yang Mustahal Lesmana, Sandi Putra; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.605

Abstract

The primary objective of this research is to investigate the implicit moral messages conveyed in the film "Srimulat: The Impossible Dream" through the application of a descriptive qualitative methodology employing Roland Barthes' semiotic approach. The film is viewed not only as a form of entertainment but also as a communication medium utilized to impart moral, motivational, and inspirational messages to its audience. "Srimulat: The Impossible Dream" depicts the journey of the comedy group Srimulat, based in Surakarta, as they begin their performances at the Sriwedari Theater. Data collection techniques include direct observation of the film and documentation from various sources. Through the analysis of visual signs and texts in several scenes, this research reveals how moral messages are presented within the narrative context of the film. The findings show how the characters in the film experience growth and learn from the conflicts they face. The analysis results show that this film conveys four moral messages in line with Barthes' theory: humility, introspection, self-confidence, and honesty and responsibility. These messages are seen through denotative and connotative signs. For example, an artist must be humble and introspective, believe in his own abilities, and maintain honesty and responsibility. Barthes' semiotic analysis shows that these moral messages are conveyed strongly and effectively, making the film not only entertaining but also providing an in-depth view of moral values in everyday life
Examining Factors Driving University Students’ Transition to Online Purchasing During the Post-Pandemic Era: A Case Study on Double-Double Sales Karen, Chong Kah Yee; Xu, Cheah Shu
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.607

Abstract

The COVID-19 pandemic had a tremendous impact on customer behavior, specifically among university students, initiating a move towards online purchases. This change has affected traditional retail sectors and resulted in new e-commerce trends. Before the outbreak of COVID-19, people were accustomed to purchasing goods physically. Consequently, many organisations have adopted various marketing strategies to entice customers. One such tactic frequently employed by e-commerce organizations is the “Double-Double” sale. The objective was to identify key factors prompting students to engage in online shopping. To comprehend the factors motivating Malaysians, particularly university students, to participate in online shopping during Double-Double sales, this study conducted semi-structured interviews with 13 Malaysian university students. The findings revealed that convenience, pricing, and social media advertisements are key drivers of Malaysian university students’ shift from traditional to online shopping.
Understanding Gender Perceptions of Long-Distance Romantic Relationships Vien, Goh Vi; Xu, Cheah Shu
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.608

Abstract

Lon-distance romantic relationships (LDRRs) were often seen as challenging and unfeasible before the advent of the Internet. Communication was limited to the traditional medium, such as expensive phone calls, letters, and occasional visits, which made it difficult to maintain a relationship. However, with the emergence of new media, communication has become simpler and more accessible, making it easier for people to maintain close connections with their partners, even when separated by distance. To maintain a successful LDRR, it is essential to understand how men and women perceive such relationships. Unfortunately, there are limited studies on gender perceptions and acceptance towards LDRRs. Therefore, this study aims to determine how Malaysian male and female between the age of 20 to 30 years old perceive LDRRs and investigate gender differences in their perception of LDRRs. The data was collected through online semi-structured interviews with six male and six female, and a thematic analysis method was used to analyse the data collected. The study discovered that female participants believed that LDRRs should be independent and that gender characteristics influence the coping mechanisms of couples. On the other hand, male participants believed that physical presence is essential for a relationship and that the coping mechanism is based on personal personality. Nonetheless, both genders acknowledge that communication and sincerity are vital components of LDRRs, and both genders share similar strategies for sustaining the relationship.
Analysis of Digital Branding Social Media Instagram Universitas Muhammadiyah Sidoarjo on Fortama 2023 Content Elfiqi, Deliza Novian; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.609

