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Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia
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Journal of Applied Sciences in Travel and Hospitality
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 26228319     DOI : https://doi.org/10.31940/jasth
Core Subject : Social,
Social Sciences
Journal of Applied Sciences in Travel and Hospitality disseminates scientific information of applied sciences in tourism business.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 110 Documents
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The impacts of development of Pela Village as a tourist village in Kutai Kartanegara, East Kalimantan I Wayan Lanang Nala; Novita Indriani; I Made Darma Oka
Journal of Applied Sciences in Travel and Hospitality Vol. 4 No. 2 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i2.85-92

Abstract

This study aims to describe the impacts of development of Pela Village as a tourist village in Kutai Kartanegara, East Kalimantan. Pella village has very unique tourism potential to be developed. For the sustainability of tourism development in the tourist village of Pela, it is important to pay attention to the impacts of devel-opment of a tourism village. The data were collected by observation, interviews, and literature study. Inform-ants are taken from community leaders who understand the impacts of tourism development in the village using snowball sampling techniques. Data were analyzed by descriptive qualitative. The results showed that the development of Pela Village as a tourism village able to provide positive impacts for people's lives, both in terms of economic (as lodging business, tour operators, open food stalls); social (effective interactions occur between members of the community): cultural (keeping traditional fishing gear, Kuntau art, and the development of Jepen Dance); environmental (cleaning the village environment), and political dimensions (prioritized local communities as labor). The positive impacts is able to increase the enthusiasm of the local community in supporting the development of tourist villages. It is hoped that stakeholders will play an active role in supporting the development of Pela Tourist Village in the form of guidance, counseling, management, and promotion.
Digital marketing strategy through mobile application to increase room sales At Ibis Styles Bali Legian Hotel I Gusti Ayu Suci Nurtirtawaty; Ni Gst Nym Suci Murni; Ni Ketut Bagiastuti; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol. 4 No. 2 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i2.93-100

Abstract

This study aims to identify the market segment of Ibis Styles Bali Legian Hotel and to find out the digital marketing strategy through the mobile application in increasing room sales. This study used descriptive qualitative research methods and used primary data through interviews, observations, documentation and questionnaires. The results showed that the market segments at Ibis Styles Bali Legian were mostly FIT (Free Independence Travelers) from the Distribution and inbound segments, and the majority of tourists from Australia. The digital marketing strategy through the mobile application in increasing room sales were through promotion of products and services for brand awareness, strengthening online reputation and traffic growth, through social media, online banners on the landing page, optimization of SEO, SEM and keywords to facilitate searches/browses, collaborate with influencers and travel bloggers as well as provide extra benefits in transactions made through mobile applications. With this strategy, impacting the reservations via mobile applications is dominating the market segment by 85% of the total market and increase the sales from year to year.
The existence of betutu for supporting culinary tourism in Gianyar Bali Made Suardani; Luh Linna Sagitarini; Ida Ayu Kade Werdika Damayanti
Journal of Applied Sciences in Travel and Hospitality Vol. 4 No. 2 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i2.101-108

Abstract

Gianyar Regency has local specialties menus such as Babi Guling, Bebek Betutu, Lawar, etc. However, betutu is the most menus ordered because it is halal menu which has its uniqueness, taste, and aromatic. Meanwhile, nowadays there are several culinary products which are seeked by guest such as KFC, Ayam Geprek, and chicken or duck roasted. It is needed to figure out whether betutu still exist or not and how can betutu still exist among society. This study was aimed to figure out whether betutu still exist or not and how to maintance betutu in order to support culinary tourism in Gianyar Regency. This study was qualitative research which used deep interview for collecting the data from the informants. For the result, it was revealed that betutu still exist among the tourists and local society. It was proven by the result of interview with six informants who revealed that 5 of them can produce more than 50 portion of betutu daily. They also gave positive response toward the questions given by the researchers that revealed betutu is still sought-after by the tourists. The betutu is still made by using the original recipes and served in traditional presentation. Not only tourists, betutu still exist among local society because betutu is used as a means in Hindu ceremonies.
Analysis of room attendant service quality in increasing customer satisfaction at Hotel Vila Lumbung Ni Kadek Ulan Prasiska Yanti; I Gusti Made Wendri; I Ketut Suarja; Ida Ayu Elistyawati
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 1 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i1.20-29

