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PROGRAM STUDI ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS TEKNOLOGI SUMBAWA Jalan Olat Maras, Batu Alang, Kec. Moyo Hulu Kabupaten Sumbawa, Nusa Tenggara Barat, 84371
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INDONESIA
KAGANGA KOMUNIKA: Journal of Communication Science
Published by Universitas Teknologi Sumbawa
ISSN : 27157520     EISSN : 27155099     DOI : https://doi.org/10.36761/kagangakomunika.v4i1.1922
Core Subject : Social,
Social Sciences
Strategi Komunikasi, Public Relation, Komunikasi Sosial Budaya, Manajemen Komunikasi, Media dan Komunikasi, Komunikasi Bisnis, Komunikasi Politik, Komunikasi Pembangunan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 106 Documents
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ANALISIS EKSTASI KOMUNIKASI MEDIA SOSIAL YOUTUBE PADA YOUTUBER WINDA BASUDARA DENGAN KONTEN BERMAIN GAME Almuhajirin, Muh Sahran; Basyir, Jalaluddin
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6793

Abstract

This study aims to describe the representation of excessive pleasure (communication ecstasy) in gaming content on Winda Basudara's YouTube channel through an analysis of a 13.57-minute video titled “Bocil di Warung Kita Top Up In 1 Juta Rupiah di Free Fire!” The research problem stems from the phenomenon of increasing consumption of entertainment content that offers instant pleasure and shifts interest away from more educational content. The approach used is descriptive qualitative with Jean Baudrillard's simulacra theory framework. The analysis results show that the content exploits entertainment sensations through signs and symbols such as thumbnails, game characters, and diamond top-up practices that represent artificial forms of pleasure. The research results show that the representation of pleasure in the video is presented through symbolic manipulation of Money becoming Diamonds, Diamonds becoming Entertainment, and Entertainment bringing Popularity. In addition, Fathan's expressions of joy are exploited as viewing commodities, material values are transformed into symbolic values through game simulations, and excessive entertainment is presented, disconnecting concrete reality and creating hyperreality. Thus, pleasure is not just part of the video, but the main selling point that is deliberately produced to attract viewers and maximize profits through ecstatic viewing.   Keywords: Communication ecstasy, YouTube, Winda Basudara, Simulacra, Hyperreality
PERAN MEDIA SOSIAL DINAS PARIWISATA KABUPATEN LOMBOK TENGAH MELALUI INSTAGRAM @GOMANDALIKA DALAM PROMOSI PARIWISATA Dewi, Juliana Ayu Puspita; Paramita, Eka Putri
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6831

Abstract

This study aims to analyze the role of the Instagram social media account @gomandalika, managed by the Tourism Office of Central Lombok Regency, in promoting tourism. The method used is qualitative with a descriptive approach. Data were collected through in-depth interviews, as well as observation and documentation analysis. The theoretical framework used is the Marketing Communication Theory, specifically the AISAS model (Attention, Interest, Search, Action, Share). The results indicate that the @gomandalika Instagram account plays a significant role as an effective strategic tool for tourism promotion in Central Lombok. The result indicate found that the account successfully attracts attention and interest through engaging visual content, drives users to seek more information and take action by visiting tourist destinations, and encourages sharing of experiences, thereby expanding the reach of promotion. The findings highlight the importance of high-quality visual content, relevant information, and interactive features in influencing tourist decisions and building a positive image for Central Lombok tourism. This study recommends enhancing content quality and interaction to further optimize the account's role in tourism promotion.   Keywords: Social Media Role, Instagram, Tourism Promotion, Central Lombok, AISAS Model.
CLICKBAIT SEBAGAI STRATEGI FRAMING BERITA DALAM MEDIA DARING TRIBUNNEWS.COM irfani, M. Irfani; Apriliyanti, Rizki; Ali Wafa, Mohammad; Muhari
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6865

Abstract

This study aims to understand how the use of clickbait headlines in Tribunnews.com's news content influences the level of trust among Communication Science students at UNISKA MAB toward the information presented. The growing prevalence of clickbait in online media is seen as effective in attracting readers' attention but raises concerns regarding information accuracy, journalistic ethics, and public trust. This research employs a qualitative approach using a case study method, involving eight Communication Science students selected purposively as informants. Data were collected through observation, documentation, and in-depth interviews. The findings indicate that most students are aware of the presence of clickbait, particularly in entertainment and lifestyle sections. While catchy headlines are acknowledged to successfully capture attention, misleading content that does not match the headline tends to reduce credibility and foster distrust. The study reveals a difference in perception between students frequently exposed to clickbait and those who are not. The former group tends to be more skeptical yet tolerant, while the latter prioritizes content accuracy and integrity. The study recommends enhancing media literacy among students and encouraging onli ne media platforms to balance attractive headlines with factual and reliable content.   Keywords: Clickbait, Media Trust, Tribunnews.Com, Online Media
PENGARUH EFEKTIVITAS MEDIA SOSIAL INSTAGRAM @BANJARMASINPOST TERHADAP KONSUMSI PEMBERITAAN DI KALANGAN MAHASISWA FISIP UNISKA MAB BANJARBARU Nullah, M. Amin
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6866

