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<![CDATA[Pengaruh Standar Akuntansi, Transparansi, dan Kinerja Bank terhadap Profitabilitas Bank Syariah di Indonesia dengan Profit Sharing sebagai Variabel Intervensi: Tinjauan Konseptual ]]>
<![CDATA[Nai Haryati]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1105
<![CDATA[Tujuan dari makalah ini adalah untuk menelaah konsep tentang pengaruh standar akuntansi, transparansi dankinerja bank terhadap profitabilitas bank syariah dengan melalui profit sharing sebagai variabel intervensi yangmenghubungkannya. Ulasan ini mengungkapkan perbedaan praktik akuntansi untuk PSIA dan akun terkait. Banksyariah tunduk pada berbagai standar akuntansi, yang mengklasifikasikan PSIA secara berbeda dalammengungkapkan metode pelaporan untuk transaksi unik di bank syariah dan ketidakcukupan standar akuntansisaat ini untuk membimbing mereka, yang menciptakan kemungkinan tantangan komparatif. Selain itu transparansidan kinerja bank akan mencegah bank syariah dari praktik manipulasi keuntungan mereka dan menempatkanInvestment Account Holders (IAH) dalam posisi yang lebih baik. Hanya saja transparansi dan kinerja bank yangrendah berpengaruh kepada buruknya penerapan sistem bagi hasil di bank syariah. Pada penelitian terdahulubelum penulis temukan pengaruh dari standar akuntansi, transparansi dan kinerja bank terhadap profitabilitas banksyariah. Maka hal ini mendorong penulis untuk meneliti pengaruhnya terhadap profitabilitas bank dimana profitsharing sebagai variabel intervensi. Hasil ini sangat penting bagi banyak pihak yang terlibat dalam bidangperbankan syariah dan dapat diambil sebagai fondasi yang kuat untuk membuat tindakan yang tepat yang akanmembantu tumbuh dan bertahan perkembangan perbankan syariah. Untuk menyelidiki masalah penelitian, penulismelakukan suatu studi empiris. Penelitian dengan menggunakan metode kuantitatif. Metode analisis yangdigunakan yaitu statistik deskriptif dan uji asumsi klasik. Model statistik yang digunakan yaitu analisis regresiberganda. Data yang digunakan yaitu data sekunder dari laporan keuangan bank syariah yang dikumpulkan dandianalisis untuk periode 2013-2017]]>
<![CDATA[POLA PERILAKU BELANJA PENGHUNI RUSUNAWA PULOGEBANG ]]>
<![CDATA[Seruni Arifah Putri]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1106
<![CDATA[Pengentasan pemukiman kumuh sedang marak dilakukan oleh pemerintah melalui perelokasian pemukiman yangberada pada kawasan kumuh dan illegal ke rumah susun sederhana sewa, salah satunya ialah RusunawaPulogebang. Perubahan jenis hunian dari hunian horizontal ke hunian vertikal menyebabkan adanya perubahanperilaku pada penghuni Rusunawa Pulogebang, salah satunya ialah perilaku belanja. Perilaku belanja dapatdipengaruhi oleh faktor pribadi, faktor sosial dan tingkat kedekatan penghuni dengan masyarakat sekitar.Penelitian ini merupakan penelitian kualitatif dengan menggunakan pendekatan geografi humanistik sebagailandasannya. Analisis dilakukan dengan menggunakan teori perilaku keruangan yang dikaitkan dengan teori jaraksosial. Hasil penelitian menunjukkan bahwa dari kedua faktor yang mempengaruhi perilaku belanja, faktor pribadilebih mempengaruhi perilaku belanja. Sementara tingkat kedekatan mempengaruhi jarak sosial yang dimilikipenghuni. Jarak sosial tersebut berpengaruh terhadap perjalanan yang dilakukan penghuni saat berbelanja.Terdapat tiga skala sosial yang terbentuk yang jika diurutkan dari terdekat hingga terjauh yaitu sebagai keluarga,sebagai tetangga dan sebagai kenalan. Semakin jauh jarak sosial yang terbentuk, maka semakin bervariasi tipebelanja dan semakin jauh perjalanan belanja yang terbentuk pada pola perilaku belanja penghuni RusunawaPulogebang.]]>
<![CDATA[The Roles of E-Service Quality, E-Trust, and E-Satisfaction on Online Retail Loyalty ]]>
<![CDATA[Dewi Purnamasari]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1107
