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International Journal of Applied Sciences in Tourism and Events
Published by Politeknik Negeri Bali
ISSN : 25805584     EISSN : 25805592     DOI : https://doi.org/10.31940/ijaste
Core Subject : Humanities, Art,
Arts Humanities
International Journal of Applied Sciences in Tourism and Events publishes applied research-based articles covering business and economic in tourism and events; management in tourism and events; production, distribution, and consumption in tourism and events; marketing and promotion in tourism and events; and finance and accounting in tourism and events.
Arjuna Subject : Umum - Umum
Articles 100 Documents
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Mapping the English language competency of local Gayo tourism actors to enhance global competitiveness in the tourism industry Sari, Desi Purnama; Ningsih, Sulistio; Maulya, Ranti; Fitri, Rahmaini
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 2 (2025): December 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i2.142-148

Abstract

English communication skills play a crucial role in shaping service quality and international tourist satisfaction, yet empirical evidence on the linguistic readiness of tourism workers in the Gayo Highlands remains limited. This study examines their English proficiency, with emphasis on speaking and listening as the core competencies required for frontline service interactions. Using a quantitative descriptive design, data were collected from 34 tourism workers and analyzed through descriptive statistics, chi-square tests, and Pearson correlation. The results show that listening and speaking exhibit low to moderate proficiency levels, with both identified as the most challenging skills. The chi-square analysis indicated no significant association between profession and perceived difficulty (χ² = 6.918, p = 0.733), suggesting uniform challenges across occupational groups. A weak negative correlation between work experience and overall proficiency (r = –0.25) further suggests that experience alone does not enhance communicative competence. These findings highlight systemic gaps in English for Tourism preparedness and underscore the need for targeted, needs-based, and simulation-driven training to support service quality and strengthen the competitiveness of rural destinations such as the Gayo Highlands.
Domestic visitors’ expenditure and behavioural intention at International sports events: The case of the 2018 Asian Games Revindo, Mohamad Dian; Widyasanti, Amalia Adininggar; Nusantoro, Nalendro; Siregar, Chairina Hanum; Mumtaz, Naifa Dedya
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 2 (2025): December 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i2.149-163

Abstract

This study examines domestic visitor expenditure and behavioural intentions during the 2018 Asian Games in Indonesia, focusing on short-term economic impacts and long-term event support. The primary data was collected through a survey of 401 domestic respondents, including athletes, officials, journalists, spectators, and local committees in Jakarta, West Java and Palembang. The research analyses spending levels, expenditure composition, and satisfaction with event aspects such as facilities, transportation, accommodation, security, and information access. Results indicate substantial variation in spending across respondent categories, with national athletes recording the highest average expenditure, while spectators largely spent on food, beverages, and souvenirs. Demographic factors, including age, gender, and event location, also influenced total spending. Despite satisfaction with sports venues and security, respondents reported notable concerns regarding transportation, access to information, and telecommunications. National pride was high, although support for hosting future mega-events was evenly divided, suggesting mixed perceptions of long-term benefits. The findings highlight the role of domestic tourism in mega-sport events and provide practical implications for event management, especially in improving visitor information systems and mobility services. This study contributes to the growing literature on sports tourism in emerging economies by addressing domestic spending determinants and behavioural intentions toward future event hosting.
Analysis of the tourism attractiveness of a itera reservoir, South Lampung Murti, Nindita; Ripardi, Ria
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 2 (2025): December 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i2.123-141

Abstract

Unplanned tourist spaces often emerge from everyday community use rather than formal planning. This study examines the spatial transformation and tourism attractiveness of Embung A ITERA, a campus water reservoir that has organically developed into a local recreational destination. Using a descriptive qualitative approach, data were collected through six days of field observation, interviews with 15 informants, and documentation, and analyzed using the 4A framework (Attraction, Accessibility, Amenities, Ancillary Services). Quantitative observations show high average daily visitation (≈185 visitors/day), with the highest peak in the afternoon (111 visitors/hour), indicating strong community reliance on the site for exercise and leisure. The findings address research gaps regarding (1) unplanned tourism emerging from routine spatial practices, (2) the transformation of conservation infrastructure into recreational destinations, and (3) the limited integration of spatial–ecological–social perspectives in campus tourism studies. This study introduces Organic Campus Tourism, highlighting how eco-infrastructure within academic environments can evolve into multifunctional tourism spaces through community participation and spatial adaptation. The research contributes by expanding the 4A framework into eco-infrastructure contexts and offering practical guidance for managing multifunctional campus open spaces through inclusive design and sustainable visitor management.
Examining behavioral drivers of domestic gastronomy consumers toward street food in Jakarta Widarsyah, Redha; Adiarini, Tania; Nurhayati
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 2 (2025): December 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i2.164-178