Abstract

This study aims to examine the extent to which the effectiveness of Instagram social media @banjarmasinpost influences news consumption among students of FISIP UNISKA MAB Banjarbaru. This research is grounded in the phenomenon of the increasing use of social media by young people, particularly university students, as a primary source of news. The method applied in this study is a quantitative approach with an associative research design. The population consists of active FISIP UNISKA MAB Banjarbaru students from the regular morning classes in semesters 2, 4, 6, and 8 who follow or are familiar with the Instagram account @banjarmasinpost, with a sample of 85 respondents selected through a non-probability sampling technique. The results of the analysis indicate that the effectiveness of Instagram social media @banjarmasinpost has a positive effect on news consumption among FISIP UNISKA MAB Banjarbaru students, with a significance value of 0.001 < 0.05 and a t-value of 10.628 > t-table value of 1.988, which demonstrates a significant influence between the two variables. Furthermore, the effectiveness of Instagram social media @banjarmasinpost contributes 57.6% to the influence on news consumption, while the remaining 42.4% is explained by other variables not included in this study.   Keywords: Effectiveness; Instagram Social Media; News Consumption; BanjarmasinPost
PENGARUH LIRIK LAGU “FORTUNE COOKIE YANG MENCINTA” TERHADAP PERSEPSI HUBUNGAN CINTA PENGGEMAR JKT48 DI KOTA BANJARBARU Roza, M Fathor; Ayuni, Risa Dwi; Puspita, Amelia
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6870

Abstract

This study investigates the influence of the song lyrics “Fortune Cookie yang Mencinta” on the perception of romantic relationships among JKT48 fans in Banjarbaru. JKT48 is an Indonesian idol group widely popular among teenagers and recognized for its love-themed songs. With words that are simple and easy to understand, their songs are not only fun to listen to, but they also change how people think about romantic relationships, especially now that digital platforms like TikTok, Spotify, and YouTube are so popular.  The study used a quantitative approach and a survey method, sending questions to 30 people who had listened to JKT48 songs.  Hastuti (2015) suggested some ways to measure the lyric variable, and West and Turner (2018) gave us ideas for how to measure the view of romantic relationships.  We used simple linear regression, t-tests, the coefficient of determination, and tests for normality, validity, and reliability to look at the data.  The results show that JKT48's songs have a big effect on how people think about relationships.  As you can see, the t-value of 6.445 is higher than 2.048, which means that the alternative hypothesis (Ha) is more likely to be true.  59.7% of the variation in romantic relationship impression (Y) can be explained by the lyric variable (X). The other 40.3% is due to factors outside of this study.   Keywords: Fortune Cookie Yang Mencinta, Romantic Relationships, JKT48, Banjarbaru
KONTEN KREATIF MEDIA SOSIAL TERHADAP MINAT PELANGGAN BOOTSTRAP SHOESCARE Basrahil, Rahel
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6873

Abstract

This study aims to analyze the influence of creative social media content on customer interest in using the services of Bootstrap Shoescare, a micro, small, and medium enterprise (MSME) specializing in shoe care services in Banjarbaru. The background of this research lies in the growing dominance of platforms such as Instagram in MSME marketing and the need for Bootstrap Shoescare to build customer attention, interaction, and trust. The research employed a quantitative approach with an explanatory design. A total of 100 respondents were selected using purposive sampling (criteria: active social media users residing in Banjarbaru who have used or are potential users of the service). The instrument was a four-point Likert scale questionnaire developed based on indicators of creative content (educational value, visual appeal, interactivity, and authentic testimonials) and guided by the AIDA and TPB theories. Data analysis included validity and reliability testing, simple linear regression, Pearson correlation, and t-test using SPSS software. The results indicate that creative social media content has a positive and significant effect on customer interest. The coefficient of determination (R² ? 0.532) suggests that approximately 53.2% of the variance in customer interest is explained by the creative content variable. The practical implication highlights the importance of focusing on educational content, before–after visuals, interactivity, and authentic testimonials to increase customer conversion.   Keywords: Creative Content, Social Media, Customer Interest, Bootstrap Shoescare, Instagram.
KOMUNIKASI KRISIS PADA PT. DARMA KALIMANTAN JAYA (STUDI KASUS TENTANG KONFLIK PENGELOLAAN LIMBAH PABRIK) Firdaus, Rahmat; Fathurrahman; Ayuni, Risa Dwi
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6880

