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Ni Gst Nym Suci Murni
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Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia
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Journal of Applied Sciences in Travel and Hospitality
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 26228319     DOI : https://doi.org/10.31940/jasth
Core Subject : Social,
Social Sciences
Journal of Applied Sciences in Travel and Hospitality disseminates scientific information of applied sciences in tourism business.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 110 Documents
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Potential problems and concepts of utilizing haji dormitories equivalent to star hotels to improve the national economy I Ketut Sirna; Gusti Ngurah Joko Adinegara; I Wayan Damayana
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 1 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i1.61-68

Abstract

The research was conducted at the Surabaya Embarkation Haji Dormitory with the aim of: mapping potential problems, namely: products, services, management and relevant policies, towards the concept of using Haji dormitories on a par with star hotels to improve the national economy. Problems studied: (1) How to map the potential problem of Haji dormitories equivalent to star hotels to improve the national economy?, (2) What is the concept of using Haji dormitories equivalent to star hotels to improve the national economy? This re-search uses descriptive, qualitative, quantitative methods, star hotel assessment study approaches, as well as community base tourism. Data is analyzed using the theory of hotel and tourism quality standards, and rele-vant theories according to the data found at the research site. Research stages: will produce mapping poten-tial issues and concepts for utilizing Haji dormitories equivalent to star hotels, and strategic policies by formu-lating quality management standards. The results of this research analysis are: Surabaya Haji embarkation dormitories do not meet standards equivalent to star hotels, because there are still many star hotel standard items that have not been met, and if you look at the standard score of a three star hotel between 600-700, and the Surabaya Embarkation Haji Dormitory only meets the score of only 400, or 33.30% less than 100%, with a score range of 1 to 5 then the average score for the Haji dormitory is Surabaya embarkation only reached 3.7. Research is expected to support national economic development programs to increase national income outside of taxes.
Can restaurants achieve customer retention through CSR? Mohammedsadegh Omidvar; Anisah Deen
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 1 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i1.1-16

Abstract

The objective of this study is to establish a comprehensive framework that combines the four dimensions of Corporate Social Responsibility (CSR) (Economic, Legal, Ethical, and Philanthropic Responsibility) with Environmental Responsibility. Additionally, the study seeks to assess the role of Corporate Image (CI) in mediating the impact of aspects of CSR on Customer Retention with the use of structural equation modeling (SEM) to test the hypothesized conceptual framework. A total of 217 questionnaires were successfully gathered through an online platform from customers who patronized restaurants in the city of Tehran. The findings indicate that the legal, ethical, philanthropic, and environmental components have a favorable and considerable impact on CI. Moreover, the impact of the five dimensions of CSR on customer retention is mediated by the perception of the CI. This study provides a valuable contribution by expanding upon Carroll's dimensions that included environmental responsibility, and demonstrating that the inclusion of this factor can also enhance company image. Going forward managers may acquire the knowledge that enhances their environmental responsibilities can concurrently contribute to the enhancement of CI and positively impact customer retention.
Post-pandemic recovery strategies of Coastal hotels: Durban, South Africa Sai-Risha Gareeb; Erica São João; Anisah Deen
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 1 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i1.17-29

Abstract

The COVID-19 pandemic caused prevalent effects across multiple industries; the hotel industry in parti-cular was impacted severely. However, Durban hotels derived innovative recovery strategies that could be implemented in most hospitality operations to alleviate financial disruptions. Furthermore, exemplifies the significance of hotel preparedness in times of crisis. This study aims to investigate the effects and recovery strategies post-COVID-19 in Durban hotels to present recommendations to sustain the industry through disastrous events. A qualitative methodology was applied in the primary data collection through semi-structured interviews with hotel general and senior managers. Qualitative computer-assisted software known as ATLAS.ti was used in the data analysis. The findings indicate that the measures taken by hotels resulted in sustainable strategies that aided their survival through the pandemic. Strategies included marketing campaigns, competition analysis, tactical spending, and evolved offerings among others. This paper provides achievable practices that can be used in times of crisis or financial challenges for hotels irrespective of status or size.
Implementation of electronic word of mouth and service quality toward repurchase intention at K Club Ubud Resort Ni Wayan Okta Piani; I Gusti Agung Mas Krisna Komala Sari; I Gusti Agung Bagus Mataram
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 1 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i1.38-51