Abstract

This study discusses the analysis of the service quality of room attendants in increasing customer satisfaction at Hotel Vila Lumbung. The purpose of this study is to determine the level of guests’ satisfaction with the services provided by the room attendant and determine the service indicators that need to be improved and maintained by the room attendant at this hotel. The sample is 80 respondents. This study uses a sampling technique that is incidental random sampling. The analysis technique used is SERVQUAL analysis (Service Quality) and Importance Performance Analysis (IPA). The result shows there are sixteen indicators found in the five dimensions of the service quality that show the room attendants’ performance are already categorized as excellent in terms of such dimensions as tangibility, reliability, assurance, and empathy. This indicates that there is only one dimension which service is still need to improve and maintain to make customer satisfied, namely the responsiveness dimension found in quadrant A in IPA.
Analysis of guest satisfaction through the service quality of the Aloha department at Aloft Bali Seminyak Gede Aditya Gunawan; Budi Susanto; I Nyoman Meirejeki; Ida Ayu Ketut Sumawidari
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 1 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i1.30-40

Abstract

This research discusses the assessment of guest satisfaction through the service quality that is provided by the Aloha department at Aloft Bali Seminyak. This research aim is to identify if the guest expectations match with the guest experience (perception) regarding the service quality provided by the Aloha department at Aloft Bali Seminyak and to analyze the indicators needed to be maintained and improve to enhance the service quality of the Aloha department. The data used in this research are quantitative. The method of data collection was observation and questionnaire. The total of respondents used in this research is 80 respondents with the incidental sampling method. Data analysis techniques applied in this research are Service Quality (ServQual) and Importance-Performance Analysis which use Cartesian diagrams. The result of the research indicates 4 indicators resulting negative gap, 11 indicators resulting positive gap, and 1 indicator with zero gaps between guest perception and expectation. The importance-Performance analysis found 3 indicators on Quadrant A which the major weakness need improvement, those indicators are cleanliness of the lobby area, the ability of the Aloha talent to provide fast and precheck-ink & check out services, and recognition of the guest name by the Aloha talent. However, there are 4 indicators found on Quadrant B as a major strength of services and they need to be maintained to make guest satisfaction.
Human resources efforts to improve employee performance at JW Marriott Surabaya Shenia Dwi Virdanty; Nyoman Mastiani Nadra; Ni Made Sudarmini; Ni Wayan Wahyu Astuti; Ni Made Rai Erawati
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 1 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i1.10-19

Abstract

Human resources are the first elements of an organization. This study aims to find out and analyze the efforts made by the human resource (HR) department in improving the employee performance of JW Marriott Surabaya. This research was conducted to Human Resources, they are Assistant HR and Training Manager and Human Resources Coordinator took using Purposive Sampling technique, which is considered to know the efforts to improve employees’ performance. Data collection techniques by using observation, interviews, documentation, and studies literature. Data analysis in this study uses a qualitative method with technical triangulation analysis. The results showed that performance improvement efforts began with, employee placement, training and development, discipline in employee attendance, and the provision of salaries and compensation to employees but the need for supervision, multiplying variants of methods in training, and acting decisively to employees who are less disciplined to existing regulations.
The influence of excellent service by butler service on guest satisfaction at Tanadewa Villas & Spa Kadek Intan Diastari Dewi; I Gusti Agung Mas Krisna Komala Sari; Ni Putu Wiwiek Ary Susyarini; Ni Luh Eka Armoni; Dewa Made Suria Antara
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 1 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i1.1-9