Abstract

Street food in Indonesia is a major attraction for both domestic and international visitors in Indonesia. Street food has also become a regional highlight in many ASEAN countries, as demonstrated by the growing interest among researchers in studying the street food scene of the region. For this reason, understanding the factors that motivate consumers’ purchasing decisions is crucial to further developing and strengthening Indonesia’s street food gastronomy ecosystem. This study aims to explore the factors that influence gastronomy consumers’ intentions to revisit street food in Indonesia, focusing on Jakarta’s street food scene. The research sample consists of 218 Indonesian gastronomic customers, via an online marketing research firm from across geographical provinces. Multiple linear regression analysis reveals that food quality ( b=0.406 ,a<.05 ) and service quality( b=0.431 , a<.05 )  are significant drivers for visitors’ repeat purchases of street food in Jakarta. In contrast, factors such as hygiene (as a risk) ( b= 0.063, a>.05  ) and price (as a motivator) ( b= 0.023, a>.05) were not found to significantly influence consumers’ decisions to repurchase street food in Jakarta. The study provides practical implications for tourism stakeholders in Indonesia and offers recommendations for future research.
Synchronization of maritime economic policy and marine tourism development: A critical review of the blue growth concept in East Java Jery Christianto; Leonardo Gunawan
International Journal of Applied Sciences in Tourism and Events Vol. 10 No. 1 (2026): Juni 2026
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v10i1.33-55

Abstract

This study aims to analyse the synchronization between Maritime Economic Policy (MEP) and Marine Tourism Destination Development (MTDD) within the blue growth framework in East Java, Indonesia, emphasizing the integration of governance, digital innovation, and stakeholder collaboration for sustainable maritime development. A qualitative integrative literature review method, using data sourced from Reputable Journals. Thematic analysis used to identify patterns of convergence, synergy, and gaps between MEP and MTDD. The findings reveal that East Java has implemented innovative governance practices, including the CETTAR digital platform and community based institutions such as BUMDes, which enhance transparency, coordination, and stakeholder engagement. However, key challenges remain, including fragmented institutional coordination, limited local participation, and inadequate policy integration across government levels. To address these, the study proposes a multidimensional MTDD framework encompassing environmental, economic, social, governance, and innovation components aligned with MEP’s strategic pillars. The results emphasize the importance of adaptive governance, transparency, and inclusive participation to balance economic growth with marine ecosystem preservation. This research contributes to both theory and practice by providing a holistic multidimensional model for harmonizing maritime economic and tourism development policies, offering strategic insights and actionable guidance for policymakers, stakeholders, and researchers seeking to advance sustainable coastal and maritime development in East Java and similar regions. The model harmonizes maritime economic policy with tourism development by integrating environmental, economic, social, governance, and innovation pillars.
Revisit intention in conservation areas: How destination image mediates perceived risk and constraint in Bromo Tengger Semeru National Park Maulana Iksan; Intan Tri Annisa
International Journal of Applied Sciences in Tourism and Events Vol. 10 No. 1 (2026): Juni 2026
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v10i1.56-69

Abstract

This study was conducted to examine the effects of perceived risk and perceived constraints on tourists' revisit intention, with destination image as a mediating variable, in TNBTS tourism in Central Jakarta, and to review it from an Islamic point of view. The sample consisted of 169 tourists from Central Jakarta who had visited one of TNBTS's destinations. The sampling technique used is purposive sampling. Data were collected using a survey method with questionnaires. The data were analysed using SPSS and Partial Least Squares Structural Equation Modelling (PLS-SEM). The results showed that (1) perceived risk has no significant effect on revisit intention (2) perceived constraints have a negative and significant effect on revisit intention (3) perceived risk has a positive and significant effect on destination image (4) perceived constraints have a negative and significant effect on destination image (5) destination image has a positive and significant effect on revisit intention (6) destination image mediates the relationship between perceived risk and revisit intention (7) destination image can mediate the effect of perceived constraints on revisit intention. Thus, future researchers can directly interview TNBTS tourists to obtain respondents who meet the criteria and achieve satisfactory results.
An integrated AHP–composite priority index model for determining tourism village development priorities: evidence from Jember Regency, Indonesia Faozen Faozen; Cristian Rizqi Anggraini
International Journal of Applied Sciences in Tourism and Events Vol. 10 No. 1 (2026): Juni 2026
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v10i1.1-18