<![CDATA[The concept of customer loyalty is complex and difficult to define, as it encompasses a number of interactionswith other variables. In addition, creating customer loyalty in the online business setting is more problematic thanin the offline business. Several studies have examined a number of antecedent variables of customer loyalty, buthow online retail business makes their customer stay loyal is not much understood. The objectives of this studyare to identify the roles of service quality, customer trust and customer satisfaction on customer loyalty in anonline retail setting. Using 480 online retail customers in Bandung as respondents, this study reveals that all ofthe antecedent variables on customer loyalty have positive and significant relationships toward customer loyaltyin retail online. In addition, there is a positive and significant interrelationship between customer satisfaction andcustomer trust. However, service quality has the largest effect on customer trust, and customer trust has a highervalue than customer satisfaction as mediation variable between service quality and customer loyalty. The findingsof this study are of benefit for online retail business in determining the best strategy to achieve customer loyalty.]]>
<![CDATA[Employee Engagement, Kinerja Karyawan, dan Kinerja Bank dari Perspektif Pegawai Front Office Bank Syariah di Kota Bandung ]]>
<![CDATA[Satrio Aji Pamungkas]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1108
<![CDATA[Penelitian ini ditujukan untuk menelaah pengaruh employee engagement dan kinerja karyawan terhadap kinerjabank syariah. Data yang akan dikumpulkan dan diolah berasal dari karyawan front office pada bank syariah yangberada di kota Bandung. Penelitian ini akan menelaah bahwa employee engagement dan kinerja karyawan yangmerupakan penentu penting bagi kinerja bank. Studi ini diharapkan dapat memberikan informasi bagi manajeratau pihak manajemen bank sayriah bank syariah dalam mengelola sumber daya manusianya, khususnya frontoffice staff, agar lebih optimal sehingga dapat meningkatkan kinerja layanan bank mereka. Selain itu, penelitianini juga akan menelaah faktor-faktor yang sekiranya perlu diperbaiki dari manajemen perusahaan agar karyawandapat lebih memiliki rasa terikat (engaged) terhadap perusahaan yang diharapkan akan berpengaruh pada kinerjakaryawan front office dan kinerja bagi bank syariah di masa yang akan datang. Penelitian ini merupakan salahsatu upaya pertama untuk menguji pengaruh employee engagement dan kinerja karyawan pada kinerja perusahaandi tingkat unit bisnis (bank syariah).]]>
<![CDATA[THE INFLUENCE OF BRAND AMBASSADOR USAGE TOWARD BRAND IMAGE OF OPPO ]]>
<![CDATA[Fachri Mudzakir]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1109
<![CDATA[With the development of technology, the need for sophisticated devices enhances the communication process inthe era of globalization and demands changes in the way marketing and communications management is practisedby individual companies, such as brand ambassadors. A company that pays attention to the use of brandambassador in their marketing activity is Oppo. Whereabouts Oppo can compete in the world and penetrate toIndonesia’s market. The purpose of this study is to identify whether there is an influence of brand ambassador'suse on Oppo brand image. Moreover, the secondary aim of this research is to find out which factors are mostinfluential from Brand Ambassador to brand image of Oppo, and the third is to identify consumer perception ofOppo brand image. Variables that use in this research are brand ambassador and brand image. In this case, datacollected by online questionnaires to 384 respondents to users of Oppo. Data analysis was performed usingmultiple regression analysis and ANOVA using SPSS version 22. The result of this study showed that consumerperception of the brand ambassador has a significant effect on brand image of Oppo. With two of the fourindicators: attractiveness and power are not significantly influential.]]>
<![CDATA[PENGARUH PENERAPAN GOOD CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN DAN RESIKO PEMBIAYAAN DI BANK UMUM SYARIAH ]]>
<![CDATA[Rizky Fadhillah]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1110
<![CDATA[Prinsip-prinsip dari Good Corporate Governance sangat penting diterapkan pada Bank Umum Syariah.Implementasi yang diharapkan dari penerapan prinsip-prinsip tersebut adalah terciptanya Bank Umum Syariahyang baik dan sehat. Penerapan Good Corporate Governance diharapkan dapat meningkatkan kinerja keuanganBank Umum Syariah. Makalah ini dibuat untuk mengevaluasi konsep dari pengelolaan Bank Umum Syariahdalam penerapan Good Corporate Governance berdasarkan regulasi yang ada terhadap kinerja keuangan danrisiko pembiayaan pada Bank Umum Syariah di Indonesia yang tercatat pada Otoritas Jasa Keuangan. Berdasaratas telaah pustaka yang ada, penulis berkesimpulan bahwa Good Corporate Governance berpengaruh positifterhadap kinerja keuangan pada Rasio profitabilitas dengan indikator Return On Asset. Selain itu GoodCorporate Governance juga berpengaruh negatif terhadap risiko pembiayaan dengan indikator tingkat NonPerforming Financing. Serta terdapat hubungan yang mempengaruhi antara tingkat Non Performing Financingdan Return On Asset.]]>
