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PROGRAM STUDI ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS TEKNOLOGI SUMBAWA Jalan Olat Maras, Batu Alang, Kec. Moyo Hulu Kabupaten Sumbawa, Nusa Tenggara Barat, 84371
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KAGANGA KOMUNIKA: Journal of Communication Science
Published by Universitas Teknologi Sumbawa
ISSN : 27157520     EISSN : 27155099     DOI : https://doi.org/10.36761/kagangakomunika.v4i1.1922
Core Subject : Social,
Social Sciences
Strategi Komunikasi, Public Relation, Komunikasi Sosial Budaya, Manajemen Komunikasi, Media dan Komunikasi, Komunikasi Bisnis, Komunikasi Politik, Komunikasi Pembangunan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 131 Documents
 10   11   12   13   14 
REPRESENTASI TOXIC RELATIONSHIP DALAM FILM SAMPAI JUMPA SELAMAT TINGGAL Rena Zakia; Muhamad Hasan Basori
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7367

Abstract

Representation is often conveyed through various media, one of which is film. Sampai Jumpa, Selamat Tinggal (2025) portrays the dynamics of toxic relationships through conflicts between its characters. The film not only presents a story of search and uncertainty within a relationship, but also illustrates various forms of unhealthy relationships. The growing concern over toxic relationships as a social issue is reflected in this film through the experiences of the characters Wyn and Dani. This study employs a qualitative descriptive method using Charles Sanders Peirce’s semiotic approach, which emphasizes the triadic relationship between representamen, object, and interpretant, as well as the classification of signs into icons, indexes, and symbols. The findings reveal that toxic relationships are represented through various unhealthy behaviors, such as emotional neglect (ghosting), emotional manipulation through shifting blame, destructive communication, verbal and nonverbal abuse, and relational imbalance. These representations are constructed through the integration of visual and verbal signs that depict unstable, pressuring, and psychologically harmful relationships. The findings indicate that film not only reflects social reality but also shapes audience understanding of unhealthy interpersonal relationship dynamics.   Keywords: Film, Representation, Semiotics, Toxic Relationship
PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA OPTIMALISASI KOMUNIKASI PEMASARAN PADA AKUN BISNIS ONLINE @ARTOMORO.APPAREL Afifah Ristanto; Andika Sanjaya
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7377

Abstract

This study aims to analyze Artomoro Apparel's marketing communication strategy in utilizing Instagram social media @artomoro.apparel through the framework of The Circular Model of SoMe (Share, Optimize, Manage, Engage). Social media is seen as an important instrument in Online Public Relations activities that play a role in building brand image, interacting with consumers, and expanding the reach of digital marketing. This study uses a qualitative descriptive approach with data collection techniques in the form of in-depth interviews, observation of Instagram account content and activities, and documentation. Informants were selected using a purposive sampling technique, namely internal parties of Artomoro Apparel who manage the Instagram account and followers of the account who actively interact. Data validity was tested through source triangulation techniques. The results of the study indicate that Artomoro Apparel has implemented the four stages of The Circular Model of SoMe in its marketing communication strategy, although there are still several aspects that need to be optimized, especially in content management and increasing audience engagement. This study is expected to be an evaluation material and reference for similar business actors in managing marketing communications through social media effectively.   Keywords Marketing Communication, Social Media, Instagram, Promotion.
TRANSFORMASI KAMPANYE POLITIK MELALUI DIALOG PUBLIK (STUDI KASUS PROGRAM “DESAK ANIES” PADA PILPRES 2024) Prasetyo Bonifasius Sitanggang; Rendra Zakaria
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7383