Abstract

The development of tourism villages has become an important strategy to stimulate rural economic growth through community-based tourism. However, the determination of priority tourism villages is frequently conducted without a systematic and transparent decision-making framework, which may result in inefficient allocation of development resources. This study aims to develop a priority model for tourism village development by integrating internal and external factors using the Analytic Hierarchy Process (AHP) and a Composite Priority Index (CPI). A quantitative multi-criteria decision-making approach was applied, involving seven experts representing government institutions, academic researchers, and tourism village practitioners. Pairwise comparisons were conducted using Saaty’s scale to determine the relative weights of development criteria, while the CPI was used to calculate the final priority ranking of tourism villages. The results reveal that within the internal dimension, institutional capacity and governance (0.28) represent the most influential factor, followed by human resources and tourism awareness groups (0.23), attractions (0.19), amenities (0.17), and environmental sustainability (0.13). Within the external dimension, strategic partnerships (0.27) emerge as the dominant factor, followed by budget support (0.23), government policy support (0.21), accessibility (0.17), and promotion (0.12). Based on the composite index calculation, tourism villages are categorized into high, medium, and low priority clusters, providing a structured framework for phased development interventions. These findings highlight that tourism village sustainability depends not only on tourism potential but also on strong institutional governance and collaborative networks. The proposed model offers an evidence-based decision support system to assist local governments in determining tourism village development priorities more objectively and strategically.
Gen Z digital behaviour: The role of consumer style inventory and eWOM in accommodation booking intention Anindita Dwi Wulandari; Ahmad Hudaiby Galih Kusumah
International Journal of Applied Sciences in Tourism and Events Vol. 10 No. 1 (2026): Juni 2026
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v10i1.19-32

Abstract

Generation Z shows a high dependence on online reviews and recommendations (eWOM) as a primary reference in purchasing decisions, particularly in the context of accommodation selection. This study aims to examine the decision-making styles of Generation Z consumers, as conceptualized within the Consumer Style Inventory (CSI) framework, and to examine how these styles influence the use of electronic word-of-mouth (eWOM) in accommodation selection, as well as their relationship with purchase intention. Data collection was conducted through a questionnaire distributed via social media. This study used Structural Equation Modelling (SEM) SmartPLS to analyse data collected from 220 Generation Z respondents. The results show that recreational attitude significantly influences eWOM use intention, while eWOM use intention positively affects purchase intention in accommodation booking decisions. These findings indicate that consumers who perceive eWOM activities as enjoyable are more likely to engage with online reviews before making accommodation-related decisions.
Does venue quality drive loyalty through satisfaction? Evidence from Indonesian concert attendees in Indonesia and Singapore Fetty Nurmala Rossi; Yustisia Pasfatima Mbulu; Azra Mashita; Intan Nur Syafiqah; Fajar Anugrah Subhi
International Journal of Applied Sciences in Tourism and Events Vol. 10 No. 1 (2026): Juni 2026
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v10i1.70-88

Abstract

The growth of the event industry in Southeast Asia has heightened the importance of venue quality in delivering a successful event experience. The quality of the venue plays a significant role in shaping visitor satisfaction and loyalty, especially at large-scale international concerts. This study aims to compare the effect of venue quality on visitor loyalty mediated by satisfaction at Coldplay concerts held at Gelora Bung Karno and National Stadium Singapore. Dimensions of venue quality include interaction, environment, and value. This study employs a quantitative approach based on Structural Equating Modelling (SEM) with SmartPLS 3.2.9. The study population consisted of 230 Indonesian visitors who attended Coldplay concert at both venues, with 115 respondents from each venue selected through purposive sampling. The findings indicate that the quality of interactions between staff and visitors, as well as the venue environment, including facilities and atmosphere, are key determinants of visitor satisfaction and loyalty. Meanwhile, value does not affect satisfaction at the National Stadium Singapore. This study contributes to the event management literature by providing comparative insights into venue quality in large-scale international concerts.
Sustainable spiritual tourism experience: Transforming melukat ritual in Sawan Village, Bali Luh Putu Triyanti Ariestiana Dewi; I Gede Putra Nugraha
International Journal of Applied Sciences in Tourism and Events Vol. 10 No. 1 (2026): Juni 2026
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v10i1.89-103

Abstract

This study explores the transformation of the Melukat ritual into a spiritual tourism experience and examines its contribution to sustainable tourism development in Sawan Village. A qualitative approach was employed using purposive sampling to select key informants, including local community members, traditional leaders, temple stakeholders, and tourism actors involved in or knowledgeable about the Melukat ritual at Pura Batu Bolong. Data were collected through field observations, in-depth semi-structured interviews, and document analysis, and were analyzed using inductive thematic analysis. The findings reveal that the Melukat ritual can be systematically transformed into a spiritual tourism experience through the preservation of ritual authenticity, community-based governance, and active tourist participation. The ritual generates transformative experiences, including purification, emotional healing, inner peace, and self-reflection, which attract both domestic and international tourists seeking meaningful and spiritually enriching journeys. These experiences contribute to spiritual sustainability by safeguarding the sacredness of holy water and the spirit of place, while simultaneously supporting sustainable rural development through cultural preservation, environmental conservation, and local economic opportunities. Nevertheless, its tourism potential remains underdeveloped due to limited promotion, weak destination management, and the absence of structured governance and carrying-capacity regulations. This study contributes to spiritual tourism literature by proposing an integrated framework linking ritual transformation, transformative tourist experiences, spiritual sustainability, and sustainable rural development. The findings also offer practical insights for local stakeholders to design tourism experiences that maintain ritual sacredness while enhancing community welfare and destination competitiveness.

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