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Ofi Hidayat
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PROGRAM STUDI ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS TEKNOLOGI SUMBAWA Jalan Olat Maras, Batu Alang, Kec. Moyo Hulu Kabupaten Sumbawa, Nusa Tenggara Barat, 84371
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INDONESIA
KAGANGA KOMUNIKA: Journal of Communication Science
Published by Universitas Teknologi Sumbawa
ISSN : 27157520     EISSN : 27155099     DOI : https://doi.org/10.36761/kagangakomunika.v4i1.1922
Core Subject : Social,
Social Sciences
Strategi Komunikasi, Public Relation, Komunikasi Sosial Budaya, Manajemen Komunikasi, Media dan Komunikasi, Komunikasi Bisnis, Komunikasi Politik, Komunikasi Pembangunan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 131 Documents
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STRATEGI KOMUNIKASI DIGITAL LPAAI IPB DALAM MEMPROMOSIKAN ONE VILLAGE ONE CEO MELALUI PENDEKATAN PENTAHELIX Fatimah Azzahra Citra Adila; Willy Bachtiar
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7493

Abstract

 The development of digital technology has transformed public communication patterns and positioned digital media as an important tool for promoting community empowerment programs. This study aims to analyze the digital communication strategy of LPAAI IPB in promoting the One Village One CEO (OVOC) program through a pentahelix approach involving academics, government, business, media, and society. The study focuses on the planning, implementation, and evaluation of the digital communication strategy of the OVOC program. This research employed a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews, participatory observation, documentation, and literature study. Data analysis used the Miles and Huberman interactive model consisting of data reduction, data presentation, and conclusion drawing. The findings show that LPAAI IPB utilized various digital media such as Instagram, YouTube, WhatsApp Group, mass media, IPB TV, and publication articles to build program awareness and branding. The pentahelix approach supported collaboration among stakeholders in program promotion, although challenges remained in terms of limited human resources, coordination, and digital content management. Keywords: Digital Communication Strategy, Pentahelix, OVOC, Digital Media, Community Empowerment

Page 14 of 14 | Total Record : 131

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