Abstract

This study explores how political campaigning transforms through public dialogue by examining the “Desak Anies” program in Indonesia’s 2024 presidential race, tracing the shift from one-way messaging to interactive, deliberative engagement. A qualitative descriptive approach within a constructivist paradigm was employed. Data were gathered via non-participant observation of recorded forums, in-depth interviews, and documentation; analysis followed an interactive cycle (data reduction, display, conclusion/verification), with credibility ensured through source, method, and time triangulation. The fieldwork covered Q&A forums in Jakarta, Bandung, Yogyakarta, and Surabaya between 28 November 2023 and 10 February 2024. Findings reveal a consistent persuasion architecture: communicator credibility (ethos) is demonstrated in situ; messages (logos) are tailored to citizens’ issues; emotional resonance (pathos) complements reasoning; face-to-face channels are amplified by digital circulation; audiences span generations; and effects emerge cognitively, affectively, and in participation, both on-site and online. Conceptually, dialogic campaigning raises the bar of electoral democracy citizens shift from targets of persuasion to co-reasoners; when ethos–pathos–logos are integrated with the SMCR-E framework, competition moves beyond slogans toward public tests of reasoning. The model is replicable across political actors.   Keywords: Political Campaigning, Public Dialogue, Political Persuasion, Desak Anies, Deliberative Democracy
PENGARUH KREDIBILITAS MANAJER DAN POLA KOMUNIKASI TERHADAP KINERJA KARYAWAN (STUDI PADA HOTEL ATRIA MALANG) M Reza Ishadi Fadillah; Citra Rani Angga Riswari
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7386

Abstract

Atria Malang Hotel as a hospitality service industry faces demands to improve employee performance through effective organizational communication management. This study aims to analyze the influence of Manajer credibility and organizational communication patterns on employee performance. This research uses a quantitative approach with a survey method. The independent variables are Manajer credibility, which includes competence, appearance, and attitude, and organizational communication patterns, which consist of formal and informal communication. The dependent variable is employee performance. The theoretical framework applied includes behaviorism theory, stimulus-organism-response theory, communicator credibility concepts, organizational communication, and employee performance. The population of this study consists of employees of Atria Malang Hotel who are involved in daily organizational communication processes. Data were collected through questionnaires and analyzed using statistical techniques to examine both simultaneous and partial effects among variables. The results show that Manajer credibility and communication patterns have a significant effect on employee performance, both jointly and partially. High Manajer credibility enhances trust, message acceptance, and work discipline, while effective communication patterns facilitate information flow, coordination, and working relationships. These findings indicate that the success of service organizations is determined not only by operational capabilities but also by the quality of leadership communication in building a positive and conducive work climate.   Keywords: Manajer Credibility, Communication Patterns, Organizational Communication, Employee Performance, Hotel.
PEMBENTUKAN PERILAKU KONSUMEN DALAM TREN #RACUNTIKTOK: ANALISIS NETNOGRAFI PADA KONTEN DAN KOMENTAR TERKAIT PARFUM DI TIKTOK Paujiatul Arifah; Ocvita Ardhiani; Reni Fitriani
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7387

Abstract

Digital marketing continues to evolve alongside the expansion of social media, which is increasingly saturated with marketing messages. The short-form video format has positioned TikTok as an effective platform for contemporary marketing. One trend that remains widely adopted among TikTok users is marketing content that incorporates the hashtag #RacunTikTok. The interaction patterns within this trend guided this study to identify recurring patterns that reflect specific forms of consumer behavior. This study employs the Message Design Logic theory proposed by Daniel O’Keefe (1998). The concept of consumer behavior is categorized through thematic analysis to refine the research focus. The themes identified in the comment sections include FOMO (fear of missing out), impulsive buying, trust and validation, and skepticism. This research adopts a qualitative approach using netnographic analysis. The researcher conducted non-participant observation by selecting five TikTok contents featuring the hashtag #RacunTikTok, specifically related to perfume brands. Additional hashtags such as #RacunTikTokShop, #RacunCiMon, and #RacunParfume were also included, based on the consideration that the keyword “Racun” remains consistent across these variations. The findings indicate that marketing content using the #RacunTikTok hashtag for perfume products predominantly employs rhetorical logic. In the comment sections, themes of trust and validation appear most frequently, followed by a substantial number of skeptical responses, indicating that audiences maintain a critical stance. In conclusion, the #RacunTikTok phenomenon functions not only as a communication strategy employed by content creators, but also facilitates interactions among audiences that collectively construct legitimacy and influence consumer behavior on social media.   Keyword: #RacunTikTok, TikTok Trends, Social Media, Netnographic, Consumer Behavior.
STRATEGI MANAJEMEN REDAKSI MEDIA ONLINE WASPADA.CO.ID DALAM MENGHADAPI PERSAINGAN MEDIA DIGITAL Sayyid Musafa Alwan; Erwan Efendi
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7390

