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Formosa Journal of Applied Sciences (FJAS)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29626447     DOI : https://doi.org/10.55927/fjas.v1i2
Core Subject : Science, Education, Social, Engineering,
Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences
Formosa Journal of Applied Sciences (FJAS) seeks to propose and disseminate the knowledge by publishing original research findings and novelties, review articles and short communications in the wide spectrum of applied sciences. Scope of the journal includes: Biology, chemistry, physics, environmental, business and economics, finance, mathematics and statistics, geology, engineering, computer science, social sciences, natural and technological sciences, linguistics, medicine and architecture, food science, environmental science, agricultural engineering. Journal of Applied Sciences now accepting new submissions. Submit your best articles via online submission. Formosa Journal of Applied Sciences (FJAS) publishes articles monthly under Formosa Publisher.
Arjuna Subject : Umum - Umum
Articles 874 Documents
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MSMEs Business Innovation Strategy through the Tiktok Shop Platform: Case Study on Action Figure Tokyo Vibes Yolanda Septana Sianturi
Formosa Journal of Applied Sciences Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i6.172

Abstract

The COVID-19 pandemic has accelerated the digitalization process in the Micro, Small, and Medium Enterprises (MSMEs) sector, encouraging business actors to adopt digital platforms as the main means of marketing and sales. This study aims to analyze the business innovation strategies implemented by Action Figure Tokyo Vibes MSMEs in utilizing TikTok Shop as a digital marketing platform. Using a qualitative approach with a case study method, data was obtained through in-depth interviews, observation of live shopping activities, and documentation. The results of the study show that strategies such as daily live shopping, interactive content, product education, and the integration of direct purchase features on TikTok Shop are able to increase customer engagement and strengthen consumer loyalty. The research also recommends additional strategies such as gamification, collaboration with influencers, loyalty programs, and targeted advertising to expand market reach.
The Influence of Corporate Social Responsibility and Intellectual Capital on Financial Performance Achmad Habibie; Merlyana Dwinda Yanthi
Formosa Journal of Applied Sciences Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i6.171

Abstract

The research was conducted to analyze the contribution of corporate Social Responsibility and Intellectual Capital to the financial performance of issuers in the manufacturing sector listed on the IDX 2021 – 2023. A quantitative approach was applied in this study, where secondary data was obtained from the company's official documentation in the form of annual reports and sustainability reports. A total of 54 issuers have met the sample selection criteria and were included as observation units in this study. The data analysis technique used multiple regression analysis, partial t hypothesis test using the SPSS program. The results of this study show that 1) CSR has no effect on the company's financial performance as measured by the NPM ratio, 2) IC has a significant positive effect on the company's financial performance as measured by the NPM ratio. 
The Effect of Quality Perception, Price Perception, and Attitude Towards Eco-Friendly Products on Green Purchase Intention in IKEA Consumers in Indonesia Reshinta Indah Syafiera; Agus Maulana Hidayat; Arry Widodo; Nurafni Rubiyanti
Formosa Journal of Applied Sciences Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i6.170

Abstract

Environmental issues are driving significant changes in people's consumption behavior, including increasing interest in environmentally friendly products. This study aims to analyze the influence of perceived quality, price perception, and attitudes towards environmentally friendly products on the green purchase intention of IKEA consumers in Indonesia. This study used a quantitative approach with a survey method of 20 pre-survey respondents as the initial part of a follow-up study. The results show that the three variables: quality perception, price perception, and attitude towards green products have a positive influence on consumers' purchase intention towards environmentally friendly products. The novelty of this study lies in its specific context, which is to test consumers' green purchase intention towards IKEA in Indonesia with a focus on the younger generation, and combine three main variables in one analytical framework that has not been widely studied before in the Indonesian literature.
Analysis of the Relationship Between Inflation and Unemployment in Indonesia through the Modern Phillips Curve Approach Najla Aqilah; Garciano Bisuk Nathaniel Simanjuntak; Syifa Ardhana; Nindya Kirana Putri Sandy; Adelia Sifadilla; Ahmad Setiawan Nuraya
Formosa Journal of Applied Sciences Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i6.169

Abstract

This study aims to examine the existence of the trade-off phenomenon in the Phillips curve in Indonesia using the Generalized Method of Moments (GMM) approach. The analysis was carried out on secondary data which included the inflation rate, unemployment rate, potential output, and output gap. The results of the study show that the trade-off in the Phillips curve actually occurs in Indonesia, although its behavior has changed over time along with the dynamics of the national economic structure. The pattern of Phillips curve formation shows significant differences between the pre- and post-crisis periods. Before the crisis, the effect of the output gap on inflation tended to be moderate with inflation expectations formed in a balanced manner between the backward looking and forward looking approaches. However, after the crisis, the output gap pressure on inflation increased and inflation expectations were more dominated by a forward-looking approach.
Civil Liability for Pertamina Hulu Rokan Limited Liability Company Proven to Commit Environmental Pollution Based on Law Number 32 of 2009 concerning Environmental Protection and Management Mira Gunati; Yeti Kurniati; Juli Asril
Formosa Journal of Applied Sciences Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i6.163