<![CDATA[Goal-setting in Islamic Banking: the Effects Of Personality And Perceptions Of the Goal-Setting Process on Job Satisfaction And Service Performance ]]>
<![CDATA[Ratna Sundari Johar Sukadi]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1111
<![CDATA[This conceptual review shows the effect of setting conscious goals in terms of goal setting based on objectivegoals, transcendent goals and no goal setting that will result in the creation of personality and perception, whileat the same time job satisfaction will also have an impact on the creation of job satisfaction and improvedservice performance that results improvement of company performance. In other words, the development ofgoal-setting is based on religious grounds.]]>
<![CDATA[The Comparative of Advertising Effectiveness between TV Advertising and Digital Advertising ]]>
<![CDATA[Rahma Luthfi Wilujeng]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1112
<![CDATA[This study aims to compare the effectiveness of advertising and see if there are differences in two different media:digital media (Social media, Youtube, website, etc.) and TV. For this purpose, the AIDA model was employed as thebasis for comparison. This study uses questionnaire methodology to collect data. Total respondents who participatedwere 230 for TV responders and 171 for digital media using Purposive Sampling technique. The result of this researchthere is differences between respondent's Interest and Desire on digital and TV advertising. The average value ofattention, interest, desire and action is higher on digital media than on TV. This can be of more concern to advertisersfor the effectiveness of their advertising.]]>
<![CDATA[The Influence of Store Atmospheric Factors toward Customer Purchase Intention on Minimarket Industry in Bandung, Indonesia (Alfamart and Circle K Comparison) ]]>
<![CDATA[Muhammad Iftizal Ghifari]]>;
<![CDATA[Deddy Saefulloh]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1113
<![CDATA[Minimarket industry in Indonesia is hardly a friendly environment for international brand. Not so long ago, one of the well-known global minimarket brand has declared bankruptcy, confirmed that the international brands often find it difficult to maintain and expand the market in overseas. Thus, a new method and strategy have to be done, in order to survive in the industry. One of the main trait for retail industry is the store atmosphere. The surroundings could be explored to influence and attract customer into buying the products. Thus, this study aims to examine store atmosphere’ influence towards customer purchase intention. The objectives of this study are to assess and measure the factors of store atmosphere and how their influence toward customer purchase intention on Alfamart and Circle K outlets. Using multiple linear regression analysis on SPSS to 314 questionnaire data that collected in Bandung, Indonesia, the result of this study is that in-store, ambient cue, and out-store factor has a significant impact toward customer purchase. These findings offers empirical evidence for both academical and business practice regarding the store atmosphere and its influence towards customer purchase intention.]]>
<![CDATA[Comparing Between Local and International Endorsement ]]>
<![CDATA[Muchamad Teguh Prambudi]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1114
<![CDATA[Top athlete is turned into a part of the promotion to generate awareness and positive reaction to Ads. However, an Indonesia footballer has not been getting endorsed product or services. This research aims to explain how athlete endorsement can influence a purchase intention. With 381 respondents, this study used empirical test by Structure Equation Model (SEM) and Partial Least Square (PLS) for analyzing the relationship between variables. The first findings of this study indicate that both athlete endorsements has influence brand awareness, attitude to Ads and specifically impact on purchase intention. The second findings are the local athlete more influential than international athlete based on their impact on the three variables that used. This finding can be used for the company for selecting an endorsement in order to create an effective promotion.]]>