Abstract

This research aims to determine the effect of excellent service by butler on guest satisfaction at Tanadewa Villas & Spa. This research used a quantitative method. Data were collected by questionnaire were analyzed using simple linear regression analysis. The collecting of data was an observation, distributed the questionnaire, and interviewing the assistant front office manager. The population in this research was the number of guests who stayed at Tanadewa Villas & Spa for six months from October 2020 to April 2021. The total of samples of this research was 30 respondents. The results of this research 30 respondents stated excellent service by butler has a significant effect and has a positive direction towards guest satisfaction. The Pearson Correlation test results between the excellent service and guest satisfaction variable (Y), which are 0.662, show that the correlation between excellent service and guest satisfaction is high. Determination Coefficient Analysis shows that excellent service has 43.9% in explaining the variance of guest satisfaction, while the remaining 56.1% is from other factors not in this research. All the indicators have shown numbers above four of the Likert Scale. It means excellent service is still needed to optimize to make guest satisfaction such as teaching English of serving guests, providing directions on how to use the facilities in the villa, for example operating coffee machine or EDC machine, and carrying out guidance also socialization periodically focuses on excellent service procedures to butler employees.
Community participation in the development of GKJ Karangjoso as a religious tourist attraction Bisma Caesario Kurniawan; I Putu Sudhyana Mecha; Auda Nuril Zazilah
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 1 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i1.41-48

Abstract

Java Island is one of the largest islands with many kinds of churches in it. However, most of them are not known to the public because of the low number of churches that are promoted as a religious tourist attractions. In addition, community participation in the development of religious tourism attractions is still minimal, this is indicated by the small number of people involved in the development of religious tourist attraction sites. The formulation of the problem from this research is to determine the kinds and level of community participation in the development of GKJ Karangjoso as a religious tourist attraction. The theory used in the research includes tourism, religious tourism attraction, community participation, data triangulation, and data reduction. This research method uses a qualitative descriptive method using the Miles & Huberman method with data reduction and data triangulation. The kinds of community participation found in GKJ Karangjoso is Get involved in organizational activities to mobilize other community participation. Meanwhile, the level of community participation found in GKJ Karangjoso is providing support. This research concludes that there is one form and one level of community participation in the development of GKJ Karangjoso as a religious tourism attraction.
A Study on the satisfaction of Chinese bed and breakfast based on big data reviews Xu Qingyong; Lu Zixian; Li Yujing; Ye Xin
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 2 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i2.49-57

Abstract

Purpose B&B stays have enjoyed popularity in China over recent decades. Online reviews can truly and objectively reflect consumers' satisfaction. Using the network text analysis method, this study analyses the overall satisfaction, the trend of satisfaction, and the main factors affecting consumers' satisfaction by taking the TOP50 online reviews of China B&B as the sample. The results show that the overall satisfaction degree of the Top 50 of China's B&B List is relatively high, and it has continuously improved in the past three years. But there are still some negative evaluations. The core competitiveness is service, focusing on personalized needs and humanistic care, while the weakness in the room hardware is also important to improve satisfaction. The personalized service, infrastructure, the service process, and internal & external environment should be improved to improve consumers' satisfaction with the homestay. The research attempts to provide theoretical and practical references for improving service quality.
Marketing mix strategy for MICE in preparation for meeting package sales in Bintang Bali Resort in the new normal era Ni Luh Putu Agustina Darmayanti; I Ketut Surata; Chintia Pinaria
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 2 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i2.58-64

Abstract

The aims of this study are to (1) analyze the MICE marketing mix strategy in selling meeting package planned by Bintang Bali Resort in the new normal and (2) formulate the MICE marketing mix strategy in preparing the meeting package sales at Bintang Bali Resort in the new normal. This study uses three key informants consisting of Assistant Director of Sales and Marketing Bintang Bali Resort, Account Director of The Westin Resort Nusa Dua Bali and Assistant Director of Event Services Bali Nusa Dua Convention Center. Data collection techniques used are observation, in-depth interviews and documentation studies. Data analysis techniques used are data reduction, data presentation, drawing conclusions and testing the validity of the results with source triangulation. Based on the analysis  done, there  are two results showed, The first (1) the MICE marketing mix in planning the sales of meeting pckage on the new normal at Bintang Bali Resort was mostly well implemented. The second (2) Bintang Bali Resort needs to implement product strategies in the form of digital innovations such as procurement of hybrids and virtual meetings, utilizing digital promotion systems on social media to the fullest, making variations of meeting package based on hotels/venue comparisons can be improved in the future and pay attention to products with system using 4 R (reuse, reduce, recycle and replace) in sustainable environmental aspects in the new normal.

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