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Soshum: Jurnal Sosial dan Humaniora
Published by Politeknik Negeri Bali
ISSN : 20882262     EISSN : 25805622     DOI : 10.31940/soshum
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Focus and Scope Soshum: Jurnal Sosial dan Humaniora aims to develop itself as a pioneer journal for the social sciences with a focus on emerging issues pertaining to the social and behavioural sciences as well as humanities. Areas relevant to the scopes of the journal include Social Sciences, Culture, Education, History, Tourism, Gender, Media and Communication studies, Humanities, Arts and Culture, Linguistics, Literature, Philosophy, and Religious Studies.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 241 Documents
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Development Integrating Augmented Reality, Artificial Intelligence, and Graphic Design to Enhance Learning Quality in Higher Education Yolandita Angga Reza
Soshum: Jurnal Sosial dan Humaniora Vol. 16 No. 2 (2026): July 2026
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v16i2.170-178

Abstract

This study developed and evaluated interactive learning media integrating augmented reality (AR), artificial intelligence (AI), and graphic design principles for higher education. Using a Design-Based Research approach, the media were iteratively designed, implemented, and refined with undergraduate graphic design students at Universitas Sains Indonesia. Learning effectiveness was assessed through pre- and post-tests, engagement measures, user-experience evaluation, observations, and interviews. Results showed significant improvement in learning outcomes, with a moderate normalised gain (N-Gain = 0.60), a large effect size (Cohen’s d = 0.85), and a significant difference between pre- and post-test scores (p < 0.001). Students also reported high engagement and positive user experience. Qualitative findings indicated that AR supported immersive conceptual visualisation, while AI enabled adaptive feedback and personalised learning. The findings suggest that combining AR, AI, and graphic design can create an interactive, adaptive, and visually effective learning environment that enhances learning outcomes and student engagement.

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