Abstract

This study aims to explore how crisis communication strategies were implemented by PT. Darma Kalimantan Jaya in addressing the conflict over industrial waste management, as well as to analyze the effectiveness of the conflict resolution process in rebuilding public trust. The research adopts a qualitative approach with a case study method. Data were collected through in-depth interviews, participatory observation, and documentation involving five key informants consisting of company representatives, community leaders, and affected residents. Informants were selected using purposive sampling, while data were analyzed using thematic and narrative approaches to identify communication patterns and the dynamics of the crisis. The results reveal that in the early stages of the crisis, the company’s communication was closed, defensive, and reactive, which worsened its relationship with the surrounding community. However, under public and media pressure, the company initiated significant changes by forming a crisis communication team, conducting open meetings with local residents, and implementing corrective actions such as improving waste treatment systems and enhancing information transparency. These measures gradually reduced the intensity of the conflict, helped restore the company’s image, and rebuilt community trust. This study concludes that the effectiveness of crisis communication depends not only on the speed and accuracy of the response but also on information transparency, empathy toward affected communities, and public participation in the conflict resolution process. Theoretically, this research contributes to strengthening a community-based crisis communication model within the rubber industry context and serves as a reference for other industrial companies in managing environmental crises ethically, transparently, and sustainably.   Keyword; Crisis Communication, Waste Management, Conflict Resolution, Information Transparency, PT. Darma Kalimantan Jaya.
KOMUNIKASI VISUAL DALAM STRATEGI MITIGASI BENCANA: EFEKTIVITAS MEDIA INFOGRAFIS SEBAGAI UPAYA PENGURANGAN RESIKO BENCANA Ulhaq, Muhammad Zia; Wulandari, Sri Reski
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6881

Abstract

Indonesia is a country with a high level of disaster vulnerability, making it necessary to develop communication strategies that can reach the wider public quickly and be easily understood. The purpose of this study is to analyze the effectiveness of visual communication design in disaster mitigation education, with a focus on the use of infographics as the primary medium for delivering information. This research employs a qualitative method with a literature review approach, gathering data from scientific journals, books, official reports from institutions such as BNPB and BMKG, as well as visual documentation of disaster-related infographics. The analysis was conducted through literature classification and thematic analysis to identify design patterns proven effective in conveying mitigation messages. The findings indicate that the effectiveness of infographics is determined by three key aspects: message clarity, visual readability, and cultural relevance. Visual elements such as contrasting colors, universal icons, hierarchical layouts, and culturally adapted symbols have been shown to enhance public understanding, information retention, and disaster preparedness. This study provides a foundation for developing more inclusive, adaptive, and evidence-based visual communication strategies for disaster mitigation.   .Keywords: Visual Communication, Disaster Mitigation, Literature Study, Infographics, Design Communication
PERAN DIGITAL MARKETING DALAM MENINGKATKAN DAYA SAING UMKM KULINER KOTA MOJOKERTO Finaliyani Putri , Dhelittya; Rachmawati, Farikha
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6916

Abstract

The development of digital technology has significantly transformed marketing patterns and consumer behavior, including within the micro, small, and medium enterprises (MSME) sector. In Mojokerto City, culinary MSME players are required to adapt to these changes to remain competitive and expand their market reach. This study aims to analyze the role of Digital Marketing in strengthening the competitiveness of culinary MSMEs and to identify effective Digital Marketing strategies applied in the field. This research employs a qualitative approach through field observations, in-depth interviews, and documentation of MSME actors who utilize digital platforms such as social media, marketplaces, business websites, and online food delivery services. The findings reveal that Digital Marketing contributes to increased sales, market expansion, stronger brand positioning, and improved customer loyalty through more interactive communication channels. In addition, business owners can utilize digital data to analyze consumption trends and formulate more targeted marketing strategies. However, challenges remain in the form of limited technological literacy and inconsistent management of digital content. Therefore, continuous training and mentoring are required to optimize the implementation of Digital Marketing in a comprehensive and sustainable manner.   Keywords: MSMEs in Mojokerto City, Digital Marketing, Competitiveness, Social Media
STRATEGI KOMUNIKASI POLITIK DALAM PENDEKATAN BUDAYA PAPUA (STUDI KASUS PEMILIHAN GUBERNUR PAPUA) Kadir, Imam Alfian; Dirgantari, Annisagita Sungga; Sanmas, Masni; Jaya, Muhammad Nur; Arif, Muhammad
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6917

Abstract

Political communication in Papua reflects a unique intersection between democratic modernization and traditional symbolic systems. Politics is not merely a contest for power but a medium to express cultural identity and collective legitimacy within Papuan society. This research applies a qualitative phenomenological method supported by ethnographic interviews with customary, religious, and political actors. The analysis draws upon Giddens’ structuration theory, Gudykunst’s intercultural communication framework, and Geertz’s symbolic anthropology to interpret meaning reproduction in campaign practices. The study finds that the victory of Matius-Aryoko in the 2025 gubernatorial election was shaped by their ability to embed cultural narratives, trust capital, and local symbols, such as noken and ritual gatherings, into persuasive messages. These elements transformed political campaigns into cultural performances that strengthened social cohesion and legitimacy. Political communication in Papua thus operates as a dialogic negotiation between local wisdom and the national democratic project. Candidates who successfully align symbolic representation with communal ethics gain deeper moral authority and public acceptance. Cultural-based political communication provides a transformative path for Papuan nationalism, shifting it from the periphery to the center of Indonesia’s civic discourse.   Keywords: Political Communication, Cultural Legitimacy, Papua, Local Wisdom, Nationalism Transformation.

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