Abstract

This study aims to analyze the editorial management strategies implemented by Waspada.co.id in facing the increasingly competitive digital media environment. The rapid development of communication technology and the growing public demand for real-time information have encouraged online media organizations to continuously innovate in newsroom management and news presentation. This research employed a qualitative approach with a descriptive method to gain an in-depth understanding of editorial strategies, workflows, and management dynamics within Waspada.co.id. Data were collected through in-depth interviews, observations, and documentation of editorial activities. The findings reveal that the editorial management strategies applied by Waspada.co.id are adaptive, innovative, and sustainable while consistently adhering to journalistic ethics. The utilization of social media as a platform for information distribution and media branding, the implementation of multimedia concepts in news presentation, and content adjustments based on audience characteristics constitute essential components of the company’s competitive strategy. Furthermore, strengthening human resource quality through journalist training, structured editorial coordination, and the development of extensive information networks significantly support the effectiveness of newsroom management. The study concludes that the integration of digital innovation, journalistic quality, and human resource management plays a crucial role in maintaining the sustainability and competitiveness of online media in the digital era. Keywords: Editorial Management, Online Media, Media Strategy, Digital Journalism, Waspada.co.id
ANALISIS FRAMING BERITA DESAKAN STATUS BENCANA NASIONAL BANJIR SUMATERA DI KOMPAS.COM Alifah Rose Wiana; Abdul Rasyid
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7394

Abstract

This study aims to analyze the media framing of Kompas.com regarding public demands for the establishment of a national disaster status following the floods and landslides in Sumatra at the end of 2025. The research employs a descriptive qualitative approach using the framing analysis model proposed by Robert N. Entman, which consists of four elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. The data consist of three news articles published by Kompas.com between November and December 2025, highlighting demands from political actors, religious leaders, and civil society organizations. The findings reveal that Kompas.com frames the disaster as a humanitarian crisis that exceeds the capacity of local governments, with causes attributed not only to natural factors but also to structural and policy failures. From a moral perspective, the media emphasizes the state's responsibility to protect its citizens while criticizing the slow response of the central government. The recommended solution consistently highlighted is the declaration of a national disaster status to accelerate resource mobilization, improve inter-agency coordination, and enable access to international aid. The study also identifies two dominant framing patterns, namely structural criticism and humanitarian framing, reflecting the media’s role as a social control mechanism and a bridge for public aspirations during crises. These findings underline that media not only disseminate information but also shape public perception and influence policy accountability   Keywords: Media Framing, National Disaster, Kompas.com, Sumatra Flood, Entman Analysis
STRATEGI KOMUNIKASI PERSUASIF KOMUNITAS VOLUNTEER AKUN INSTAGRAM @BANTU.IDN DALAM MENINGKATKAN KEPEDULIAN FOLLOWERS PADA KAMPUNG PEMULUNG Ahmad Yazid Lubis; Muhammad Ilham Tri Aji Nugroho
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7399