Abstract

This study aims to know the implementation and the influence of electronic word of mouth (E-WOM) and service quality towards repurchase intention at K Club Ubud Resort and determine which factors are the most dominant in increasing repurchase intention. The data collection used was observations, documentation, questionnaires, interviews, and literature studies with a total sample of 31 which was determined by the non-probability sampling method, namely saturated sampling. The data analysis technique is a mixing method design that refers to the explanatory sequential design, where quantitative analysis uses multiple linear regression analysis in the first stage and then is analyzed in more depth with qualitative descriptive analysis. The results of this study conclude that K Club Ubud Resort has implemented electronic word of mouth and service quality, where the determination coefficient found is 77,6%. The dominant factor based on the effective contribution value shows that service quality has the highest score (49,5%), followed by electronic word of mouth (28,1%). This phenomenon is caused by the stipulation of service standards which are the source of consumer satisfaction at K Club Ubud Resort. With excellent service, consumers will feel satisfied and will come to visit again (repurchase intention). Besides that, consumers will also promote the products they bought previously at K Club Ubud Resort either by word of mouth or through social networking sites.
Awareness of employees on environmental management system at Maya Sanur Resort and Spa: A study applied to front office department Ni Made Winda Antari; Made Sudiarta; I Wayan Jendra; Elvira Septevany
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 1 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i1.52-60

Abstract

This study aims to assess the employees' awareness of Environmental Management System (EMS) in the Front Office Department of Maya Sanur Resort and Spa. This research collected data through observations and questionnaire distribution. The research sample employed a saturated sampling technique involving 30 respondents. The questionnaire was distributed to the respondents via a QR barcode with online links. The data obtained from the questionnaire were analyzed using SPSS 26 for Windows software, employing frequency, mean, and standard deviation as data analysis techniques to evaluate the implementation of EMS in the front office department of Maya Sanur Resort and Spa. Additionally, correlation analysis was used to measure the relationship between employees' awareness and the implementation of EMS. The result shows that the correlation analysis results demonstrate a strong correlation between employees' awareness of EMS and its implementation in the front office department of Maya Sanur Resort and Spa, with a correlation coefficient value of 0,671. However, three areas still need to be optimal regarding saving energy. These areas include providing natural ventilation lighting, sub-optimal use of air conditioning, and inadequate rechargeable equipment and batteries, so it takes effort to remind each employee about the importance of implementing an Environmental Management System (EMS) in the front office department to help companies increase their ability to improve environmental quality. Therefore, it is recommended that Maya Sanur Resort and Spa provide training for employees regarding implementing the EMS. This training should be conducted for all front office employees, including daily workers (DW) and trainees, to ensure they understand the importance of implementing the EMS and its impact on the hotel and the environment.
Analysis of the implementation of green hotel in Villa Kayu Raja Bali Forida Ayu Herini; Ni Gst Nym Suci Murni; I Gusti Agung Mas Krisna Komala Sari
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 1 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i1.30-37

Abstract

Green hotels use green practices to reduce environmental impacts and increase the sustainability of hotel operations, including saving energy, managing waste and waste, and building design. This study aims to determine the application of the green hotel in Villa Kayu Raja Bali. This research is useful to encourage the hospitality industry to adopt environmentally friendly measures for sustainability. The types of data in this study are primary data and secondary data. The data collection method was obtained through observation, interviews, and questionnaire distribution with a saturated sample of 32 employees as respondents and 2 informants. Data analysis techniques in this study use descriptive qualitative and quantitative. The results showed an application value of 2.94 that overall the application of green hotels in Villa Kayu Raja Bali has been implemented well. Indicators that have been well implemented are architecture, water conservation, implementing new methods of saving electrical and water energy, the environment in the building, guest rooms, places to eat, saving paper, materials that need to be washed grouped, green guest rooms, green food, and green training programs. The indicators that need to be improved are in new energy; utilizing new energy and renewable energy sources, implementing new methods of saving solar energy, and environmental protection tools, namely refrigerators and air conditioners without Freon.
The impact of hedonic shopping value, shopping lifestyle, and positive emotions on consumer purchasing decisions at Traveloka Hazizah Hazizah; I Putu Sudhyana Mecha; Eka Afrida Ermawati
Journal of Applied Sciences in Travel and Hospitality Vol. 4 No. 2 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i2.50-59