Abstract

Nowadays, disseminating information via social media is the one of the most important aspects. Many businesses use social media to brand their brands. Social media, especially Instagram, can be used as a digital branding strategy because it allows a brand to communicate directly with consumers. By choosing the right strategy, digital branding can help companies not only to increase brand awareness, but to build good relationships with consumers. Aspects of digital branding include; visual design, brand messaging, quality content, user experience, online reputation or social interaction. There are indicators of Instagram social media including participation, openness, conversation, community and interconnectedness. The purpose of this research is to understand the aspect of digital branding and social media indicators in visual and text content uploaded on UMSIDA Instagram @umsida1912, especially on FORTAMA 2023 content. The research used a qualitative methode with a descriptive approach. Yhe analysis used is a social media analysis. The results showed that UMSIDA Instagram @umsida1912 in the FORTAMA 2023 content was able to apply digital branding aspects and social media indicators so as to create strong and positive interactions between new students.
Analysis of The Use of EXO Brand Ambassador on Scarlett Whitening Instagram Social Media Nuriyanti, Shinta; Aestetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.610

Abstract

Brand Ambassadors in the marketing industry, especially in the digital age where social media plays an increasingly dominant role. The presence of celebrities as brand ambassadors has become a common strategy for brands to strengthen their brand image on social media. EXO's presence as Scarlett whitening brand ambassador on the Instagram platform. The purpose of this research is to analyze the use of EXO brand ambassadors, the focus of this research is on content involving EXO on Scarlett whitening's instagram. this research provides benefits to be able to understand the types of content that are attractive to instagram followers, in order to help in designing more interesting and relevant content. The theory in this research is Brand ambassador theory which will help in developing an understanding of the dynamics of the relationship between celebrities, brands, and consumers in the context of social media. The research method used is qualitative using content analysis. Content analysis will be conducted to identify and evaluate the types of content posted by Scarlett Whitening's Instagram account featuring EXO Brand Ambassador. Primary data will be obtained from Scarlett whitening's Instagram posts related to the presence of EXO as a brand ambassador. Secondary data will be obtained from literature and previous research relevant to this topic. The findings that the use of EXO's Brand Ambassador as a Brand Ambassador succeeded in attracting the attention of Instagram users, increasing interaction, and expanding the reach of Scarlett Whitening products. Scarlett whitening utilizes transference, congruence, credibility, attractiveness and also power. Thus, Scarlett Whitening is effective in achieving promotional goals and providing many positive responses from the products being promoted.
Digital Branding of Mafia Pentol Through Tiktok Firdaus, Muhammad Allan; Dharma, Ferry Adhi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.611

Abstract

This research aims to explore Mafia Pentol's digital branding strategy comprehensively to increase brand awereness and brand loyalty. By using a qualitative research method that focuses on TikTok social media. The subjects in this study consisted of six people consisting of the owner, the marketing team, the creator team, and TikTok Mafia Pentol followers, while the object of this research is TikTok Mafia Pentol @teammafiapentol.sub. This research was analyzed using the concepts of digital branding and marketing communication. The results of this study state that Mafia Pentol has successfully built a strategy using the TikTok platform to increase brand awareness and brand loyalty. Mafia Pentol conducts market research to understand the competition and identify the right branding strategy. By analyzing the content and trends that are developing on TikTok, Mafia Pentol succeeds in creating content that is interesting and relevant to their audience. Through various digital branding strategies such as maximizing the use of social media, using quality marketing content, and inviting creators to collaborate, they have succeeded in increasing brand awareness of the Mafia Pentol brand. In addition, Mafia Pentol also maintains customer loyalty by actively interacting through social media or directly so that it creates an emotional bond, making this brand widely recommended by consumers to their closest people.

Page 62 of 71 | Total Record : 708

 60   61   62   63   64 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025) Vol. 7 (2024): International Conference On Emerging New Media and Social Science Vol. 6 (2024): International Conference Psychology and Education Transformation For Bright Future Vol. 5 (2024): International Symposium on the Interplay of Science, Technology, and Socio-Economic D Vol. 3 (2022): Proceedings of the 1st SENARA 2022 Vol. 4 (2022): Proceedings of the 1st International Conference On Innovation, Integration and Modern Vol. 2 (2022): Proceedings of the 1st International Conference on Community Education, Economics, Ps Vol. 1 (2021): Proceedings of the 2nd International Conference On Intelectuals Global Responsibility