Abstract

Social care is an important part of creating a peaceful and just society. This study aims to identify and understand the persuasive communication strategies used by the volunteer community through the Instagram account @bantu.idn to raise followers' awareness of the social conditions of the Scavenger Village community in Jakarta. The background to this research is based on the persistence of social inequality and poverty in urban areas that require public attention and participation, especially from the younger generation. Social media is used as a communication tool to build awareness, empathy, and encourage social engagement. This study uses a qualitative descriptive approach with data collection techniques in the form of content analysis of Instagram posts and in-depth interviews with the admin and followers of the @bantu.idn account. The analysis was conducted using the persuasive communication strategy theory of Melvin L. DeFleur and Sandra J. Ball-Rokeach which includes psychodynamic, sociocultural, and the meaning construction strategies. The results show that @bantu.idn consistently presents touching visual content, empathetic narratives, and participatory invitations that are relevant to the characteristics of Generation Z. This strategy was able to build social awareness, foster empathy, and encourage increased follower interaction and participation in humanitarian issues in Kampung Pemulung (Scavenger Village). Thus, Instagram has proven effective as a persuasive communication medium in increasing community social awareness.   Keywords: Persuasive Communication, Social Media, Instagram, Volunteer, Social Concern
ANALISIS PENGARUH ELEMEN VISUAL TERHADAP PREFERENSI KONSUMEN DALAM PEMILIHAN PRODUK PADA PLATFORM SHOPEE Muhammad Zia Ulhaq; Andi Fauziyah Hijrina Fatimah
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7404

Abstract

The rapid expansion of e-commerce has fundamentally reshaped consumer–product interactions, shifting reliance toward digitally mediated visual representations. This study investigates the impact of visual elements on consumer product selection decisions on the Shopee platform. Employing a quantitative survey design, data were collected from 210 active users in Indonesia and analyzed using multiple linear regression. The findings reveal that image quality and color exert significant positive effects on purchase decision-making, whereas typography and layout do not demonstrate significant individual influences. Nonetheless, all visual elements collectively exhibit a significant effect, explaining 62% of the variance in consumer decisions. These results indicate that consumers prioritize visually salient and emotionally engaging cues over supporting visual attributes when evaluating products in online environments. From a theoretical perspective, this study extends the applicability of the Stimulus–Organism–Response (S-O-R) framework and the Technology Acceptance Model (TAM) by demonstrating how visual stimuli shape cognitive evaluations and behavioral outcomes in digital commerce contexts. Practically, the study underscores the strategic importance of optimizing product visuals—particularly image quality and color—to enhance consumer engagement and drive purchase decisions.   Keywords: Visual Communication Design; E-Commerce; Consumer Decision-Making; Visual Perception; Online Shopping Behavior
STRATEGI PGN AREA SEMARANG DALAM MENJANGKAU GENERASI BABY BOOMERS DAN X Nor Kayatun; Naiza Rosalia
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7405

Abstract

The rapid advancement of digital technology has encouraged businesses to implement digital marketing strategies, yet differences in digital literacy across generations pose a particular challenge, especially among Baby Boomer and Generation X customers. This study aims to examine the marketing communication strategy of PGN Area Semarang in supporting digital marketing for both generations. This research employs a descriptive qualitative approach with data collected through in-depth interviews, observation, and documentation involving two internal informants and five customers from the Baby Boomer and Generation X cohorts. The findings reveal that PGN Area Semarang has comprehensively adopted an Integrated Marketing Communication (IMC) approach by combining elements of advertising, sales promotion, public relations, personal selling, and direct marketing, while implementing digital marketing through various channels such as WhatsApp ChatBot, WhatsApp Customer Management, Pertamina 135, the PGN Mobile application, and social media platforms. A notable finding of this study is the involvement of partner technical teams who went beyond their operational roles by actively educating customers on digital service usage, making them an organic form of educational communication in supporting digital marketing adoption. This study concludes that the success of digital marketing is not solely determined by the availability of technology, but also by the company's ability to flexibly integrate digital and conventional communication based on customer characteristics.   Keywords: Marketing Communication Strategy, Digital Marketing, Integrated Marketing Communication, Baby Boomers, Generation X

Page 12 of 14 | Total Record : 131

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