Abstract

The problems and discussions of strict liability are one of the most interesting studies. The method in this study is qualitative research. Data collection techniques in this study, namely Observation (Observation), and Documentation. The data analysis techniques used are data reduction, data presentation, and conclusions or verification. Based on the results of the study, the responsibility carried out by PT. Pertamina Hulu Rokan Ganggang against industrial waste pollution to the community confirms the commitment of the judiciary to enforce environmental law, provide a deterrent effect to perpetrators of environmental pollution/damage, and ensure environmental restoration and protection of the community's rights to a good and healthy environment. Civil liability of PT. Pertamina Hulu Rokan related to environmental pollution needs to be enforced firmly in accordance with Law Number 32 of 2009.
The Accountability of Nurses for Neglecting Their Responsibilities in Diagnosis and Medication Administration to Patients in Health Centers as Stipulated by Law Number 38 of 2014 Regarding Nursing Rosidah Rosidah; Yeti Kurniati; Syahrul Machmud
Formosa Journal of Applied Sciences Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i6.162

Abstract

Health is one of the most important supporting factors of human life in order to live a prosperous and happy life. The research method used in this writing uses a qualitative method designed to collect, analyze and understand descriptive qualitative data aimed at understanding a phenomenon in depth that describes the characteristics, nature, quality and certain attributes of an object, phenomenon or subject being studied and obtained through observation methods, document studies or group discussions which include: Approach Method, Research Specifications, Types of Research, Data Collection Techniques, Data Analysis, Research Locations. Analysis of the burden of nurse responsibility aims to find out a nurse in carrying out their duties, this workload can certainly affect the performance and welfare of nurses.
The Influence of User-Generated Content (UGC) on Generation Z Purchase Decisions on E-Commerce Platforms Caca Sukma Saeful Hidayat; Agus Maolana Hidayat; Arry Widodo; Nurafni Rubiyanti
Formosa Journal of Applied Sciences Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i6.161

Abstract

This study aims to analyze the influence of User-Generated Content (UGC) characteristics, namely authenticity, relevance, and emotional engagement, on Generation Z's purchasing decisions on e-commerce platforms. In addition, this study also explores the role of trust as a mediator and social influence (recommendations of friends/micro-influencers) as moderation variables in these relationships. The method used is a quantitative approach with the distribution of online questionnaires to 250 Generation Z respondents who are actively shopping through platforms such as Shopee and Tokopedia. The purposive sampling technique ensures the relevance of the sample, while the data is analyzed using Structural Equation Modeling (SEM) after being tested for reliability (Cronbach's Alpha) and convergent validity. SEM results showed that UGC authenticity was the strongest predictor of purchase decisions (β = 0.38; p < 0.001). Emotional engagement from visual content (unboxing videos, tutorials) and user reviews also increases consumer trust by up to 27%.
The Role of CEO in Marketing Decision Making: A Problem-Solving Approach to the Lelu Perfume Brand Lucky Roy Saputra; Agus Maolana Hidayat; Arry Widodo; Nurafni Rubiyanti
Formosa Journal of Applied Sciences Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i6.160

Abstract

This article examines the crucial role of the Chief Executive Officer (CEO) in a company's marketing decision-making. The CEO, apart from being a strategic leader, plays a central role in determining the direction of marketing that is in line with the company's vision and mission. This research highlights how the active involvement of CEOs in marketing decisions increases the effectiveness of strategies, strengthens brands, and increases competitiveness. Factors such as the CEO's experience, leadership style, and market understanding affect the quality of decisions. The study also discusses how CEOs can leverage data and market analysis to make targeted marketing decisions. This article examines the impact of collaboration between CEOs and marketing teams in generating innovative innovations and creative marketing strategies. In conclusion, the CEO's involvement in marketing is not only important, but essential to creating added value and achieving the company's success in a competitive market.
Integration of Road, Education, and Health Infrastructure to Improve Quality of Life in Coal Mining Areas: Case Study of Pelaci Village, Indonesia Amaluddin Alham; Sri Pare Eni; Margareta Maria Sudarwani
Formosa Journal of Applied Sciences Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i6.153

Abstract

This research aims to analyze the integration of road, education, and healthcare infrastructure to improve the quality of life in coal mining regions, with Pelaci Village in Murung Raya, Central Kalimantan, as the case study. Using a qualitative research method, data were collected through field observations, in depth interviews, and document analysis. The study found that integrated infrastructure development significantly improves access to education, health services, and economic opportunities. Moreover, it strengthens community resilience and reduces regional disparities. The results highlight that active collaboration between the government, mining companies, and local communities plays a crucial role in ensuring sustainable development and inclusive growth, especially in remote and underdeveloped areas affected by extractive industries.
Digital Oral Health Application for Children to Control Early Childhood Caries Pindobilowo Pindobilowo; Dwi Ariani
Formosa Journal of Applied Sciences Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i6.135

Abstract

Mobile devices are a useful tool for delivering health interventions due to their widespread use, advanced technical capabilities, and portability people tend to have their mobile phones with them most of the time. Digital oral health promotion apps are available in the market for various purposes such as brushing, exploring oral health status, toothbrushing timers, time reminders, and targeting education for underserved populations. Methodologyusing the Narrative Review method based on journal databases including: Pubmed, Google Scholar, and BMC Oral Health, where the authors used references from the last 10 years. Conclusion: The application media provides interactive insights into oral health and the information is clear, understandable, easy to follow, and useful. In addition, there was an increase in knowledge about oral hygiene practices for caries control.

Page 79 of 88 | Total Record : 874

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