Abstract

Traveloka is an internet-based tourist information or travel application that allows users to search for and purchase a variety of products and services by online platform, including transportation, lodging, lifestyle, and financial services. Despite the fact that Traveloka is well-known among the general public, there is still lack of knowledge that tourism industry has not used it as promotional and sales media for its products and services. This research was conducted at Banyuwangi in order to determine the impact of partial and simulta-neous hedonic shopping value, shopping lifestyle, and positive emotions on consumer purchasing decisions at Traveloka. The SPSS Version 22 application was used to conduct the research, which included multiple line-ar regression analysis procedures, multiple correlation coefficients, coefficients of determination, T-test, and F-test. Sample size of this study were 100 respondents based on purposive sampling. It showed that hedonic shopping value, shopping lifestyle, and positive emotions all have both partial and simultaneous significant impact on customer purchasing decisions at Traveloka, so conventional tourism industry who de-cides to join the Traveloka are expected to be able to offer and sell tourism products or services that are able to provide and adapt into consumer shopping lifestyles, for example by providing promotion, discounts, and cashback for tour packages or services. Therefore, the results of this research can be applied as recommenda-tion for tourism industry, especially for travel agents who has been joined Traveloka as a member so that they can be more competitive in this digitalization era.
Supporting and inhibiting factors of community based tourism management: A case study of Setanggor Village Muhammad Johari; Muhammad Azizurrohman; Yusuf Setiawan Al-Qusyairi
Journal of Applied Sciences in Travel and Hospitality Vol. 4 No. 2 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i2.60-66

Abstract

The development of community-based tourism has developed quite rapidly. Indonesia is one of the countries that have the potential to develop community based tourism by promoting local culture. Setanggor Village is a tourist village that uses the concept of community-based tourism. Thus, the author wants to know more about Community Based Tourism (CBT) management and the supporting and inhibiting factors of Community Based Tourism (CBT) management in the Setanggor tourist village. Using observation, interview, and documentation techniques, the authors found that the people of Setanggor Village are involved in controlling, managing, and developing tourism. In terms of supporting factors, the village government has quite a lot of development funding assistance. In addition, the village community is quite active in tourism development. However, the social status between communities and the bureaucracy of village organizations became the main problems found.
Eco-spiritual tourism as alternative tourism in Taro Village: Opportunity and challenge L.K. Herindiyah Kartika Yuni; I Wayan Arta Artana
Journal of Applied Sciences in Travel and Hospitality Vol. 4 No. 2 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i2.67-76

Abstract

This study aims to analyze the opportunities and challenges faced by Taro Village in developing eco-spiritual tourism. The data in this study were collected through observation, interviews with key informants determined based on purposive sampling and documentation. The data were analyzed using qualitative descriptive analysis to obtain a complete picture of the opportunities and challenges faced by Taro Village as a village that develops eco-spiritual tourism. There are various opportunities that have been empowered such as high visits to several objects, support from the government and local communities as religious communities who uphold the sacred value of nature, and the attention of educational institutions realized through training to improve human resources. However, Taro Village still faces various challenges in its development such as the community does not have the same understanding of the vision of the Eco-spiritual village, community involvement has not been maximized because the majority of the community are farmers and consider tourism as a side job, weather with quite high rainfall often hampers tourist activities, which are mostly conducted in the open space, such as activities in traditional villages, in particular "metekap", "melukat", and firefly attractions. From these opportunities and challenges, it can be suggested that Taro Village should identify and evaluate opportunities and challenges on a regular basis, determine the target market with certain demographic characteristics, learning from competitors to improve product quality to compete, Preserving the quality of nature and the readiness of human resources in sustainable tourism in Taro Village.
Effect of marketing mix and service quality on customer satisfaction and loyalty (A study on PT. Mutiara Cemerlang Utama Bali) Ni Nyoman Ardani
Journal of Applied Sciences in Travel and Hospitality Vol. 4 No. 2 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i2.77-84

Abstract

The COVID – 19 pandemic been made bad impact all tourism sector. Travels agents need to be adapted to pandemic condition to survive in this current situation. The purpose of this research is to test the influence of marketing mix, quality of service on customer satisfaction and loyalty. This study took samples on the research population customers of PT. Mutiara Cemerlang Utama Bali who buys domestic and international flight tickets, makes hotel room reservations, tour package, India pilgrimage tours, assistant to make passport and visa extension. This research leads to descriptive and verificative research called explanatory research. The data was collected by interviewing and disseminating questionnaires by purposive sampling method processed using Partial Least Square (PLS) analysis tool, the number of samples used by 120 samples. The results obtained in this study are that the marketing mix has a significant positive effect on customer satisfaction, the quality of service has a significant positive effect on customer satisfaction, but marketing mix and quality of service have a positive effect on customer loyalty. This is due to several factors that affect such as the price competition of travel agents. Customer satisfaction has a positive and significant effect on customer loyalty.

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